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It’s been a rollercoaster few years for Six Flags. Can Travis Kelce help?

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It’s been a rollercoaster few years for Six Flags. Can Travis Kelce help?

Kansas City Chiefs tight end Travis Kelce says he grew up going to Six Flags parks and wants to help make them special for the next generation of families.

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Travis Kelce, the Kansas City Chiefs tight end and fiance of Taylor Swift, sparked jokes and hopes this week when he announced his investment in the embattled amusement park company Six Flags Entertainment.

The football star, alongside two corporate executives, teamed up with JANA Partners to purchase a combined stake of about 9% of Six Flags’ shares, making them one of its largest shareholders, according to Tuesday’s news release.

JANA Partners is an activist investment firm, meaning it buys a substantial stake in a company’s equity in order to push for changes — both operational and managerial — it believes will benefit that company.

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“Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!” Kelce wrote on Instagram. “So crazy to even imagine this is real, but you gotta love it when life comes full circle.”

Kelce also shared home video clips of himself as a child enjoying the rides at Cedar Point, the 364-acre amusement park in Sandusky, Ohio, that he and his brother (and retired pro footballer) Jason grew up going to every year, as the two enthusiastically reminisced in an episode of their New Heights podcast. Kelce, who grew up in a suburb of Cleveland, calls himself a “lifelong Six Flags fan.”

Cedar Point’s former operator, Cedar Fair, merged with Six Flags in 2024 to become the largest amusement park operator in North America, touting 42 parks across the U.S., Canada and Mexico.

At the time, many amusement parks — and Six Flags especially — were struggling to increase attendance in the wake of the COVID-19 pandemic. Park analysts and enthusiasts hoped the merger would lower ticket costs, raise revenue and make it more competitive against industry heavyweights like Disney and Universal.

But that hasn’t been the case, says Dennis Speigel, CEO of the consulting firm International Theme Park Services.

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“As this merger occurred, I think the due diligence was probably done a little too quickly and it had a lot of flaws in it,” he told NPR. “And then it was also impacted by what I call the external factors: weather, economy, uncertainty of what’s happening in geopolitical areas.”

Six Flags now has $5.3 billion in debt. Its CEO, Richard Zimmerman, is set to step down by the end of the year, after it reported a net loss of $100 million for the second quarter of 2025 and combined attendance down 9% year-over-year. It is shuttering one of its parks — Six Flags America in Bowie, Md. — in early November and is expected to close another in Santa Clara, Calif., in 2027.

Speigel is hopeful the new shareholders will get Six Flags back on track. And while he was initially surprised to learn of Kelce’s involvement, he says it makes sense because “he’s at the zenith of his career in football … and in love.”

“Having a name like that be associated with Six Flags at this point in time, when they’ve gone through quite a few years recently of negativity, speaks well to their future and what they’re looking to do,” he says. “Obviously, he’s a younger person. He speaks to the teens, the young adults and the young adults with families. And that’s the Six Flags audience.”

Kelce’s fame — and high-profile love story — have boosted businesses before. Swift is credited with increasing female NFL viewership and ticket sales as their relationship unfolded. And, in recent days, his social media announcement has been flooded with fans’ pleas for a Swift-themed park, or at least a rollercoaster.

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Six Flags’ rocky ride 

Six Flags opened with the “Six Flags Over Texas” park in 1961, and for years was one of America’s most iconic theme park companies (along with Disney). But for the last decade, Speigel says, it has been “a ship at sea without a captain.”

“I would have to say [out of] the top five or six operators during the last couple of years, Six Flags has suffered the most,” he says.

Six Flags has had four CEOs since 2015.

It shifted its pricing strategy in 2022 to target a more affluent demographic, confusing and alienating core customers in the process. And in recent years, a number of high-profile ride malfunctions have stranded and even injured visitors. This year, extreme temperatures and economic uncertainty drove attendance down even further.

“To see Six Flags have fallen off the precipice and down to where it is now, it’s sad,” Speigel says. “And everybody in the industry, competitors and alike, are all rooting for their return and their comeback.”

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Visitors dance under a "Welcome Back" sign at Six Flags Magic Mountain in Valencia, Calif. in 2021.

Visitors arrived to a “Welcome Back” sign at Six Flags Magic Mountain in Valencia, Calif., when it reopened after the COVID-19 pandemic in April 2021.

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What might change? 

JANA Partners said in its announcement that it plans to engage with Six Flags’ management and board of directors “regarding opportunities to enhance shareholder value and improve the guest experience.”

NPR has reached out to Jana Partners for more information about its goals but did not hear back by publication time.

The Wall Street Journal reports that the investment firm wants to “modernize technology, refresh leadership and evaluate a potential sale as ways to boost the company’s share price.”

In a statement shared with NPR, a Six Flags spokesperson said it appreciates the perspectives of shareholders and takes their feedback seriously.

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Speigel says Six Flags’ debt could force the new investors to take “some drastic measures,” like selling some of its parks, either to commercial real estate or even private equity groups. And he stresses that foot traffic is key in the industry.

“We live on repeat visitation, and repeat visitation is driven by capital improvements, new rides and attractions, dark rides, the new technologies,” he says. “So we have to hopefully see the growth from that.”

Speigel says even though U.S. amusement parks may not be experiencing the same rate of growth that they did several decades ago, they still attract some 400 million visitors each year — most of whom don’t care who owns a park as long as their experience is clean, fun and safe.

He hopes JANA recognizes Six Flags, and the industry in general, as “the last real bastion of family fun in the United States, in fact globally, where a family can go as a total unit. And I hope they put their capital behind that and lift it out of the ashes where it is now.”

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Southern Poverty Law Center indicted on federal fraud charges

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Southern Poverty Law Center indicted on federal fraud charges

Acting Attorney General Todd Blanche speaks as FBI Director Kash Patel listens during a news conference at the Justice Department on Tuesday in Washington.

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WASHINGTON — The Southern Poverty Law Center was indicted Tuesday on federal fraud charges alleging it improperly raised millions of dollars to pay informants to infiltrate the Ku Klux Klan and other extremist groups, acting Attorney General Todd Blanche said.

The Justice Department alleges the civil rights group defrauded donors by using their money to fund the very extremism it claimed to be fighting, with payments of at least $3 million between 2014 and 2023 to people affiliated with the Ku Klux Klan, the United Klans of America, the National Socialist Party of America and other extremist groups.

“The SPLC was not dismantling these groups. It was instead manufacturing the extremism it purports to oppose by paying sources to stoke racial hatred,” Blanche said.

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The civil rights group faces charges including wire fraud, bank fraud and conspiracy to commit money laundering in the case brought by the Justice Department in Alabama, where the organization is based.

The indictment came shortly after SPLC revealed the existence of a criminal investigation into its program to pay informants to infiltrate extremist groups and gather information on their activities. The group said the program was used to monitor threats of violence and the information was often shared with local and federal law enforcement.

SPLC CEO Bryan Fair said the organization “will vigorously defend ourselves, our staff, and our work.”

Blanche said the money was passed from the center through two different bank accounts before being loaded onto prepaid cards to give to the members of the extremist groups, which also included the National Socialist Movement and the Aryan Nations-affiliated Sadistic Souls Motorcycle Club. The group never disclosed to donors details of the informant program, he said.

“They’re required to under the laws associated with a nonprofit to have certain transparency and honesty in what they’re telling donors they’re going to spend money on and what their mission statement is and what they’re raising money doing,” he said.

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The indictment includes details on at least nine unnamed informants were paid by the SPLC through a secret program that prosecutors say began in the 1980s. Within the SPLC, they were known as field sources or “the Fs,” according to the indictment. One informant was paid more than $1 million between 2014 and 2023 while affiliated with the neo-Nazi National Alliance, the indictment said. Another was the Imperial Wizard of the United Klans of America.

The SPLC said the program was kept quiet to protect the safety of informants.

“When we began working with informants, we were living in the shadow of the height of the Civil Rights Movement, which had seen bombings at churches, state-sponsored violence against demonstrators, and the murders of activists that went unanswered by the justice system,” Fair said. “There is no question that what we learned from informants saved lives.”

The center has been targeted by Republicans

The SPLC, which is based in Montgomery, Alabama, was founded in 1971 and used civil litigation to fight white supremacist groups. The nonprofit has become a popular target among Republicans who see it as overly leftist and partisan.

The investigation could add to concerns that Trump’s Republican administration is using the Justice Department to go after conservative opponents and his critics. It follows a number of other investigations into Trump foes that have raised questions about whether the law enforcement agency has been turned into a political weapon.

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The SPLC has faced intense criticism from conservatives, who have accused it of unfairly maligning right-wing organizations as extremist groups because of their viewpoints. The center regularly condemns Trump’s rhetoric and policies around voting rights, immigration and other issues.

The center came under fresh scrutiny after the assassination last year of conservative activist Charlie Kirk brought renewed attention to its characterization of the group that Kirk founded and led. The center included a section on that group, Turning Point USA, in a report titled “The Year in Hate and Extremism 2024” that described the group as “A Case Study of the Hard Right in 2024.”

FBI Director Kash Patel said last year that the agency was severing its relationship with the center, which had long provided law enforcement with research on hate crime and domestic extremism. Patel said the center had been turned into a “partisan smear machine,” and he accused it of defaming “mainstream Americans” with its “hate map” that documents alleged anti-government and hate groups inside the United States.

House Republicans hosted a hearing centered on the SPLC in December, saying it coordinated efforts with President Joe Biden’s Democratic administration “to target Christian and conservative Americans and deprive them of their constitutional rights to free speech and free association.”

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Virginia Gov. Abigail Spanberger Stressed Pragmatism, But Politics Hound Her

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Virginia Gov. Abigail Spanberger Stressed Pragmatism, But Politics Hound Her

On the night of her resounding win in last fall’s election for Virginia governor, Abigail Spanberger told her supporters that they had sent a message to the world. “Virginia,” she said in the opening lines of her victory speech, “chose pragmatism over partisanship.”

But even then it was clear that the first big issue of her term would be as partisan as it gets: a proposed amendment by her fellow Democrats to allow them to gerrymander the state’s 11 congressional districts.

The push to redraw the Virginia map was another salvo in a barrage of redistricting spurred by President Trump in a bid to keep Republicans in control of the House in this year’s midterm elections.

Virginians vote on Tuesday on whether to adopt the proposed map, and if the “Yes” vote wins, Democrats could end up with as many as 10 seats, up from the six they hold now. The redistricting battles of the last year would end up in something of a draw, with gains for Democrats in California and Virginia offsetting gains for Republicans in Texas, Missouri and North Carolina — unless Florida lawmakers decide in the coming weeks to draw a new, more Republican-friendly map.

Historically, redrawing of congressional maps has been done each decade after the U.S. census. But with Republicans holding such a slim majority in the House, Mr. Trump began by pressing Texas to redraw its maps, touching off the wave of gerrymandering

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Virginia Democratic legislators rolled out their redistricting plan last October, setting in motion the state’s lengthy amendment process just as the campaign for governor was entering its final weeks. At the time, Ms. Spanberger expressed support for the plan, though she emphasized that its passage was up to the legislature and then to the voters.

But even if her formal role in the process was relatively minor — Ms. Spanberger signed the bill setting the date for the referendum — the politics of the effort has loomed over the first few months of her term. Her support for the amendment has drawn accusations of hypocrisy from the right and complaints from some on the left that she has not been outspoken enough in her advocacy.

“There’s always going to be somebody who wants me to do something differently,” the governor said in an interview on Saturday at a rally in support of the amendment outside a home in Northern Virginia. “I will always make someone unhappy, and I will always make someone happy.”

Ms. Spanberger, a former C.I.A. officer and three-term congresswoman, won a 15-point victory in 2025 after running on a campaign focused on pocketbook issues. Centrism has been her political brand since she was first elected to the House in 2018, flipping a district that had long leaned to the right.

Now Republicans campaigning against the amendment have made Ms. Spanberger a prime target, deriding her as “Governor Bait-and-Switch” and highlighting an interview in August 2025 in which she said she had “no plans to redistrict Virginia.”

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“This was the perfect opportunity for her to show that she is the middle-of-the-road suburban mom that she portrayed herself as,” said Glen Sturtevant, a Republican state senator. He dismissed the notion that this was an effort that had been thrust upon her, pointing out that she had signed the bill setting the date for the referendum. “She is certainly an active participant in this whole process,” he said.

Republicans have eagerly highlighted recent polls suggesting that Ms. Spanberger’s honeymoon is over, though because governors in Virginia cannot serve two consecutive terms, public approval is less of a pressure point than it might be elsewhere. Some of her political adversaries have tied the drop in her ratings to her involvement in the campaign for the amendment.

But a number of factors are at play in those sagging poll numbers. Some on the right are irked by her support of standard Democratic priorities like gun control measures and limits to cooperation with federal immigration agents.

But some of the most vociferous criticism of her from Republicans, up to and including the president, has been for a host of proposed taxes and tax hikes in the legislature — on everything from dog grooming to dry cleaning — that she in fact had nothing do with. Most of those taxes, which were floated by various lawmakers, never even came up for a vote.

But Ms. Spanberger did not publicly hit back against these attacks until recent days, a delay that some Democrats say was costly.

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“She let other people define her,” said Scott Surovell, the State Senate majority leader.

Mr. Surovell’s frustration echoed a growing discontent among Democrats about the governor’s recent moves. For all the Republican criticism of her, some operatives and lawmakers said, Ms. Spanberger has not been aggressive enough in pushing for Democratic priorities, redistricting among them.

This criticism broke out into the open in recent days, after the governor made scores of amendments to bills that had passed the General Assembly. Some lawmakers and Democratic allies accused her of unexpectedly diluting long-sought goals like expanded public sector unions and a legal retail marketplace for cannabis.

“Our party base is looking for us to stand up and fight and advocate and deliver,” said Mr. Surovell, who represents a solidly Democratic district in Northern Virginia. “It’s hard to deliver when you’re standing in the middle of the road.”

In the interview, Ms. Spanberger insisted that she supported the purpose of many of the bills but had to make amendments to ensure that her administration could implement them.

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And she said she had been explicit in her support of the redistricting effort, appearing in statewide TV ads encouraging people to vote “Yes” even as an anti-amendment campaign has sent out mailers suggesting that the governor opposes the effort.

But she said she had never been in a position to barnstorm the state as Gov. Gavin Newsom did in the months leading up to the redistricting referendum that passed in California. Mr. Newsom is a second-term governor in a much bluer state, she said, while she only recently took office and has been “in the crush of their legislative session,” with hundreds of bills to read and examine in a short period.

“Those who may not be focused on the governing and only on the politics, they’re going to want me to do politics 100 percent of the time,” she said. “And for people who care about the governing and not the politics, they’re going to want me to do governing 100 percent of the time.”

Her preference, as she has often made apparent, is for the governing over the politicking. But she acknowledged that it is all part of the job.

Asked if she lamented that the highest-profile issue of her term so far was such a polarizing matter, rather than the cost-of-living policies she emphasized on the campaign trail, she said: “Any person in elected office wants to talk about the thing they want to talk about all the time, and that’s it. So I won’t say ‘No’ to that question.”

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Video: Singer D4vd Is Charged With Murder of Celeste Rivas Hernandez

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Video: Singer D4vd Is Charged With Murder of Celeste Rivas Hernandez

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Singer D4vd Is Charged With Murder of Celeste Rivas Hernandez

The musician D4vd was charged with murder on Monday, seven months after the police said that the body of a teenage girl, Celeste Rivas Hernandez, had been found in the trunk of his Tesla. D4vd, whose real name is David Burke, pleaded not guilty to the charges.

“On April 23, 2025, as has been alleged by the complaint, Celeste, a 14-year-old at that time, went to Mr. Burke’s house in the Hollywood Hills. She was never heard from again.” “These charges include the most serious charges that a D.A.‘s office can bring. That is first-degree murder with special circumstances. The special circumstances being lying in wait, committing this crime for financial gain or murdering a witness in an investigation. These special circumstances carry with it, along with the first-degree murder charge, a maximum sentence of life without the possibility of parole, or the death penalty.” “We believe the actual evidence will show David Burke did not murder Celeste Revis Hernandez nor was he the cause of her death.”

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The musician D4vd was charged with murder on Monday, seven months after the police said that the body of a teenage girl, Celeste Rivas Hernandez, had been found in the trunk of his Tesla. D4vd, whose real name is David Burke, pleaded not guilty to the charges.

By Jackeline Luna

April 20, 2026

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