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The Game Awards are losing their luster

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The Game Awards are losing their luster

It’s Game Awards season, y’all. That special time of the year when we gather together to celebrate video games and the people who make them… by watching expensive commercials briefly punctuated by the odd awards speech or musical performance. For better or worse, The Game Awards is the biggest night on the video game event calendar. But with the way things have been going, lately it’s been more “worse” than it has been “better.”

Between host and industry hypeman Geoff Keighley’s two video game vanity projects, The Game Awards is older and ostensibly more mature than Summer Game Fest. Conceived in 2014 as a way to celebrate both the people who make and play games, the show has always been part awards ceremony, part commercial product. That idea has been executed with varying degrees of success. (Remember the Schick Hydrobot?) But for the last few years, it’s felt like the awards part was increasingly getting in the way of the commercial part.

Alas, poor Hydrobot, we knew him well.
Photo by John Sciulli/Getty Images for Schick

That was felt most acutely during the 2023 Game Awards. Developers accepting statues were often drowned out by music or cut off by teleprompters asking them to “please wrap it up” after their roughly 30 seconds of allotted time. Muppets and Death Stranding director Hideo Kojima, though, had no such time limits enforced on them, with Aftermath calculating that 13 acceptance speeches could have fit inside the five minutes Kojima took to explain his game / not-game OD.

2023 was also the first full year into the now endemic video game labor crisis that saw developers laid off by the tens of thousands while studios of popular games got shut down. That crisis went by that year’s game awards with no acknowledgement, angering developers further. “I’m incredibly disappointed in Geoff Keighley for his silence on the state of the industry this year,” Monomi Park senior environment artist Dillon Sommerville told The Verge in 2023.

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How to watch The Game Awards

On Thursday, December 11th at 5PM PT / 8PM ET the TGAs will be streamed on Twitch and YouTube. This year, Keighley has also signed a deal to beam the show live via Prime Video where it’ll be free to watch for Prime subscribers.

Keighley, perhaps responding to the bad optics, acknowledged the continuing labor issue in 2024. The Game Awards also introduced a new category, Game Changer, with its inaugural award going to Amir Satvat, a business development director at Tencent who created a resource to help laid-off developers find jobs.

But in the months since the 2024 awards, Keighley has once again been accused of poor treatment of the people he’s supposed to be celebrating. In 2020, The Game Awards announced a new initiative called The Future Class, designed to celebrate game makers, “who represent the bright, bold and inclusive future of video games.” Inductees are honored during the broadcast and provided with networking opportunities, mentorship programs, and other resources throughout the following year. However, there have been reports alleging that Keighley has ignored Future Class concerns and that resources from the program have been materially lacking.

In 2023, the Future Class wrote an open letter to The Game Awards and Keighley demanding recognition of the war in Gaza. This wasn’t without precedent. In 2022, the awards show acknowledged the war in Ukraine. But Keighley didn’t respond to the letter, nor has he mentioned the Future Class that much either. The Game Awards hasn’t named a Future Class in the last two years and won’t be naming anymore according to Future Class organizer Emily Weir. “At this time, we are not planning a new Future Class for this year and do not have any active programming plans for Future Class,” she said in a statement to Game Developer.

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Gif of a curly haired man named Pedro Eustache playing an alto flute

Pedro Eustache, affectionately known as Flute Guy, has confirmed he will be performing at The Game Awards.
Gif: The Game Awards

Like a lot of diversity and inclusion-minded programs, Future Class got started in the wake of George Floyd’s murder in 2020. But as diversity, equity, and inclusion (DEI) have become publicly verboten in the rise of the Trump Administration and the online right, many companies, including game publishers, have diminished or jettisoned their DEI programs. While there has been no explicitly stated reason for the seeming shut down of the Future Class, it seems like The Game Awards is just doing what it always does — whatever’s popular at the time.

For as much as The Game Awards has lost the veneer of respectability among some of the people whose work it’s meant to celebrate, rest assured, it ain’t going anywhere. The Game Awards broadcast nets millions of viewers with a record-breaking 154 million livestreams in 2024. That’s a lot of eyeballs that developers pay a lot of money to get in front of. And even for those who don’t buy airtime, having your game featured at all during the presentation can net a big boost in sales. After Balatro was nominated for and won multiple awards last year including best debut indie, its publisher PlayStack shouted out the awards specifically for contributing to a huge increase in players.

More generally, the awards also provide a nice focal point for the disparate online gaming communities to gather around… and bitch about. E3 is long gone, and the other big events (not also run by Keighley) are the publisher-specific direct livestreams. With everything so fractured now, yelling with your friends or colleagues about how Hades was robbed for game of the year (an event I will never get over) is fun and something TGAs are singularly suited to provide. It is not the Oscars of gaming — DICE, the BAFTAs, and the International Game Development Awards (IGDA) pretty well take care of that. But if you want popularity, production values, and Flute Guy, there’s nothing like The Game Awards — even though some of the shine is starting to wear off.

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Defense secretary Pete Hegseth designates Anthropic a supply chain risk

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Defense secretary Pete Hegseth designates Anthropic a supply chain risk

This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon.

Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic.

Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission – a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives.

The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield.

Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable.

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As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives.

Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered.

In conjunction with the President’s directive for the Federal Government to cease all use of Anthropic’s technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service.

America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.

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What Trump’s ‘ratepayer protection pledge’ means for you

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What Trump’s ‘ratepayer protection pledge’ means for you

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When you open a chatbot, stream a show or back up photos to the cloud, you are tapping into a vast network of data centers. These facilities power artificial intelligence, search engines and online services we use every day. Now there is a growing debate over who should pay for the electricity those data centers consume.

During President Trump’s State of the Union address this week, he introduced a new initiative called the “ratepayer protection pledge” to shift AI-driven electricity costs away from consumers. The core idea is simple. 

Tech companies that run energy-intensive AI data centers should cover the cost of the extra electricity they require rather than passing those costs on to everyday customers through higher utility rates.

It sounds simple. The hard part is what happens next.

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At the State of the Union address Feb. 24, 2026, President Trump unveiled the “ratepayer protection pledge” aimed at shielding consumers from rising electricity costs tied to AI data centers. (Nathan Posner/Anadolu via Getty Images)

Why AI is driving a surge in electricity demand

AI systems require enormous computing power. That computing power requires enormous electricity. Today’s data centers can consume as much power as a small city. As AI tools expand across business, healthcare, finance and consumer apps, energy demand has risen sharply in certain regions.

Utilities have warned that the current grid in many parts of the country was not built for this level of concentrated demand. Upgrading substations, transmission lines and generation capacity costs money. Traditionally, those costs can influence rates paid by homes and small businesses. That is where the pledge comes in.

What the ratepayer protection pledge is designed to do

Under the ratepayer protection pledge, large technology companies would:

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  • Cover the full cost of additional electricity tied to their data centers
  • Build their own on-site power generation to reduce strain on the public grid

Supporters say this approach separates residential energy costs from large-scale AI expansion. In other words, your household bill should not rise simply because a new AI data center opens nearby. So far, Anthropic is the clearest public backer. CyberGuy reached out to Anthropic for a comment on its role in the pledge. A company spokesperson referred us to a tweet from Anthropic Head of External Affairs Sarah Heck.

“American families shouldn’t pick up the tab for AI,” Heck wrote in a post on X. “In support of the White House ratepayer protection pledge, Anthropic has committed to covering 100% of electricity price increases that consumers face from our data centers.”

That makes Anthropic one of the first major AI companies to publicly state it will absorb consumer electricity price increases tied to its data center operations. Other major firms may be close behind. The White House reportedly plans to host Microsoft, Meta and Anthropic in early March to discuss formalizing a broader deal, though attendance and final terms have not been confirmed publicly.

Microsoft also expressed support for the initiative. 

“The ratepayer protection pledge is an important step,” Brad Smith, Microsoft vice chair and president, said in a statement to CyberGuy. “We appreciate the administration’s work to ensure that data centers don’t contribute to higher electricity prices for consumers.”  

Industry groups also point to companies such as Google and utilities including Duke Energy and Georgia Power as making consumer-focused commitments tied to data center growth. However, enforcement mechanisms and long-term regulatory details remain unclear.

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CHINA VS SPACEX IN RACE FOR SPACE AI DATA CENTERS

The White House plans talks with Microsoft, Meta and Anthropic about shifting AI energy costs away from consumers. (Eli Hiller/For The Washington Post via Getty Images)

How this could change the economics of AI

AI infrastructure is already one of the most expensive technology buildouts in history. Companies are investing billions in chips, servers and real estate. If firms must also finance dedicated power plants or pay premium rates for grid upgrades, the cost of running AI systems increases further. That could lead to:

  • Slower expansion in some markets
  • Greater investment in renewable energy and storage
  • More partnerships between tech firms and utilities

Energy strategy may become just as important as computing strategy. For consumers, this shift signals that electricity is now a central part of the AI conversation. AI is no longer only about software. It is also about infrastructure.

The bigger consumer tech picture

AI is becoming embedded in smartphones, search engines, office software and home devices. As adoption grows, so does the hidden infrastructure supporting it. Energy is now part of the conversation around everyday technology. Every AI-generated image, voice command or cloud backup depends on a power-hungry network of servers.

By asking companies to account more directly for their electricity use, policymakers are acknowledging a new reality. The digital world runs on very physical resources. For you, that shift could mean more transparency. It also raises new questions about sustainability, local impact and long-term costs.

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ARTIFICIAL INTELLIGENCE HELPS FUEL NEW ENERGY SOURCES

As AI expansion strains the grid, a new proposal would require tech firms to fund their own power needs. (Sameer Al-Doumy/AFP via Getty Images)

What this means for you

If you are a homeowner or renter, the practical question is simple. Will this protect my electric bill? In theory, separating data center energy costs from residential rates could reduce the risk of price spikes tied to AI growth. If companies fund their own generation or grid upgrades, utilities may have less reason to spread those costs among all customers.

That said, utility pricing is complex. It depends on state regulators, long-term planning and local energy markets.

Here is what you can watch for in your area:

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  • New data center construction announcements
  • Utility filings that mention large commercial load growth
  • Public service commission decisions on rate adjustments

Even if you rarely use AI tools, your community could feel the effects of a nearby data center. The pledge is intended to keep those large-scale power demands from showing up in your monthly bill.

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Kurt’s key takeaways

The ratepayer protection pledge highlights an important turning point. AI is no longer only about innovation and speed. It is also about energy and accountability. If tech companies truly absorb the cost of their expanding power needs, households may avoid some of the financial strain tied to rapid AI growth. If not, utility bills could become an unexpected front line in the AI era.

As AI tools become part of daily life, how much extra power are you willing to support to keep them running? Let us know by writing to us at Cyberguy.com.

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Here’s your first look at Kratos in Amazon’s God of War show

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Here’s your first look at Kratos in Amazon’s God of War show

Amazon has slowly been teasing out casting details for its live-action adaptation of God of War, and now we have our first look at the show. It’s a single image but a notable one showing protagonist Kratos and his son Atreus. The characters are played by Ryan Hurst and Callum Vinson, respectively, and they look relatively close to their video game counterparts.

There aren’t a lot of other details about the show just yet, but this is Amazon’s official description:

The God of War series storyline follows father and son Kratos and Atreus as they embark on a journey to spread the ashes of their wife and mother, Faye. Through their adventures, Kratos tries to teach his son to be a better god, while Atreus tries to teach his father how to be a better human.

That sounds a lot like the recent soft reboot of the franchise, which started with 2018’s God of War and continued through Ragnarök in 2022. For the Amazon series, Ronald D. Moore, best-known for his work on For All Mankind and Battlestar Galactica, will serve as showrunner. The rest of the cast includes: Mandy Patinkin (Odin), Ed Skrein (Baldur), Max Parker (Heimdall), Ólafur Darri Ólafsson (Thor), Teresa Palmer (Sif), Alastair Duncan (Mimir), Jeff Gulka (Sindri), and Danny Woodburn (Brok).

While production is underway on the God of War series, there’s no word on when it might start streaming.

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