Montana
Montana ranchers push for mandatory beef labeling as imported meat increases
NORTH CENTRAL MONTANA — As changes to U.S. meat labeling rules took effect earlier this year, some Montana ranchers hoped new “Product of USA” regulations would help clarify the origin of beef sold in grocery stores. But with an increase in imported lean beef trimmings being blended into ground beef products, producers say the need for transparency has become even more urgent.
Madison Collier reports – watch the video here:
Country Of Origin Labeling debate continues
In January, updated “Product of USA” labeling rules went into effect that allow beef processors to use that designation under certain conditions.
- Check our previous coverage here
Now, some producers across Montana are adding their voices to a renewed push for mandatory country-of-origin labeling, arguing that voluntary or conditional labeling doesn’t go far enough to ensure traceability in a changing market. In January, members of the Montana Country-of-Origin Labeling Coalition held a press conference in Billings calling on Congress to reinstate mandatory COOL and restore “fair and transparent markets” for producers and consumers alike.
- Learn more about the coalition’s efforts here
Mandatory COOL was repealed in 2015 after the World Trade Organization ruled that it discriminated against Canada and Mexico’s livestock exports.
Since then, beef labeling has been largely voluntary, leaving no federal requirement to disclose where cattle were born or raised.
At the heart of the debate is the question of how consumers can know where the beef they buy was raised and processed. With more imported beef entering the U.S. market, producers say the current labeling framework allows ground beef products to mix domestic and foreign beef without clear identification.
The western district director of the Montana Cattlemen’s Association and a producer out of Fairfield, Tim Brunner, has been among those emphasizing the uncertainty that creates for consumers.
“Now would be a great time to implement COOL, to prove and show people what you’re buying,” Brunner said. “The consumer’s going to pay the same price for beef, except now it may have more blended foreign beef in it, and they won’t even know.”
Proponents of mandatory labeling argue that it would give consumers confidence in what they’re purchasing and help U.S. producers distinguish their products in a competitive global market.
While the Montana Stockgrowers Association is not a part of the Montana COOL Coalition, Leslie Robinson, the president of the association, echoed that point, saying traceability isn’t just about marketing, it’s about safety and trust.
“We raise a very healthy, safe product in the United States, and traceability is important,” Robinson said. “Consumers should be able to know where their beef comes from and have confidence in the standards behind it.”
Currently, the labeling landscape includes both voluntary and conditional designations, but no nationwide requirement that beef products state their country of origin. That was the case before the repeal of M-COOL nearly a decade ago, and the coalition argues that turning back the clock on mandatory labeling could provide needed clarity as market dynamics shift.
As debates continue around beef imports, labeling standards, and trade policy, these Montana producers maintain that clearer rules will benefit both ranchers and consumers by making the supply chain more transparent from pasture to plate.
Where Khloe Kardashian Stands With Ex French Montana More Than 10 Years After Breakup
French Montana is done keeping up with reality TV.
In fact, he only agreed to appear on Keeping Up With The Kardashians and Kourtney & Khloé Take the Hamptons over a decade ago as a favor to then-girlfriend Khloe Kardashian.
“She said to get on the show,” he exclusively told E! News at the BET Awards on June 28. “And I got on the show. Shout out to Khloe.”
The “Ever Since U Left Me” rapper, who split with Kardashian in December 2014 after eight months of dating, said the experience was “fun” because her family kept it real.
“They filmed their real life,” he continued. “And we were part of something together that one time. So it felt great. It didn’t feel like work because they film what they do everyday.”
As for his future in reality TV, the 41-year-old said those days are over, shutting down any prospective offers with a simple, “Negative.”
Although the “Unforgettable” artist—whose real name is Karim Kharbouch—may not be returning to television anytime soon, he has no problem hanging out with his ex-girlfriend these days.
French Montana, Rick Ross & Max B Turn the BET Awards Into “
06/28/2026
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GREAT FALLS — For Staff Sgt. Brianna St. Lawrence-Brody, service does not only happen in uniform.
Outside the gates of the base, she works at Benefis as a nurse, Great Falls Public Schools as a school nurse, and comes home as a wife and mom of four. For the Montana Air National Guard, she serves as a command post controller with the 120th Airlift Wing in Great Falls.
(WATCH: Montana nurse and Guard member earns national Air Force recognition)
Montana nurse and Guard member earns national Air Force recognition
This year, St. Lawrence-Brody was named the U.S. Air National Guard’s Outstanding Airman of the Year in the Non-Commissioned Officer category.
She said the recognition came as a surprise, especially because her path into the Guard started later than others.
“I joined very late in life,” St. Lawrence-Brody said. “I joined the Guard right before I turned 40. So for me, every opportunity that’s presented, I want to take the bull by the horns and just run with it and do the best of my ability.”
During the COVID-19 pandemic, she joined the Guard after finishing nursing school. She said she went straight from nursing school into helping open a COVID unit, while also working at Benefis.
She said that experience was the start of one journey, but not the whole of what she wanted to accomplish.
St. Lawrence-Brody joined the Guard for the opportunities, the challenge and to help build a future for her four children.
“It’s a little bit of a competition for myself,” she said. “Like, if I can do it, why not try my best to achieve it?”
120th Airlift Wing Public Affairs
As a command post controller, she assists in helping move information during emergencies and major events.
“Outside, obviously, I’m a nurse. Inside the Guard, I have nothing to do with the medical field, which is kind of amazing,” St. Lawrence-Brody said. “It keeps me on my toes.”
She explained balancing the Guard, two civilian jobs and four children takes support from her family, her employers and her unit. She said Benefis and GFPS have been supportive of her military service.
Her nomination included her deployment experience, training work overseas and involvement across the wing. St. Lawrence-Brody said she deployed to Ramstein Air Base in Germany, where she worked with an operations center supporting entities connected to Africa.
But, she says this recognition is not the finish line.
“This award, it’s not necessarily a landing pad for me,” St. Lawrence-Brody said. “I want to use it as a springboard.”
120th Airlift Wing Public Affairs
St. Lawrence-Brody hopes her story encourages others to keep taking on new opportunities, even when they feel uncertain.
“Get comfortable with being uncomfortable and be okay with doing things afraid,” she said. “I think when you get to be okay with doing things afraid, that’s where you’re going to find the growth.”
She has already won at the Air National Guard level, but she recently traveled to Washington, D.C., as part of the broader Air Force Outstanding Airman of the Year process, which includes nominees from the Guard, Reserve and major commands across the Air Force.
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