F.D.A. Investigating Reports of Illness From Lucky Charms

The Meals and Drug Administration stated on Monday that it was wanting into stories that 1000’s of individuals had grow to be sick after consuming Fortunate Charms, the frosted toasted oat cereal with marshmallows marketed as “magically scrumptious.”

The investigation comes after greater than 3,000 individuals who stated they’d been sickened after consuming Fortunate Charms submitted stories to iwaspoisoned.com, a website the place shoppers can share stories of diseases that they believe are associated to meals merchandise. A number of stories on the positioning detailed bouts of diarrhea, nausea, abdomen ache and vomiting after consumption.

The F.D.A. stated in an announcement on Monday that it had obtained greater than 100 submissions associated to Fortunate Charms this yr by way of its personal reporting system for hostile occasions and product complaints.

“The F.D.A. takes significantly any stories of doable adulteration of a meals that will additionally trigger diseases or damage,” the company stated.

Andrea Williamson, a spokeswoman for Basic Mills, which makes the cereal, stated in an announcement on Monday that inside investigations had “not discovered any proof of client sickness linked to the consumption of Fortunate Charms.”

The corporate takes client stories significantly, Ms. Williamson stated.

“Meals security is our high precedence,” she stated. “We encourage shoppers to please share any considerations straight with Basic Mills to make sure they are often appropriately addressed.”

The cereal’s Twitter account shared an identical message, responding to posts from shoppers who stated they’d grow to be sick after consuming it by saying that inside investigations had discovered no proof of a hyperlink.

Fortunate Charms, which has been round since 1964, is a frosted, toasted oat cereal with marshmallow “charms” within the form of hearts, stars, horseshoes, moons, clovers, unicorns, rainbows and balloons. Its mascot, Fortunate, a leprechaun in a inexperienced hat and matching jacket, is thought for his well-known catchphrase in a long time of tv commercials that “frosted Fortunate Charms” are “magically scrumptious.”