Impremedia, publisher of Spanish-language newspapers, has a new owner.

Impremedia, proprietor of a number of the largest Spanish-language every day newspapers throughout america, has bought itself to a private-equity-backed start-up that goals to money in on the rising demand for multicultural audiences.

Impremedia, which runs publications based within the early twentieth century like El Diario in New York and La Opinion in Los Angeles, is being acquired by My Code, an promoting community in Santa Monica, Calif., geared toward entrepreneurs looking for Hispanic, Black, Asian American and Pacific Islander shoppers, executives from each corporations stated.

Impremedia and My Code declined to offer a value for the deal. An individual aware of the sale stated My Code had paid greater than $10 million.

The deal marks one other chapter within the turbulent historical past of Spanish-language newspapers in america, a lot of which have shut down in current many years as print income has light and digital upstarts have capitalized on advertiser demand for Hispanic audiences.

As soon as, many main U.S. cities had a every day newspaper geared toward Spanish-speaking readers, stated Ken Physician, a longtime media analyst and chief government of Lookout Native, a media start-up in Santa Cruz, Calif. Some English-language newspaper publishers, together with the previous homeowners of The Chicago Tribune, began Spanish-language editions to succeed in new audiences and increase promoting income.

However the consolidation and cost-cutting which have winnowed the ranks of English-language metropolitan dailies have additionally depleted Spanish-language publications, Mr. Physician stated.

“Simply as mainstream every day metros have struggled with what it meant to be a digital publication, I feel that’s true largely of the Hispanic press,” Mr. Physician stated.

Parker Morse, the founder and chief government of My Code, stated in an interview that he aimed to increase the lifetime of Impremedia’s print enterprise whereas rising its digital income, which has been a vibrant spot for the corporate. He stated the deal would assist the corporate attain Hispanic People who “dwell between two worlds,” looking websites like El Diario alongside ESPN, TMZ and CNN.

“I feel roughly two-thirds of Hispanic shoppers are bilingual, consuming each English- and Spanish-language content material,” Mr. Morse stated. “And so whereas it will not be one hundred percent of that demographic, it’s an enormous piece of that.”

Impremedia was based in 2003 by John Paton, an entrepreneur who went on to grow to be the chief government of Digital First Media, the newspaper chain managed by the hedge fund Alden International Capital. Mr. Paton, who’s now chairman of The Impartial, a information writer in London, purchased El Diario and different titles together with his companions to construct a Hispanic-news conglomerate. It was acquired by a subsidiary of the Argentine newspaper La Nación in 2012.

Iván Adaime, the chief government of Impremedia, stated in an interview that the corporate’s titles have been an important useful resource for readers who didn’t communicate English or whose points have been ignored by the English-language press. Mr. Adaime, an immigrant from Argentina, stated he would keep on after the deal closed.

“I’m very dedicated to that mission,” Mr. Adaime stated. “It’s a mission that was there earlier than I used to be born, but it surely’s a mission that resonates very nicely with me.”