Business
How Trump’s Tariffs on China Are Affecting Toy Companies
At the biggest toy industry trade show in the Western Hemisphere this weekend, toy makers, as usual, displayed seemingly endless rows of stuffed animals, action figures and puzzles, hoping to entice retailers to pick their products.
But this year, the chatter at Toy Fair New York was dominated not by the next Barbie, but a larger game, one of global tactics, that could make most toys more expensive for U.S. consumers.
Almost 80 percent of toys sold in the United States are made in China. Last week, just as toy vendors from across the United States and dozens of other countries started to flock to the Jacob K. Javits Convention Center for the annual toy fair, President Trump announced a 10 percent tariff on Chinese goods that would come on top of the 10 percent he already imposed a month ago.
Companies big and small — from family-owned brands to household names — are trying to figure out how to manage the new costs related to tariffs. Stationed at a booth lined with plush stuffed animals, Linda Colson, the vice president of sales at Mary Meyer Corporation, said her company, based in Vermont, was in a state of paralysis over pricing. “We don’t know what to do,” she said. “I think a lot of people in this building are just waiting to see what everybody else is doing.”
Jay Foreman, the chief executive of Basic Fun, a toy manufacturer and distributor in Florida, sells to retailers including Walmart and Target. After Mr. Trump ordered the 10 percent tariff on China in February, Mr. Foreman started thinking of ways to avoid passing those costs onto his customers. So last Wednesday, he met with his company’s board of directors to devise a plan that would split the burden: the company, its factories in China and its retail customers would each absorb 3.5 percent of the added cost.
But just hours later, Mr. Foreman tuned into CNBC and heard Mr. Trump declare that new tariffs on China could jump to a total of 20 percent this week. The company’s plans “went right out the window,” said Mr. Foreman, whose company employs about 110 people in the United States and a total of 165 people globally.
“Now, those can’t be absorbed, and that additional tariff has to be passed onto the consumer,” he added. “It tipped the domino.”
The Tonka Mighty Dump Truck, which Basic Fun makes under a license from Hasbro, currently retails for $29.99. That price will probably increase between $5 and $10 for consumers, Mr. Foreman said.
Some of the bigger companies at the convention expressed confidence that their Chinese suppliers would absorb a portion of the added costs, as factories would not want to lose business.
Safari, which sells animal figurines, produces about 90 percent of its products in China, said Danny Falero, the company’s director of marketing, and manufacturers have said they are willing to make some concessions. He emphasized that his company did not intend to raise prices unless Mr. Trump’s policies went into effect.
“It’s slightly theater, so let’s see what actually lands, and then we’ll make adjustments based on that,” Mr. Falero said.
Looming tariffs were weighing heavily on Luis Prior, who owns Meavia Toys, a small company in Corbin, Ky. His three-year-old business designs sensory toys for children with special needs and are sold to teachers, hospitals and museums.
Mr. Prior said that regardless of whether tariffs on China stayed at 10 percent or doubled on Tuesday, he would have to raise his prices. But the uncertainty has made it impossible to make any specific pricing decisions, he said. When he returns home from the convention this week, Mr. Prior plans to go through his products, item by item, and reassess.
“Exhaustion,” Mr. Prior said. “That’s the only way I can describe it.”
Three billion toys are sold in the United States each year, generating $42 billion in sales and supporting nearly 700,000 jobs, according to the Toy Association, a trade group representing the U.S. toy industry.
The association has been lobbying for an exemption from Mr. Trump’s broad tariffs, pointing in part to the fact that small businesses make up roughly 96 percent of the industry, said Greg Ahearn, the group’s chief executive. During Mr. Trump’s first term in the White House, he had imposed 10 to 25 percent tariffs on many Chinese products — but he backed down from tariffs on toys, among other consumer goods.
While most toys are made in China, some manufacturing has moved to Mexico in recent years, but Mr. Trump also said that the 25 percent tariff he had imposed on Mexico and Canada would go into effect on Tuesday.
The Toy Association has been visiting senators’ offices and pushing to get its message to people inside the Trump administration, Mr. Ahearn said, as well as communicating with its members daily to share the latest updates on tariffs.
Mr. Trump’s announcement of an additional tariff on China coincided with Mr. Ahearn’s preparations for the Toy Fair. “It wasn’t good, and now it’s unbearable for us as an industry,” Mr. Ahearn said, adding that a 20 percent tariff will inevitably be passed onto consumers.
In an interview with CNBC on Monday, the White House trade adviser, Peter Navarro, doubled down on Mr. Trump’s tariff plans, saying their effect on consumer prices would be “second order small” when taking in account the administration’s simultaneous plans to deregulate industry, reduce the size of the federal government and expand energy production.
“I don’t see the president wavering on any of this,” he said.
Five years ago, Sharon Azula and her husband started a company called the Tooth Brigade selling tooth-fairy pillows. Last summer, they lowered the retail price for a pillow — a small stuffed animal with a tooth pouch — to $14, down from $16, which helped boost demand.
Tariffs, especially if they amount to 20 percent, are likely to force Ms. Azula to raise prices again, since everything they sell is manufactured in China. When they started the brand, she and her husband wanted to manufacture their products in the United States, but it was too expensive, she said.
Now, motioning to a pillow at her Toy Fair booth, Ms. Azula said she was worried that higher prices could sink the business.
“When I’m here, I try not to think about it,” she said, tearing up. “But when you try to think about what the future is going to be — I don’t know. I just don’t know.”
Business
Disney to pay $2.75 million to settle alleged violations of the California Consumer Privacy Act
Walt Disney Co. will pay $2.75 million to settle allegations that it violated the California Consumer Privacy Act by not fully complying with consumers’ requests to opt out of data sharing on its streaming services, the state attorney general’s office said Wednesday.
The Burbank media and entertainment company allegedly restricted the extent of opt-out requests, including complying with users’ petitions only on the device or streaming services they processed it from, or stopping the sharing of consumers’ personal data through Disney’s advertising platform but not those of specific ad-tech companies whose code was embedded on Disney websites and apps, the attorney general’s office said.
In addition to the fine, the settlement, which is subject to court approval, will require Disney to enact a “consumer-friendly, easy to execute” process that allows users to opt-out of the sale or sharing of their data with as few steps as possible, according to court documents.
“Consumers shouldn’t have to go to infinity and beyond to assert their privacy rights,” Atty. Gen. Rob Bonta said in a statement. “In California, asking a business to stop selling your data should not be complicated or cumbersome.”
A Disney spokesperson said in a statement that the company “continues to invest significant resources to set the standard for responsible and transparent data practices across our streaming services.”
“As technology and media continue to evolve, protecting the privacy and preserving the experience of Californians and fans everywhere remains a longstanding priority for Disney,” the spokesperson said.
The settlement with Disney stemmed from a 2024 investigation by the attorney general’s office into streaming devices and apps for alleged violations of the California Consumer Privacy Act, which governs the collection of consumers’ personal data by businesses.
Under the law, businesses that sell or share personal data for targeted advertising must give users the right to opt-out.
Disney’s $2.75-million payment is the largest such settlement under the state privacy act, Bonta’s office said.
The attorney general has also reached settlements with companies such as beauty retailer Sephora, food delivery app DoorDash and SlingTV for alleged violations of the privacy act.
Business
L.A. wildfire victims would get mortgage relief under new bill
Victims of last year’s wildfires in Los Angeles County who were unable to get mortgage relief under a state law enacted last year would get another chance with a stronger bill introduced Wednesday.
The legislation, AB 1847, by Assemblymember John Harabedian (D-Pasadena), would triple to 36 months the 12 months of mortgage relief offered by last year’s AB 238, while allowing borrowers to repay the money through a deferral that extends the mortgage.
Also authored by Harabedian, AB 238 prohibited mortgage lenders and servicers from requiring borrowers to pay back any forbearance in a lump sum, but it otherwise did not specify repayment terms. It also banned late fees, foreclosures and negative reports to credit bureaus.
Borrowers told The Times that they had difficulty getting any relief and when they did, they were told if they didn’t want to pay it back in a lump sum, they would have to agree to a loan modification that could raise their interest rate.
Like AB 238, the relief can only be obtained if allowed by the underlying mortgage contract.
However, Harabedian said that most of the contracts and guidelines of Fannie Mae and Freddie Mac — the government-sponsored organizations that hold or guarantee the majority of U.S. mortgages — do not bar loan deferrals.
“I think some people were being offered forbearance that, frankly, didn’t comply with 238 when it should have,” he said. “They weren’t given any sort of election or flexibility on how they would repay so we’re trying to perfect it now.”
Harabedian said most of the problems borrowers are facing appear to be due to companies that service mortgages on behalf of lenders, while large institutions such as Bank of America have been more generous.
The Charlotte, N.C., financial institution in December started offering 36 months of mortgage relief to its borrowers without a change to the interest rate.
Another key AB 238 amendment is the extension of relief from 12 to 36 months, which borrowers seek in 90-day increments. The deadline for applying for relief would be extended to Jan. 7, 2029.
Harabedian said 36-months of relief are necessary as it will take many homeowners years to fix and rebuild their homes after the fires in Altadena, Pacific Palisades and nearby communities, which killed at least 31 people and damaged or destroyed more than 18,000 homes.
“This extension tries to align with the full rebuild process that survivors are going to endure, and make sure that from the start of it till the end of it, they’re not under financial distress that would cause them to abandon their communities,” he said.
Len Kendall, who lost his home in Pacific Palisades, said that while he welcomed the legislation, he is still uncertain how it might affect him, including his terms of repayment.
“There’s going to have to be follow up to make sure these these servicers and lenders actually abide by the laws, because there’s no one really holding them accountable at the moment,” he said.
Last month, Gov. Gavin Newsom said in a press release that the Department of Financial Protection and Innovation has received 233 mortgage forbearance complaints, with 92% resolved in the consumer’s favor.
However, Kendall said that the agency closed his complaint even though his mortgage servicer had requested a lump sum and his repayment plan remains up in the air.
The agency told him in a letter reviewed by The Times that it “cannot intervene on behalf of individual consumers in any particular case” and that it “brings consumer protection actions when we find patterns of deception, misrepresentation or unfair business practices of statewide interest.”
A spokesperson for the agency said it worked with Kendall to ensure he received “appropriate” forbearance relief and considers the matter resolved.
He added the department is monitoring compliance with AB 238 but so far has not announced any enforcement actions against lenders or servicers.
Harabedian introduced a second bill Wednesday that would provide for mortgage forbearance statewide for homeowners whose residences are uninhabitable after a state of emergency declared by the governor or federal government.
The California Emergency Mortgage Relief Act, AB 1842, requires mortgage servicers to file a monthly report with the DFPI about the number of forbearance requests they receive during a declared emergency and how many were approved and denied, including the reason for denial.
The bill also allows a borrower to bring a civil action against a mortgage servicer for violations of the law.
The AB 238 amendments, if signed into law, would take effect immediately.
Harabedian’s office worked with the California Bankers Assn. and the California Mortgage Bankers Assn. in developing AB 238. The lawmaker said he not sure if they will support the extension of mortgage relief.
“We look forward to reviewing it with our members and working constructively with stakeholders as we have consistently done. The banking industry proactively provided relief to wildfire victims, and this effort pre-dated legislative action,” said Yvette Ernst, spokesperson for the California Bankers Assn.
The California Mortgage Bankers Assn. said it also was reviewing the legislation.
Business
Instagram boss defends app from witness stand in trial over alleged harms to kids
A Los Angeles County Superior Court judge threatened to throw grieving mothers out of court Wednesday if they couldn’t stop crying during testimony from Instagram boss Adam Mosseri, who took the stand to defend his company’s app against allegations the product is harmful to children.
The social media addiction case is considered a bellwether that could shape the fate of thousands of other pending lawsuits, transforming the legal landscape for some of the world’s most powerful companies.
For many in the gallery, it was a chance to sit face to face with a man they hold responsible for their children’s deaths. Bereaved parents waited outside the Spring Street courthouse overnight in the rain for a place in the gallery, some breaking into sobs as he spoke.
“I can’t do this,” wept mom Lori Schott, whose daughter Annalee died by suicide after a years-long struggle with what she described as social media addiction. “I’m shaking, I couldn’t stop. It just destroyed her.”
Judge Carolyn B. Kuhl warned she would boot the moms if they could not contain their weeping.
“If there’s a violation of that order from me, I will remove you from the court,” the judge said.
Mosseri, by contrast, appeared cool and collected on the stand, wearing thick wire-framed glasses and a navy suit.
“It’s not good for the company over the long run to make decisions that profit us but are poor for people’s well-being,” he said during a combative exchange with attorney Mark Lanier, who represents the young woman at the center of the closely watched trial. “That’s eventually going to be very problematic for the company.”
Lanier’s client, a Chico, Calif., woman referred to as Kaley G.M., said she became addicted to social media as a grade-schooler, and charges that YouTube and Instagram were designed to hook young users and keep them trapped on the platforms. Two other defendants, TikTok and Snap, settled out of court.
Attorneys for the tech titans hit back, saying in opening statements Monday and Tuesday that Kaley’s troubled home life and her fractious relationship with her family were to blame for her suffering, not the platforms.
They also sought to discredit social media addiction as a concept, while trying to cast doubt on Kaley’s claim to the diagnosis.
“I think it’s important to differentiate between clinical addiction and problematic use,” Mosseri said Wednesday. “Sometimes we use addiction to refer to things more casually.”
On Wednesday, Meta attorney Phyllis Jones asked Mosseri directly whether Instagram targeted teenagers for profit.
“We make less money from teens than from any other demographic on the app,” Mosseri said. “We make much more the older you get.”
Meta Chief Executive Mark Zuckerberg is expected to take the witness stand next week.
Kaley’s suit is being tried as a test case for a much larger group of actions in California state court. A similar — and similarly massive — set of federal suits are proceeding in parallel through California’s Northern District.
Mosseri’s appearance in Los Angeles on Wednesday follows a stinging legal blow in San Francisco earlier this week, where U.S. District Judge Yvonne Gonzalez Rogers blocked a plea by the tech giants to avoid their first trial there.
That trial — another bellwether involving a suit by Breathitt County School District in Kentucky — is now set to begin in San Francisco in June, after the judge denied companies’ motion for summary judgment. Defendants in both sets of suits have said the actions should be thrown out under a powerful 1996 law called Section 230 that shields internet publishers from liability for user content.
On Wednesday morning, Lanier hammered Mosseri over the controversial beauty filters that debuted on Instagram’s Stories function in 2019, showing an email chain in which Mosseri appeared to resist a ban on filters that mimicked plastic surgery.
Such filters have been linked by some research to the deepening mental health crisis in girls and young women, whose suicide rates have surged in recent years.
They have also been shown to drive eating disorders — by far the deadliest psychiatric illnesses — in teens. Those disorders continue to overwhelm providers years after other pandemic-era mental health crises have ebbed.
Earlier research linking social media and harms to young women was referenced in the November 2019 email chain reviewed in court Wednesday, in which one Instagram executive noted the filters “live on Instagram” and were “primarily used by teen girls.”
“There’s always a trade-off between safety and speech,” Mosseri said of the filters. “We’re trying to be as safe as possible but also censor as little as possible.”
The company briefly banned effects that “cannot be mimicked by makeup” and then walked the decision back amid fears Instagram would lose market share to less scrupulous actors.
“Mark [Zuckerberg] decided that the right balance was to focus on not allowing filters that promoted plastic surgery, but not those that did not,” Mosseri said. “I was never worried about this affecting our stock price.”
For Schott, seeing those decisions unfold almost a year to the day before her daughter’s death was too much to bear.
“They made that decision and they made that decision and they made that decision again — and my daughter’s dead in 2020,” she said. “How much more could that match? Timeline, days, decisions? Bam, she was dead.”
-
Politics1 week agoWhite House says murder rate plummeted to lowest level since 1900 under Trump administration
-
Alabama6 days agoGeneva’s Kiera Howell, 16, auditions for ‘American Idol’ season 24
-
Politics1 week agoTrump unveils new rendering of sprawling White House ballroom project
-
San Francisco, CA1 week agoExclusive | Super Bowl 2026: Guide to the hottest events, concerts and parties happening in San Francisco
-
Ohio1 week agoOhio town launching treasure hunt for $10K worth of gold, jewelry
-
Culture1 week agoAnnotating the Judge’s Decision in the Case of Liam Conejo Ramos, a 5-Year-Old Detained by ICE
-
Culture1 week agoIs Emily Brontë’s ‘Wuthering Heights’ Actually the Greatest Love Story of All Time?
-
News1 week agoThe Long Goodbye: A California Couple Self-Deports to Mexico