Netflix buys another video game studio as it builds out its gaming business.

Netflix stated on Thursday that it was shopping for Boss Combat Leisure, a small unbiased online game studio based mostly in Allen, Texas, because the video streaming firm pushes additional into the profitable online game market.

The acquisition of Boss Combat, a cellular recreation developer with 130 staff, is Netflix’s third studio buy because it set its sights on the gaming business final summer time. The corporate purchased a studio known as Evening Faculty in September, and this month it purchased Subsequent Video games. Netflix wouldn’t say how a lot it paid for Boss Combat.

Netflix has far fewer growth studios in contrast with corporations like Microsoft and Sony, which produce gaming consoles and hit titles like Halo and Spider-Man. And its acquisitions have been narrower in scope.

However the offers level up Netflix’s rising technique because it goals to catch as much as its opponents. Even Google and Amazon, additionally large tech corporations attempting to interrupt into the gaming world, have a head begin on Netflix.

Mike Verdu, who was introduced on to steer Netflix’s gaming push after working at Fb and Digital Arts, stated Netflix meant to differentiate itself utilizing the model enchantment of its exhibits, which may very well be became video games. A recreation based mostly on a Netflix hit may curiosity avid gamers purely via title recognition, even when Netflix doesn’t but have a fame for making fashionable recreation titles.

Netflix executives imagine the corporate can provide a connection between its fashionable streaming exhibits and associated video games “and tales that they love in between seasons of a present or in between motion pictures,” Mr. Verdu stated in an interview. He stated Netflix would finally create new, unique video games, moderately than rely solely on shopping for video games made by outdoors studios.

Different large tech corporations had early failures in gaming. Amazon’s first gaming choices have been extensively criticized, and Google, after lofty guarantees, gave up on designing its personal video games final yr.

Mr. Verdu stated Netflix’s enlargement can be gradual and cautious. He in contrast it to the corporate’s struggles earlier than finally discovering breakthrough tv sequence within the streaming enterprise like “Home of Playing cards” and “Orange Is the New Black.”

“It took some time for the corporate to succeed in the purpose,” he stated, the place “these unique exhibits simply broke via and also you noticed the promise of unique content material and the promise of streaming come collectively on this magic second.”