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Maps: Where Trump Voter Jobs Will Be Hit by Tariffs

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Maps: Where Trump Voter Jobs Will Be Hit by Tariffs

The counties where tariffs could hit jobs, by presidential vote winner

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Source: New York Times analysis of data from Lightcast and the Bureau of Labor Statistics’ Quarterly Census of Employment and Wages.

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Note: Vote results are for the 2024 U.S. presidential election. Data not available for Alaska.

As President Trump imposes tariffs on products from countries around the world, foreign governments are answering back with tariffs of their own.

China has targeted corn farmers and carmakers. Canada has put tariffs on poultry plants and air-conditioning manufacturers, while Europe will hit American steel mills and slaughter houses.

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Since Mr. Trump ordered steep levies on some of America’s largest trading partners in February and March, other countries have begun imposing their own tariffs on American exports in an attempt to put pressure on the president to relent.

The retaliatory tariffs have been carefully designed to hit Mr. Trump where it hurts: Nearly 8 million Americans work in industries targeted by the levies and the majority are Trump voters, a New York Times analysis shows.

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The figures underscore the dramatic impact that a trade war could have on American workers, potentially causing Mr. Trump’s economic strategy to backfire. Mr. Trump has argued that tariffs will help boost American jobs. But economists say that retaliatory tariffs can cancel out that effect.

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Number of jobs affected by each country’s retaliatory tariffs

Source: New York Times analysis of data from Lightcast and the Bureau of Labor Statistics’ Quarterly Census of Employment and Wages.

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Note: Industries were targeted in more than one round and by more than one country, so there is overlap in the number of jobs affected. Note: Data not available for Alaska.

The countermeasures are aimed at industries that employ roughly 7.75 million people across the United States. The bulk of those — 4.48 million — are in counties that voted for Mr. Trump in the last election, compared with 3.26 million jobs in counties that voted for former Vice President Kamala Harris, according to a calculation by The Times that included examining retaliatory tariffs on more than 4,000 product categories.

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These totals are the number of jobs in industries that foreign countries have targeted with their tariffs — not the number of jobs that will actually be lost because of tariffs, which is likely to be significantly lower. But industries hit by retaliatory tariffs are likely to sell fewer goods on foreign markets, which may mean lower profits and job losses.

The jobs that could be hit by retaliation are especially concentrated in pockets of the upper Midwest, South and Southeast, including many rural parts of the country that are responsible for producing agricultural goods. It also includes areas that produce coal, oil, car parts and other manufactured products.

Robert Maxim, a fellow at the Brookings Metro, a Washington think tank that has done similar analysis, said that other countries had particularly targeted Trump-supporting regions and places where “Trump would like to fashion himself as revitalizing the U.S.” That includes smaller manufacturing communities in states like Wisconsin, Indiana and Michigan, as well as southern states like Kentucky and Georgia, he said.

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The message foreign countries are trying to send, he said, is, “You think you can bully us, well, we can hurt you too. And by the way, we know where it really matters.”

Retaliation may also mean concentrated pain for some industries, like farming. In Mr. Trump’s first term, American farmers – a strong voting bloc for the president – were targeted by China and other governments, which caused U.S. exports of soybeans and other crops to plummet.

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Chinese buyers shifted to purchasing more agricultural goods from nations like Argentina and Brazil instead, and U.S. farmers had a difficult time winning back those contracts in subsequent years. Mr. Trump tried to offset those losses by giving farmers more than $20 billion in payments to compensate for the pain of the trade war.

One analysis published last year by economists at M.I.T., the World Bank and elsewhere found that retaliatory tariffs imposed on the United States during Mr. Trump’s first term had a negative effect on U.S. jobs, outweighing any benefit to employment from Mr. Trump’s tariffs on foreign goods or from the subsidies Mr. Trump provided to those hurt by his trade policies.

The net effect on American employment of U.S. tariffs, foreign tariffs and subsidies “was at best a wash, and it may have been mildly negative,” the economists concluded.

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Rural parts of the country are once again at risk from retaliation. Agriculture is a major U.S. export and farmers are politically important to Mr. Trump. And rural counties may have one major employer — like a poultry processing plant — that provides a big share of the county’s jobs, compared with urban or suburban areas that are more diversified.

The retaliatory tariffs target industries employing 9.5 percent of people in Wisconsin, 8.5 percent of people in Indiana and 8.4 percent of people in Iowa. The shares are also relatively high in Arkansas, Alabama, Mississippi, Kentucky and Kansas.

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Share of jobs in targeted industries in each state

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Wisconsin Wis. 9.5% 298,600
Indiana Ind. 8.5% 289,900
Iowa Iowa 8.4% 146,500
Arkansas Ark. 8.2% 115,800
Alabama Ala. 8.1% 186,800
Mississippi Miss. 8.0% 101,600
Kentucky Ky. 7.6% 167,500
Kansas Kan. 7.0% 113,200
Michigan Mich. 6.8% 319,300
Tennessee Tenn. 6.5% 231,500
Ohio Ohio 6.3% 366,800
South Carolina S.C. 6.2% 152,500
West Virginia W.Va. 6.1% 44,800
Minnesota Minn. 6.0% 188,300
Missouri Mo. 5.9% 170,100
Georgia Ga. 5.7% 301,500
Nebraska Neb. 5.7% 63,800
South Dakota S.D. 5.6% 29,800
Maine Maine 5.5% 39,500
Pennsylvania Pa. 5.5% 347,100
Vermont Vt. 5.4% 18,600
Idaho Idaho 5.3% 51,100
North Carolina N.C. 5.3% 281,300
Illinois Ill. 5.2% 334,600
Rhode Island R.I. 5.1% 27,500
Connecticut Conn. 5.0% 75,300
North Dakota N.D. 5.0% 24,400
Washington Wash. 4.9% 194,900
Oklahoma Okla. 4.8% 91,500
Oregon Ore. 4.7% 103,300
Alaska Alaska 4.6% 17,400

No data available

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New Hampshire N.H. 4.5% 32,500
Utah Utah 4.3% 81,400
Wyoming Wyo. 4.1% 13,000
Texas Texas 4.0% 606,400
Louisiana La. 4.0% 85,100
Virginia Va. 3.8% 168,600
California Calif. 3.6% 730,200
Delaware Del. 3.6% 18,400
New Jersey N.J. 3.4% 151,200
Montana Mont. 3.1% 18,100
Colorado Colo. 3.0% 97,300
Arizona Ariz. 3.0% 104,400
Nevada Nev. 2.9% 49,400
Massachusetts Mass. 2.9% 115,800
Florida Fla. 2.3% 247,300
New Mexico N.M. 2.3% 22,200
Maryland Md. 2.2% 64,800
New York N.Y. 1.8% 281,000
Hawaii Hawaii 1.2% 8,900

Source: New York Times analysis of data from Lightcast and the Bureau of Labor Statistics’ Quarterly Census of Employment and Wages.

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The New York Times

In an address to Congress earlier this month, Mr. Trump implied that farmers could be hit again, saying there may be “an adjustment period” as he put tariffs in place on foreign products. There may be “a little disturbance,” he said. “We are OK with that. It won’t be much.”

Mr. Trump said he had told farmers in his first term to “‘Just bear with me,’ and they did. They did. Probably have to bear with me again,” he said.

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Mark Muro, a senior fellow at Brookings Metro, said that many of the counties affected by retaliation were rural, and “hard red territory.” The geography of Mr. Trump’s political support, he said, was “no secret to our trade partners.”

“They’re very cognizant of these industries, the geography of these industries, and how American politics work,” he added.

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Methodology

The analysis was based on an analytical technique used by the Brookings Institution to examine the first round of Chinese retaliatory tariffs.

To expand on the analysis, The Times collected the lists of U.S. products targeted for retaliatory tariffs by China, Canada and the European Union as of March 14. In total, the six published lists contain more than 4,000 individual product categories, many of which were targeted by more than one country. The tariffs from China and Canada are currently in force. One set of tariffs from the European Union is scheduled to go into effect April 1, while the other set is preliminary, and is subject to change until its implementation in mid-April.

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After collecting the list of products, The Times used a concordance table from the Census Bureau, which provides a way to tie a given product category to the general industry which produces it.

To tally the number of jobs, The Times used data from Lightcast, a labor market analytics company. Lightcast provided The Times with industry-level employment data based on the Bureau of Labor Statistics’ Quarterly Census of Employment and Wages. The quarterly census suppresses employment data for industries at the county level to protect the privacy of employers when there are only a handful of establishments. Lightcast uses a proprietary algorithm that draws from a number of related datasets to estimate the employment level for fields that are suppressed in the census.

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County election results are from The Associated Press.

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Trump Administration Looks to Take Steps to Ease Pain From Car Tariffs

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Trump Administration Looks to Take Steps to Ease Pain From Car Tariffs

The Trump administration said it plans to announce measures as early as Tuesday to ease the effects of tariffs on imported cars and car parts to give automakers more time to relocate production to the United States.

Tariffs of 25 percent on imported vehicles and on auto parts will remain in place. But the tariffs will be modified so that they are not “stacked” with other tariffs, for example on steel and aluminum, a White House spokesman said. Automakers will not have to pay tariffs on those metals, widely used in automobiles, on top of the tariffs on cars and parts.

In addition, automakers will be reimbursed for some of the cost of tariffs on imported components. The reimbursement will amount to up to 3.75 percent of the value of a new car in the first year, but will be phased out over two years, the spokesman confirmed.

A 25 percent tariff on imported cars took effect April 3. On Saturday, the tariffs are set to be extended to include imported parts.

“President Trump is building an important partnership with both the domestic automakers and our great American workers,” Howard Lutnick, the commerce secretary, said in a statement. “This deal is a major victory for the president’s trade policy by rewarding companies who manufacture domestically, while providing runway to manufacturers who have expressed their commitment to invest in America and expand their domestic manufacturing.”

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Karoline Leavitt, the White House press secretary, said at a news conference on Tuesday morning that Trump would sign an executive order related to auto tariffs later in the day. At the same briefing, Treasury Secretary Scott Bessent declined to share details of any relief that automakers might get from tariffs but said that the policy would be focused on encouraging them to bring more production back to the United States.

Even with the planned changes, there will still be substantial tariffs on imported cars and auto parts, which will raise prices for new and used cars by thousands of dollars and increase the cost of repairs and insurance premiums.

The modification to the tariffs was reported earlier by The Wall Street Journal. Mr. Lutnick helped automakers secure a major exemption from tariffs in March and has taken on a role advocating relief for some industries hit by the levies.

Automakers welcomed the change. “We believe the president’s leadership is helping level the playing field for companies like G.M. and allowing us to invest even more in the U.S. economy,” Mary T. Barra, the chief executive of General Motors, said in a statement on Monday. “We appreciate the productive conversations with the president and his administration and look forward to continuing to work together.”

Alan Rappeport contributed reporting.

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Tony Lam was an original influencer in Little Saigon — and he's still got it

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Tony Lam was an original influencer in Little Saigon — and he's still got it

The textured mat is already on the table as Tony Lam sits down to shuffle the polished tiles. He is here to participate in a ritual that he observes four days a week, a pursuit that keeps his “head in shape.”

On this day, sitting in his daughter’s house, he is competing against his wife, son-in-law and grandson, all of whom build a wall of game pieces in front of them.

It’s mah-jongg o’clock, and he’s ready.

One by one, they roll the dice to begin their match, dealing and betting a collection of quarters. Lam, quietly fierce with a booming laugh, studies the spread, and then … his cellphone pings. The original influencer of Little Saigon has been invited to another event — one of dozens each year — a commemoration of the Vietnamese immigration experience in America.

1

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2 Tony Lam playing mah-jongg

3 Mah-jongg tiles

1. Tony Lam, second from left, plays mah-jongg with his son-in-law James Do, left, grandson Patrick Do, second from right, and Lam’s wife, Hop Lam, in Huntington Beach. 2. Lam lines up his mah-jongg tiles. 3. The game keeps his “head in shape,” Lam says. (Jason Armond / Los Angeles Times)

He snares a suite of tiles and wins a coin within 11 minutes. Nothing seems to faze him. But as he prepares to make his next move … ping! It’s an invitation to an informal coffee shop meet-up, followed by a business groundbreaking.

Lam, 88, has been a prominent figure in Orange County’s Little Saigon for decades, but his election to the Westminster City Council in 1992 — the first Vietnamese American to win political office in the United States — cemented that status. After 10 years, he announced his retirement from politics, but his continuing activism, even into his 80s, helped set in motion a series of political movements and cultural upheaval in Southern California.

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family photo

Tony Lam with his wife, Hop Lam, and three of his children.

(Courtesy of the Lam family)

On April 30, the 50th anniversary of the fall of Saigon, his community will be in the spotlight, as news reports highlight the growth and influence of the Vietnamese community in Southern California. In Orange County, where 2020 census data show nearly 242,000 residents of Vietnamese heritage, there are Vietnamese Americans on the city councils in Westminster — the original home of Little Saigon —Fountain Valley, Garden Grove and Santa Ana.

“He’s part of a wave of people that transformed California,” said Jeffrey Brody, a retired professor of communications at Cal State Fullerton who’s writing a social history of the origins of Little Saigon. “The reason the public pays attention to this group, especially locally, is because the community has invested in the building blocks of democracy.”

Lam was there from the start — opening doors, collecting awards, trying to thread the needle in controversies that threatened to destabilize his community — and he’s still filling his calendar with events — a reminder that his role as a trailblazer has not been forgotten.

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Vietnamese evacuees and a helicopter on a roof

A CIA employee helps Vietnamese evacuees onto a helicopter half a mile from the U.S. Embassy in Saigon in 1975.

(Bettmann Archive via Getty)

Lam grew up in northern Vietnam and made his way south after the country was split into two states. In the south, he held a series of jobs that brought him in contact with U.S. entrepreneurs and diplomats. At 28, he teamed up with an older sibling, Dean, to manage their Lam Brothers Corp. They were independent contractors unloading ammunition, building supplies and auto parts for the military at Cam Ranh Bay, one of the busiest ports in the world. Lam had learned English from his service in the Vietnamese Navy, and later, through job connections, he got his wife and six children on a flight out of their homeland before the fall of Saigon.

Lam says he stayed behind to help evacuate others. Then U.S. officials sent him to Guam, where he was “assisting in the management of the newcomers there.” After three months, he flew with his family to Camp Pendleton, where a large portion of refugees were sent. Lam was 37 years old and he, his wife, three sons and three daughters bunked in barracks on the base.

He signed on as camp coordinator, trying to bring order to the confusion around him as thousands of adults and children immersed in resettlement. Eventually, he found an American sponsor “and we had the proverbial fresh start,” he recalled, moving briefly to Florida before returning to the West Coast and renting an apartment in Huntington Beach.

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In Vietnam, Lam had owned three companies. In Orange County, he took a job pumping gas, and then as a supervisor in shipping and receiving for a firm that produced practice bombs for the Navy.

“It was such irony,” said Lam, who had fled a war just months before.

His wife found work sanding guitars. When Lam picked her up after her first day, he said, he didn’t recognize her right away because her head was covered with dust. Then he burst into tears.

By the end of 1980, about 20,000 refugees were living in Orange County. Like their earlier counterparts, they had fled the communist regime, most of them drawn by news of relatives who had chosen to relocate there. Danh’s Pharmacy, the first Vietnamese-owned business in the area, had opened its doors in 1978 in Westminster, a town that would quickly balloon into a bustling immigrant community, dotted with produce markets, noodle houses, jewelry stores and bakeries.

Lam established a life insurance agency and an import-export business, and in 1984 opened Vien Dong, a restaurant in Garden Grove that quickly gained a following.

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1 Tony Lam

2 Tony Lam with his family in 1975.

1. (Courtesy of the Lam family) 2. The Lam family in 1975. (Courtesy of the Lam family)

The Little Saigon community expanded into neighboring cities, and in the 1980s, its restaurants, cafes, jewelry and fabric shops and grocery stores started to attract attention throughout California. The first 99 Ranch Market opened in Westminster in 1984.

In 1985, when an 8.0 magnitude earthquake hit Mexico City, killing almost 10,000 people, Lam organized a fundraiser. He was one of the founders of the Vietnamese American Chamber of Commerce and the Vietnamese American Lions Club in Westminster. A law and order conservative, he joined the Republican Party.

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Hop Lam, who has been married to him for 64 years, says he moves forward “always with an eye to the past. He learns and he remembers.” He was among the first organizers of the local Tet Festival to celebrate the Lunar New Year — which eventually became the largest celebration outside of Vietnam. He nurtured his businesses and was appointed to serve on Westminster’s traffic commission in 1989.

People put up a campaign sign for Tony Lam

A campaign sign is posted for Lam, who won a seat on the Westminster City Council in 1992.

(Courtesy of the Lam family)

In addition, “he befriended the white families, the Mexican families and everyone he talked to,” Brody said. When he ran for City Council, “to win, he had to have the support of the Caucasians and the Latinos as well as the Asians.”

Lam’s daughter Cathy Lam said: “When there was something to be done, my father never hesitated. Public service for him is a way to include everyone in decisions and solving problems.”

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His community was bound together by family, tradition and staunch anti-communist sentiment — which, in a few years, fueled a controversy that foreshadowed a political shift in Little Saigon.

Tony Lam standing at a microphone

Lam delivers a speech while campaigning to be the first Vietnamese refugee elected to public office in the U.S.

(Courtesy of the Lam family)

In 1994, the U.S. lifted its trade embargo against Vietnam, and resumed diplomatic ties the following year. Longtime residents of Little Saigon were incensed and organized anti-communist protests. That anger, however, was not universal, evidenced by the interest among a few local merchants in the possibility of expanding their market by doing business in Vietnam.

A few years later, in January 1999, Truong Van Tran posted a Communist flag and a photo of Ho Chi Minh, the late Communist leader, in his video store, which was located on Bolsa Avenue, Little Saigon’s main thoroughfare. Community protests started immediately.

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On Jan. 21, an Orange County judge temporarily ordered Tran to remove the items, but she soon reversed herself on Feb. 10, saying the flag and the photo constituted protected speech. The demonstrations continued for 53 days. At one point the crowd grew to about 15,000.

Lam did not join them. He said he understood the anger, but City Atty. Richard D. Jones told him and Westminster officials to stay away; they needed to stay neutral to avoid legal action.

Because Lam was a no-show, protesters picketed outside his restaurant for 73 days. He was called a communist sympathizer, and political rivals vilified him. He hired a lawyer in an attempt to stop the chaos in front of the restaurant. Speaking at a council meeting in February of that year, he said his “heart had been torn apart.” He left office in 2002.

Tony Lam eats dinner with his wife

Lam dines with his wife, Hop, and other family members on April 9.

(Jason Armond / Los Angeles Times)

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It was the greatest trial of his political life, Lam said, remembering his efforts to balance his loyalty to his Vietnamese community with the city’s interests.

During the tumult, some younger members of the Vietnamese community, already questioning their status on the sidelines of a local political infrastructure that didn’t include them, inserted themselves in the conversation.

Lan Quoc Nguyen, who’d been an attorney for only three years, got involved by “negotiating with city staff and police to allow the protesters to stay” around the store property for hours on end. “Pretty soon, we realized that in order to gain respect, to be listened to by people who run the greater society, we had to have a seat at the table…. We started digging in,” Nguyen said.

Nguyen, along with Van Tran, the first Vietnamese American elected to the Garden Grove City Council in 2000, described the movement as “political empowerment.” They gathered volunteers for massive voter registration drives, one after another in consecutive elections. Offering Cokes and banh mi and often free entertainment from top refugee musical acts, the inaugural “Rock N Vote” and get-out-the-vote gatherings were staged at UC Irvine and parks with one constant element — handy translators to interpret English-language materials.

Tony Lam and others at an event honoring them

Leading figures in the arts, business, education, politics and cultural preservation were honored at a celebration in Westminster’s Little Saigon in early March. Among them was Tony Lam, right.

(Robert Gauthier / Los Angeles Times)

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“This is what cemented political power,” Brody said. “Not having anyone to recruit their opinions or participation, the Vietnamese organized themselves into a powerful voting bloc and from then on, you saw all kinds of candidates running for all kinds of seats.”

In 1975, when the Vietnamese came over, Cathy Lam said, “we all worried about putting food on the table. Over the years, as our kids got older, as all of us understood more about U.S. history — the Civil Rights Act, the Clean Water Act, the Affordable Care Act, what the EPA stands for — we became a little less conservative, a little more moderate. At the end of the day, the community sees it’s making money. They have to give back by getting deeply involved in politics.”

Today in Orange County, there are at least 24 Vietnamese Americans in city and county offices, and there are others on school boards, sanitation and water boards and in Orange County Superior Court. Tri Ta, Westminster’s first Vietnamese American mayor, is serving in the state Assembly, and last year, Derek Tran became the first Vietnamese American from California elected to federal office, representing the 45th Congressional District.

Tran met Lam at his swearing-in ceremony in December. “I’ve known his name for a long, long time,” said Tran, who ousted Republican stalwart Michelle Steel in the competitive congressional race. “His daughter and her son walked the neighborhoods and knocked on doors for me, helping me get elected. Without having someone like him, it would not have been possible for me to have my seat here. He truly blazed the trail.”

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1 Tony Lam's wife Hop Lam prepares dinner

2 Tony Lam, digs into a full table of foods

1. Hop Lam prepares a family meal in April. 2. Tony Lam digs into a full spread of Vietnamese dishes. (Jason Armond / Los Angeles Times)

During the event, Lam kept pulling Tran aside to say how proud he was of the younger man, prompting the new congressman to add, “It makes me so happy to hear that from someone of his stature.”

Terry Rains, an activist who launched the Westminster Buzz Facebook page and has been a steady presence at council meetings since 2019, says she expects to see more Tony Lams in office, “but you can’t ignore the Andrew Do thing.”

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Last October, Do, a former Orange County supervisor, admitted guilt in funneling more than $10 million in federal pandemic funds through a nonprofit linked to his daughter. He received more than $550,000 in bribes from money slated to buy meals for elderly Little Saigon residents — shocking the political establishment of the county.

Lam called it a “tragedy,” but his phone still pings with political newbies scheduling appointments to visit with him for advice, an endorsement or a donation. He kept his profile “as one of the originals in Little Saigon,” said Van Tran, who ascended to state office as the first Vietnamese American elected to California’s Assembly. “He inspires because he’s outspoken and true to himself.”

“My intention is to help everyone,” said Lam, at a recent playground dedication in Westminster’s Tony Lam Park. “That’s how I operate.”

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Sweetgreen’s CEO on Robots, RFK Jr. and Why Salads Are So Expensive

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Sweetgreen’s CEO on Robots, RFK Jr. and Why Salads Are So Expensive

When Jonathan Neman was a student at Georgetown in the mid-2000s, he and some friends wanted to start a restaurant. A fast-food restaurant, but it would be healthy. And cool.

The documentary “Super Size Me” had made waves, and “we were going to be rejecting the fast food of the previous generation,” Mr. Neman said.

He and his business partners, Nicolas Jammet and Nathaniel Ru, opened the first Sweetgreen in 2007, on the edge of campus on M Street in Washington. As they expanded, they decided against franchising the brand, keeping control of every new location. Soon it became a buzzy millennial lifestyle brand. It sponsored an annual music festival. It went public in late 2021.

Sweetgreen now has more than 250 restaurants across the United States. The chain is known for its endlessly customizable salads — and for how quickly the cost of all those extra toppings and dressings can add up. (A recent lunch there cost me $16.28.)

The company also runs a growing number of locations that include what it calls the Infinite Kitchen, with salad-slinging robots that assemble bowls faster than human workers.

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With great fanfare, Sweetgreen recently put fries on its menu — air-fried in avocado oil, to make customers feel better about adding a side of carbs to a salad. Much of its food is sourced locally, including avocados from California, which will limit the hit the company takes on tariffs, executives have told investors.

And Sweetgreen doesn’t cater just to office workers eating salads at their desks. Mr. Neman, 40, said he had heard that teenagers were “obsessed” with the salads, which wasn’t the case when Sweetgreen started. “The fact that they think that eating healthy is cool is something that we envisioned,” he said at his office in Los Angeles, where the company is now based.

Back in Washington, the Trump administration is also thinking about what goes into food. Health Secretary Robert F. Kennedy Jr., the standard-bearer of the “Make America Healthy Again” movement, recently declared that “sugar is poison” and pushed to ban artificial dyes in foods.

Some of those aims resonate with Mr. Neman, whose company worked with the former first lady Michelle Obama’s “Let’s Move” campaign. But he — like many other company leaders — is trying to talk about the company’s priorities (like eliminating seed oils) without being pulled into the polarized politics of the moment.

“We say we’re not red or blue, but we’re green,” he said.

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This interview was condensed and edited for clarity.

Sweetgreen is all about healthy ingredients. Now, there is the “Make America Healthy Again” movement and R.F.K. Jr. pushing to ban artificial dyes in food. What are your thoughts on that?

As it relates to “Make America Healthy,” funny story: In 2016, during a festival, we had a campaign that was a joke, a play on “Make America Great Again.” We made “Make America Healthy Again” hats.

Wow.

We are on the team of anyone who wants to help make America healthier. Back in the days of the Obama administration, we partnered very closely with Michelle Obama.

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With R.F.K. Jr., I’ll speak to the parts related to our world. I think bringing more transparency to our food system is great. I think some of those dyes are bad. Sweetgreen has never sold soda very intentionally. We’d make a lot more money if we did. A lot of people wish we did. We never have and I don’t think ever will.

We don’t like to get involved in the rest of it. So we’re not trying to insert ourselves politically, either me personally or as a brand.

Have you communicated with the White House about healthy foods?

We haven’t been directly involved at this point. But if there’s a place for us to help, we’re totally up for it.

There have been cuts at the Food and Drug Administration, which oversees food safety. Do you have any concerns around food safety in the U.S. right now?

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I think some of the things I’ve seen could be a little bit alarming. Others seem great.

What are the things that concern you?

I’d want to be careful to have certain guardrails around food safety, for example. And to be careful that there are not any adverse impacts to moving too fast. But overall, I think more transparency around the food system, promoting more real food, getting rid of these artificial chemicals that are allowed in our food and removing any conflicts of interest in people that are regulating our food are all good things.

Let’s talk about the robots. Will they help with profitability?

Absolutely. So what we’ve seen is at the store level, the Infinite Kitchen adds at least seven points of margin. So if you look at our store, right now we’re about a 20 percent margin business. An Infinite Kitchen store should be at least seven points better.

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So as more robots make more salads, can people expect prices to come down?

We are very conscious of making sure that Sweetgreen can be something for everyone. I think automation does give us a hedge as labor costs continue to go up, to be able to drive more value and offer that to our customer.

How much is too much to pay for a salad?

It really depends what you put in it. When you think about the cost of something, you have to sometimes think about the total cost. There’s the cost to you, but when you eat certain things, what’s the cost to your health? What’s the cost to the environment? People are paying not only for the quality of the taste in the food, but the fact that it’s made by hand, the fact that we pay our farmers and our team members fairly.

What’s your back story? Tell me about your parents and growing up in Los Angeles.

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My parents immigrated here in 1979. They were Iranian Jews who came during the revolution. And that was a big part of my story growing up because I think about how fragile your life and reality can be.

I’m the oldest of four boys. Being Jewish is a big part of my identity. I’ve always been very connected to Israel and my Jewish faith and big family.

My dad has four siblings. They each have four kids, so 20 cousins. Shabbat every Friday. A lot of us Persian Jews came to Los Angeles during that time.

Entrepreneurship is really a part of the culture. Growing up, I knew very few people who worked for big companies. Everybody was a small-business owner in some way. My dad and his brothers worked together. They started a textile business.

I always knew I wanted to be in business. From a very early age my dad would take me to work with him. One of my earliest memories was that I’d want to put on a suit — because he put on a suit — and go to his factory and walk around.

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You had this great network of entrepreneurs during the start-up process. Were you calling your dad?

I had a lot of mentors in the community, including my dad. Always was and still is. I always give my dad a lot of credit because I don’t think he expected me to go to Georgetown and then to, like, start a little salad shack.

What was it like to be an entrepreneur in Washington at that time?

Entrepreneurship has become a lot sexier over the past 20 years. At the time, especially at Georgetown, that wasn’t the culture. The cool thing was going to get a job in government or consulting or banking.

I got accepted to what I thought was my dream job, at Bain & Company, the consulting firm.

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I would have had to leave D.C. The restaurant was up and running. I spoke to my partners, like what should I do? Should I stay? Should I go? They’re like, “It’s one restaurant now. Why don’t you go and get these skills and then see what happens?” I went and realized consulting wasn’t really for me, especially after being an entrepreneur.

Finally, it was actually a conversation with someone at Bain. I always remember this conversation because he’s like: “Listen, you have two big opportunities to take huge risks in your life. One is now. The other is after your kids are out of school. You don’t have anything to worry about right now.”

I remembered this phrase: “You can’t fall from the floor.”

Time for the lightning round. Do you have any secret Sweetgreen menu tips?

The big unlock to the secret menu is the mixing of dressings. Putting two together, like spicy cashew with a green goddess. You have this whole different experience.

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Do you use A.I.? If so, what was the last question you asked a bot?

I do use A.I. a lot. The last thing I did was not a work thing. It was personal. I have two kids, a 2-year-old and a 4-year-old. I put a picture of them in and asked what they’re going to look like when they grow up. It has blown my mind because I can’t unsee it now.

What other C.E.O. do you admire?

I’d always looked up to Howard Schultz. I think what he did at Starbucks was amazing.

Do you work on a plane, or do you zone out?

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I work a lot on the plane. It’s this amazing quiet time where I can do a lot of the work that I can’t do day to day.

How do you sign off your emails?

Usually just “JN.” If it’s a more inspirational message, I’ll write, “Onward.”

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