Business
Podcast: The AriZona iced-tea 99-cent miracle
Take heed to this episode of The Instances:
Since AriZona iced tea launched in 1994, a can of the stuff has price 99 cents. It’s a enterprise anomaly, but one which has turned the corporate right into a multibillion-dollar outfit. And the proprietor vows to maintain his iced tea at that value even throughout the worst inflation the US has seen in 40 years, which is consuming into the corporate’s income.
At present, we get into this odd enterprise ideology.
Host: Gustavo Arellano
Visitors: L.A. Instances enterprise reporter Sam Dean
Extra studying:
As inflation soars, how is AriZona iced tea nonetheless 99 cents?