Culture
BOS Nation, a publicity campaign gone wrong and an apology for the hurt it caused
Tuesday should have been a triumphant night for the NWSL’s latest expansion team, but less than a day after a packed event in downtown Boston to officially launch BOS Nation’s team name and colors, the club issued an apology for the hurt the publicity campaign had caused.
Five hundred fans had RSVP’d for the event at the Dick’s House of Sport store, with Boston’s mayor Michelle Wu, Massachusetts lieutenant governor Kim Driscoll, former USMNT and New England Revolution player Charlie Davies and former USWNT and Boston Breakers players Lauren Holiday and Kristine Lilly in attendance. Former USA Hockey and Boston Blades player Angela Ruggiero also stopped in. Local vendors served food and drinks and muralist Laura DeDonato was there, not just to paint a live mural during the party but also as the person who had originally coined the name “Boston Breakers” during the WUSA era.
But amid a thoughtful launch party, there was a thoughtless element: fans had been reacting negatively not just to the team’s name but to its use of a “Balls Balls Balls” video campaign by local creative ad agency Colossus. The “Balls” ad on its Instagram featured the caption, “Thanks to our brave clients for having the guts to be wildly provocative with this launch.”
The Colossus ad also had comments turned off, unlike other posts, presumably due to the volume of negative reactions. Seattle Reign midfielder Quinn, who is trans and nonbinary, had commented on the team’s Instagram video earlier that day, saying, “Feels transphobic. Yikes.” They later also said in the comments that their original comment had been “hidden by Instagram.”
Boston Mayor Michelle Wu speaks at the launch event (Barry Chin/The Boston Globe via Getty Images)
Wu, Davies and team owners made remarks from the stage hailing the team as a community asset, a way to change local children’s lives through sport, and “a nation made up entirely of you, the many stories, the cultures and passions that make up our city,” a protestor stood in the back, holding up a sign that read in bold letters, “NO ROOM FOR TRANSPHOBIA.”
The protestor, who identified themselves as Theo from Dorchester, Mass., later said the sign was a reaction to the team’s “Balls” ad.
“I think there was a lot about the launch that could have been done better, but I think the (Balls) video was really short-sighted,” they said. “I wish they had just asked some people, because it is gender essentialism, talking about balls as men’s genitals. There are men who don’t have balls. There are women who do have balls… It was offensive and hurtful.
“I’ve been waiting for this team since the Breakers folded. I was so excited. I’ve been at every event so far, and it was, as a trans person, extremely hurtful to see how they rolled this out with just senseless transphobia. It didn’t need to happen. It was completely preventable.”
“We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all, and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused,” the team said in Wednesday’s statement.
GO DEEPER
Boston NWSL club misses the mark with BOS Nation FC and marketing campaign
As of Wednesday morning, the toomanyballs.com website also appears to be down.
Theo was not the only fan there who found the ad hurtful.
Liam, from Roxbury, Mass., said, “As a transgender person, I’m really disappointed to see the focus on balls as an identification of whether or not you can be a woman. It’s really disappointing to see a team that espouses values of diversity and inclusion go immediately into saying that anyone with balls is not a part of the women’s soccer community.”
The name of the team also evoked strong reactions, as evidenced by the stream of negative comments under every social media post on both Twitter and Instagram that had been rolled out as part of the launch.
“It’s not a name I would pick,” said a fan who identified himself as Anthony from Billerica, Mass. “I don’t think it’s a name that’s really going to resonate with a lot of Boston people, especially seeing the comments on videos and stuff. It definitely could use some work. And I definitely think it could be more democratic with the people of Boston, too. Maybe that would be interesting to do, but it’s not a bad name. It’s not the worst name ever, but it’s not the best.”
“I am not super-comfortable with it,” added Liam. “It’s really easy to draw a nationalism bit… Are we all, as their supporters, ‘the nationalists’? Don’t know if I love that.”
“If it had not been broken by Sandra (Herrera, of CBS Sports), who I really respect as a reporter, I would have thought it was a joke. It’s embarrassing,” said Theo.
The criticism at the event, however, seemed to be coming from a constructive place, rather than an out-and-out attack. Theo was wearing an NWSL Boston hat featuring the team’s placeholder logo, purchased before the team launched its name and ad campaign, and as they had noted, they were eagerly waiting for the return of NWSL to the city as a Breakers fan.
Liam was the same, draped in a team scarf — this was not someone who had come to the event strictly to be angry at the team, but to try to see what could be done moving forward as a long-time Boston soccer fan.
“I’ve been interested in the local soccer community since around 2013, when I first moved here,” he said. “I had a partner at the time who got me into the Revolution (the area’s MLS team), and then from there into the Breakers. So I’ve been kind of on the sidelines of the scene, but now that it’s in my backyard, I really want to get involved.”
Other fans had similar sentiments, even advocating to allow for a little bit of grace in the process.
“I think (the name) could use a little bit of extra love,” said Natasha from Worcester, Mass. “But also, like, people can also understand it goes through stages, and people have to figure it out and, if it doesn’t stick, they can change the name at any time if they want to.”
“The name announcement was kind of interesting. That’s just my real thoughts about it. But I’m always in support of anything Boston, to be honest,” said a fan who identified herself as DJ Whysham, from Dorchester.
“I don’t think it’s too late for the team to reverse course and try something else different, given the immediate negative response from the fanbase,” said Liam.
It was clear that responses at the event were from fans who want BOS Nation to succeed. While the online reaction was overwhelmingly negative, the locals who form the team’s home fanbase were sincere.
There could yet be room for Boston to evolve, in more ways than one.
The fans at the launch party seemed ready to get behind changes for the better, and to have a team of their own to root for.
(Top photo: Steph Yang/The Athletic)
Culture
What Happens When We Die? This Wallace Stevens Poem Has Thoughts.
Whatever you do, don’t think of a bird.
Now: What kind of bird are you not thinking about? A pigeon? A bald eagle? Something more poetic, like a skylark or a nightingale? In any case, would you say that this bird you aren’t thinking about is real?
Before you answer, read this poem, which is quite literally about not thinking of a bird.
Human consciousness is full of riddles. Neuroscientists, philosophers and dorm-room stoners argue continually about what it is and whether it even exists. For Wallace Stevens, the experience of having a mind was a perpetual source of wonder, puzzlement and delight — perfectly ordinary and utterly transcendent at the same time. He explored the mysteries and pleasures of consciousness in countless poems over the course of his long poetic career. It was arguably his great theme.
Stevens was born in 1879 and published his first book, “Harmonium,” in 1923, making him something of a late bloomer among American modernists. For much of his adult life, he worked as an executive for the Hartford Accident and Indemnity Company, rising to the rank of vice president. He viewed insurance less as a day job to support his poetry than as a parallel vocation. He pursued both activities with quiet diligence, spending his days at the office and composing poems in his head as he walked to and from work.
As a young man, Stevens dreamed of traveling to Europe, though he never crossed the Atlantic. In middle age he made regular trips to Florida, and his poems are frequently infused with ideas of Paris and Rome and memories of Key West. Others partake of the stringent beauty of New England. But the landscapes he explores, wintry or tropical, provincial or cosmopolitan, are above all mental landscapes, created by and in the imagination.
Are those worlds real?
Let’s return to the palm tree and its avian inhabitant, in that tranquil Key West sunset of the mind.
Until then, we find consolation in fangles.
Culture
Wil Wheaton Discusses ‘Stand By Me’ and Narrating ‘The Body’ Audiobook
When the director Rob Reiner cast his leads in the 1986 film “Stand by Me,” he looked for young actors who were as close as possible to the personalities of the four children they’d be playing. There was the wise beyond his years kid from a rough family (River Phoenix), the slightly dim worrywart (Jerry O’Connell), the cutup with a temper (Corey Feldman) and the sensitive, bookish boy.
Wil Wheaton was perfect for that last one, Gordie Lachance, a doe-eyed child who is ignored by his family in favor of his late older brother. Now, 40 years later, he’s traveling the country to attend anniversary screenings of the film, alongside O’Connell and Feldman, which has thrown him back into the turmoil that he felt as an adolescent.
Wheaton has channeled those emotions and his on-set memories into his latest project: narrating a new audiobook version of “The Body,” the 1982 Stephen King novella on which the film was based.
A few years ago, Wheaton started to float the idea of returning to the story that gave him his big break — that of a quartet of boys in 1959 Oregon, in their last days before high school, setting out to find a classmate’s dead body. “I’ve been telling the story of ‘Stand By Me’ since I was 12 years old,” he said.
But this time was different. Wheaton, who has narrated dozens of audiobooks, including Andy Weir’s “The Martian” and Ernest Cline’s “Ready Player One,” says he has come to enjoy narration more than screen acting. “I’m safe, I’m in the booth, nobody’s looking at me and I can just tell you a story.”
The fact that he, an older man looking back on his younger years, is narrating a story about an older man looking back on his younger years, is not lost on Wheaton. King’s original story is bathed in nostalgia. Coming to terms with death and loss is one of its primary themes.
Two days after appearing on stage at the Academy Awards as part of a tribute to Reiner — who was murdered in 2025 alongside his wife, Michele — Wheaton got on the phone to talk about recording the audiobook, reliving his favorite scenes from the film and reexamining a quintessential story of childhood loss through the lens of his own.
This interview has been edited and condensed.
“I felt really close to him, and my memory of him.”
Wheaton on channeling a co-star’s performance.
There’s this wonderful scene in “Stand By Me.” Gordie and Chris are walking down the tracks talking about junior high. Chris is telling Gordie, “I wish to hell I was your dad, because I care about you, and he obviously doesn’t.”
It’s just so honest and direct, in a way that kids talk to each other that adults don’t. And I think that one of the reasons that really sticks with people, and that piece really lands on a lot of audiences, and has for 40 years, is, just too many people have been Gordie in that scene.
That scene is virtually word for word taken from the text of the book. And when I was narrating that, I made a deliberate choice to do my best to recreate what River did in that scene.
“You’re just a kid,
Gordie–”
“I wish to fuck
I was your father!”
he said angrily.
“You wouldn’t go around
talking about takin those stupid shop courses if I was!
It’s like
God gave you something,
all those stories
you can make up, and He said:
This is what we got for you, kid.
Try not to lose it.
But kids lose everything
unless somebody looks out for them and if your folks
are too fucked up to do it
then maybe I ought to.”
I watched that scene a couple of times because I really wanted — I don’t know why it was so important to me to — well, I know: because I loved him, and I miss him. And I wanted to bring him into this as best as I could, right?
So I was reading that scene, and the words are identical to the script. And I had this very powerful flashback to being on the train tracks that day in Cottage Grove, Oregon. And I could see River standing next to them. They’re shooting my side of the scene and there’s River, right next to the camera, doing his off-camera dialogue, and there’s the sound guy, and there’s the boom operator. There’s my key light.
I could hear and feel it. It was the weirdest thing. It’s like I was right back there.
I was able to really take in the emotional memory of being Gordie in all of those scenes. So when I was narrating him and I’m me and I’m old with all of this experience, I just drew on what I remembered from being that little boy and what I remember of those friendships and what they meant to me and what they mean to me today.
“Rob gave me a gift. Rob gave me a career.”
Wheaton recalls the “Stand By Me” director’s way with kids on set, as well as his recent Oscars tribute.
Rob really encouraged us to be kids.
Jerry tells the most amazing story about that scene, where we were all sitting around, and doing our bit, and he improvised. He was just goofing around — we were just playing — and he said something about spitting water at the fat kid.
We get to the end of the scene, and he hears Rob. Rob comes around from behind the thing, and he goes, “Jerry!” And Jerry thinks, “Oh no, I’m in trouble. I’m in trouble because I improvised, and I’m not supposed to improvise.”
The context for Jerry is that he had been told by the adults in his life, “Sit on your hands and shut up. Stop trying to be a cutup. Stop trying to be funny. Stop disrupting people. Just be quiet.” And Jerry thinks, “Oh my God. I didn’t shut up. I’m in trouble. I’m gonna get fired.”
Rob leans in to all of us, and Rob says, “Hey, guys, do you see that? More of that. Do that!”
The whole time when you’re a kid actor, you’re just around all these adults who are constantly telling you to grow up. They’re mad that you’re being a kid. Rob just created an environment where not only was it supported that we would be kids — and have fun, and follow those kid instincts and do what was natural — it was expected. It was encouraged. We were supposed to do it.
They chanted together:
“I don’t shut up,
I grow up.
And when I look at you I throw up.”
“Then your mother goes around the corner
and licks it up,”
I said, and hauled ass out of there,
giving them the finger over my shoulder as I went.
I never had any friends later on
like the ones I had when I was twelve.
Jesus, did you?
When we were at the Oscars, I looked at Jerry. And we looked at this remarkable assemblage of the most amazingly talented, beautiful artists and storytellers. We looked around, and Jerry leans down, and he said, “We all got our start with Rob Reiner. He trusted every single one of us.”
And to stand there for him, when I really thought that I would be standing with him to talk about this stuff — it was a lot.
“I was really really really excited — like jumping up and down.”
The scene Wheaton was most looking forward to narrating: the tale of Lard Ass Hogan.
I was so excited to narrate it. It’s a great story! It’s a funny story. It’s such a lovely break — it’s an emotional and tonal shift from what’s happening in the movie.
I know this as a writer: You work to increase and release tension throughout a narrative, and Stephen King uses humor really effectively to release that tension. But it also raises the stakes, because we have these moments of joy and these moments of things being very silly in the midst of a lot of intensity.
That’s why the story of Lard Ass Hogan is so fun for me to tell. Because in the middle of that, we stop to do something that’s very, very fun, and very silly and very celebratory.
“Will you shut up and let him tell it?”
Teddy hollered.
Vern blinked.
“Sure. Yeah.
Okay.”
“Go on, Gordie,”
Chris said. “It’s not really much—”
“Naw,
we don’t expect much from a wet end like you,”
Teddy said,
“but tell it anyway.”
I cleared my throat. “So anyway.
It’s Pioneer Days,
and on the last night
they have these three big events.
There’s an egg-roll for the little kids and a sack-race for kids that are like eight or nine,
and then there’s the pie-eating contest.
And the main guy of the story
is this fat kid nobody likes
named Davie Hogan.”
When I narrate this story — whenever there is a moment of levity or humor, whenever there are those brief little moments that are the seasoning of the meal that makes it all so real and relatable — yes, it was very important to me to capture those moments.
I’m shifting in my chair, so I can feel each of those characters. It’s something that doesn’t exist in live action. It doesn’t exist in any other media.
“I feel the loss.”
Wheaton remembers River Phoenix.
The novella “The Body” is very much about Gordie remembering Chris. It’s darker, and it’s more painful, than the movie is.
I’ve been watching the movie on this tour and seeing River a lot. I remember him as a 14- and 15-year-old kid who just seemed so much older, and so much more experienced and so much wiser than me, and I’m only a year younger than him.
What hurts me now, and what I really felt when I was narrating this, is knowing what River was going through then. We didn’t know. I still don’t know the extent of how he was mistreated, but I know that he was. I know that adults failed him. That he should have been protected in every way that matters. And he just wasn’t.
And I, like Gordie, remember a boy who was loving. So loving, and generous and cared deeply about everyone around him, all the time. Who deserved to live a full life. Who had so much to offer the world. And it’s so unfair that he’s gone and taken from us. I had to go through a decades-long grieving process to come to terms with him dying.
Near the end
of 1971,
Chris
went into a Chicken Delight in Portland
to get a three-piece Snack Bucket.
Just ahead of him,
two men started arguing
about which one had been first in line. One of them pulled a knife.
Chris,
who had always been the best of us
at making peace,
stepped between them and was stabbed in the throat.
The man with the knife had spent time in four different institutions;
he had been released from Shawshank State Prison
only the week before.
Chris died almost instantly.
It is a privilege that I was allowed to tell this story. I get to tell Gordie Lachance’s story as originally imagined by Stephen King, with all of the experience of having lived my whole adult life with the memory of spending three months in Gordie Lachance’s skin.
Culture
Do You Know the Comics That Inspired These TV Adventures?
Welcome to Great Adaptations, the Book Review’s regular multiple-choice quiz about printed works that have gone on to find new life as movies, television shows, theatrical productions and more. This week’s challenge highlights offbeat television shows that began as comic books. Just tap or click your answers to the five questions below. And scroll down after you finish the last question for links to the comics and their screen versions.
-
Detroit, MI1 week agoDrummer Brian Pastoria, longtime Detroit music advocate, dies at 68
-
Movie Reviews1 week ago‘Youth’ Twitter review: Ken Karunaas impresses audiences; Suraj Venjaramoodu adds charm; music wins praise | – The Times of India
-
Sports6 days agoIOC addresses execution of 19-year-old Iranian wrestler Saleh Mohammadi
-
New Mexico5 days agoClovis shooting leaves one dead, four injured
-
Business1 week agoDisney’s new CEO says his focus is on storytelling and creativity
-
Technology5 days agoYouTube job scam text: How to spot it fast
-
Tennessee4 days agoTennessee Police Investigating Alleged Assault Involving ‘Reacher’ Star Alan Ritchson
-
Texas1 week agoHow to buy Houston vs. Texas A&M 2026 March Madness tickets