Business
'Fight Night' producer Will Packer says he's 'living proof' that diverse content is good business
Will Packer knows that diversity in movies is good business.
The producer has become a standout in Hollywood, making films with mostly Black casts that cater to an underserved audience — and that audience has rewarded him for it. His 2017 film “Girls Trip,” starring Tiffany Haddish, Regina Hall, Queen Latifah and Jada Pinkett Smith, was the highest-grossing comedy of that year. Comedies “Think Like a Man” and “Ride Along” have seen massive success at the box office.
He’s since branched out into projects for streaming, documentary features and television (both scripted and unscripted), diversifying his slate at a time when the industry is seeing upheaval in its business model. His next project is “Fight Night,” a true-story limited series for Peacock that chronicles the biggest heist in the state of Georgia’s history, starring Kevin Hart, Samuel L. Jackson and Taraji P. Henson. But Hollywood’s current contraction shouldn’t mean that diverse projects should be abandoned in favor of the bottom line, he said.
“It takes folks pushing the industry to see the economic benefit of doing organically diverse content,” Packer said. “And I like to think that I’m one of the people that is doing the pushing.”
This year is the 10th anniversary of Will Packer Productions. What are you most proud of?
Sustainability and longevity in the context of a very fickle industry where not a lot of companies last that long. As the ever-changing industry has continued to shift, we have somehow been able to stay relevant and valuable to our media partners and to audiences, which is most important.
What has helped you stay relevant?
I like to think it’s because two of the things that I really try to focus on are commerciality and authenticity. We focus on things that will be appealing to our core audience and do it at a time when we realize they don’t have to consume your stuff.
It’s laughable to me how self-important as an industry we can be. And I have peers who think that if you build it, they will come. And it’s like no, not at all. Not when you’re in an oversaturated environment. Audiences want something that they can’t get elsewhere that feels urgent, that’s loud, provocative, oftentimes — something that’s going to speak to them.
What more needs to be done to diversify Hollywood?
You know, I’m an eternal optimist. There definitely has been progress — you look at the voices in front of and behind the camera, and they’re more diverse than ever before. But we started from where there was such a dearth of any kind of real, authentic diversity, we have so far to go. Even though I’m optimistic, I don’t have any delusions of thinking that we’ve turned some incredible corner. If anything, when you have a constriction of content now, studios pulling back, the first things that get cut are things that are considered, you know, diversity initiatives.
I’m living proof that diverse content is good business. Unfortunately, we’re seeing it become tougher for diverse filmmakers, because it’s tougher for all filmmakers, but it always hits the marginalized voices first and hardest. And we’re seeing it now.
What projects are you excited about?
I’m on my way to set right this very minute on a project I’m very excited about called “Fight Night.” It is a limited series that I’m doing for Peacock. It is a true story based on the biggest heist in Georgia’s history, and one of the biggest heists in the country, actually. It happened after a Muhammad Ali fight back in 1970 when he couldn’t get sanctioned to fight anywhere; he’d been blackballed because of his stance against the Vietnam War. An interesting collection of white government officials, Black entrepreneurs, promoters and, frankly, out-and-out hustlers came together to put together this unsanctioned boxing match. And afterward, there was this underground casino party that attracted celebrities, athletes, entertainers and gangsters from all over the country. And that party got robbed. We’re telling the true story of that night.
Rapid-fire questions
What are you listening to now?
I’m listening to an audiobook called “Tools of Titans.” Music-wise, I’ve been listening to the Kendrick-Drake tracks. When I work out, that’s good energy. And then earlier this year, I went to Trinidad for Carnival, so I’ve been playing soca since then.
How do you get focused?
Focus has never been a big problem for me. I can’t afford to not be focused. So, I am somebody that always has a million things going on, but I’m a very good compartmentalizer.
What do you do to relax?
Sit on the beach. I’m an amateur boater; I love to go out and be near the water. That’s where my soul kind of finds peace, that’s where I can unplug.
Business
L.A. cardrooms applaud court ruling to allow blackjack
California cardrooms welcomed a court decision to let them continue to allow visitors to bet on blackjack, one of their most lucrative games.
A San Francisco Superior Court judge struck down regulations that would ban cardrooms from offering blackjack in California.
Authorities wanted to close what some consider a legal loophole allowing cardrooms to offer blackjack and games in which players play against the house. Those types of games are supposed to be offered only in Native American casinos, but cardrooms were getting around the restriction by using designated outside dealers.
In the June 30 ruling, Judge Richard Darwin said Atty. Gen. Rob Bonta and the California Bureau of Gambling Control exceeded their authority by introducing the change.
The California Department of Justice officially introduced the proposed regulations in May 2025, and responded to over 1,700 public comments.
The California Office of Administrative Law green-lit the rules in February, and they were set to go into effect on April 1, but in March, the California Gaming Assn. filed a suit to invalidate them.
In May, Darwin filed a preliminary injunction, temporarily blocking the state from imposing the new rules.
There are more than 70 cardrooms across California employing about 20,000 workers, according to the California Gaming Assn. It estimated that the changes could cut the number of cardroom jobs in half and significantly reduce the industry’s positive economic impact.
A 2019 analysis commissioned by the group estimated that tax revenue generated by California cardrooms was roughly $500 million a year.
Kyle Kirkland, the president of the California Gaming Assn. and owner of Club One Casino , said the regulation would have not only affected the cardrooms themselves, but also the cities and communities that rely on the money they generate.
“We give the city of Fresno a million dollars a year in table tax revenue, and they were actively asking me how could they budget for this going forward, given the impact that it’s going to have,” he said.
At Club One, about 60% of revenue comes from blackjack, Kirkland said.
“I can’t survive on the other 40%,” he said.
If the regulations had gone into effect, Kirkland said he would have had to lay off nearly 200 of the cardroom’s 250 employees.
Cardrooms in L.A. County generate more than $2 billion in economic activity and support more than 9,000 jobs.
Kirkland said the regulations would have especially affected cities like Bell Gardens and Hawaiian Gardens, where casinos represent nearly 70% of the general fund.
In the City of Commerce, the Commerce Casino generates 40% of the city’s general fund, and employs 2,200 people. When the regulations were first passed, Mayor Kevin Lainez said the city was “devastated”.
In response to the potential revenue losses, the city declared a state of fiscal emergency, and introduced a higher sales tax.
Lainez said the city would have had to make cuts to senior programs, public safety services and capital improvement projects.
“We’ve responsibly built our budgets and shaped them around the revenue that the cardroom generates, so along with all of the other businesses here in the city, right, and we’ve developed some quality of life services that our community really relies on, and so for this to no longer be hanging over our heads is a relief to our community,” he said.
The ban wouldn’t have affected Native American casinos.
Proposition 1A, passed by California voters in 2000, gave tribes the right to conduct Nevada-style gambling, such as casino-banked card games, on reservations.
Cardrooms have continued to offer blackjack and other banked games such as baccarat by giving players the option to take turns dealing the game and by relying on third-party businesses that employ people to act as bankers.
The Bureau of Gambling Control for years accepted the practice, which attorneys representing cardrooms say is “completely legal” and has been approved by Bonta’s predecessors, but the state’s new rules crack down on the use of these third-party businesses and tighten rules for “player-dealers.”
While the California Gaming Assn.’s suit was successful, Kirkland said he expects the Justice Department to appeal, and said the conflict is far from over.
“There’s not really a lot of celebration,” he said. “It’s concerning that the attorney general would think that that was a valid way of going out and regulating the cardroom industry, so I’m just wondering what’s the next step, what’s coming behind, but at least in this battle, it was a pretty strong and resounding victory.”
Business
‘Moana’ debuted just 10 years ago. Why Disney is remaking it as a live-action movie
In 2016, Walt Disney Co.’s “Moana” became a box office hit, captivating audiences with catchy earworms from Lin-Manuel Miranda and a spunky young heroine who rejected the label of princess.
Now, just 10 years later, it’s the latest Disney animated film to be given the live-action treatment.
Burbank-based Disney has long reached into its vault in search of animated classics to redo in a live-action format. But a decade is the shortest time between one of the company’s original animated movies and the reimagined film. (2025’s “Lilo & Stitch,” which originally debuted in 2002, is the next closest with a gap of 23 years.)
Why go back to “Moana” so soon? The Polynesian wayfarer is extremely popular.
The 2016 animated film grossed more than $643 million at the global box office, then spawned a 2024 sequel that made more than $1 billion worldwide. The original is the most-watched movie in Disney+ history with more than 1.5 billion hours of viewing.
“Every once in a while in Hollywood, we make a film that is more than a film,” actor Dwayne Johnson, who reprises his role as the demigod Maui, said onstage during the movie’s premiere Tuesday at the Hollywood Bowl after a Polynesian dance performance. “I think you could feel it already tonight, with our culture and with what we have represented. But also not only our Polynesian culture … it’s also a shared culture around the world.”
The latest “Moana,” out this weekend, will join a cadre of family films at the multiplex.
That includes Disney and Pixar’s “Toy Story 5,” which has now racked up more than $774 million worldwide, and Universal Pictures and Illumination’s “Minions & Monsters,” which debuted domestically last week to a softer-than-expected opening of $62 million for the five-day Fourth of July holiday weekend.
The weaker haul for “Minions & Monsters” has led to questions about whether there are too many family films in theaters, which could affect the reception for the latest iteration of “Moana.” But as the last of this summer’s trio of major animated films, the runway could be clear for the film to build steam.
“I don’t think two movies make saturation,” said Andrew Cripps, head of theatrical distribution for Walt Disney Studios. “There’s a huge fanbase for the ‘Moana’ franchise.”
But with two “Moana” movies in the last decade, will audiences flock to another film? Analysts are expecting an opening weekend haul of $75 million, though studio estimates are closer to $60 million to $65 million. The film’s production budget is about $250 million.
“When you look at these massive movies that were just incredible — ‘The Lion King,’ ‘Aladdin,’ ‘Beauty and the Beast’ — they were brought back after years and years,” said David A. Gross, who writes the industry newsletter FranchiseRe. “I think there’s an argument that says absence makes the heart grow fonder with some of these. We’ll see.”
Early reviews of the film have been mixed, and “Moana” has so far notched a 37% rating on aggregator Rotten Tomatoes. The movie is a nearly frame-by-frame re-creation of the original.
Disney’s live-action remakes have largely been box-office boons for the company, with a few exceptions.
In the last 16 years, five films have grossed more than $1 billion globally, including 2017’s “Beauty and the Beast” and 2019’s “The Lion King” and “Aladdin.” (Other live-action spin-offs based on classic animated movies, such as 2024’s “Mufasa: The Lion King” and 2014’s “Maleficent,” also had solid performances.)
“It goes back to the original [intellectual property] of these movies,” Cripps said of the importance of live-action films for Disney’s slate. “People grow up with it, they become fans of it, they live with it. When you’ve got IP that resonates so well literally around the world with fans, I just think it’s a clever extension.”
There have been some notable misfires, including last year’s “Snow White,” which cratered at the box office amid a myriad of controversies, including racist backlash to the casting of Rachel Zegler, who is of Colombian descent, as the titular princess, its depiction of little people and its lead actors’ views on the Israel-Hamas war.
In general, live-action retellings have also typically performed well overseas — a marketplace that isn’t always reliable these days.
Across 13 recent live-action films from Disney and other studios, all made more than 60% of their global box office revenue in international markets, Gross said.
By comparison, films across all genres typically bring in about half of their revenue overseas, he said.
“When these movies connect,” Gross said, “they work everywhere.”
Business
Meta discontinues Instagram feature on new AI image generation tool after Hollywood backlash
A new tool that let people take publicly posted Instagram photos and use AI to generate new images from them drew such a big backlash in Hollywood that Meta has discontinued one of the features.
Instagram’s parent company, Meta, on Tuesday rolled out the new AI tool, called Muse Image, which makes it easy to “turn your ideas into high-quality visuals you can download and share anywhere.”
In a promotional video, Meta showed examples like adding a friend into a band photo.
But the tool came under fire from talent agencies, managers and union officials. They noted that many Instagram accounts were opted in by default, allowing users to manipulate the image and likeness of celebrities without their consent.
“I just think it’s wrong again to expect people to opt themselves out of something that literally has been proven to be able to create harm,” said Kyle Hjelmeseth, chief executive of Los Angeles-based influencer talent management firm G&B.
By Friday, Meta said a feature on Muse Image that helps pull photos from public Instagram accounts was no longer available.
“Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,” Meta said in a blog post. “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”
Creative Artists Agency, which raised concerns to Meta on behalf of its clients, commended the tech company for its swift decision.
“Putting individual rights and consent at the forefront is essential to building responsible technology,” the Century City-based talent agency said in a statement. “We look forward to ongoing conversations to ensure creators stay protected as technology evolves.”
Hollywood has long been wary of AI, after a string of deepfakes — videos or images depicting celebrities doing or saying things they never authorized. Jamie Lee Curtis and others have appeared in ads for products they never endorsed. Last year, OpenAI’s Sora 2 video tool drew outrage in Hollywood after users conjured up dead celebrities without their estates’ consent. OpenAI later said it would give rights holders more granular controls.
After Meta rolled out its new tool, there was immediate backlash from Hollywood.
“Anything other than a clear and conspicuous OPT-IN for these types of uses of Instagram users’ images is unacceptable, and an utter miscalculation of public sentiment regarding the obvious dangers and harms inherent in such use,” performers union SAG-AFTRA said in a statement.
United Talent Agency was also critical of Meta, saying it demands opt-in for the use of likeness, image and intellectual property of its clients on any platform.
“The use of such property without OPT-IN consent, credit and compensation is exploitation, not innovation,” the Beverly Hills-based talent agency said.
Meta’s initial response on Wednesday was that users can choose to opt out of having their photos used by Muse Image by changing their settings.
“We built Muse Image with strong controls and safety guardrails from day one,” Meta said in a statement. “Private accounts and those belonging to users under 18 are automatically excluded and adult users with public accounts can opt out with just a couple clicks. We will take action against any content that violates our Community Standards.”
Two days later, Meta removed a key feature from Muse Image, saying it received feedback that it “missed the mark.”
The launch fits a familiar Silicon Valley pattern — ship products first, ask for forgiveness later.
“They leverage their scale to make it easy to use the tools as well as to scale out the content that is available,” said Mickey Maher, chief business officer at Vermillio, which tracks people’s digital likenesses and intellectual property. “It’s not unique to this Meta product.”
Others said opt-out should be the default.
“This dark pattern of AI overreach, where essentially it’s a free-for-all when it comes to your content, information, is something that nobody actually wants,” said Lori Fena, former chair and executive director of the Electronic Frontier Foundation and co-founder of New York-based Personal Digital Spaces. “What we need in this new AI ecosystem is the ability to create trust and to have some sort of understanding and authenticity, and this does exactly the opposite.”
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