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Sportico Top 100: NFL Again Towers Over U.S. Media in 2025

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Sportico Top 100: NFL Again Towers Over U.S. Media in 2025

Imagine, if you will, a scenario in which the newly crowned NFL sack king Myles Garrett is tasked with teaching the Muppets about the fundamentals of football, and you’re maybe about a quarter of the way toward appreciating the league’s almost cartoonish dominance over what remains of the American monoculture. Picture the 6’ 4”, 272-pound collection of fast-twitch muscle fibers bearing down on Dr. Bunsen Honeydew and his eternally harried lab assistant, Beaker, in a hands-on demonstration of the ouchiest branch of Newtonian physics—MEEP!—and you’ve got yourself an analogy that’s been all done up in distressed felt and crushed ping pong balls.

It ends badly for all of Kermit’s showbiz pals. A blindside hit reduces Fozzie Bear to a muddied scrap of area rug, while whatever’s left of Miss Piggy will get hosed off Garrett’s cleats and redirected to the Wilson plant in Ada, Ohio. Up in the balcony, even Statler and Waldorf have stopped cracking wise. Scooter had a family!

If entertainment fare has long been shut out of the annual list of America’s biggest TV and TV-adjacent events—the last time a scripted show found a toehold among the top 100 was in 2019, when the series finale of The Big Bang Theory scared up 18.5 million viewers—the NFL also has made short work of much of its sports competition. Having accounted for 83 of the most-watched transmissions in 2025, the Shield put up its second-best numbers on the books, trailing only its run from two years ago, when it nearly ran the table with 93 entries. (A surging college game helped put this year’s football tally at an even 90 entries.)

For all that, the real hero of the 2025 list may well be Nielsen. As much as the NFL kicked off the season by suggesting that the audience for such tentpole events as the Super Bowl and the Thanksgiving Day slate have been undercounted, an upgrade of the company’s methodology—especially as it pertains to an expanded out-of-home sample—has gone a long way toward putting such concerns on pause. (Executives have been complaining about Nielsen practically since it began its 75-year reign as the currency czar, but no pretender yet has managed to supplant it as the underwriter of the $70 billion-and-change TV ad market.)

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On the day the jaw-dropping ratings for the Thanksgiving games were released, NFL EVP of media distribution Hans Schroeder gave Nielsen props for beefing up its OOH scrutiny, noting that the efforts to track these impressions in all U.S. TV markets helped “capture the viewership in a more accurate way.” CBS’ Chiefs-Cowboys broadcast averaged 57.23 million viewers, smashing the previous regular-season record by 36%. Strip away all the holiday co-viewing that took place across the nation and CBS’ Tryptophan Bowl turnout would have been closer to 35 million.

And while TV execs rarely make an effort to shout out Nielsen, Fox’s Mike Mulvihill wasn’t stinting in his praise. “Nielsen takes a lot of criticism in this business, but you have to give them credit for the fact that through their rollout of out-of-home measurement, the scorekeeping in this business has finally caught up to the reality,” Fox Sports’ president of insights and analytics told reporters during the post-Turkey Day media scrum. “Sports does have [the power] to bring us together and facilitate shared experience, and the numbers finally reflect the reality that’s been in place for many, many years, and it’s a welcome change.”

The impact of the new method of counting the house is perhaps best appreciated by looking back to the 2023 list. While last year’s top 100 was a bit of an outlier, thanks to a frenzied presidential election cycle, the 2023 tally is particularly instructive when you start digging into the back portion. The cutoff for our latest list was 17.39 million viewers, whereas the count from two years ago halted at 15.03 million viewers. Transpose the 2023 data with the current chart and the bottom quarter drops off into the void. In other words, the new-look Nielsen has helped recapture a sufficient volume of impressions that 27 of the broadcasts that made the cut two years ago wouldn’t have been eligible for inclusion in today’s ranking.

If the Nielsen data should go a long way toward ensuring that the NFL will continue to maintain most, if not all, of its legacy TV partnerships—during the post-Thanksgiving huddle, Schroeder made a point of crediting “the power … and reach of broadcast TV” for doing a lot of the heavy lifting—the streaming giants are an increasingly invasive species. Events that were exclusive to streaming platforms accounted for eight of the 100 items on the list, up from three in 2024, and nearly all the trad TV broadcasts were enhanced by a non-linear simulcast. (Peacock and other digital outlets now account for 11% of NBC’s Sunday Night Football deliveries, up from 5% just a few years ago.)

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For all that, an argument can be made for the exclusion of at least one streaming event, as the stateside audience for Netflix’s presentation of the Sept. 13 Canelo Alvarez-Terence Crawford bout was determined without any input from Nielsen. Netflix’s self-reported deliveries are derived via a sort of mysterious alchemy, as the company’s results are a function of the marriage of its own in-house figures and estimates from VideoAmp. As there’s no way to audit these results, the Netflix numbers radiate a heady “trust me, bro” vibe. That said, gatekeeping kept last month’s mandible-shattering Jake Paul fiasco off the list, as Netflix declined to break out the fight’s U.S.-only numbers.

Drop the unverifiable boxing deliveries, and the NFL has bragging rights to 84 of the top 100 events on the list. That quibble aside, sports all but gobbled up the entire chart, as 95 of the items on the list were devoted to football, baseball, basketball, horseracing and boxing. Political events and news programming ran off with 16 of the top spots in 2024, but in the absence of a collar-grabbing quadrennial circus, only three Beltway spectacles carved out space on this year’s chart. The other two non-sports entries were NBC’s presentation of the 99th installment of Macy’s Thanksgiving Day Parade and ABC/Hulu’s staging of the Oscars.

As far as individual results are concerned, the humbled Kansas City Chiefs grabbed 18 spots on the 2025 list, eclipsing their dynasty-disrupting foes the Philadelphia Eagles (14) and the ever-popular Dallas Cowboys (13). Among the networks, Fox earned top marks with 26 appearances, edging NBC (23) and CBS (22), while Disney siblings ESPN and ABC combined to take 19 of the top slots. The NFL, meanwhile, drummed up 19 of the year’s 20 biggest audiences and 46 of the top 50.

Lastly, Major League Baseball staged a welcome return to the upper reaches of the list, as the final frame of Fox’s epic Dodgers-Blue Jays Fall Classic claimed the No. 25 slot. The power of a World Series Game 7 is hard to overstate, even when one of the teams involved has no stateside representation; by comparison, the 2024 Yankees-Dodgers showdown topped off at No. 84 with 18.15 million viewers. A seventh broadcast featuring the reps of the two largest media markets likely would have crashed the top 10, but New York’s farcical fifth-inning meltdown in Game 5 robbed Fox of a potential ratings bonanza.

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As for the big-time sporting events that failed to secure a berth in 2025, the NBA Finals fell short despite drawing 16.61 million viewers with Game 7, leaving the league out of the winner’s circle for the sixth straight year. Women’s college basketball failed to repeat its top 100 performance of a year ago, although the men’s game returned to the fold care of CBS’ coverage of the Florida-Houston title tilt. The Kentucky Derby also stormed back onto the list after a three-year layoff, as nearly 18 million people in funny hats (including 959,000 streamers) cheered on Sovereignty’s muddy victory, a turnout enhanced by Nielsen’s OOH upgrade.

Lastly, 2025 saw a rare loss for a Super Bowl lead-out, as Fox’s broadcast of the Season 3 premiere of the Rob Lowe-helmed game show The Floor served up a record-low 13.94 million viewers, this despite the 127.71 million sets of eyeballs that were in place during Philly’s big win over KC. While nothing will ever unseat NBC’s remarkable 1996 showing—the one-hour episode of Friends that aired immediately after Super Bowl XXX notched a now-unthinkable 52.93 million viewers—as the keeper of the Muppets flame, ABC could put up some big numbers in 2027 if they were to give Kermit & Co. the coveted post-Super Bowl LXI slot.

Throw a rampaging Myles Garrett into the mix, and ABC might even have a shot at beating its most recent Super Sunday mark, a special installment of Grey’s Anatomy that drew 37.8 million viewers in 2006 after the Steelers topped the Seahawks in Detroit. Bear in mind that Pittsburgh’s victory “only” delivered 90.75 million viewers; given the new Nielsen currency and the league’s unwavering expansionist tendencies, we’ll likely never again see an NFL championship game dip below the 100 million mark.

For anyone out there still trying to compete with the NFL for the hearts and minds of the American consumer, the only valid response to the league’s latest showing can be summed up in a single interjection: MEEP!

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Pope Leo says remarks about world being ‘ravaged by a ​handful of tyrants’ were not aimed at Trump: report

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Pope Leo says remarks about world being ‘ravaged by a ​handful of tyrants’ were not aimed at Trump: report

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Pope Leo XIV said Saturday that remarks he made this week in which he said the “world is being ravaged by a handful of tyrants” were not directed at President Donald Trump, a report said. 

The pope, speaking onboard a flight to Angola during his 10-day tour of Africa, said reporting about his comments “has not been ‌accurate in all its aspects” and his speech “was ⁠prepared two weeks ago, well before the president ever commented on myself and on the message of peace that I am promoting,” according to Reuters.

The news outlet cited the pope as saying his comments were not aimed at Trump.

“As it happens, it was looked at as if I was trying to debate the president, which is not in ​my interest at all,” the pope reportedly said.

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’60 MINUTES’ ACCUSED OF USING LEFT-LEANING CARDINALS TO BAIT TRUMP INTO FEUD WITH VATICAN

Pope Leo XIV answers journalists’ questions during his flight from Yaoundé, Cameroon, to Luanda, Angola, Saturday, April 18, 2026. (Luca Zennaro/Pool Photo via AP)

Vice President JD Vance later took to X to thank the pope for clearing the record.

“While the media narrative constantly gins up conflict — and yes, real disagreements have happened and will happen — the reality is often much more complicated,” Vance wrote. “Pope Leo preaches the gospel, as he should, and that will inevitably mean he offers his opinions on the moral issues of the day.

“The President — and the entire administration — work to apply those moral principles in a messy world,” he continued. “He will be in our prayers, and I hope that we’ll be in his.”

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The vice president’s comments came days after he told Fox News’ Bret Baier on “Special Report” that it would be best for the Vatican to “stick to matters of morality.”

“Let the President of the United States stick to dictating American public policy,” Vance said Tuesday.

Trump last Sunday accused Pope Leo XIV of being “terrible” on foreign policy after the pontiff criticized the U.S.-Israeli war on Iran.

“He talks about ‘fear’ of the Trump Administration, but doesn’t mention the FEAR that the Catholic Church, and all other Christian Organizations, had during COVID when they were arresting priests, ministers, and everybody else, for holding Church Services, even when going outside, and being ten and even twenty feet apart,” Trump wrote in a Truth Social post. 

“I don’t want a Pope who thinks it’s OK for Iran to have a Nuclear Weapon.”

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POPE LEO SLAMS THOSE WHO ‘MANIPULATE RELIGION’ FOR MILITARY OR POLITICAL GAIN, TRUMP RESPONDS

Pope Leo XIV and President Donald Trump (Simone Risoluti/Vatican Media via Vatican Pool/Getty Images; Salwan Georges/Bloomberg via Getty Images)

During a speech in Cameroon on Thursday, the pope said, “We must make a decisive change of course — a true conversion — that will lead us in the opposite direction, onto a sustainable path rich in human fraternity.

“The world is being ravaged by a handful of tyrants, yet it is held together by a multitude of supportive brothers and sisters.

Pope Leo XIV speaks as he meets with the community of Bamenda at Saint Joseph’s Cathedral in Bamenda on the fourth day of an 11-day apostolic journey to Africa April 16, 2026. (Alberto Pizzoli/AFP via Getty Images)

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“Woe to those who manipulate religion and the very name of God for their own military, economic or political gain, dragging that which is sacred into darkness and filth.”

Fox News Digital has reached out to the White House for comment. 

Fox News Digital’s Landon Mion contributed to this report. 

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Bulgaria votes in eighth election in five years

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Bulgaria votes in eighth election in five years

Bulgarians headed to the polls Sunday for the eighth time in five years, with anti-corruption candidate and former president Rumen Radev’s bloc tipped to win.

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The European Union’s poorest member has been through a spate of governments since 2021, when large anti-graft rallies brought an end to the conservative government of long-time leader Boyko Borissov.

Eurostat data shows Bulgaria consistently ranks last in the EU by GDP per capita. In 2025, Bulgaria (along with Greece) was at 68% of the EU average.

Radev, who has advocated for renewing ties with Russia and opposes military aid to Ukraine, was president for nine years in the Balkan nation of 6.5 million people.

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He stepped down in January to lead newly formed centre-left grouping Progressive Bulgaria, with opinion polls before Sunday’s vote suggesting the bloc could gain 35% of the vote.

The former air force general has said he wants to rid the country of its “oligarchic governance model”, and backed anti-corruption protests in late 2025 that brought down the latest conservative-backed government.

“I’m voting for change,” Decho Kostadinov, 57, told reporters after casting his ballot at a polling station in the capital, Sofia, adding corrupt politicians “should leave — they should take whatever they’ve stolen and get out of Bulgaria”.

Polls are forecasting a surge in voter participation, with more than 3.3 million Bulgarians expected to cast ballots according to the Bulgarian News Agency.

Voting will close at 1700 GMT, with exit polls expected immediately afterwards. Preliminary results are expected on Monday.

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‘Preserve what we have’

Borissov’s pro-European GERB party is likely to come second, according to opinion polls, with around 20%, ahead of the liberal PP-DB.

“I’m voting to preserve what we have. We are a democratic country, we live well,” said Elena, an accountant of about 60, who did not give her full name, after casting her vote in Sofia.

Front-runner Radev has slammed the EU’s green energy policy, which he considers naive “in a world without rules”.

He also opposes any Bulgarian efforts to send arms to help Ukraine fight back Russia’s 2022 invasion, though he has said he would not use his country’s veto to block Brussels’ decisions.

Pushing for renewed ties with Russia, Radev denounced a 10-year defence agreement between Bulgaria and Ukraine signed last month – drawing fresh accusations from opponents of being too soft on Moscow.

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The ex-president also stoked outrage online for screening images at his final campaign rally of his meetings with world leaders including Russia’s Vladimir Putin.

“We need to close ranks,” he told around 10,000 cheering supporters at the rally, presenting his party as a non-corrupt “alternative to the perverse cartel of old-style parties”.

Borissov, who headed the country virtually uninterrupted for close to a decade, has dismissed suggestions that Radev brings something “new”.

At a rally of his party earlier this week, he insisted GERB had “fulfilled the dreams of the 1990s” with such achievements as the country joining the eurozone this year.

‘No one to vote for’

Radev is aiming for an absolute majority in the 240-seat parliament.

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A lack of trust in politics has affected voter turnout, which slumped to 39% in the last election in 2024.

But with Radev rallying voters, high turnout is expected this time, according to analyst Boryana Dimitrova from the Alpha Research polling institute.

Miglena Boyadjieva, a taxi driver of about 55, said she always votes, but the “problem is that there is no one to vote for”.

“You vote for one person and get others. The system has to change,” she told reporters.

Political parties have called on Bulgarians to show up for the polls, also to curb the impact of vote buying.

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In recent weeks, police have seized more than one million euros in raids against vote buying in stepped-up operations.

They have also detained hundreds of people, including local councillors and mayors.

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How Cheap Drones Are Changing Wars Like the Ones in Ukraine and Iran

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How Cheap Drones Are Changing Wars Like the Ones in Ukraine and Iran

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A 3-D rendering of an Iranian Shahed-136 drone, a device with two triangle-shaped wings attached to a central fuselage. It has an engine the size of a small motorcycle’s and carries 110 pounds of explosives.

Engine the size of a small motorcycle’s

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Carries 110 pounds of explosives

One of the biggest takeaways of the war with Iran is that it has proven itself to be a surprisingly capable adversary against the United States. In addition to its willingness to go on the offensive, Iran has forced the U.S. and its regional allies to confront the rise of cheap drones on the battlefield.

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Iranian drones, made with commercial-grade technology, cost roughly $35,000 to produce. That is a fraction of the cost of the high-tech military interceptors sometimes used to shoot them down.

Note: Estimated price of munitions per unit. In practice, multiple interceptors are fired when targeting a drone. For instance, with the $80 bullet fired by the Centurion Counter-Rocket, Artillery, and Mortar (C-RAM), 75 rounds are fired in a second. Sources: Department of Defense, Lockheed Martin, Northrop Grumman, Open Source Munitions Portal, SRC Inc, U.S. Army and U.S. Navy.

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Cheap drones changed the war in Ukraine, and they have enabled Iranians to exploit a gap in American defense investments, which have historically prioritized accurate but expensive solutions.

Countering drones has been a major priority for the Pentagon for years, according to Michael C. Horowitz, who was a Pentagon official in the Biden administration. “But there has not been the impetus to scale a solution,” he said.

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In just the first six days, the U.S. spent $11.3 billion on the war with Iran. The White House and Pentagon have not provided updated estimates, but the American Enterprise Institute, a conservative-leaning think tank, estimated in early April that the U.S. had spent approximately between $25 and $35 billion on the war, with interceptors driving much of the cost. Many missile defense experts also fear interceptor stockpiles are now running dangerously low.

Here is a breakdown of some of the ways the U.S. and its allies have countered Iran’s drones, and why it can be so costly.

Air-based strikes

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In an ideal scenario, an early warning aircraft spots a drone when it is still several hundred miles out from a target, and a fighter jet, like an F-16, is dispatched from a military base. The F-16 can then use Advanced Precision Kill Weapon System (APKWS) II rockets to shoot a drone from about six miles away.

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A 3-D rendering of an F-16 fighter jet firing an APKWS II rocket from under one wing. Two to three rockets are fired per drone, as per air defense protocol. Two APKWS II rockets and an hour of F-16 flight cost approximately $65,000, a little less than twice that of the Iranian Shahed-136.

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Two to three interceptors fired per drone

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Source: U.S. Navy, Department of Defense

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These types of defensive air patrols are cost-efficient, but haven’t always been available because of the vast scope of the conflict. Iran has also targeted early warning aircraft that the U.S. needs to detect a drone from that distance, according to NBC News.

The other option for detecting and shooting down drones is a variety of different ground-based detection systems, but these systems are all at a disadvantage, as their ability to spot low-flying drones is limited by the curvature of the earth.

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Anti-drone defense systems

One ground-based defense system the U.S. and its allies have built specifically to counter drones at a shorter range is the Coyote. It can intercept drones up to around nine miles away.

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A 3-D rendering of a Coyote Block 2 interceptor, which looks like a three-foot tube with small rockets at one end. Two Coyotes cost approximately $253,000 or about seven times that of the Iranian Shahed-136.

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The Coyote is significantly cheaper than many of the other ground-based defense systems available to the U.S. and its allies and historically effective at defending important assets. But despite being both effective and cost-efficient, relatively few Coyotes have been procured by the U.S. military in recent years.

When Iran-backed militias launched attacks on U.S. ground troops in the region in 2023 and 2024, there were so few Coyotes available that troops had to shuffle the systems between eight different bases in the region almost daily, according to a report from the Center for a New American Security, a Washington think tank.

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Ship-based anti-missile defenses

Many of the longer-range ground-based defense systems the U.S. and its allies can use to combat drones are more expensive, as they are designed to shoot down aircraft and ballistic missiles, not drones. A Navy destroyer’s built-in radar system, for instance, can detect drones from 30 miles away and shoot it down with Standard Missile 2 (SM-2) interceptors. As in the air-based strikes, military protocol stipulates that at least two missiles be fired.

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A 3-D rendering of the deck of a Navy destroyer firing an SM-2 missile from a built-in launcher, which looks like a 15-foot missile launching from a grid of openings on the ship’s surface. Two SM-2 missiles cost approximately $4.2 million, about 120 times that of the Iranian Shahed-136.

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This misalignment between America’s defense systems and current warfighting tactics started after the Cold War, when the anticipated threats were fewer, faster, higher-end projectiles, not mass drone raids.

Iran often launches multiple Shahed-136 drones at a time, given their low price tag. The drones are also programmed with a destination before launch and can travel roughly 1,500 miles, putting targets all across the Middle East within reach.

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“This category of lower-cost precision strike just didn’t exist at the time that most American air defenses were developed,” said Mr. Horowitz.

Ground-based anti-missile defenses

The Army’s standard air-defense system is the Patriot. Typically stationed at a military base, it can shoot down a drone from up to around 27 miles away with PAC-3 Missile Segment Enhancement interceptors. Military protocol stipulates that at least two missiles be fired.

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A 3-D rendering of a Patriot launcher loaded with 17-foot PAC-3 MSE missiles, which looks like a tilted shipping container with scaffolding. Two PAC-3 MSE missiles cost approximately $8 million, about 220 times that of the Iranian Shahed-136.

Patriot missile defense system

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Air defense training teaches service members to prioritize using longer-range defense systems first to “get as many bites at the apple as you can,” but those are the most expensive, said Stacie Pettyjohn, a senior fellow and director of the defense program at the Center for a New American Security.

But a costly defense can still make economic sense to protect a valuable target, especially those that are difficult to repair or replace, such as the nearly $1.1 billion radar at a military base in Qatar and the $500 million air defense sensor at a base in Jordan that were damaged early in the conflict.

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Ground-based guns

Finally, there is what one might call a last resort: a ground-based gun. When a drone is about a mile away or less than a minute from hitting its target, something like the Centurion C-RAM can begin rapidly firing to take down the drone.

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A 3-D rendering of a Centurion C-RAM, which looks like a gun mounted to a rotating, cylindrical stand. The gun fires 75 rounds of ammunition per second. Five seconds of firing the gun costs $30,000, slightly less than a single Iranian Shahed-136.

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Centurion Counter-Rocket, Artillery and Mortar

Fires 375 rounds of ammunition in 5 seconds

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Even though it is fairly cost-effective, the Centurion C-RAM is not the best option because it has such a short range.

Interceptor drones

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There’s also what one might call the future of fighting drones: A.I.-powered interceptor drones. Interceptor drones like the Merops Surveyor can theoretically hunt and take down enemy projectiles from a short range.

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A 3-D rendering of a Surveyor drone, which looks like a three-foot tube with wings and a tail. The Merops drone costs approximately $30,000, a little less than a single Iranian Shahed-136.

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Merops system: Surveyor drone

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Eric Schmidt, the former Google chief executive, founded a company to develop the Merops counter-drone system in conjunction with Ukrainian fighters, who have already been combatting Iranian drones in the war with Russia for years.

The U.S. sent thousands of Merops units to the Middle East after the conflict began, but it is unclear whether they have been deployed. The military set up training on the system in the middle of the war, as reported by Business Insider.

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Other attempts to lower the cost-per-shot ratio of taking out a drone have failed.

The Pentagon invested over a billion dollars in fiscal year 2024 researching directed energy weapons, or lasers, that would cost only $3 per shot and have a range of 12 miles. Those systems have yet to be used in the field.

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Despite the cost imbalance, the real fear for many in the defense community is the depleted stockpile of munitions.

“What scares me is that we will run out of these things,” said Tom Karako, the director of the Missile Defense Project at the Center for Strategic and International Studies in Washington. “Not that we can’t afford them, but that we’ll run out before we can replace them.”

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