Connecticut
Connecticut launches program connecting local content creators with businesses
(WFSB) – The state has launched the Connecticut Content Creator Collaborative, a new initiative designed to help local businesses connect with social media influencers and content creators.
The program, known as C4, features a website where more than a dozen creators have already signed up, listing their specialties and making it easier for brands to find people to work with.
Alex P. Taylor, a full-time content creator who focuses on food reviews, said the initiative represents progress in how content creation is perceived as legitimate work.
“I think it’s a step in the right direction and I think the tide is turning of people’s perception on what a content creator is,” Taylor said.
Taylor makes his living by visiting local restaurants and businesses, creating content for his thousands of followers across platforms like TikTok and Instagram.
Business owners hire him to showcase their products and services to his audience.
“This is how I pay my bills,” Taylor said. “I was taking pictures of food before people were probably taking pictures of food.”
Jenna Damico, owner of Sweets by Jenna, said content creators represent a new wave of marketing that feels more authentic to consumers.
“It’s real people and they’re real opinion of what you have so I think people are more opt to trust influencers than an ad that they hear,” Damico said.
Damico said she regularly hears customers mention seeing her business featured by content creators on social media platforms.
The state initiative addresses a common challenge in the industry, connecting local businesses with appropriate content creators.
The C4 platform aims to streamline this process by providing a centralized directory of available creators and their areas of expertise.
The recognition from the state signals a shift in how content creation and influencer marketing are viewed in the business world, according to participants in the program.
Copyright 2026 WFSB. All rights reserved.
Powerball, Mega Millions jackpots: What to know in case you win
Here’s what to know in case you win the Powerball or Mega Millions jackpot.
Just the FAQs, USA TODAY
The Connecticut Lottery offers several draw games for those willing to make a bet to win big.
Those who want to play in Connecticut can enter the CT Lotto, Millionaire for Life and Cash 5 games as well as play the national Powerball and Mega Millions games. There are also two drawings a day for the Play 3 with Wild Ball and Play 4 with Wild Ball games.
Drawings are held at regular days and times, check the end of this story to see the schedule.
Here’s a look at Sunday, April 19, 2026 results for each game:
Winning Cash 5 numbers from April 19 drawing
03-10-12-16-22
Check Cash 5 payouts and previous drawings here.
Winning Play3 numbers from April 19 drawing
Day: 9-7-6, WB: 8
Night: 8-6-0, WB: 7
Check Play3 payouts and previous drawings here.
Winning Play4 numbers from April 19 drawing
Day: 6-4-6-7, WB: 4
Night: 8-6-9-1, WB: 1
Check Play4 payouts and previous drawings here.
Winning Millionaire for Life numbers from April 19 drawing
32-42-52-53-55, Bonus: 05
Check Millionaire for Life payouts and previous drawings here.
Feeling lucky? Explore the latest lottery news & results
Are you a winner? Here’s how to claim your lottery prize
Connecticut Lottery prizes up to $599 can be easily claimed at any authorized CT Lottery Retailer without additional forms or documentation or by mail. For prizes between $600 and $5,000, winners have the option to claim by mail or in person at any CT Lottery High-Tier Claim Center or CT Lottery Headquarters. For prizes between $5,001 and $49,999, winnings must be claimed in person at the Connecticut Lottery headquarters or by mail. All prizes over $50,000 must be claimed in person at CT Lottery Headquarters. Winners are required to bring a government-issued photo ID and their Social Security card.
CT Lottery Claims Dept.
15 Sterling Drive
Wallingford, CT 06492
For additional details, including locations of High-Tier Claim Centers, visit the Connecticut Lottery’s claim information page.
When are the Connecticut Lottery drawings held?
- Powerball: 10:59 p.m. on Monday, Wednesday, and Saturday.
- Mega Millions: 11 p.m. on Tuesday and Friday.
- Lucky for Life: 10:30 p.m. daily.
- Lotto: 10:38 p.m. on Tuesday and Friday.
- Cash 5: 10:29 p.m. daily.
- Play3 Day: 1:57 p.m. daily.
- Play3 Night: 10:29 p.m. daily.
- Play4 Day: 1:57 p.m. daily.
- Play4 Night: 10:29 p.m. daily.
- Millionaire for Life: 11:15 p.m. daily.
This results page was generated automatically using information from TinBu and a template written and reviewed by a Connecticut editor. You can send feedback using this form.
Naugatuck Police say one person has been arrested after a multi-car accident on Route 63 Saturday afternoon.
According to police, they responded to the area of Route 63 and Cherry Street around 1 p.m. for reports of a collision with injuries.
They say a 30-year-old man from Waterbury was arrested and charged with operating under the influence of drugs/alcohol, operating under the influence with a child passenger, illegal possession of prescription drugs, failure to keep narcotics in the original container, risk of injury to a child and distracted driving.
Police say he is being held on a $10,000 Surety Bond.
This is all the information at this time.
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