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Beyond Meat’s stock collapses after debt deal

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Beyond Meat’s stock collapses after debt deal

What does it cost a company when it’s no longer in the zeitgeist? For stockholders in Beyond Meat, perhaps as much as 99% of their money, if they bought at the top of the market.

Shares of the El Segundo maker of plant-based meats, an investors’ darling a few year ago, collapsed this week to less than $1 after the company wrapped up a deal to reduce its debt burden. The deal involves issuing up to 326 million new shares to the note holders.

The stock-diluting deal was spurred by declining sales at the company, which makes pea-based foods that mimic the taste of beef, chicken and pork.

It’s a stark reversal for Beyond Meat, whose products were in big demand early in the pandemic but are now less so as consumer tastes have shifted back to animal meats amid a surge of interest in protein.

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“Animal meats are in the true cyclical fashion of consumer trends, having a moment that currently leaves less room for our products and brand,” founder and Chief Executive Ethan Brown told analysts during the company’s August conference call. “You’ve got these cultural moments that occur. And we happen to be on the other side of the particular moment.”

Beyond Meat went public in 2019 in an initial stock offering that saw its shares almost triple in price and then hit nearly $235 within months, as the public, restaurant chains and the media alike were captivated by the new food technology, which made plant-based burgers more than just palatable.

After that initial wave of interest, however, a number of its high-profile restaurant deals petered out and the company experienced a steady decline in sales from a peak of $465 million in 2021 to $326 million last year — all while never earning a profit. Second quarter sales were off 20%, losing the company $29.2 million.

Shares closed at 67 cents Wednesday, down 14%.

Beyond Meat also faces competition from chief rival Impossible Foods in Redwood City, Calif., which has made sales gains at supermarkets and is available as a Whopper at Burger King.

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Beyond Meat has not been alone in its struggles. The entire U.S. plant-based meat and seafood industry saw a 28% drop in unit sales and an 18% drop in revenue to $1.17 billion over the last two years, according to a report by the Good Food Institute, a nonprofit that advocates for alternative proteins. The downturn also hit markets outside the U.S.

Inflation at the supermarket has made U.S. consumers less willing to buy premium-priced products, including plant-based proteins. That led some markets to move the products from refrigerated displays next to animal meats to the freezer, where they are harder to find, according the report.

Emma Ignaszewski, the institute’s associate vice president of corporate engagement, said that although there may be a “protein boom” she thinks that the plant-based companies can succeed if their products are positioned correctly.

“Plant-based proteins really need more investment, more innovation to match conventional meat on the factors that matter most to consumers, and that’s taste, price and accessibility,” she said.

“These products …. often cost two to three to four times more than their conventional counterparts. So when the wallet’s hurting this is not where people are turning to. Also, many products continue to lag consumer expectations on taste,” she said.

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Beyond Meat did not respond to emails for comment, but Brown laid out his plan for boosting sales and turning a profit during the last conference call.

The company has been reducing its head count, and in August laid off 44 more employees, or about 6% of its total global workforce. It also hired a “chief transformation officer” who will focus on reducing operating expenses and increasing efficiency.

However, key to the company’s comeback are new product offerings, amid a growing consumer dislike of processed foods — a tag that has stuck with plant-based meats after a public relations campaign financed by the meat industry. Brown calls it a “headwind of misinformation.”

U.S. Health Secretary Robert F. Kennedy Jr.’s Make America Healthy Again movement also has targeted processed foods.

Last year, the company released a new version of its flagship Beyond Burger that reduced its saturated fat content, and a product line called Beyond Sun Sausage with fewer and less-processed ingredients.

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It also has tested a new product called Beyond Ground that has only a handful of ingredients, including faba bean and potato protein. Brown told analysts that the test went well on the company’s social channels. And it has released a steak filet at select restaurants.

The company wants to reduce prices, as well as to “counter misinformation around our products,” Brown said. Last year, its new burger earned endorsements by the American Diabetes Assn. and Good Housekeeping. The American Heart Assn. has included the product in its recipe collection.

We know “that the extreme nature of the current renaissance around animal protein will, as consumer trends do, moderate. This moderation may occur solely with time, new information or new trends, or may be spurred on by a set of related factors, including pricing pressure, droughts and genetic disease outbreaks,” he told analysts.

Bloomberg News contributed to this report.

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Rent-hike ban to protect fire victims ends despite gouging concerns

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Rent-hike ban to protect fire victims ends despite gouging concerns

A rule intended to prevent rent gouging in the wake of the Eaton and Palisades fires has lapsed in Los Angeles County, possibly exposing some renters to hikes.

The executive order that blocked rent increases was issued by Gov. Gavin Newsom amid the devastating wildfires last year. Under the order, landlords couldn’t increase rents by more than 10% above their prefire levels.

The rule, which was supposed to be temporary and was repeatedly extended, ended Friday after a vote to extend it again failed to garner enough votes. Supervisor Lindsey Horvath, whose district includes Pacific Palisades, sounded the alarm in a motion to extend price protections that failed to pass at the Board of Supervisors’ May 19 meeting.

“These price gouging protections continue to be necessary as construction and rebuilding continue, and as thousands of people remain displaced,” the motion said. “Families which signed short-term leases could face drastic price increases of 50% or more without further price gouging protection.”

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Los Angeles County is home to more than 1 million rental properties, though not all of them needed protection from the new rule. There are already stricter rent increase caps for many residences, depending on the location, type and age of the building. Despite the rent control in the region, the people of Los Angeles pay among the highest rents in the country.

It is uncertain whether renters will face rapidly rising rents now that the protection has lapsed. But some real estate experts and policymakers said there was no need for the temporary rule that was part of the governor’s state of emergency.

Supervisors Kathryn Barger, Janice Hahn and Holly Mitchell abstained from voting on the motion to extend the protection, while Supervisors Hilda Solis and Horvath supported it.

“I abstained because I did not see sufficient evidence to justify extending this emergency ordinance, nor did I see evidence to eliminate it entirely,” Hahn said.

Barger’s office said she supported allowing the protections to sunset while waiting to see whether new information emerged.

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“Market data already shows countywide rents are only about 2% above pre-emergency levels and rental inventory has grown,” Barger representative Helen E. Chavez Garcia said. “The Supervisor is also mindful of the burden these ongoing protections place on small property owners throughout the county.”

Mitchell did not immediately respond to a request for comment.

There haven’t been steep rent hikes in neighborhoods within three miles of the Palisades fire, according to a Times analysis of data from Zillow, the property listing company.

In ZIP Codes within three miles of the Palisades fire, rent increased 4.8% from December 2024 to April 2025. In areas around the Eaton fire, which destroyed swaths of Altadena, rent jumped 5.2% in the same period.

In L.A. County, ZIP Codes farther from the fires saw only about a 2% increase.

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A landlords representative, Jesus Rojas of the Apartment Owners Assn. of Greater Los Angeles, told the supervisors during public comment at the meeting that the county’s rent-gouging rules have “long outlived the emergency they were intended to address” and are now being “wrongfully used to harm thousands of rental housing providers throughout the county.”

“There is no proof that multifamily rental housing providers are hugely increasing rents for impacted homeowners,” Rojas said.

Indeed, there are strong signs that the property market in the Los Angeles area has at last begun to cool.

L.A. metro-area rent prices recently fell to a four-year low, with the median rent slipping to $2,167 in December.

Meanwhile, condominium sales had their slowest start of the year in decades. Condo sales in Los Angeles have plummeted to a 20-year low, with fewer than 2,000 units sold in January and February — the worst start to the year since 2005.

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Newsom defended the price-gouging protections shortly after they went into effect.

“In the days following the Los Angeles firestorms, we worked quickly to protect Los Angeles survivors from any form of exploitation,” he said in February 2025. “The state has the tools in place to not only block price gouging during this emergency, but also to prosecute bad actors.”

The Los Angeles County Department of Consumer and Business Affairs said it received more than 2,000 complaints after the fires, alleging that retailers and landlords were taking advantage of people put in hardship by their losses, and sent out more than 2,000 cease-and-desist letters to businesses and landlords for alleged price gouging, said Morine Merritt, who oversees department investigations into consumer and real estate fraud.

“Close to 90% of the complaints that we received involved allegations of rent increases,” Merritt said in an interview. Now that the fire-related protections have expired, existing laws and “regular market conditions determine price increases for goods and services, including rents,” she said.

Crackdowns on fire-related rent gouging have been rare, said Chelsea Kirk of the activist organization the Rent Brigade, which analyzed L.A. County’s rental market in the year after the fires. It reported 18,360 potential examples of price gouging in listings but said that few lawsuits had been filed by authorities so far.

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Last week, Rent Brigade announced what it said was the first private civil lawsuit brought by a family that claimed to be rent-gouged in the aftermath of the wildfires. Plaintiffs Randall and Candy Renick, whose Altadena home was damaged, said they were charged nearly three times the maximum permitted rate for nearly 10 months. They seek restitution of $96,000 plus civil penalties and attorneys’ fees.

The rental market has probably stabilized since the fires, Kirk said, but other families may still be “locked into illegal rents” that they agreed to pay when they were in a rush to find housing after they were displaced.

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Read Nick Bilton’s Letter to Scott Pelley

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Read Nick Bilton’s Letter to Scott Pelley

Dear Mr. Pelley:

I meant what I said in my letter last week to the 60 Minutes team: joining 60 Minutes is the honor of my career and I am grateful to be working alongside the people who have contributed to the most important television journalism brand this country has ever produced. While I’m new to 60 Minutes, I’ve devoted my career to investigative journalism and storytelling. I started this job excited to collaborate and to benefit from the wisdom and experience of the 60 Minutes veterans, with you among them. For that reason, one of the first things I did in my new role was call you to talk and invite you to dinner. It is a profound disappointment that you rejected that overture and chose ambush instead. Yesterday, you hijacked my first meeting with staff to disparage me, my qualifications, and my intentions with remarkable incivility and contempt. I welcome a diversity of viewpoints and respectful debate among the team, but this was nothing of the sort. Yesterday’s performative display of hostility enacted in front of the staff instead of in a civil, private conversation-demonstrated that you have no interest in contributing to the future success of the show, or approaching my new tenure with a mind open to collaboration and progress. I am here to deliver first-in-class news programming, not to make headlines about newsroom drama. I am eager to work alongside those who share this goal.

Despite yesterday’s misconduct, I had hoped that in sitting down with you today we could find a path forward together. You made clear that you are not interested in such a path.

Your antipathy to the future of the show has come through loud and clear. And I have heard you. I therefore write on behalf of CBS News, Inc. (“CBS”) to inform you that your employment with CBS is terminated for cause effective immediately. Enclosed is your formal termination letter.

Sincerely,

Nick Bilton

Executive Producer, 60 Minutes

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Aspiration co-founder sentenced to 14 years for fraud

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Aspiration co-founder sentenced to 14 years for fraud

The co-founder of Aspiration, Joseph Sanberg, was sentenced to 14 years in prison on Monday after defrauding investors and lenders of over $248 million.

The startup, an eco-friendly digital banking company boasting fossil fuel-free investments, carbon offsets for gas purchases, and a debit card with cash-back benefits for shopping at clean companies, was founded by Sanberg and Andrei Cherny. Cherny left the company in 2022 and has not been charged.

Sanberg, an Orange County native, pleaded guilty to wire fraud in October after being arrested in March last year. Aspiration subsequently filed for bankruptcy and liquidated all of its assets by July.

Sanberg and venture capitalist Ibrahim AlHusseini, who also faces charges, together forged a series of bank statements in order to obtain loans. From 2020 to 2021, the pair forged AlHusseini’s bank statements to show millions of dollars in assets in order to obtain millions of dollars from lenders.

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Additionally, they forged a letter from their audit committee stating that $250 million in funds were available, when in reality Aspiration had less than $1 million. The amount of loans defrauded exceeded $248 million.

In 2021, Sanberg artificially inflated Aspiration’s 2021 revenue by $44 million by recruiting 27 fake customers to sign letters of intent pledging tens of thousands of dollars per month for tree planting services. Sanberg himself funded the contracts and used the inflated revenue numbers to obtain more loans.

The charges sparked an NBA investigation into salary cap allegations due to Aspiration’s connections with Clippers owner Steve Ballmer.

Ballmer personally invested $60 million in Aspiration, all of which was lost. He is now the target of a civil lawsuit alleging his participation in the scheme. Ballmer denies the allegations.

The team announced a $300-million sponsorship deal with Aspiration, and Clippers player Kawhi Leonard signed a four-year, $28-million marketing contract with the company, which reportedly performed no duties. The issue has raised concerns about how players are circumventing the NBA’s salary cap.

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The team lost the $300-million sponsorship deal and an additional $20 million paid for carbon offset purchases.

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