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Here are four ways Unrivaled could change the WNBA

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Here are four ways Unrivaled could change the WNBA

Near the end of 2022, New York Liberty star Breanna Stewart took a meeting at a New York City steakhouse to hear an idea to change the landscape of professional women’s basketball.

Stewart was preparing to spend part of another WNBA offseason abroad. Alex Bazzell, the husband of Minnesota Lynx star Napheesa Collier, had seen his wife play multiple seasons overseas, too. He pitched Stewart on a business proposition to keep most WNBA stars in the U.S. during the winter months instead.

Over red wine, Stewart was immediately interested in the concept of Unrivaled, a professional women’s 3×3 league that would promise the highest salaries in American women’s team sports. She eventually agreed to co-found the league along with Collier.

“It’s crazy to think about that meeting to where we are now,” Stewart said as Unrivaled approaches the end of its initial 10-week season.

Four of the league’s six teams play in the semifinals on Sunday. The championship game is on Monday. Stewart, whose Mist Basketball Club has already been eliminated, said Unrivaled could elevate players’ experiences across all professional women’s basketball.

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The WNBA is coming off a season of record viewership. Last year was the most-watched regular season in 24 years and Game 5 of the WNBA Finals was the most-watched finals game in 25 years. The league also set records for digital consumption and merchandise and had its highest total attendance in more than two decades.

Still, Stewart is optimistic that Unrivaled can push the landscape even further.

“We’re uplifting the standard by just showing that when you invest and get behind us, anything is possible,” Stewart said.


Here are a few ways Unrivaled could influence the WNBA:

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1. Raise salaries and provide players equity

Unrivaled launched at a critical juncture in the sport. The explosive growth coincides with negotiations between the WNBA and Women’s National Basketball Players Association on a new collective bargaining agreement, where players are expected to push for higher salaries. The players opted out of the previous agreement last October.

Unrivaled paid record salaries, an average of around $220,000 per player, and provided player equity, which the WNBA doesn’t provide. Thirty-six players signed on for Unrivaled, with six more available for injury relief.

Salaries would have been a top priority for the WNBPA no matter what. But the discrepancy between average salaries (the WNBA’s average salary was around $120,000 in 2024) kept the topic of pay at the forefront this winter.

Another part of Unrivaled’s model — giving players around 15 percent of its league equity — could also be a precursor to a change in the WNBA, which is entering its 29th season this summer. The WNBPA has stated that it wants an equity-based model that evolves with the league’s business success in the next CBA.

2. Improved amenities and added childcare

The leagues have numerous differences (operational expenses, ownership structure, game format, season length, roster sizes), but Unrivaled’s commitment to prioritizing the player experience could also influence the W.

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“We’re taking the things we like here and we’re going to tell our ownership,” said Rhyne Howard, a star wing on the WNBA’s Atlanta Dream and Unrivaled’s Vinyl Basketball Club.

A WNBA arms race has been underway with several franchises building new facilities and improving their amenities. Still, the offerings can vary widely from franchise to franchise.

Unrivaled created a private professional-level training space in a matter of months, outfitting a former TV production studio in the Miami area into an all-encompassing performance center and arena.

Some of what struck Unrivaled players was relatively small. The renovated facility includes a sauna and cold tub, two amenities that aren’t a 24/7 given with all WNBA clubs. Multiple players also appreciated heating pads on the training room tables.

Unrivaled vice president and general manager Clare Duwelius, the Minnesota Lynx’s former general manager, served as a point person for player requests. No ask was too big or too small, she said. “If the players put it on our radar, we aimed to provide that,” Duwelius said.

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Perhaps most importantly, Unrivaled also ensured its facility offered robust childcare options. Wayfair Arena has a nursing room, nursery room and a kids room, which has toys, books, puzzles and even a mini basketball hoop with stickers of the six teams plastered on the backboard. The league hired nannies so players could drop off their kids at their convenience, whether for games, practices or other league obligations.

Katie Lou Samuelson, a forward on Phantom Basketball Club and the WNBA’s Seattle Storm, has used the services for her 1-year-old daughter.

“Napheesa’s daughter, (Skylar Diggins-Smith’s) daughter, they’ve all built a little friendship together (with my daughter),” Samuelson said. “When we first started out, she didn’t want me to leave, and now she’s like, all right mom, you can go.”

The WNBA’s 2020 CBA made significant strides in its parental care policy, and some organizations have similar setups to Unrivaled. The Phoenix Mercury have a kids’ playroom and provide childcare during games. The Minnesota Lynx use a local company to help provide nanny care, and they have a space in Target Center for kids to play and sleep.

“I just feel super comfortable knowing that I can go into any game, I can do any treatment I need to do after the games end and there’s going to be someone there watching her and taking care of her until it’s time to go,” Samuelson said. “I don’t feel rushed, and it’s been really nice.”

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Breanna Stewart, an Unrivaled co-founder, hopes to bring some touches from the 3×3 league to the WNBA. (Megan Briggs / Getty Images)

3. More partnership opportunities

Unrivaled brokered partnerships with multiple companies new to women’s basketball. More than a half dozen of the league’s corporate sponsors are not existing NBA or WNBA partners, including Sephora, Wayfair, Samsung Galaxy, Morgan Stanley and VistaPrint. Collier said the league showed “what is possible when you have the players’ brand buy-in.” Lexie Hull, a guard on Unrivaled’s Rose Basketball Club who plays for the WNBA’s Indiana Fever, said Unrivaled’s partnerships highlighted that numerous companies are eager to work with women’s sports leagues and their athletes.

As a startup, Unrivaled can be more nimble. Because the WNBA is affiliated with the NBA, there is shared coordination on some dual sponsorship deals.

The WNBA increased its number of sponsorships by 19 percent last year, according to Marketing Brew, and the league had a record 24 sponsor activations at its All-Star Game fan fest last summer.

Jordin Canada, a guard on the WNBA’s Atlanta Dream and Unrivaled’s Rose Basketball Club, said Unrivaled’s deals “puts pressure” on the WNBA to put its players at the forefront of more arrangements. Some deals might fit better with just the WNBA than with the WNBA and NBA combined.

Already one of Unrivaled’s corporate partners that did not have a previous tie to the WNBA is getting involved with one of the league’s franchises. Sephora announced in early January it will be the Toronto Tempo’s founding partner.

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“It’s important to bring in all sorts of brands and people and introduce them to new faces,” said Chelsea Gray, a star guard for the WNBA’s Las Vegas Aces and Unrivaled’s Rose Basketball Club. “I would encourage the (WNBA) to look at different partnerships and bring them along as well.”

4. Upping offseason promotion

Unrivaled prompted more than 30 of the WNBA’s top players to live in one area, leading to more publicity as they interacted with one another. Photo and video content was pumped out on official Unrivaled channels and on individual player platforms, keeping players more frequently in conversations among WNBA fans.

“That was a missing piece because you wouldn’t know what was happening for seven months because you were overseas,” Stewart said.

In recent years, the WNBA has stressed the importance of relevancy during its offseason. The league signs a few players each season to marketing agreements, which compensate players as brand ambassadors. But Unrivaled has boosted those efforts.

Shakira Austin, a center for Unrivaled’s Lunar Owls Basketball Club and the WNBA’s Washington Mystics, said Unrivaled has been a “10 out of 10” in capturing player personalities, creating social content that is timely to online trends. That’s something she hopes to see more of in the WNBA season.

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“We’re used to being overseas in God knows what country and you’d be lucky to even get some good internet service,” Austin said. “So to be able to have 24/7 almost access to the WNBA players while we’re playing year-round now, it’s dope and I think it’s something that can continue to move forward.”


Unrivaled’s players and executives said they hope the winter venture complements the WNBA, which holds its annual draft in April and tips off its season in May.

“This league is meant to be an aid to the WNBA,” Hull said. “They’re supposed to live in cohesion.”

During the Unrivaled season, WNBA officials, including commissioner Cathy Engelbert and head of league operations Bethany Donaphin, visited the league in Florida. Stewart said she hoped they observed all aspects of the new venture.

Duwelius said players are relaying feedback to her on Unrivaled’s first season. Stewart wants more space for the in-person fan experiences and for training rooms. How Unrivaled handles injuries is worth watching as well, along with its plans for some touring games next year. Bazzell said previously that the league would visit no more than four cities — targeting non-WNBA cities and college towns — and still have a home base next season.

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Unrivaled’s impact, however, could be felt in just a few weeks when players return to their WNBA markets.

“From what we did in the W, to now flipping switches to Unrivaled to soon flipping back to the W, we’re just continuing to have people know what these players are doing constantly,” Stewart said. “We just want to make sure we’re growing the sport as a whole.”

(Top photo of Napheesa Collier defending Angel Reese: Rich Storry / Getty Images)

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Culture

6 Poems You Should Know by Heart

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6 Poems You Should Know by Heart

Literature

‘Prayer’ (1985) by Galway Kinnell

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Whatever happens. Whatever
what is is is what
I want. Only that. But that.

Galway Kinnell in 1970. Photo by LaVerne Harrell Clark, © 1970 Arizona Board of Regents. Courtesy of the University of Arizona Poetry Center

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“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”

“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”

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Lucille Clifton in 1995. Afro American Newspapers/Gado/Getty Images

“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”

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‘Sonnet 94’ (1609) by William Shakespeare

They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.

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“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”

“It trombones magnificent, unbearable sorrow,” says Seidel.

“It’s smartass and bitter and bright,” says Seidel.

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These interviews have been edited and condensed.

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

Literature

FRANCE

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According to the writer Leïla Slimani, 44, the author of ‘The Country of Others’ (2020).

Classic

‘Essais de Montaigne’ (‘Essays of Montaigne,’ 1580)

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“France is a country of nuance with a love of conversation and freedom and an aversion to fanaticism. It’s also a country built on reflexive subjectivity. Montaigne reveals all that, writing, ‘I am myself the matter of my book.’”

Contemporary

‘La Carte et le Territoire’ (‘The Map and the Territory,’ 2010) by Michel Houellebecq

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“Houellebecq describes France as a museum, where landscape turns into décor and where rural areas are emptying out. He shows the gap between the Parisian elite and the rest of the population, which he paints as aging and disoriented by modernity. It’s a melancholic and yet ironic novel about a disenchanted nation.”

JAPAN

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According to the writer Yoko Ogawa, 64, the author of ‘The Memory Police’ (1994).

Classic

‘Man’yoshu’ (late eighth century)

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“‘Man’yoshu,’ the oldest extant collection of Japanese poetry, reflects a diversity of voices — from emperors to commoners. They bow their heads to the majesty of nature, weep at the loss of loved ones and find pathos in death. The pages pulse with the vitality of successive generations.”

Contemporary

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‘Tenohira no Shosetsu’ (‘Palm-of-the-Hand Stories,’ 1923-72) by Yasunari Kawabata

“The essence of Japanese literature might lie in brevity: waka [a classical 31-syllable poetry form], haiku and short stories. There’s a tradition of cherishing words that seem to well up from the depths of the heart, imbued with warmth. Kawabata, too, exudes more charm in his short stories — especially these very short ‘palm-of-the-hand’ stories — than in his full-length novels. Good and evil, beauty and ugliness, love and hate — everything is contained in these modest worlds.”

INDIA

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According to Aatish Taseer, 45, a T contributing writer and the author of ‘Stranger to History: A Son’s Journey Through Islamic Lands’ (2009).

Classic

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‘The Kumarasambhava’ (‘The Birth of Kumara,’ circa fifth century) by Kalidasa

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“This is an epic poem by the greatest of the classical Sanskrit poets and dramatists. The gods are in a pickle. They’re being tormented by a monster, but Shiva, their natural protector, is deep in meditation and cannot be disturbed. Kama, the god of love, armed with his flower bow, is sent down from the heavens to waken Shiva. Never a wise idea! The great god, in his fury, opens his third eye and incinerates Kama. But then, paradoxically, the death of the god of love engenders one of the greatest love stories ever told. In the final canto, Shiva and his wife, the goddess Parvati, have the most electrifying sex for days on end — and, 15 centuries on, in our now censorious time, it still leaves one agog at the sensual wonder that was India.”

Contemporary

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‘The Complex’ (2026) by Karan Mahajan

“This state-of-the-nation novel, which was published just last month, captures the squalor and malice of Indian family life. Delhi is both my and Mahajan’s hometown and, in this sprawling homage to India’s capital, we see it on the eve of the economic liberalization of the 1990s, as the old socialist city gives way to a megalopolis of ambition, greed and political cynicism.”

THE UNITED KINGDOM

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According to the writer Tessa Hadley, 70, the author of ‘The London Train’ (2011).

Classic

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‘Jane Eyre’ (1847) by Charlotte Brontë

“Written almost 200 years ago, it remains an insight into our collective soul — or at least its female part. Somewhere at the heart of us there’s a small girl in a wintry room, curled up in the window seat with a book, watching the lashing rain on the window glass: ‘There was no possibility of taking a walk that day. …’ Jane’s solemnity, her outraged sense of justice, her trials to come, the wild weather outside, her longing for something better, for love in her future: All this speaks, perhaps problematically, to something buried in the foundations of our idea of ourselves.”

Contemporary

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‘All That Man Is’ (2016) by David Szalay

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“Though he isn’t quite completely British (he’s part Canadian, part Hungarian), Szalay is brilliant at catching certain aspects of British men — aspects that haven’t been written about for a while, now updated for a new era. Funny, exquisitely observed and terrifying, this novel reminds us, too, how absolutely our fate and our identity as a nation belong with the rest of Europe.”

BRAZIL

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According to the writer and critic Noemi Jaffe, 64, the author of ‘What Are the Blind Men Dreaming?’ (2016).

Classic

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‘Memórias Póstumas de Brás Cubas’ (‘The Posthumous Memoirs of Brás Cubas,’ 1881) by Machado de Assis

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“Not only is it experimental in style — very short chapters mixed with long ones; different points of view; narrated by a corpse; metalinguistic — but it also introduces an extremely ironic view of the rising bourgeoisie in Rio de Janeiro at the time, revealing the hypocrisy of slave owners, the falsehood of love affairs and the only true reason for all social relationships: convenience and personal interest. After almost 150 years, it’s still modern, both formally and, unfortunately, also in content.”

Contemporary

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‘Onde Pastam os Minotauros’ (‘Where Minotaurs Graze,’ 2023) by Joca Reiners Terron

“The two main characters — Cão and Crente — along with some of their colleagues, plan to escape and set fire to the slaughterhouse where they work under exploitative conditions. The men develop sympathy for the animals they kill, and one of them becomes a sort of philosopher, revealing the sheer nonsense of existence and the injustices of society in the deepest parts of Brazil.”

These interviews have been edited and condensed.

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6 Myths That Endure

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6 Myths That Endure

Literature

The Myth of Meeting Oneself

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“This is evident in Virgil’s ‘Aeneid’ (circa 30-19 B.C.) when Aeneas witnesses his own heroic actions depicted in murals of the Trojan War in Juno’s temple, and again in Miguel de Cervantes’s ‘Don Quixote’ (1605-15) when Quixote enters a printer’s shop and finds a book that has been published with fake details about his quest even as he’s living it,” says Ben Okri, 67, the author of “The Famished Road” (1991) and “Madame Sosostris and the Festival for the Brokenhearted” (2025). “In both stories, individuals throw themselves into the world and think they encounter objects, personae, obstacles and antagonists, but what they actually encounter is themselves. In our time, where our actions meet us in the echo chamber of social media, the process is magnified and swifter. Now a deed doesn’t even have to take place for it to enter the realm of reality.”

The Myth of Utopia

“I’ve always had trouble with the idea of utopia, feeling it derives its energy more from what it wishes to dismantle than what it wishes to enact,” says the T writer at large Aatish Taseer, 45, the author of “Stranger to History: A Son’s Journey Through Islamic Lands” (2009). “Ram Rajya, or the mythical rule of the hero Ram in the Hindu epic ‘Ramayana’ (seventh century B.C.-third century A.D.), like all visions of perfection, contains a built-in violence.”

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The Myth of Invisibility

“Invisibility bears power and powerlessness at the same time,” says Okri. “In ancient cultures, it was a gift of the gods. Jesus, for example, walks unrecognized among his disciples, and in Greek myths, Scandinavian legends and ancient African tales, heroes are gifted invisibility in the form of cloaks, sandals or spells. Modern works like the two ‘Invisible Man’ novels, by H.G. Wells (1897) and Ralph Ellison (1952), and the ‘Harry Potter’ novels (1997-2007) by J.K. Rowling reach back to those ideas. But today, people talk about visibility as the highest form of social agency, while invisibility can render a whole class, race, caste or gender unseen.”

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The Myth of Steadiness vs. Speed

Charles Henry Bennett’s illustration “The Hare and the Tortoise” (1857). Alamy

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“‘The Tortoise and the Hare,’ one of Aesop’s fables (sixth century B.C.), doesn’t necessarily strike a younger person as promising — possibly it has a whiff of morality in it,” says Yiyun Li, 53, the author of “A Thousand Years of Good Prayers” (2005) and “Dear Friend, From My Life I Write to You in Your Life” (2017). “But the longer I live and work, the more I understand that it’s the tortoiseness in a person that carries one along, not the swiftness of the mind and body of the hare.”

The Myth of Magic

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William Etty’s “The Sirens and Ulysses” (1837). Bridgeman Images

“Ancient magical tales like Homer’s ‘Odyssey’ (late eighth to early seventh century B.C.) were allegories of transformation, of secret teachings,” says Okri, “whereas modern forms of magic are narrative devices and tropes of storytelling that continue the child’s wonder of life. I think of F. Scott Fitzgerald’s ‘The Great Gatsby’ (1925), Gabriel García Márquez’s ‘One Hundred Years of Solitude’ (1967) and, again, the ‘Harry Potter’ books. The intuition of magic persists even in these atheistic and science-infested times, where nothing is to be believed if it can’t be subjected to analysis. This is perhaps because the ultimate magic confronts us every day in the mystery of consciousness. That we can see anything is magical; that we experience love is magical; and perhaps the most magical thing of all is the imagination’s unending power to alter the contents and coordinates of reality. It hides tenaciously in the act of reading, which is the most generative act of magic.”

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The Myth of the Immortal Soul

“ ‘The soul is birthless and eternal, imperishable and timeless and is not destroyed when the body is destroyed,’ says Krishna in the ‘Bhagavad Gita’ (second century-first century B.C.). This belief in the immortality of the soul — what used to be called Pythagoreanism in ancient Greece — is still the most pervasive myth in India,” says Taseer, “and has more influence over behavior and how one lives one’s life than any other.”

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These interviews have been edited and condensed.

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