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Why Gen Z and Gen Alpha are feasting on TV comfort food

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Why Gen Z and Gen Alpha are feasting on TV comfort food

John Campbell is a senior vice president at Walt Disney Co. who oversees streaming ad sales solutions. He also coaches his second-grade daughter’s basketball team, and recently asked her teammates to name their favorite TV show.

“Eleven out of 13 girls said ‘Hannah Montana,’ ” Campbell said in a recent interview, citing the popular Disney series starring Miley Cyrus that produced its last episode in 2011, before any of his players were born.

Campbell was pleased they selected a show from the Disney library, but wasn’t all that surprised based on the advertising demand he’s seeing for the company’s vintage shows.

A recent study from National Research Group found that 60% of all TV consumed is library content. Among Gen Z, 40% say they watch older shows because they find them comforting and nostalgic. Disney’s own research finds that 25% of the programs kids call their favorites were made before 2010.

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching programs that became hits on the broadcast and cable networks in the pre-streaming era. They are also devouring holiday movies and specials, even on traditional TV.

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“We do see, especially around the holiday time, that people are looking for that comfort, that sense of ease,” Campbell said.

As more TV ad spending moves from traditional networks to streaming, Campbell said Disney is capitalizing on the retro trend thanks to its massive library of series. The company has seen the Gen Z audiences devour hits of yesteryear such as “How I Met Your Mother,” “Modern Family” and “Golden Girls.”

Miley Cyrus and Emily Osment in Disney’s “Hannah Montana.”

(Joel Warren/2006 Disney Channel)

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“Scrubs” and “Malcolm in the Middle” are such strong performers on Hulu and Disney+, the company has ordered reboots that advertisers are eager to be a part of, according to Campbell. Disney has even worked with advertisers to make throwback commercials to run in classic films on its streaming platforms and TV networks.

“The younger audience is drawn to the perceived simplicity of the old times and humor,” Kavita Vazirani, executive vice president of research, insights and analytics, ABC News Group & Disney Entertainment Networks. “It’s programming that just makes them feel good, and it’s something that they can watch with their friends, their families.”

Older shows have long had a place among young viewers. Previous generations grew up watching reruns of “The Brady Bunch” and “I Love Lucy” after school, when their choices on broadcast TV were scant.

But the current viewer has an endless plethora of viewing choices through streaming and cable. One executive at another media company not authorized to comment publicly cited research that said teens and young adults are gravitating to the more conventional sitcoms and dramas from the early 2000s, believing they were made explicitly for their age group.

During the era, the WB Network — later merged into the CW — was turning out young adult dramas such as “The Gilmore Girls” and “Dawson’s Creek,” while the Disney Channel was at the height of its popularity. “Friends,” the idealized rendering of urban life for young adults and long a favorite on streaming, was the ratings leader at the time.

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The appetite for such programs showed up in the most recent “Teens and Screens” study by the Center for Scholars & Storytellers @ UCLA found that among the 10- to 24 year-olds, 32.7% said they want to see “relatable stories that are like my personal life.” The previous year, the top answer was fantasy, which ranked second in 2025.

But another reason young viewers are digging into the vaults is volume.

The UCLA survey showed that the favorite show among the measured age group is the Netflix series “Stranger Things.” The series has only 42 episodes over five small-batch seasons.

When a young viewer finds an older successful series that ran on a network for years when 22 episodes per season was standard, they can binge for hundreds of hours.

“There are a lot of seasons of available episodes that you can watch, in typically any random order you want to,” said Nii Mantse Addy, chief marketing officer at the streaming service Philo, which also has seen a sharp rise in viewing of library programs.

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“There’s not as much decision fatigue,” Addy said. “The shows provide something that you can go back to and just turn on and know kind of how it’s going to make you feel.”

Executives also say that binge-watching old shows provides a respite from the angst young people experience while scrolling through social media, which escalated through the COVID-19 lockdowns.

But social media have also been a tool to help consumers discover new programs. Fans of vintage series post TikTok videos reacting to episodes that first aired years ago. There are also fan communities online and “re-watch” podcasts that are driving people to seek out programs.

“Social media has been quite a catalyst for essentially introducing these old shows to a whole new audience, whether it’s through memes, viral clips or whatever it may be,” Vazirani said. “It’s like the modern day water cooler, essentially.”

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Movie Reviews

‘Thrash’ Review: It’s Netflix and Chomp, as Phoebe Dynevor Stars in a Familiar but Gruesomely Competent Shark Thriller

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‘Thrash’ Review: It’s Netflix and Chomp, as Phoebe Dynevor Stars in a Familiar but Gruesomely Competent Shark Thriller

“Thrash,” like just about every shark thriller, has a grade-Z son-of-“Jaws” quality. (The one exception: the ingenious “Open Water.”) Everything in the movie, from the chomping shark attacks that splash up the waves with Hawaiian Punch foam to the way a humongous great white meets her fate at the end, takes an obvious page from Steven Spielberg’s gambits and techniques. But shark movies, because of that derivative quality (and because the directors are not Spielberg), often tend to be dreary and claustrophobic affairs. Whereas “Thrash” has a lively competence about it, a touch of fluid originality in the staging.

It’s set in the small town of Annieville, S.C., which in the first half hour gets subjected to a hurricane so intense it’s like a tsunami, bolstered by vintage stupido lines like, “If they ever considered creating a Category 6, this would be it. It’s a monster!” It’s all part of the film’s environmental message (the storm starts off as a Category 2 until it hits record-temperature warm waters off the coast). But once Hurricane Henry floods the town, the film’s writer-director, Tommy Wirkola, turns a submerged neighborhood block into a kind of water-world stage set, like a giant pond with the top halves of houses poking out the top. They’re places of refuge, only they keep shifting and collapsing.

The storm has brought with it a school of bull sharks, who are smaller and faster than great whites, but just as ravenous. The movie wastes no time delivering the gory goods, which are served up for our delectation like the killings in a slasher movie. If fear was once the pulse of a shark thriller, now it’s voyeurism — our chance to feast on what it looks like when a shark feasts. In this case, though, only the unappealing characters get eaten. That’s part of the lip-smacking quality of it all — the idea that certain movie characters deserve to have their limbs bitten off. 

Of the ones in “Thrash” who don’t, the most original character is Lisa (played by Phoebe Dynevor, from “Fair Play”), not because there’s anything complex in how she’s drawn, but because she’s pregnant — as in not just about to have a baby, but she’s going to have it during the movie, as she struggles to wriggle away from the sharks. That sounds precarious, and is, but once her infant son has popped out, talk about providing someone with motivation to take on nature’s predators. She’s assisted by Dakota (Whitney Peak), the film’s other, younger heroine, who at one point makes her way over a floating rooftop and rickety branches, improvising the acrobatics of survival. Dakota, whose mother recently died, is being raised by her marine-biologist uncle, played by Djimon Hounsou as the film’s token scientist-philosopher of disaster.

Wirkola, who’s Norwegian, has written a bare-bones script, but he knows how to play with space. He stages an encounter in which Ron (Stacy Clausen), a teenage okie foster child, is swimming around in a basement, with that great white on his tail, and the sequence has a delectably flowing sense of danger.

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Mostly, though, we’re watching the kills come right on cue. This is a Netflix and Chomp movie, just 80 minutes long (if you don’t count the closing credits), and the compact run time does more than keep “Thrash” from wearing out its welcome. It’s part of the film’s lean-and-mean structural unity — the way it treats an entire underwater street and its houses like the shark boat in the last act of “Jaws,” as a safety zone that’s rapidly disintegrating. Ron and his two siblings have been living with foster parents who are government-sponging creeps (they eat steak in the basement while tossing their meal-ticket kids packages of Wonder Bread), and when Bob (Josh McConville), the loathsome father, gets what’s coming to him, it’s not scary — it’s closer to mutilation porn. He’s the steak, there to sate our hunger.

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Review: As Trump rains down terror on Iran, Sanaz Toossi’s Pulitzer-winning ‘English’ has its L.A. premiere

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Review: As Trump rains down terror on Iran, Sanaz Toossi’s Pulitzer-winning ‘English’ has its L.A. premiere

War has a way of curtailing imagination. When the news breaks of faraway civilian casualties — an erroneous air strike on a school that relied on outdated intelligence, for example — the mind takes refuge in abstractions and statistics.

Grief isn’t an infinite resource. There’s only so much distant suffering anyone can take in. Yet our moral health as a society depends on the recognition of our common humanity. We share something with the inhabitants of those countries whose civilization our government has threatened to destroy.

This is an important moment to experience “English,” Sanaz Toossi’s Pulitzer Prize-winning drama, set in an English-language classroom outside of Tehran in 2008. The play, now having its L.A. premiere at the Wallis Annenberg Center for the Performing Arts, reminds us of the lives — the hopes, the dreams, the sorrows — on the other side of the headlines. (As I write this, the New York Times homepage has a story that stopped me dead in my tracks: ”Iranian Schools and Hospitals Are in Ruins, Times Analysis Shows.”)

Babak Tafti, left, and Marjan Neshat in “English” at The Wallis.

(Kevin Parry)

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“English” isn’t trying to win any political arguments. Its focus is on the characters, who are in a Test of English as a Foreign Language (TOFL) prep class. The exam will have an oversize effect on the future possibilities of this small, mishmash group of students.

Elham (Tala Ashe) needs a high score to pursue her medical education in Australia. Roya (Pooya Mohseni) wants to join her son in Canada to be part of her granddaughter’s life, but Persian is frowned upon in her son’s assimilated, English-language household. Omid (Babak Tafti), whose English is far beyond anyone else’s level in the class, has a U.S. green card interview coming up. And Goli (Ava Lalezarzadeh), the youngest of the students, wants at the very least to be fluent in the lingua franca of American pop culture.

Marjan (Marjan Neshat), the teacher whose love for the English language is infused with longing and regret, harks back nostalgically on her years in Manchester before she returned to Iran. She insists for pedagogic reasons that the students only speak English in the classroom. But Elham, a contentious and fiercely competitive student, suspects that Marjan’s zeal for anglophone culture, including Hollywood romantic comedies, masks a resentment for the Iranian life she is now stuck with. (Neshat and Ashe are gracefully reprising their Tony-nominated performances.)

Tala Ashe, left, and Pooya Mohseni in "English" at The Wallis.

Tala Ashe, left, and Pooya Mohseni in “English” at The Wallis.

(Kevin Parry)

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Mastering English can open doors, but what if you wish you didn’t have to walk through them? Elham is angry that she has to leave to pursue her medical dreams. When she speaks English, she feels like a diminished version of herself. She calls her accent “a war crime,” and grows frustrated in class that she can’t easily explain what she’s thinking and feeling in her halting English.

The other students might not be as truculent as Elham, but they are just as ambivalent about the necessity of learning English. Toossi doesn’t grapple explicitly with the fraught internal politics of the Iran of the period. The conversation in the classroom doesn’t turn to the repressive regime or the state requirement of headscarves or the geopolitical strategies that have alienated the Islamic Republic of Iran from the global community.

When I saw “English” in 2024 at the Old Globe in San Diego, I was acutely aware of what the playwright was not addressing. At the Wallis in 2026, in the wake of Operation Epic Fury and the blitzkrieg of unhinged rhetoric from President Trump, whose rationales and goals for the war seem to change with every public utterance, I was intensely appreciative of what Toossi was putting front and center — the variegated humanity of her characters.

Tala Ashe and Marjan Neshat in "English" at the Wallis.

Tala Ashe and Marjan Neshat in “English” at the Wallis.

(Kevin Parry)

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This Atlantic Theater Company & Roundabout Theatre production, directed by Knud Adams, had a critically touted Broadway run, receiving four Tony nominations, including best play. The physical staging, featuring a rotating cube from set designer Martha Ginsberg, shows us the classroom from different vantages, bringing the play’s shifting perspective to three-dimensional life.

Toossi follows the interplay of the differing viewpoints and lived experiences. She’s not as concerned with settling differences as with understanding the thoughts and emotions animating the clashes of her divergent characters. The actors relish the pesky, droll, frequently adorable, sometimes incendiary individuality of their roles.

The play does something unique with language. When a character speaks English, an accent is employed and the manner is often a bit stumbling. When a character speaks Persian, the English that is heard is natural and relaxed, the sound of a native speaker.

The result is that these Iranian characters, when talking among themselves in their native tongue, sound awfully like Americans having a conversation in the mall or at a nearby table at a restaurant. We are no longer separated by language. The notion of the Iranian “other” falls by the wayside.

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The cast of "English" at the Wallis.

The cast of “English” at the Wallis.

(Kevin Parry)

It’s hard not to wonder if one of those missiles raining down on schools in recent weeks hit when Marjan was showing “Notting Hill” or another favorite rom-com to one of the students she was hoping might realize her dreams of living abroad. Omid, whose English surpasses Marjan’s own level, has excited such hopes, and the touchingly Chekhovian quasi-romance between them adds a gentle note of amorous wistfulness.

Adams’ production creates a cinematic penumbra through the projections of Ruey Horng Sun, a soundscape by Sinan Refik Zafar that lyrically underscores the actions and the emotionally attuned lighting of Reza Behjat. The effect heightens the romanticism of characters who are no longer lost to us in translation.

But the destination of the play is less about what these students sound like to an American audience than what they sound like to themselves. And that is a universal journey that transcends even the starkest barriers of language, culture and politics.

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‘English’

Where: Wallis Annenberg Center for the Performing Arts, Bram Goldsmith Theater, 9390 N. Santa Monica Blvd., Beverly Hills

When: 7:30 p.m. Tuesdays to Fridays, 2 and 7:30 p.m. Saturdays, 2 and 7 p.m. Sundays. (Check for exceptions.) Ends April 26

Tickets: Start at $53.90

Contact: (310) 746-4000 or TheWallis.org

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Running time: 1 hour, 40 minutes (no intermission)

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Movie Reviews

Movie Review: ‘Faces of Death’

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Movie Review: ‘Faces of Death’

The Video Age was an amazing boost to the film industry. Not only did it open up a whole new marketplace for studios to sell successful films too, it also became a secondary outlet to eventually recoup losses if a film performed poorly in theaters. It even opened up some films to a wider audience.Most Mom and Pop stores didn’t care that you weren’t seventeen and would rent you anything on their shelves, outside of those tapes behind the saloon doors in the back corner (from an industry that, let’s face it, probably profited more than any others since you no longer had to go to a gross and grimy theater), because every rental simply meant profit.This era also expanded an already moderately active subculture: The Cult Film. Some of those movies that didn’t do well in the theaters caught on with the rental audiences, and so did some that you might not have heard about until you stepped into the store that day. Video also helped bring into your home those movies you only heard about as being shown in midnight screenings in larger cities.There were also those that somehow became legendary through rumor. Movies whispered about in school halls or at recess. Movies that someone’s brother/cousin/friend-of-a-friend had seen at a sleepover. Movies so taboo that you’d be grounded for life if your parents found out you’d watched them. One of the most legendary of these was Faces of Death.A documentary supposedly featuring footage of real deaths, it was the king of the no-no videos, going well beyond anything else on the Video Nasties list. Though later debunked as containing faked scenes, it still holds a solid spot in the pantheon of Cult Cinema. This being the 21st century, where any past property is fair game, we of course now have a meta-reimagining also titled Faces of Death.Margot (Barbie Ferreira) works for Kino, an app similar to TikTok, as a content moderator. Every day she sits at her computer, watches the first moments of a video submitted for review and decides if it violates company standards or can stay on the platform.Margot has personal reasons for doing this, having gone horribly viral in a video, and she wants to make sure the internet is a safer place. When a series of videos come across her desk featuring deaths that look too real, she tries to get her boss, Josh (Jermaine Fowler), to go further than simply banning them, but he refuses. Since no one will listen to her, she violates the terms of the company’s NDA and begins investigating them in her free time.During her investigation, she discovers the existence of a movie called Faces of Death, and her horror-loving roommate, Ryan (Aaron Holliday), happens to have a copy. It turns out that someone is recreating scenes from the video, using the voiceover from the movie and possibly performing actual murders. That someone is Arthur (Dacre Montgomery), and Margot’s investigating puts her directly in his crosshairs.If you’re going to do anything modern with the rights to the original Faces of Death, this is definitely the direction to go. The film is a creative look into the desensitized modern screen culture and the Insta-fame of influencers. Director Daniel Goldhaber and his co-writer Isa Mazzei, who together in the same capacities brought us the excellent Netflix film Cam, have created an interesting and surprisingly entertaining treatise on the extremes that current society can make a person go to, similar to the message behind their other film How to Blow Up a Pipeline.While based on such a grotesquery as Faces of Death, Goldhaber has decided to hold back on the gore created for this version. There’s still a good amount of blood, but not as much as you might expect from something carrying this brand.Instead, the film’s more of a psychological cat-and-mouse thriller, where the emphasis is put on Margot’s investigation. Yes, through that we get to see not only Arthur’s recreations but also clips from the original video, but the filmmakers graciously curb the content shown. Plus, the slightly grainy look and the subdued lighting the Goldhaber gives to the film helps make it feel like a videotape from the 1980s, dipping us deeper into the intended effect I believe he is going for, here.Ferreira makes for an interesting choice for a Final Girl. While she’s a beautiful woman, she’s not the person would typically get hired for this role being that she’s also plus sized. This makes her more relatable than your usual Hollywood beauty. She’s not Jamie Lee or Neve, she’s you and me, and that makes the situation she finds herself in even more frightening.Montgomery is well cast as Arthur, too. He has the ability to put on this nerdy kind of public face, but his private persona is much more dangerous and off kilter. I look forward to viewing this where I can pause and see what videotape titles the filmmakers decided to put on the bookcase/door to his secret studio to see if that gives even more insight into Arthur’s mental state.While it didn’t blow me away, I really had no idea what to expect from Faces of Death. So, therefore, I can honestly say that my expectations were exceeded.

The Video Age was an amazing boost to the film industry. Not only did it open up a whole new marketplace for studios to sell successful films too, it also became a secondary outlet to eventually recoup losses if a film performed poorly in theaters. It even opened up some films to a wider audience.

Most Mom and Pop stores didn’t care that you weren’t seventeen and would rent you anything on their shelves, outside of those tapes behind the saloon doors in the back corner (from an industry that, let’s face it, probably profited more than any others since you no longer had to go to a gross and grimy theater), because every rental simply meant profit.

Advertisement

This era also expanded an already moderately active subculture: The Cult Film. Some of those movies that didn’t do well in the theaters caught on with the rental audiences, and so did some that you might not have heard about until you stepped into the store that day. Video also helped bring into your home those movies you only heard about as being shown in midnight screenings in larger cities.

There were also those that somehow became legendary through rumor. Movies whispered about in school halls or at recess. Movies that someone’s brother/cousin/friend-of-a-friend had seen at a sleepover. Movies so taboo that you’d be grounded for life if your parents found out you’d watched them. One of the most legendary of these was Faces of Death.

A documentary supposedly featuring footage of real deaths, it was the king of the no-no videos, going well beyond anything else on the Video Nasties list. Though later debunked as containing faked scenes, it still holds a solid spot in the pantheon of Cult Cinema. This being the 21st century, where any past property is fair game, we of course now have a meta-reimagining also titled Faces of Death.

Margot (Barbie Ferreira) works for Kino, an app similar to TikTok, as a content moderator. Every day she sits at her computer, watches the first moments of a video submitted for review and decides if it violates company standards or can stay on the platform.

Advertisement

Margot has personal reasons for doing this, having gone horribly viral in a video, and she wants to make sure the internet is a safer place. When a series of videos come across her desk featuring deaths that look too real, she tries to get her boss, Josh (Jermaine Fowler), to go further than simply banning them, but he refuses. Since no one will listen to her, she violates the terms of the company’s NDA and begins investigating them in her free time.

During her investigation, she discovers the existence of a movie called Faces of Death, and her horror-loving roommate, Ryan (Aaron Holliday), happens to have a copy. It turns out that someone is recreating scenes from the video, using the voiceover from the movie and possibly performing actual murders. That someone is Arthur (Dacre Montgomery), and Margot’s investigating puts her directly in his crosshairs.

If you’re going to do anything modern with the rights to the original Faces of Death, this is definitely the direction to go. The film is a creative look into the desensitized modern screen culture and the Insta-fame of influencers. Director Daniel Goldhaber and his co-writer Isa Mazzei, who together in the same capacities brought us the excellent Netflix film Cam, have created an interesting and surprisingly entertaining treatise on the extremes that current society can make a person go to, similar to the message behind their other film How to Blow Up a Pipeline.

This content is imported from YouTube.
You may be able to find the same content in another format, or you may be able to find more information, at their web site.

While based on such a grotesquery as Faces of Death, Goldhaber has decided to hold back on the gore created for this version. There’s still a good amount of blood, but not as much as you might expect from something carrying this brand.

Advertisement

Instead, the film’s more of a psychological cat-and-mouse thriller, where the emphasis is put on Margot’s investigation. Yes, through that we get to see not only Arthur’s recreations but also clips from the original video, but the filmmakers graciously curb the content shown. Plus, the slightly grainy look and the subdued lighting the Goldhaber gives to the film helps make it feel like a videotape from the 1980s, dipping us deeper into the intended effect I believe he is going for, here.

Ferreira makes for an interesting choice for a Final Girl. While she’s a beautiful woman, she’s not the person would typically get hired for this role being that she’s also plus sized. This makes her more relatable than your usual Hollywood beauty. She’s not Jamie Lee or Neve, she’s you and me, and that makes the situation she finds herself in even more frightening.

Montgomery is well cast as Arthur, too. He has the ability to put on this nerdy kind of public face, but his private persona is much more dangerous and off kilter. I look forward to viewing this where I can pause and see what videotape titles the filmmakers decided to put on the bookcase/door to his secret studio to see if that gives even more insight into Arthur’s mental state.

While it didn’t blow me away, I really had no idea what to expect from Faces of Death. So, therefore, I can honestly say that my expectations were exceeded.

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