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USWNT won Olympic gold without Alex Morgan, but her impact extends beyond on-field wins

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USWNT won Olympic gold without Alex Morgan, but her impact extends beyond on-field wins

Editor’s note: This is an updated version of an article to reflect Alex Morgan’s retirement announcement on Sept. 5, 2024. The story was first published on Aug. 1, 2024.

Alex Morgan was inescapable this summer, but not because she went to the Olympics. Whether it’s Coca-Cola commercials or Reese’s Instagram ads, she was on every screen and every device. Sponsors made these deals expecting Morgan to be on the U.S. women’s national team roster for the Paris Games. But when head coach Emma Hayes announced her team in June, the unthinkable happened: no Morgan.

It was a surprise and yet it wasn’t.

Morgan has played for the United States in every major tournament they’ve participated in since 2011. She has won the World Cup twice, worn Olympic gold and bronze medals, and with 123 goals, is eighth on the women’s all-time international goals scored list. She is also on the downslope of her career, having long ago left behind the “baby horse” moniker fondly bestowed on her by senior teammates and becoming the senior teammate herself.

“Putting a squad together, you’re always going to disappoint someone,” said Hayes during a podcast taping for “The Women’s Game” with Sam Mewis. “I think when it comes to Alex, first of all, there’s no easy way to give someone crap news…. The human piece for me is around the delivery of that (news). But also accepting that no matter the situation, there’s always gonna be somebody who doesn’t like the decision.”

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Emotionally, it’s always jarring to see a great generational player sunsetted by a coach. The name “Alex Morgan” has been synonymous with the USWNT for over a decade. But logistically and tactically, there was certainly an argument for leaving the 35-year-old Morgan and taking a newer generation of scoring talent, one that is still bolstered by veteran presence from Crystal Dunn, Lindsey Horan, Lynn Williams and Rose Lavelle.

As the USWNT captured gold against Brazil, there was no question of needing another veteran. Hayes’ preferred starting front three of Sophia Smith, Mallory Swanson, and Trinity Rodman dazzled, with rookie Croix Bethune waiting in the wings.

The end of Morgan’s time with the U.S. was writing on the wall when Hayes first left her off the W Gold Cup roster in February. Morgan was only called in after Chelsea forward Mia Fishel tore her ACL in training. It’s hard not to assign symbolism to the image of Morgan in a differently-numbered jersey, sporting a No 7 in place of her iconic No 13 due to CONCACAF rules about wearing the same number as the player you replace. After 14 years in the No 13 jersey, the number is almost as much a part of her brand as her actual play on the field.

Morgan scored two goals in that tournament, one of them a penalty. It was her first goal in 10 international games, covering more than a year. On Thursday, she announced she was retiring from the sport and expecting her second child. Her final game will take place on Sunday against North Carolina Courage in the NWSL.

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Her on-field role has increasingly become as much about the damage she can absorb as she pulls attention away from other players as it is about scoring. That defensive attention is a hallmark of the respect she has still accorded, the danger she still presents in front of goal. But it’s no longer consistent, varied or efficient enough to justify a spot on the toughest international roster to make, at least not in Hayes’ mind.


Still, in the face of declining stats, there was always the argument for Morgan’s presence as a veteran and a leader. She was, until recently, co-captain with Lindsey Horan, someone whose voice carried authority with both teammates and fans. When midfielder Korbin Albert’s anti-LGBTQ social media posts began circulating widely, Morgan was out in front of the cameras with Horan at her side, reading a prepared team statement about maintaining a respectful space and speaking internally to Albert. It was unquestionably a captain’s job, intercepting scrutiny on behalf of the team, the kind of thankless task that comes with the armband.

Horan has taken leadership lessons from Morgan, too, while she’s still learning on the job as the new, and only, team captain.

“Experiencing a World Cup with Alex was crucial for that experience,” Horan said in New York before leaving for France.


Horan credits Morgan for helping her take on the role of captain (Brad Smith, Getty Images)

Before Horan, Morgan and Megan Rapinoe were co-captains. The two arranged team dinners before camps so the players could bond and have a night out.

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“There are things that exist (that) leaders and veterans on this team have been doing for many years and it’s kind of been passed down,” said defender Naomi Girma, who said that in this iteration of the USWNT, Emily Sonnett and Lavelle arranged the latest team dinner in New York. “Everyone is so special in their own way, so there’s never going to be another one of an Alex or Pinoe.”

Sonnet, who was on the 2019 and 2023 World Cup teams with Morgan and Rapinoe, said the players often do things they think the two former leaders would have done.

“Alex is an incredible leader and she’s been on this team for so many years,” said Sonnett. “Leaders like Lindsey, Mal (Swanson), Rose, they’re definitely remembering things that Alex, Pinoe, who aren’t on this roster, what they would be doing because we’ve just been around them for so many years.”

Alongside her teammates, Morgan was part of historic collective bargaining agreement negotiations that helped pave the way for the USWNT as it exists today, with not just better money and working conditions, but also benefits like parental leave and short-term disability.

She’s spoken up about LGBTQ+ rights, including supporting trans children in sports, and followed Rapinoe in 2020 in kneeling during the national anthem to protest anti-Black police brutality and racism. When she was on loan at Tottenham Hotspur in 2020, she saw the women’s senior team training at an inferior facility and convinced the club to allow the women to use the same new training facility as the men. When Sara Björk Gunnarsdóttir sued her own club Lyon for withholding her salary when she got pregnant, Morgan again advocated for the standards clubs should provide for parents.

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And she feels compelled to speak up as one of, if not the most visible, players wherever she goes, publicly stating she was disappointed to hear about allegations of harassment against Wave president Jill Ellis, writing on X: “It’s important to me that we are creating that environment for both players AND staff throughout the entire organization.”

Morgan’s advocacy for various causes could have backfired in terms of her marketability. But it hasn’t. She is as potent a brand as ever, landing on Forbes’ highest-paid female athletes list in 2023 with endorsements estimated around $7million. In 2021, she founded TOGETHXR, a media and commerce company, alongside Chloe Kim, Simone Manuel and Sue Bird. Her hustle is admirable to the point of pathos. During one scene in Netflix’s “Under Pressure” documentary, she comforts daughter Charlie while Charlie cries for attention in the midst of Morgan opening a soccer store — a reminder of Morgan, the mother.

But the reality of being a woman in professional soccer is that no one, not even Morgan, is going to make enough money to retire without careful, calculated investment and branding. Similarly high-profile men’s players can set themselves up nearly off pure performance. Any man knocking in the kinds of numbers that Morgan has produced in her career will make millions from his salary alone, let alone endorsements.

TOGETHXR is a media and commerce company founded by four of the world’s greatest athletes: Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird.

Morgan has advocated for parental rights at club and national level (Brad Smith, Getty Images)

But Morgan has had to cash in on her clutch, once-in-a-lifetime talent while also leveraging her privileges: she is white, straight and femme-presenting. That makes her a more palatable brand to both businesses and audiences in a country that has a well-documented history of racism, misogyny, and transphobia towards athletes outside of a stereotypical presentation of femininity, athletes like Rapinoe, Serena Williams, Katie Ledecky, Brittney Griner, Simone Biles, and Sha’Carri Richardson. The space Morgan is afforded to speak out and speak up is accordingly bigger compared to Dunn or even Rapinoe, whose outspokenness has incurred criticism that she has weathered through her own unique levels of “not giving a f***.”

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Morgan has admirably walked the line between performance and brand, outspokenness and marketability. She’s presented herself as player, mom and advocate while also guarding her private self.

With someone as famous as Morgan, who partially built her reputation on being a role model, and partially was assigned the responsibility through social expectation of women in sports, there is a natural desire to want to know that authentic, private self. One aspect of her smart marketing has been to give enough of a glimpse into that private life — like the aforementioned scene with Charlie — while maintaining a fairly strict boundary between herself and the public.

Her social media posts about her family are warm and personable but don’t give away any more than Morgan wants to give away. She’s funny and charming on camera and doesn’t mind speaking candidly on social justice topics, but these moments are curated, usually with time to plan ahead. You won’t see the minutiae of her day, the gossip she shares with friends or disagreements with family. Like any athlete, Morgan has a right to privacy and to decide how and when she wants to dole out any piece of herself. And her ability to pick the right how and when has served her well.


Who’s next?

Walking down the street and asking someone to name a women’s soccer player, you might get a mix of Morgan, Mia Hamm, Marta, perhaps Wambach.

In this next era of women’s soccer, is it even harder to climb to generational megastar who carries “only name I know” status? While the women’s game is growing ever more popular, it’s also becoming more competitive and therefore more difficult to separate yourself from the pack. Racking up Morgan-level stats feels harder to reach, although certainly not impossible.

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There are a few American contenders for the crown, based on the performance-personality axes of measurement that Morgan has played so well: that front three of Rodman, Smith, and Swanson.


Swanson, Smith and Rodman have emerged as a scoring trio at the Paris Games. (Photo by Brad Smith, Getty Images).

The trio has already built a strong fanbase, both individually and as a group, over the past few years and will only gain more leverage should they find the ultimate success at the Olympics this summer. American audiences love gold medals, sometimes to the point of extreme valorization, and U.S. Soccer has already scheduled its first post-Olympic friendlies in October against Iceland, no doubt hoping to parade a team of winners.

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While Morgan’s time on the field is coming to an end, her impact off it is not. She’s still here. Still speaking up. Still feeling responsibility in situations that call for a voice of leadership. The example she sets is the standard many players follow for success.

There is an Alex-Morgan-shaped hole in the USWNT, but it’s also being filled by all types of players in all kinds of ways. Morgan, who fought so hard for the USWNT to be treated with respect, to be set up to win in any circumstances, is in some ways the architect of her own absence. This is a team that can exist without Morgan and that’s ultimately for the good.

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(Top photo: Brad Smith/Getty Images; design: Dan Goldfarb)

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A guide to Christmas-themed trading cards: From Santa Claus to Clark Griswold

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A guide to Christmas-themed trading cards: From Santa Claus to Clark Griswold

Sports stars, celebrities, and even cryptocurrency all have rookie cards… but does Santa Claus? It’s a question you may ask yourself after consuming a little too much nutmeg. And since the season of giving is officially here, I want to spread some holiday cheer by highlighting Christmas-themed trading cards, which is a bigger niche than you may realize.

So let’s dive into a fun corner of the trading card world, one dominated by the GOAT of gift giving himself: Old St. Nick.

A brief history of Santa Claus trading cards


An 1891 Woolson Spice card. (Photo: eBay)

There isn’t a concrete origin story of Santa Claus trading cards, but some of the first examples in the United States date back to the late 1800s. Ohio-based company Woolson Spice created several artistic Christmas trading cards featuring Santa sitting around the tree with children or on his sleigh. Woolson Spice used the back of the cards to advertise its products, such as Lion Coffee.

There technically isn’t a card from the 19th century that’s coined as Santa’s “true” rookie card among the collecting community, but one of his most known from the time can be found in the 1890 Duke Holidays set. The popular tobacco company produced a 50-card set featuring three Christmas cards, but only the U.S. variation included Santa Claus. According to Professional Sports Authenticators’ (PSA) graded population report, the company has authenticated less than 15 copies. An example of the card is even in the Metropolitan Museum of Art’s collection.


1890 Duke Holidays Christmas, U.S. card. (Photo: Metropolitan Museum of Art)

It’s fascinating to see Santa Claus’ evolution from how he was depicted back then compared to today. Many early picture cards showed a thinner-looking version, sometimes dressed in a green or brown suit. It was Coca-Cola’s advertisements starting in the early 1930s that cemented the image of Santa Claus that we have today (although it was political cartoonist Thomas Nast who originated it in the 1860s). And yes, there are trading cards featuring those old Coke ads that were made in the 1990s.

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In the late 1980s, the sports card industry exploded in popularity and began producing more and more sets. One of the first Santa Claus cards that caught the attention of modern collectors is the iconic 1989 Pro Set Football card. The promotional card was given to card shop owners and dealers during the holidays and could not be pulled out of packs, which heightened demand for it.


1989 Pro Set promo card. (Photo: eBay)

The front of the card lists Santa Claus as a “player-coach” and depicts him wearing a baseball cap bearing his own name and a red satin jacket emblazoned with the NFL logo. Inexplicably, he is holding up the very same trading card that he is on, creating a mind-bending card-ception loop. Behind Santa Claus, through a snow-covered window are two Pro Set executives dressed as elves (Leaf remade this card in 2021 with a selection of notable figures ranging from Donald Trump to Pele there instead, which can complicate searches for the more valuable original). The back of the card features Santa Claus’ vital info and a scouting report.

It was such a hit that Pro Set began putting Santa Claus cards into its sets starting in 1990. All of those were printed in far higher quantities, making them easy to obtain today, but the ‘89 card is still highly sought after, with “gem mint” PSA 10 graded copies selling for around $500 to $750.

As the sports card industry continued to innovate in the 1990s, it opened up new opportunities to celebrate the holidays through autograph and memorabilia cards. One of the first autographed cards of Santa Claus can be found in 1991’s Pro Line Portraits with the rarest version limited to 200 copies.

In 1998, Upper Deck produced an oversized Kris Kringle promo card featuring a velvety red piece of “holiday-worn jersey” that was exclusive to the company’s Collector’s Club members. The card can be found on eBay for around $20.

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In 2007, Topps created the most comprehensive offering yet, with a special Santa Claus Holiday Set that contains 18 cards, all featuring versions of Santa Claus on Topps’ most popular designs of all time, including a Kris Kringle relic card, an autograph card, and a rookie card that pays homage to Mickey Mantle’s famous 1952 Topps card. Instead of being a “Topps Certified Autograph,” the signed card in this set is a “Topps Santafied Autograph,” with the back of the card insisting, “Santa himself signed this card with the very pen he uses to make his list of all the naughty and nice children around the world.” The back of the relic card, bearing a piece of Santa’s suit, says, “Topps acquired this suit from Santa himself, who requested it be spread as far and as wide as possible so everyone could have a piece of his holiday spirit to cherish and revisit whenever they wish.”


2007 Topps Holiday Set. (Photo: eBay)

In recent years, Topps has produced more Santa Claus autograph and relic cards for its holiday baseball sets (more on those in a minute), but the disclosures have gotten decidedly less whimsical. “The relic on this card is not from anything at all,” says the back of a 2019 offering.

Over the last decade or so, the hobby’s annual holiday set releases have produced more Santa Claus trading cards than ever before. In the most recent Topps Holiday set releases, collectors can pull rare chase cards of other classic North Pole characters such as Mrs. Claus, Frosty the Snowman, the Gingerbread Man, and more.

Holiday-themed sports sets

The sports card industry offers a few holiday-themed sets that bring a seasonal vibe to collecting with unique player-worn holiday sweater cards and festive super short print variations.

The main baseball card release centered around this festive time of the year is Topps Holiday. First produced in 2016, the set has holiday-inspired designs of the MLB’s rookies and stars where you can find hidden elves, snowflakes, and Christmas lights on cards. Collectors can pull autograph cards, player-worn Christmas hat relics, and those aforementioned rare relic/auto cards of Santa Claus. Topps Holiday sets are retail exclusives that can be found online and in stores like Target and Walmart.

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2024 Topps Holiday Bobby Witt, Jr. image variation. (Photo: eBay)

A few years after the first Topps Holiday release, Panini, which produces NFL and NBA licensed trading cards, began offering Hoops Basketball and Donruss Football holiday-themed sets that have also become popular with collectors. In 2022 Donruss Football, Panini released a visually stunning Santa Claus Downtown insert. The ultra-rare case hit (there has traditionally been only one Downtown insert per every couple hundred packs) is still in massive demand, with PSA 10 copies selling for more than $1,500. The one-of-a-kind Clearly Donruss Holo parallel of this card sold for $3,234.71 in June of this year — a record high for a Santa Claus card, according to CardLadder’s database, which tracks card sales across major online marketplaces.

I would consider these products to be more collector-focused, with less monetary value on average than many other sets, but they offer plenty of chase cards and autograph relics of top rookies and stars that can still fetch hundreds of dollars. PSA 10 Topps Holiday base rookie cards of superstars like Aaron Judge and Shohei Ohtani sell for north of $100.

Classic holiday movie trading cards


This Peter Billingsley autographed A Christmas Story card sold for $750. (Photo: eBay)

One of my favorite holiday traditions is to sit back with a glass of eggnog and watch Christmas movies — a genre that is also making its way into trading card forms now. This year, actor Chevy Chase released a Christmas Vacation 35th Anniversary Box Set that offers signed cards of the Griswold family and personally used Chevy Chase relic cards. The limited edition release of 300 boxes quickly sold out, but a few have made it to eBay.

Cryptozoic Entertainment and Marquee Trading Cards recently put out a similar set based on the beloved holiday movie “A Christmas Story” to celebrate the 40th anniversary of the film’s release. Collectors have the chance to pull single and dual autograph cards signed by the cast, hand-drawn sketch cards, and serial-numbered chase cards. Sealed boxes are available on eBay for around $130 and a 1/1 Peter Billingsley (Ralphie) autograph card inscribed “I want a Red Ryder!” has already been pulled from a pack and sold for a penny shy of $1,000.

Billingsley also signed cards for Leaf, some with an “Oh fudge” inscription that are being sold for $99 each — exactly what someone might say after their loved ones find out they spent $99 on a Ralphie autographed card.

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(Top photo: Stephen Pond/Getty Images)

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Utah’s NHL future looks bright after ‘frustrating’ years in Arizona: ‘No excuses anymore’

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Utah’s NHL future looks bright after ‘frustrating’ years in Arizona: ‘No excuses anymore’

SALT LAKE CITY — Nick Bjugstad walked out of a meeting with the Utah coaching staff following Friday’s morning skate still in full uniform when somebody yelled, “Five minutes ‘til the first bus!”

“I can do it,” Bjugstad, in his 13th season, yelled back while laughing as he began to strip out of his gear.

But when he realized a Utah TV reporter wanted to grab him for an interview in advance of the club’s game against the Wild and he had also committed to doing a quick radio hit with the local Minnesota sports station, Bjugstad — the epitome of ‘Minnesota nice’ — said, “I’ll take the second bus.”

That’s when the director of team services approached and told Bjugstad he could Uber back to the team’s hotel. Just give him the receipt and he’d make sure Bjugstad was reimbursed.

As more than one person in the locker room joked, “There’s something that wouldn’t fly last year.”

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In every conversation with a former Arizona Coyotes player, you can sense how refreshing it is to be playing for an owner — Ryan and Ashley Smith and the Smith Entertainment Group — so committed to treating them right after an accelerated $1.2 billion purchase to move an entire franchise virtually overnight.

This goes beyond a $20 Uber ride Bjugstad can easily afford.

Heck, just the mere fact Utah was staying at the Four Seasons in Minneapolis — voted the “Hotel of the Year” last season by 32 NHL clubs — was notable.

“There’s no excuses anymore,” said Utah general manager Bill Armstrong, who has brought most of his staff to Utah after three seasons running the Coyotes’ hockey operations. “We’ll stay in the best hotel in the city, we’ll make sure we have the best food on the road, the best of everything.

“So we’ve taken the excuse factor out of it. That’s all gone for us. We’re provided with the best so there’s no excuses in our organization. We’re still young, we’re still growing, we’re still getting better, but there’s no excuses as far as the way that we’re treated and all the assets we have to use to be the best.”

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From the moment the players touched down in Salt Lake City last spring and were greeted by thousands in an airport hangar and an overstuffed Delta Center to welcome the new NHL franchise, Utah Hockey Club players have felt right at home.

“We walked in and basically we’re looking around like, ‘What is going on?’” Bjugstad said, smiling. “I couldn’t believe it. So that was how it started and then from there, it was just top-notch. Like seriously, treated like kings. Completely first class.

“This is nothing against Arizona. They have die-hard fans. But it became frustrating as players. We wanted news of what was going to happen and there was a lot of limbo for a long period there. So that was probably the most frustrating part. Players and staff, everyone got through it together and then we come here and it’s just a whole other world for us. And it’s fun for the guys that haven’t seen organizations like this and guys that have been in Arizona for so long or have only played for Arizona to come here, get treated so well and realize this is how it is other places. The amenities are great, the interactions with the Smiths have been huge and the fans are so excited.

“This is proof we just had to move on.”

In a single offseason, the Smith Entertainment Group renovated the bowels of Delta Center to give not just the home team a first-class locker room experience that includes a shared coaches room, weight room and trainer’s room with the Utah Jazz, but also the visiting team. NHLers experiencing a road game at Delta Center for the first time have been blown away by the size of the visitors room and the fact they have access to a full gym, hot tub, cold tub and a medical room that’s bigger than many in their home rinks.

They figured out a way to build a temporary practice facility at the Olympic Oval in Kearns, Utah that was used for speed skating at the 2002 Winter Olympics. They built a practice rink on an island right in the middle of the Oval, buying time for the permanent facility to be built by the fall of 2025 in nearby Sandy. The club quickly scooped up 111 acres of a shopping mall and is essentially gutting a Macy’s that will be transformed into a state-of-the-art facility to house the hockey club’s offices.

The Smiths are also leading a downtown revitalization proposal to reimagine a sports and entertainment district just east of Delta Center.

And over the next two or three offseasons for the Jazz and Utah Hockey Club, Delta Center will be renovated to create a better hockey viewing experience ahead of the 2034 Salt Lake City Winter Olympics.

Currently, there are 11,131 unobstructed seats in the arena and another 5,000 where portions of the ice can’t be seen. Luckily, the building has an enormous, picture-perfect center-ice scoreboard that fans can look at if they can’t see part of the game. Yet despite only counting the 11,131 unobstructed seats as capacity, well more than that have been attending games.

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“We’re going to renovate the arena as quickly as we can,” said Chris Armstrong, Utah’s president of hockey operations and not related to Bill. “You start making major changes in the lower bowl and pushing the building out and doing things, we’re going to discover things along the way. Anybody who’s been through a house renovation knows about that.

“But we’re going to try and do it as expeditiously as we can, but we also want to get it right for the fans and during that process make it as minimally disruptive as we can for fans. We will focus on making as many unobstructed seats as we possibly can. We’ve had great demand for the limited view, the single goal view seats this year. People are hungry to get in the building and experience NHL hockey and the environment here at Delta Center. That’s exciting because people are still getting hooked on hockey while they wait for the renovations.”

One idea being played with is a section of seats from the glass to the top of one of the end zones, creating a continuous wall of fans. If that can be achieved, the suites and hospitality areas currently in that end zone would be moved to the other end zone.

Last Wednesday, a few hours before the game, Ryan Smith announced on X that he was giving away tickets for that night’s game against Vancouver, including eight seats in his suite. There was so much demand, Smith quickly got together with SeatGeek and gave away an additional 2,000 single-goal view seats for free. They disappeared in less than an hour.

Pretty neat from an owner who never watches games from inside his snazzy corner suite. Instead, in a tracksuit, he sits along the glass with guests that have included NHL commissioner Gary Bettman, several Jazz players such as former hockey player Lauri Markkanen, former NBA star Dwyane Wade, golfer Tony Finau and music stars Post Malone and Benson Boone.

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That game against the Canucks? Utah rallied from a 2-0 deficit in the third period on goals fittingly by captain Clayton Keller and budding young star Dylan Guenther before Bill Armstrong’s big offseason acquisition, Mikhail Sergachev, won it in overtime.

To see and hear Delta Center erupt was another stark reminder these players are no longer playing in a 4,000-seat college rink as they did the previous two years in Tempe, Ariz.


Utah Hockey Club celebrates Mikhail Sergachev’s overtime goal against the Canucks. (Alex Goodlett / Getty Images)

“Listen, when you’re us and you haven’t had that luxury over the last few years to play out in front of a crowd that big and sold out, it’s a beautiful thing,” Bill Armstrong said. “And it gives you that little extra boost. Down 2-nothing in the third, I think the crowd was what put us over the edge.”

Things haven’t just been special off the ice for the Utah Hockey Club.

They are rolling on the ice, too.

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Andre Tourigny’s club has won seven games in a row on the road and is 6-0-2 in its past eight, 8-1-3 in its past 12 and pulled within a point of a playoff spot in the Western Conference Sunday with a shootout loss to Anaheim.

This is no longer the Coyotes, where Armstrong’s edict was simply to meet the cap floor, acquire dead-money contracts for essentially retired players to help him do that and gobble up as many draft picks and prospects as possible.

Yet because of the latter, the future in Utah is bright with a core that includes Keller, Guenther, Logan Cooley, Lawson Crouse, Nick Schmaltz and Michael Kesselring (who has soared in the wake of injuries to Sean Durzi and John Marino) and prospects on the horizon such as Maveric Lamoureux, Tij Iginla, Dmitriy Simashev and Daniil But.

“A lot of people start a rebuild, not many people finish it,” Armstrong said. “You don’t want to change the plan depending on what’s going on day-to-day. But this summer, we were able to get some players like Sergachev to help push the process along. You’re getting some pieces that allow you that opportunity to become better and take that next step.

“It’s interesting — you got all the cap space, but that cap space goes quick with a couple of bad decisions. We just try to stay to the timelines and stay to the rebuild to be true to the sense that we want everybody roughly the same ages to some degree, to kind of grow together. The Sergachevs of the world joining the Kellers, the Crouses, and now the Cooleys and Guenthers and that. We added Cup winners — Sergachev, (Kevin) Stenlund, (Ian) Cole, (Robert) Bortuzzo. When we’re going through the rough times and we’re beat up physically and we have some injuries, those guys keep that ship going pretty straight for us.”

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Armstrong laughed when asked what he considers the timeline for Utah’s rebuild.

“I was in Montreal last year and I pointed to the banner when somebody asked me the same question,” Armstrong said. “I pointed to their last Cup banner and I go, ‘Thirty years ago you won a Stanley Cup.’ There’s a patience aspect that has to go into this where you have to look at the numbers and you’ve got to do the research. The research is that the quickest team ever to come out of the rebuild was the Penguins and they did it with Sidney Crosby, Marc-Andre Fleury, Evgeni Malkin and Kris Letang and they did it within a five-year period. Most rebuilds are somewhere between five to 16 years sometimes to get it done.

“We’re in Year 4 and we’ve been able to, because of COVID and the bad contracts, we were able to accelerate that in the sense of we were able to get a lot more quantity of really good prospects early on. They’re going to filter in the next three to four years. But the good news is the team on the ice right now is a good team and then we’re going to look to add one or two of our prospects to come in over the next few years and you’ll see the team kind of grow and get better.”

But as Armstrong quickly reiterated, the excuse factor of the Coyotes’ yesteryear and their old ownership is gone.

“When you talk about the bull—-, you’re dealing with the negative,” Armstrong said. “Constant stories of negativity. After a while, that gets to players. They want to go to the rink and concentrate on hockey and whether you play bad or well or good, you’re just dealing with hockey. So that makes it easier for the players instead of all the negativity that they couldn’t control that surrounded them.

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“So on this end, it’s been really a positive thing and I think our players finally feel like they’re a top-notch NHL franchise. The Smiths have gone above and beyond. The NHL has taken something that was bad and made it good. (Bettman) deserves a lot of credit along with Ryan and Ashley and Chris Armstrong on how they’ve been able to transform it.”

Utah’s eventual nickname and logo are in the final stages and will be announced this offseason, Chris Armstrong said. On Nov. 15, Utah jerseys went on sale and sold out in 24 hours.

Fans lined up at the team store, and Utah set a Delta Center single-day sports event sales record. It beat the previous record — set at its inaugural game against the Chicago Blackhawks on Oct. 8 when other merchandise was available — by 48 percent.

In fact, only one game in NHL regular-season and playoff history had a higher single-game net merchandise sales total: the Golden Knights’ clinching win in Game 5 of the 2023 Stanley Cup Final at T-Mobile Arena on June 23, 2023.

Utah’s closing in on a playoff spot, but you also won’t catch Bill Armstrong jumping for joy and getting ahead of himself just yet.

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“It’s been nice for the guys to be rewarded with this win streak,” Armstrong said. “But there’s no nights off in the NHL. I mean, the greatest thing that you can say about our league is the parity. Every night’s a battle. So just when you think you got it mastered, you don’t. Success in the NHL is rented, and rent’s due every day.”

(Photos of Clayton Keller, Delta Center and Ryan Smith: Jamie Sabau / Getty Images)

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Two years later, a former Jets play-caller gets the last laugh

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Two years later, a former Jets play-caller gets the last laugh

EAST RUTHERFORD, N.J. — Mike LaFleur laughed coming off the field. He shook hands and hugged Jets employees he used to know, and dapped up media members who used to question his decisions and wonder whether he was the right man to be the Jets’ offensive coordinator. Now in the same position for the Los Angeles Rams, LaFleur got the last laugh on Sunday, his Rams leaving with a 19-9 victory over a hapless Jets team that already feels checked out on the 2024 season.

Nearly two year ago, LaFleur’s fate as the Jets’ play-caller was in the balance. In exit interviews after the 2022 season, some key players made it clear to their bosses that the offense, in their minds, had become predictable — Garrett Wilson said as much during his season-ending press conference. But that was only a microcosm of the problems the Jets had on offense. Many of them were rooted in quarterbacking incompetence, particularly from Zach Wilson. When Wilson wasn’t behind center the offense under LaFleur often thrived, especially with Mike White and Joe Flacco.

But outside pressure won out. Jets owner Woody Johnson pushed coach Robert Saleh to fire LaFleur. Saleh pitched alternate solutions, including one in which LaFleur would stick around but in a reduced role, working alongside Todd Downing and Keith Carter. But too many of the Jets’ key offensive players were frustrated, plus fans (and some media) were calling for LaFleur’s head — Johnson wasn’t swayed.

To many in the Jets locker room, that was a lifetime ago. On Sunday, the Rams offense didn’t exactly run circles around a Jets defense that’s fallen far over the last half of this season — L.A. had 110 passing yards. But LaFleur’s presence on Sunday, and his smiles, are part of a larger conversation about how many wrong turns the Jets have made since LaFleur was fired and replaced by Nathaniel Hackett.

“Love him, man,” Jets wide receiver Garrett Wilson said of LaFleur. “My rookie year, looking back on it, it was a special time and I might’ve taken it for granted.”

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The Jets were young whippersnappers in 2022, a team that wasn’t supposed to be any good but jumped out to a 6-3 record powered by a remarkable rookie class. They fell apart and finished 7-10, and that collapse led to a decision the Jets probably regret in retrospect. Saleh had a hard time convincing any offensive coordinators to take the job if it was only going to be for one year — the perception at the time, especially since Johnson forced LaFleur’s firing to begin with — and so he settled on Hackett with the idea that it could help the Jets land Rodgers. But the Jets were basically starting over on offense, with a coach (Hackett) whose track record was spotty when he wasn’t working with Rodgers. Then, when Rodgers tore his Achilles in Week 1 last year, the offense unraveled.

Now it’s the end of 2024. Hackett was demoted earlier this season and Downing — hired as the passing game coordinator after LaFleur was fired — has taken over play-calling. Really, it’s still Rodgers’ show, though the offense has improved both in terms of production and creativity since Downing took over. But many of the same problems persist.

Wilson was targeted only three times on Sunday before the Jets’ final offensive drive as Rodgers instead funneled targets to Davante Adams, seemingly determined to have his 500th touchdown pass land in the arms of his closest friend on the team. Wilson was targeted four more times toward the end of the game, but it was too late to matter at that point. Rodgers said he didn’t target Wilson because of the way the Rams were covering him. Wilson was less sure of the reason.

“I don’t know, to be honest with you man,” Wilson said. “I don’t know. I just gotta go out and put my best foot forward and hope that things fall my way. I would love to be involved, love to make an impact on the game, but if people see it differently that’s out of my control. Just trying to do what I can do.”

The Jets started their opening drive at their own 1-yard line. Rodgers authored an impressive 14-play, 99-yard scoring drive, capped by an 11-yard touchdown pass from Rodgers to Adams (followed by a missed extra point from Anders Carlson). After that, their decision-making at large left plenty to be desired.

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On their next drive — which started after Tony Adams intercepted Matthew Stafford — interim coach Jeff Ulbrich made the confounding decision to go for it on fourth-and-1 from the Jets’ 33-yard-line. Running back Breece Hall was stuffed at the line of scrimmage, and the Rams scored a touchdown three plays later.

“For one, their offense was being very efficient at that point,” Ulbrich said. “Our offense was being very efficient as well. We were maintaining drives. We were moving the ball. We were converting third and fourths there for a while, so I wanted to stay aggressive and keep the ball in the hands of our offense.”

Next, the Jets ended a 15-play, 67-yard drive with a 21-yard Carlson field goal. Outside of those two scoring drives (of 99 and 67 yards) the Jets  gained only 155 total yards. On a cold afternoon — the coldest of the season so far at MetLife Stadium — they only ran the ball 20 times versus 44 dropbacks. The Jets have run the ball less than any team in the NFL this season despite the presence of Hall, who expressed some frustration with his lack of carries earlier in the week: “I don’t really have too much to say, you know, just with how the season’s going, how the games are going, you know, that’s just like just how it worked out,” Hall said on Friday. “So, you know, obviously I want the ball as many times as I can, but if I’m not getting the ball out, all I can do is just my job.”

In the third quarter, the Jets got to the Rams’ 13-yard-line and went for it on fourth down again — rather than taking the points with a field goal. Rodgers threw for Adams in the end zone, but the ball was batted out of the receiver’s hands for another turnover on downs.

Early in the fourth quarter, Rodgers held on to the ball too long, got strip-sacked and the Rams recovered in Jets territory. L.A. scored again a few plays later to go up 16-9.

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“Probably should have dealt the ball,” Rodgers said. “Looked like we were pretty gloved to all the spots, but I think I should have gotten out of the pocket and just dumped it somewhere.”

The Jets went for it on fourth down again on the next drive — and failed again. On another fourth-quarter possession, Carlson missed a 49-yard field goal wide right. The game ended when Xavier Gipson muffed a punt and the Rams recovered. Though none of that even scratches the surface of all the Jets’ confounding mental errors on Sunday.

The Jets, one of the NFL’s most penalized teams, had eight more penalties on Sunday — including at least one from each of the six offensive linemen who played. (Rookie left tackle Olu Fashanu left in the fourth quarter with a foot injury that appeared to be serious, though Ulbrich didn’t have an update after the game.)

“It’s been all year,” said Rodgers, who finished 28 of 42 for 256 yards. “I think that’s what needs to clean up moving forward for some of these guys to reach their full potential is to just lock in on the details. And that’s not just this offense. Whatever comes next after this, there’s going to be important details in every offense. And that’s just the little tweaks that are the difference between explosive gains or conversions and turnover on downs.”

Maybe the Jets would still have many of the same problems even if they had stuck with LaFleur. They had some of these issues when he was around — same for Saleh, before he was fired. But it was never this bad, this undisciplined, this confounding. Good teams find ways to win. Week after week, the Jets find ways to lose. Sunday was only the second time since 1940 that an NFL team didn’t punt in a game yet failed to score at least 10 points, according to ESPN.

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It’s clear that neither Hackett nor Rodgers was the remedy to what ailed the offense — and it’s fair to wonder how things would have looked if LaFleur was able to stick around and build the unit the way he envisioned, the way Saleh envisioned. Hall told the New York Post on Sunday that he, Garrett Wilson and LaFleur are still in regular contact, a sign that their relationship perhaps has grown stronger since LaFleur was forced out.

LaFleur appears to be happy in Los Angeles. The Jets, on the other hand, will start from scratch again in 2025 — coach, play-caller and, probably, quarterback.

So what did Wilson mean when he said he might have taken his time with LaFleur for granted?

“Just some of the relationships,” Wilson said. “I look around and there’s not too many familiar faces from that time. That’s kind of how it goes when you don’t win games.”

(Photo: Emilee Chinn / Getty Images)

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