Connect with us

Business

Hotplate: A savvy way to heat up food sales

Published

on

Hotplate: A savvy way to heat up food sales

Want to make a living with your delicious cooking? Check out Hotplate, a site that helps professional chefs as well as home cooks organize their food sales.

What is Hotplate?

Hotplate is a software-as-a-service company that automates scheduling, order flow and pickup of food in exchange for a percentage of the seller’s sales.

How it works

All you need to sign up with Hotplate is to be older than 18 and be appropriately licensed to offer food in your state and/or local jurisdiction. (Food safety rules vary widely from state to state and sometimes by county or city.)

If you want to offer food via Hotplate, you’ll affirm that you read the site’s terms and conditions and the privacy policy.

The site will then lead you through a series of steps to set up a storefront and your payment preferences. At the end of this process, you’ll have created a website for your food business and can start selling.

Advertisement

Hotplate review:

Whether you’re a home cook or a professional chef, Hotplate can help you earn extra money with pickup food sales.

The great thing about selling food for future pickup is:

  • You don’t need to rent commercial space. You can do your cooking at home.
  • There’s no food waste because you know how many orders you have in advance.
  • And you don’t need to pay a delivery service because your customers can pick up directly from you, or from a preapproved public space, such as a farmers market, during a set window of time.

Food ‘events’

Hotplate revolves around what it calls food “events.” Each event is a scheduled food drop.

To illustrate, let’s say you’re a maker of artisan breads. You may decide to offer fresh-baked loaves of raisin-walnut bread for pickup at your home on June 9, from 10 a.m. until 2 p.m.

Go into the app and create this event. Describe what you’re making, post photos of your loaf and details about what each loaf costs. Also say when you’re accepting orders, where pickups will happen, when, and whether there are a limited number of loaves available.

Once you’ve plugged in all the pertinent information, the app will send a text message to your regular customers. And you can post this notice on your social media channels or whatever other means you use to advertise. By clicking your link, potential customers go directly to your Hotplate store.

Advertisement

Hotplate accepts orders to whatever limit you preset. For instance, you might have limited sales to 100 loaves of bread. And the site will collect payment for them, assuming you’ve chosen a form of prepayment (versus cash on delivery), and pass along the proceeds to you, minus a fee.

Scarcity as a selling point

One advantage to selling food via events is that it creates a sense of scarcity, said Rishi Talati, Hotplate co-founder and chief operating officer. The problem with restaurants, he said, is they’re always there waiting for you. So you have no sense of urgency to go visit. Thus, their dining room may be empty one night and swamped the next. It’s tough to know for sure.

But with a food event, your customers know that they have only so much time to book before they miss this drop. And you know precisely how many sales you have on any given day.

Self-employed with help

Unlike some gig companies that pay you to do their bidding, Hotplate is setting you up to be your own boss.

You simply use its software to keep track of orders, payments and customer contact information. Additionally, consumers don’t go to Hotplate to see what foods are available in the area. Each chef who is on the site has their own URL. While that means the site isn’t independently advertising your food, it also is not presenting competing food vendors to your customers.

Advertisement

Generally, Hotplate chefs advertise their events on social media sites, such as Facebook and Instagram. Hotplate simply helps them alert their regular customers and provides the software that makes their food business run smoothly.

What they offer

The software does five things:

  • Helps you keep track of your customers, letting you know how often they purchase from you, what they buy and how much they spend.
  • Provides automatic text messaging to registered customers to tell them when there’s a new offering and when their order is ready for pickup.
  • Offers a plug-and-play website where people can go to learn about your food “events” with photos and details about pricing and schedules.
  • Collects payment via credit, debit or Apple Pay. (You can also have your customers pay via Venmo, Zelle or cash.)
  • Keep track of your store’s sales, tracking total orders, average orders, visitors, tips and taxes.

Fees and commissions

What is particularly nice about this software is there’s no cost until you make a sale. Hotplate adds a 5% fee, plus 55 cents onto the cost of the customer’s order. So, if your customer orders $100 in food, the site gets $5.55.

It also passes on its Stripe payment processing fees — 2.9% plus 30 cents — to the seller.

Tips for getting started

For those just getting started offering food for pickup, Hotplate also offers some valuable tips.

The key to successfully starting on the site is to limit your food offers to a select few, the site says. Once those offers start to sell out, you may want to add a menu item or two.

Advertisement

Hotplate’s advice is to start small to get established and build a following of people who are legitimately excited about your food. Then, as you start seeing your drops gain traction, slowly add more items.

Hotplate also encourages chefs to use traditional local marketing, such as fliers, business cards and word of mouth. Since pickup food businesses are local by nature, talking up your events at school, work and the kids’ sporting events can have an appreciable effect on your sales.

Food prep caution

As already briefly mentioned, states, cities and counties often regulate food service companies, demanding licenses and kitchen inspections, among other things. Be sure to investigate and comply with the laws and regulations in your area. If you don’t, you risk getting fined and shut down.

Hotplate, as a software company, does not monitor your compliance with the rules. You are solely responsible for meeting your legal requirements and getting any necessary liability insurance coverage for your business.

Recommendations

We love this site for both professional and home cooks. You can sign up with Hotplate here. Free neighborhood social media sites, such as Nextdoor, could also be helpful to market your business.

Advertisement

Other good sites for professional and home chefs to consider include EatWith, which helps you offer paid meals in your own home, and Shef, which helps home cooks advertise meals for delivery.

Kristof is the editor of SideHusl.com, an independent site that reviews hundreds of moneymaking opportunities in the gig economy. This story is adapted from the blog.

Business

‘Stranger Things’ finale turns box office downside up pulling in an estimated $25 million

Published

on

‘Stranger Things’ finale turns box office downside up pulling in an estimated  million

The finale of Netflix’s blockbuster series “Stranger Things” gave movie theaters a much needed jolt, generating an estimated $20 to $25 million at the box office, according to multiple reports.

Matt and Ross Duffer’s supernatural thriller debuted simultaneously on the streaming platform and some 600 cinemas on New Year’s Eve and held encore showings all through New Year’s Day.

Owing to the cast’s contractual terms for residuals, theaters could not charge for tickets. Instead, fans reserved seats for performances directly from theaters, paying for mandatory food and beverage vouchers. AMC and Cinemark Theatres charged $20 for the concession vouchers while Regal Cinemas charged $11 — in homage to the show’s lead character, Eleven, played by Millie Bobby Brown.

AMC Theatres, the world’s largest theater chain, played the finale at 231 of its theaters across the U.S. — which accounted for one-third of all theaters that held screenings over the holiday.

The chain said that more than 753,000 viewers attended a performance at one of its cinemas over two days, bringing in more than $15 million.

Advertisement

Expectations for the theater showing was high.

“Our year ends on a high: Netflix’s Strangers Things series finale to show in many AMC theatres this week. Two days only New Year’s Eve and Jan 1.,” tweeted AMC’s CEO Adam Aron on Dec. 30. “Theatres are packed. Many sellouts but seats still available. How many Stranger Things tickets do you think AMC will sell?”

It was a rare win for the lagging domestic box office.

In 2025, revenue in the U.S. and Canada was expected to reach $8.87 billion, which was marginally better than 2024 and only 20% more than pre-pandemic levels, according to movie data firm Comscore.

With few exceptions, moviegoers have stayed home. As of Dec. 25., only an estimated 760 million tickets were sold, according to media and entertainment data firm EntTelligence, compared with 2024, during which total ticket sales exceeded 800 million.

Advertisement
Continue Reading

Business

Tesla dethroned as the world’s top EV maker

Published

on

Tesla dethroned as the world’s top EV maker

Elon Musk’s Tesla is no longer the top electric vehicle seller in the world as demand at home has cooled while competition heated up abroad.

Tesla lost its pole position after reporting 1.64 million deliveries in 2025, roughly 620,000 fewer than Chinese competitor BYD.

Tesla struggled last year amid increasing competition, waning federal support for electric vehicle adoption and brand damage triggered by Musk’s stint in the White House.

Musk is turning his focus toward robotics and autonomous driving technology in an effort to keep Tesla relevant as its EVs lose popularity.

On Friday, the company reported lower than expected delivery numbers for the fourth quarter of 2025, a decline from the previous quarter and a year-over-year decrease of 16%. Tesla delivered 418,227 vehicles in the fourth quarter and produced 434,358.

Advertisement

According to a company-compiled consensus from analysts posted on Tesla’s website in December, the company was projected to deliver nearly 423,000 vehicles in the fourth quarter.

Tesla’s annual deliveries fell roughly 8% last year from 1.79 million in 2024. Its third-quarter deliveries saw a boost as consumers rushed to buy electric vehicles before a $7,500 tax credit expired at the end of September.

“There are so many contributing factors ranging from the lack of evolution and true innovation of Musk’s product to the loss of the EV credits,” said Karl Brauer, an analyst at iSeeCars.com. “Teslas are just starting to look old. You have a bunch of other options, and they all look newer and fresher.”

BYD is making premium electric vehicles at an affordable price point, Brauer said, but steep tariffs on Chinese EVs have effectively prevented the cars from gaining popularity in the U.S.

Other international automakers like South Korea’s Hyundai and Germany’s Volkswagen have been expanding their EV offerings.

Advertisement

In the third quarter last year, the American automaker Ford sold a record number of electric vehicles, bolstered by its popular Mustang Mach-E SUV and F-150 Lightning pickup truck.

In October, Tesla released long-anticipated lower-cost versions of its Model 3 and Model Y in an attempt to attract new customers.

However, analysts and investors were disappointed by the launch, saying the models, which start at $36,990, aren’t affordable enough to entice a new group of consumers to consider going green.

As evidenced by Tesla’s continuing sales decline, the new Model 3 and Model Y have not been huge wins for the company, Brauer said.

“There’s a core Tesla following who will never choose anything else, but that’s not how you grow,” Brauer said.

Advertisement

Tesla lost a swath of customers last year when Musk joined the Trump administration as the head of the so-called Department of Government Efficiency.

Left-leaning Tesla owners, who were originally attracted to the brand for its environmental benefits, became alienated by Musk’s political activity.

Consumers held protests against the brand and some celebrities made a point of selling their Teslas.

Although Musk left the White House, the company sustained significant and lasting reputation damage, experts said.

Investors, however, remain largely optimistic about Tesla’s future.

Advertisement

Shares are up nearly 40% over the last six months and have risen 16% over the past year.

Brauer said investors are clinging to the hope that Musk’s robotaxi business will take off and the ambitious chief executive will succeed in developing humanoid robots and self-driving cars.

The roll-out of Tesla robotaxis in Austin, Texas, last summer was full of glitches, and experts say Tesla has a long way to go to catch up with the autonomous ride-hailing company Waymo.

Still, the burgeoning robotaxi industry could be extremely lucrative for Tesla if Musk can deliver on his promises.

“Musk has done a good job, increasingly in the past year, of switching the conversation from Tesla sales to AI and robotics,” Brauer said. “I think current stock price largely reflects that.”

Advertisement

Shares were down about 2% on Friday after the company reported earnings.

Continue Reading

Business

Elon Musk company bot apologizes for sharing sexualized images of children

Published

on

Elon Musk company bot apologizes for sharing sexualized images of children

Grok, the chatbot of Elon Musk’s artificial intelligence company xAI, published sexualized images of children as its guardrails seem to have failed when it was prompted with vile user requests.

Users used prompts such as “put her in a bikini” under pictures of real people on X to get Grok to generate nonconsensual images of them in inappropriate attire. The morphed images created on Grok’s account are posted publicly on X, Musk’s social media platform.

The AI complied with requests to morph images of minors even though that is a violation of its own acceptable use policy.

“There are isolated cases where users prompted for and received AI images depicting minors in minimal clothing, like the example you referenced,” Grok responded to a user on X. “xAI has safeguards, but improvements are ongoing to block such requests entirely.”

xAI did not immediately respond to a request for comment.

Advertisement

Its chatbot posted an apology.

“I deeply regret an incident on Dec 28, 2025, where I generated and shared an AI image of two young girls (estimated ages 12-16) in sexualized attire based on a user’s prompt,” said a post on Grok’s profile. “This violated ethical standards and potentially US laws on CSAM. It was a failure in safeguards, and I’m sorry for any harm caused. xAI is reviewing to prevent future issues.”

The government of India notified X that it risked losing legal immunity if the company did not submit a report within 72 hours on the actions taken to stop the generation and distribution of obscene, nonconsensual images targeting women.

Critics have accused xAI of allowing AI-enabled harassment, and were shocked and angered by the existence of a feature for seamless AI manipulation and undressing requests.

“How is this not illegal?” journalist Samantha Smith posted on X, decrying the creation of her own nonconsensual sexualized photo.

Advertisement

Musk’s xAI has positioned Grok as an “anti-woke” chatbot that is programmed to be more open and edgy than competing chatbots such as ChatGPT.

In May, Grok posted about “white genocide,” repeating conspiracy theories of Black South Africans persecuting the white minority, in response to an unrelated question.

In June, the company apologized when Grok posted a series of antisemitic remarks praising Adolf Hitler.

Companies such as Google and OpenAI, which also operate AI image generators, have much more restrictive guidelines around content.

The proliferation of nonconsensual deepfake imagery has coincided with broad AI adoption, with a 400% increase in AI child sexual abuse imagery in the first half of 2025, according to Internet Watch Foundation.

Advertisement

xAI introduced “Spicy Mode” in its image and video generation tool in August for verified adult subscribers to create sensual content.

Some adult-content creators on X prompted Grok to generate sexualized images to market themselves, kickstarting an internet trend a few days ago, according to Copyleaks, an AI text and image detection company.

The testing of the limits of Grok devolved into a free-for-all as users asked it to create sexualized images of celebrities and others.

xAI is reportedly valued at more than $200 billion, and has been investing billions of dollars to build the largest data center in the world to power its AI applications.

However, Grok’s capabilities still lag competing AI models such as ChatGPT, Claude and Gemini, that have amassed more users, while Grok has turned to sexual AI companions and risque chats to boost growth.

Advertisement
Continue Reading

Trending