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Malibu businesses struggling in the aftermath of fire and PCH restrictions

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Malibu businesses struggling in the aftermath of fire and PCH restrictions

Two months after twin fires destroyed large swaths of two Southern California communities, many of the businesses left behind are struggling to revive sales in the face of displaced customers, road closures and a massive rebuilding effort that is projected to drag on for years.

The secondary crisis has hit hard in Malibu because of the ongoing closure of Pacific Coast Highway to most vehicle traffic — isolating the beachside community from customers coming from the Westside.

Some businesses have closed and others say they are struggling to stay open. Sales for some restaurants and shops have plummeted to less than half what they were before the Palisades fire roared through the east end of the city in early January.

A woman passes mostly closed stores in the Malibu Country Mart on Thursday.

(Etienne Laurent / For The Times)

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Leaders in the city government and business community have urged the state transportation agency, Caltrans, to expand access to PCH as soon as possible. But with the U.S. Army Corps of Engineers only about to begin clearing hundreds of destroyed homes along the highway, the crucial coastal route seems likely to remain as a choke point for months and possibly years.

In the meantime, Malibu’s government and business leaders are reminding outsiders that most of the town did not burn and that restaurants and shops are waiting for customers to return.

“The main thing we want people to know is, Malibu is open for business,” said Mayor Doug Stewart. “Yes, it’s hard to come in from the east [Santa Monica side] but there are lots of other ways to get here. Malibu is not destroyed. Our retail and restaurants are open for everyone.”

Wildfires and floods have beset the city of about 10,000 with striking regularity. But in recent years the onslaught has been particularly challenging. First came the 2018 Woolsey fire, which destroyed 465 homes, with fewer than 40% rebuilt by this year.

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Landslides closed PCH last year. The Franklin fire gutted 20 structures in central Malibu, also shutting down power for days. Then came January’s Palisades fire, which burned the vast majority of homes along the ocean from Topanga Canyon to Las Flores Canyon, just a part of the 798 total structures lost in Malibu, according to the Army Corps.

A line of firefighters stretches into a business signed "Duke's."

Fire crews from Mountain Home in Tulare County and Gabilan in Monterey County help clean up at Duke’s restaurant in Malibu on Feb. 14.

(Myung J. Chun / Los Angeles Times)

“If the businesses here were a boxer, at that point they might have called it a TKO [technical knockout],” Stewart said. “This has hit them really hard and they are struggling.”

Mitch Taylor, longtime manager of the Becker surf shop in central Malibu, agreed: “It’s a guarantee here in Malibu that something nasty happens every five to 10 years. But this isn’t just nasty, it’s devastating.”

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A man stands near a rack of surfboards.

Becker Surfboards manager Mitch Taylor, amid surfboards on sale in Malibu on Thursday.

(Etienne Laurent / For The Times)

Epitomizing the challenges for local business is John’s Garden, a beloved sandwich, salad and soup shop in the Malibu Country Mart. Though it survived the fire, the restaurant has seen its receipts drop by more than half, with many of its non-local customers unable to pass PCH checkpoints.

Even workers who have passes to get through the checkpoints find the drive painfully slow, with the highway reduced to one lane in each direction and the speed limit cut to 25 mph as work vehicles jam the roadway.

Many workers are forced to take the longer route, from the 101 Freeway to Las Virgenes/Malibu Canyon Road. The change has lengthened the one-way commute for some from perhaps 40 minutes to two hours, sometimes more.

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When they arrive at work in the Country Mart, its to a quaint shopping center hushed by the absence of visitors. On a bright, windy day Thursday, a patio that can be jammed with diners sat mostly empty.

Boyan Kinov, a Bulgarian immigrant who bought John’s Garden a dozen years ago, said he is straining to stay afloat. Already, a neighboring boutique and a gym have closed. Other high-end retailers are open shorter hours. He worries that, if other businesses fail, it could further reduce foot traffic at the Cross Creek Road shopping center.

A man stands inside a small shop.

Kalin Kinov, who operates John’s Garden with his brother Boyan, inside the Malibu lunch and snack shop on Thursday.

(Etienne Laurent / For The Times)

Kinov said his insurer is balking at paying on a portion of his policy for receipts lost to business interruption, saying it is only responsible for the days the business actually shut its doors, not deficits linked to the restricted highway access.

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“We’re one of the oldest businesses in Malibu. We celebrate our 50-year anniversary in July,” Kinov said. “We’re like a staple, an institution. And we have zero support from any kind of agencies or the government.

“I feel like defeat, you know? It’s unsustainable the way it is. It’s very sad, and even unbelievable, to have to consider closing the doors.”

A man looks at his phone in otherwise deserted patio area.

A man looks at his phone in the empty covered area of Malibu Country Mart, where businesses have suffered in the wake of the Palisades fire.

(Etienne Laurent / For The Times)

Others local mainstays, like Duke’s Malibu, Tramonto Bistro and Caffe Luxxe on PCH near Carbon Beach, have not yet reopened. Those businesses are even harder to reach, hemmed in by checkpoints on both the east and west.

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Like other businesses in Malibu, John’s Garden reminds customers from outside that they can still reach the city. The highway up the coast from the Country Mart remains open and traffic can also come over Kanan Dume Road and Malibu Canyon from the Valley.

But the bulk of visitors have always come from “town” — Pacific Palisades, Santa Monica and points beyond — making greater access to PCH critical.

At Paradise Cove Beach Cafe, where business is down more than 60%, owner Bob Morris called on political leaders up to the governor to focus on a quicker expansion of access to the highway, also known as State Route 1.

An empty playground.

A playground at the Malibu Country Mart shopping center stands deserted.

(Etienne Laurent / For the Times)

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Morris said leaders should consider offering the kind of incentive given to the freeway contractor who rebuilt the Santa Monica Freeway after the 1994 Northridge earthquake. That builder earned a $14.5-million bonus for restoring a collapsed section of the freeway 74 days ahead of schedule.

Glen Gerson, owner of Calamigos Beach Club restaurant on PCH, suggested Caltrans use reversible dividers on the highway to provide two lanes of traffic in the predominant commuting direction, and one lane in the other direction.

“Nobody needs to get hurt. We have to do it safely,” Morris said. “But we’ve got to get this highway open, and in the government somebody’s got to push to make it happen.”

The highway through most of Malibu consists of a total of five lanes — two for traffic in each direction and a center lane for left turns. There is also a lane on each side for parking along most of both sides of PCH.

Burned structures line the seaward side of a coastal highway.

Houses on Pacific Coast Highway in Malibu destroyed by the Palisades fire.

(Myung J. Chun / Los Angeles Times)

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Now orange traffic cones limit vehicles to one lane in each direction. And the highway will soon be crowded with trucks hauling debris to be removed by the Army Corps of Engineers and private contractors.

In the whole Palisades fire burn zone, it’s estimated it will take 90,000 truckloads to finish the job. The Corps has said the work will be complete in both the Palisades and Altadena burn areas “within a year,” without giving more precise estimates for PCH and other sections of the work.

Caltrans spokesperson Nathan Bass said the agency is moving “toward opening as soon as we possibly can,” adding that recovery workers remain busy in the area and that they must “work through” their tasks, including removal of hazards, before opening PCH for people other than first responders, healthcare workers, residents, contractors and essential employees.

A man in boots carrying equipment crosses a beach toward the sea.

A Los Angeles sanitation worker walks past fire debris last month to take a water sample at Topanga State Beach in Malibu.

(Christina House / Los Angeles Times)

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Locals and visitors who mostly now come from up the coast or from the San Fernando Valley are trying to fill in for the missing customers.

The city of Malibu is buying lunch at various local restaurants, every day, for roughly 100 city employees, Stewart said. On March 15, Morris plans to host a “Day of Hope” at the Paradise Cove restaurant, with free meals for first responders and those affected by the fire.

Service resumed recently on the Metro bus line traveling from Santa Monica to Trancas Canyon Road, near the far western end of the city. Some locals have wondered whether a ferry service could be launched, to deliver day trippers from Santa Monica Pier to Malibu Pier — an alternative that the city tried during a major landslide decades ago.

Kinov and other Malibu businesspeople said their spirits have been lifted by customers who made a special effort to buy extra meals or gifts.

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Lisa Barron, who lost her home above La Costa Beach, said she came to John’s Garden for a sandwich to help bolster a place she has come to love.

“We don’t want what’s still surviving to die before the rest of us can rebuild and get back,” said Barron, a former business professor at UC Irvine. “With these businesses and the people who are still living here, we’ve got to keep them alive and healthy and safe so the community doesn’t go downhill.”

A man eats at an outdoor table. A sign reads "John's Garden Lunch & Snack Shop."

A customer eats lunch at the Malibu Country Mart on Thursday.

(Etienne Laurent / For The Times)

With the same thought in mind, Vanessa Abbott, a film editor who lives in Calabasas, popped over the hill Thursday for lunch. “Everything is still here, and I want to do my part to support it,” Abbott said, “one sandwich at a time.”

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Lynn Schulz, general manager of Marmalade Cafe in the Country Mart, said the feeling of support operates in both directions.

“We feel our role in the community, even during this tragedy, is to be here, to be open, to be cranking out meals, or to do catering, whatever anyone needs,” Schulz said. “We’re doing everything we can to be here and be part of the community.”

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How Iran War Is Threatening Global Oil and Gas Supplies

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How Iran War Is Threatening Global Oil and Gas Supplies

Ships near the Strait of Hormuz before and after attacks began

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Note: Times shown are in Iran Standard Time. Some ships in the region transmit false positions and others sometimes stop broadcasting their locations, and may not be reflected in the animation. Ships with sparse location data are shown in a lighter shade. Source: Kpler and Spire.

Every day, around 80 oil and gas tankers typically pass through the Strait of Hormuz, the narrow waterway off Iran’s southern coast that carries a fifth of the world’s oil and a significant amount of natural gas.

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On Monday, just two oil and gas tankers appear to have crossed the strait, according to a New York Times analysis of shipping activity from Kpler, an industry data firm. Since then, one tanker passed through.

“It’s a de facto closure,” said Dan Pickering, chief investment officer of Pickering Energy Partners, a Houston financial services firm. “You’ve got a significant number of vessels on either side of the strait but no one is willing to go through.”

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Tankers have been staying away from Hormuz since the U.S.-Israeli attacks on Iran that began on Saturday. A prolonged conflict could ripple broadly across the global economy, threatening the energy supplies of countries halfway around the world and stoking inflation.

International oil prices have climbed 12 percent since the fighting began, trading Tuesday around $81 a barrel, and natural gas prices have surged in Europe and in Asia.

A senior Iranian military official threatened on Monday to “set on fire” any ships traveling through the Strait of Hormuz. Vessels in the region have already come under attack. Several oil and gas facilities have also been struck or affected by nearby shelling, though the damage did not initially appear to be catastrophic.

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Where ships and energy facilities have been damaged

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Note: Damage as of 2 p.m. Eastern time Tuesday. Source: Kpler, Kuwait National Petroleum Company, Saudi Arabian Ministry of Energy, Planet Labs, QatarEnergy, United Kingdom Maritime Trade Operations and Vanguard Tech.

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A fire broke out Tuesday at a major energy hub in Fujairah, United Arab Emirates, from the falling debris of a downed drone, the authorities said. On Monday, Qatar halted production of liquefied natural gas, or fuel that has been cooled so that it can be transported on ships, after attacks on its facilities.

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Facilities at Ras Tanura oil refinery in Saudi Arabia were on fire on Monday after two Iranian drones were intercepted, according to Saudi Arabia’s Ministry of Energy, causing fragments to fall. Vantor

The sharp reduction in tanker traffic is reducing the supply of oil and gas to world markets, pushing up prices for both commodities. And the longer that ships stay away from the Strait of Hormuz, the less oil and gas get out to the world, which could raise prices even more.

Shipping companies have paused their tankers to protect their crew and cargo, and because insurance companies are charging significantly more to cover vessels in the conflict area.

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On Tuesday, President Trump said that “if necessary,” the U.S. Navy would begin escorting tankers through the strait. He also said a U.S. government agency would begin offering “political risk insurance” to shipping lines in the area.

In addition to tankers, other large vessels regularly go through the strait, including car carriers and container ships. In normal conditions, nearly 160 make the trip each day.

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Some ships in the region turn off the devices that broadcast their positions, while others transmit false locations — making it hard to give a full picture of the traffic in the strait.

The Shiva is a small oil tanker that has repeatedly faked its location, according to TankerTrackers.com, which tracks global oil shipments. It is suspected of carrying sanctioned Iranian oil, according to Kpler. The Shiva was one of the two tankers that crossed the strait on Monday.

The oil and gas that typically move through the strait come from big producing countries like Saudi Arabia, Iraq, Iran and United Arab Emirates, and are exported around the world.

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Where tankers moving through the Strait have traveled

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Note: Tanker paths are since Jan. 1 and include all tankers and gas carriers. Source: Kpler and Spire.

In 2024, more than 80 percent of the oil and gas transported through the Strait of Hormuz went to Asia. China, India, Japan and South Korea were the top importers, according to the U.S. Energy Information Administration.

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Countries have energy stockpiles that could last them into the coming months, but a continued shutdown of the strait could damage their economies.

Several big disruptions have roiled supply chains in recent years, but the tanker standstill in the Strait of Hormuz could have an outsize impact.

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Paramount credit downgraded to ‘junk’ status over debt worries

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Paramount credit downgraded to ‘junk’ status over debt worries

Paramount Skydance’s jubilation over its come-from-behind victory to claim Warner Bros. Discovery has entered a new phase:

Call it the deal-debt hangover.

Two major ratings agencies have raised concerns about Paramount’s credit because of the enormous debt the David Ellison-led company will have to shoulder — at least $79 billion — once it absorbs the larger Warner Bros. Discovery, bringing CNN, HBO, TBS and Cartoon Network into the Paramount fold.

Fitch Ratings said Monday that it placed Paramount on its “negative” ratings watch, and downgraded its credit to BB+ from BBB-, which puts the company’s credit into “junk” territory. Fitch said it took action due to “uncertainty” surrounding Paramount’s $110-billion deal for Warner Bros. Discovery, which the boards of both companies approved on Friday.

S&P Global Ratings took similar action.

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To finance the Warner takeover, Ellison’s billionaire father, Larry Ellison, has agreed to guarantee the $45.7 billion in equity needed. Bank of America, Citibank and Apollo Global have agreed to provide Paramount with more than $54 billion in debt financing.

“Potential credit risks include the prospective debt-funded structure, Fitch’s expectation of materially elevated leverage and limited visibility on post-transaction financial policy and capital structure,” Fitch said.

Late last week, Paramount sent $2.8 billion to Netflix as a “termination fee” to officially end the streaming giant’s pursuit of Warner Bros. That payment paved the way for Warner and Paramount’s board to enter into the new merger agreement.

Paramount hopes the merger will be wrapped up by the end of September. It needs the approval of Warner Bros. Discovery shareholders and regulators, including the European Union.

Paramount executives acknowledged this week the new company would emerge with $79 billion in debt — a considerably higher total than what Warner Bros. Discovery had following its spinoff from AT&T. That 2022 transaction left Warner Bros. Discovery with nearly $55 billion of debt, a burden that led to endless waves of cost-cutting, including thousands of layoffs and dozens of canceled projects.

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Warner still has $33.5 billion in debt, a lingering legacy that will be passed on to Paramount.

Paramount plans to restructure about $15 billion in Warner Bros. Discovery’s existing debt.

Paramount CEO David Ellison at a 2024 movie premiere for a Netflix show.

(Evan Agostini / Invision / AP)

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Paramount told Wall Street it would find more than $6 billion in cost cuts or “synergies” within three years — a number that has weighed heavily on entertainment industry workers, particularly in Los Angeles.

Hollywood already is reeling from previous mergers in addition to a sharp pullback in film and television production locally as filmmakers chase tax credits offered overseas and in other states, including New York and New Jersey.

Some entertainment executives, including Netflix Co-Chief Executive Ted Sarandos, have speculated that Paramount will need to find more than $10 billion in cost cuts to make the math work. More recently, Sarandos went higher, telling Bloomberg News that Paramount may need $16 billion in cuts.

Cognizant of widespread fears about additional layoffs, Paramount Chief Operating Officer Andrew Gordon took steps this week to try to tamp down such concerns.

Gordon is a former Goldman Sachs banker and a former executive with RedBird Capital Partners, an investor in Paramount and the proposed Warner Bros. deal. He joined Paramount last August as part of the Ellison takeover.

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During a conference call Monday with analysts, Gordon said Paramount would look beyond the workforce for cuts because the company wants to maintain its film and TV production levels.

Paramount plans to look for cost savings by consolidating the “technology stacks and cloud providers” for its streaming services, including Paramount+ and HBO Max, Gordon said. The company also would search for reductions in corporate overhead, marketing expenses, procurement, business services and “optimizing the combined real estate footprint.”

It’s unclear whether Paramount would sell the historic Melrose Avenue lot or simply centralize the sprawling operations onto the Warner Bros. and Paramount lots in Burbank and Hollywood.

Workers are scattered throughout the region.

HBO, owned by Warner Bros. Discovery, maintains its West Coast headquarters in Culver City; CBS television stations operate from CBS’ former lot off Radford Avenue in Studio City; and CBS Entertainment and Paramount cable channels executive teams are located in a high-rise off Gower Street and Sunset Boulevard, blocks from the Paramount movie studio lot.

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“The combination of PSKY and WBD could create a materially stronger business than either individual entity,” Standard & Poor’s said in its note to investors. “However, this transaction presents unique challenges because it would involve the combination of three companies, with the smallest, Skydance, being the controlling entity.”

David Ellison’s production firm, Skydance Media, was the entity that bought Paramount, creating Paramount Skydance.

Ellison has not announced what the combined company will be called.

Paramount shares closed down more than 6% Tuesday to $12.45.

Warner Bros. Discovery fell 1% to $28.20. Netflix added less than 1% to close at $97.70.

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Commentary: Trump Media’s financial report revives doubts for investors

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Commentary: Trump Media’s financial report revives doubts for investors

So much Trump-related news has appeared lately on the airwaves and in web pixels — what with Iran and Epstein and Minnesota and so on — that inevitably a nugget will fall between the cracks.

That seems to have been the fate of the most recent annual financial report of Trump Media and Technology Group, which covered calendar year 2025 and was issued Friday.

Trump Media, which is 52% owned by Donald Trump and trades on Nasdaq with a ticker symbol based on his initials (DJT), is the holding company for Trump’s social media platform, Truth Social.

The value of TMTG’s brand may diminish if the popularity of President Donald J. Trump were to suffer.

— A risk factor disclosed by Trump Media

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The annual financial disclosure has garnered minimal press coverage. That’s a pity, because it makes fascinating reading, though not in a good way.

Here are the top and bottom lines from the 10-k annual report: Trump Media lost $712.1 million last year on revenue of about $3.7 million. That’s quite a bit worse than its performance in 2024, when it lost $409 million on revenue of about $3.6 million. The company attributed most of the flood of red ink to “loss from investments,” of which more in a moment.

Truth Social isn’t an especially strong keystone of this operation. The platform is chiefly an outlet for Trump’s social media ramblings and the occasional official White House statements. But no one has to sign in to Truth Social to see them — they’re almost invariably picked up by the news media or reposted by users on other platforms such as X.

That might explain Truth Social’s relatively scrawny user base. The platform is estimated to have about 2 million active users, according to the analytical firm Search Logistics. By comparison, X has about 450 million monthly active users and Facebook has more than 2.9 billion.

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It’s no mystery, then, why TMTG disdains “traditional performance metrics like average revenue per user, ad impressions and pricing, or active user accounts, including monthly and daily active users,” according to its annual report.

Relying on those metrics, which are used to judge TMTG’s social media rivals, “might not align with the best interests of TMTG or its stockholders, as it could lead to short-term decision-making at the expense of long-term innovation and value creation.”

Instead, the company says it should be evaluated based on “its commitment to a robust business plan that includes introducing innovative features, new products, new technologies.” But it also acknowledges that, at its heart, TMTG is a proxy for “the reputation and popularity of President Donald J. Trump.” The company warns that “the value of TMTG’s brand may diminish if the popularity of President Donald J. Trump were to suffer.”

How has that played out in real time? Trump Media notched its highest closing price as a public company, $66.22, on March 27, 2024, the day after its initial public offering. In midday trading Monday, the shares were quoted at $11.08, for a loss of 83% since the IPO.

One can’t quibble with stock market price quotes; nor can one finagle annual profit and loss statements, at least not without receiving questions, and perhaps lawsuit complaints, from attentive investors and the Securities and Exchange Commission.

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In recent months, TMTG has engaged in a number of baroque financial transactions.

In May, the company announced that it was planning to raise $3.5 billion from institutions to invest in bitcoin, with the money to come from issues of common and preferred shares. The goal was to climb onto the cryptocurrency train, which Trump himself was fueling by, among other things, issuing an executive order promoting the expansion of crypto in the U.S. and denigrating enforcement efforts by the Biden administration as reflecting a “war on cryptocurrency.”

Under Trump, federal regulators have dropped numerous investigations related to cryptocurrencies. Trump has also talked about creating a government crypto strategic reserve, which would entail large government purchases of bitcoin and other cryptocurrencies; a March 3 announcement on that subject briefly sent bitcoin prices soaring by nearly 20%, though they promptly fell back.

Then there’s TMTG’s relationship with Crypto.com, a Singapore-based crypto “service provider” best known to Angelenos unfamiliar with the crypto world as the firm with naming rights to the Los Angeles arena that hosts the NBA Lakers and Clippers, WNBA Sparks and NHL Kings.

In August, Crypto.com and TMTG announced a deal in which TMTG would pursue a crypto treasury strategy consisting mostly of Cronos tokens, a cryptocurrency sponsored by Crypto.com. The initial infusion would consist of 6.4 billion Cronos valued at $1 billion, or about 15.8 cents per Cronos.

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As of Dec. 31, TMTG said in its 10-K, it owned 756.1 million Cronos, acquired at a cost of about $114 million, or 15 cents each. By year’s end, they were worth only about nine cents each, for a paper loss of about $46 million. In trading this week, Cronos was quoted at about 7.6 cents, producing a paper loss for TMTG of about $56.5 million, or roughly half the investment.

The financial maneuvering involved in this trade is a little dizzying. The initial transaction was a 50% stock, 50% cash trade in which Crypto.com bought $50 million in TMTG stock and TMTG bought $105 million in Cronos. Who gained in this deal? It’s almost impossible to say.

Crypto.com did gain, if not purely in cash, then arguably through the Trump administration’s good graces.

On March 27, the SEC formally closed an investigation of the company that it had launched during the Biden administration, when the agency was headed by a known crypto skeptic, Gary Gensler. Trump appointed a crypto-friendly regulator, Paul Atkins, as Gensler’s successor.

It’s reasonable to note that as a business model, crypto treasuries have been in vogue over the last year or so, allowing investors to play the crypto market without all the complexities of actually buying and holding the digital assets by buying shares in treasury companies.

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I asked Crypto.com whether the steady decline in Cronos’ price suggested that the hookup with TMTG wasn’t bearing fruit. “The fluctuation in value during this time period is consistent with the entire crypto market, which is typical in a bear market,” company spokeswoman Victoria Davis told me by email.

Davis also asserted that the SEC’s investigation of the company had been closed by Gensler, “not the current administration” (i.e., Trump). That’s misleading, at best. Gensler put the investigation on hold after the 2024 election, when it became clear that Trump was going to be in charge.

Crypto.com’s March 27 announcement of the formal end of the case attributed the action to “the current SEC leadership” and blamed the case on “the previous administration.” I asked Davis to explain the discrepancy but got no reply.

TMTG, like Crypto.com, attributed the decline in Cronos’ value to the secular bear market raging in the entire cryptocurrency space, a reflection of “temporary price swings across the crypto market,” said TMTG spokeswoman Shannon Devine. She said the price decline “will not diminish our enthusiasm for the enormous potential of the [CRONOS] ecosystem.”

Trump’s coziness with crypto companies hasn’t gone unnoticed by Democrats on the House Judiciary Committee, who issued a scathing report on the topic in November. (The White House scoffed at the report, saying in response to the report that Trump “only acts in the best interests of the American public.”)

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In mid-December, TMTG launched yet another remaking — this time, plunging into the business of fusion power. The instrument is TAE Technologies, a Foothill Ranch-based company working to develop the technology of nuclear fusion as a clean energy source. According to a Dec. 18 announcement, TMTG and TAE will merge, creating what they say is a $6-billion company.

According to the announcement, TMTG will contribute $200 million to the merged company when the deal closes in mid-2026, and an additional $100 million subsequently. Following the merger, TMTG said last month, it will consider spinning off Truth Social into a new publicly traded company.

These arrangements are murky. TAE is privately held and the value of Truth Social is conjectural at best, so TMTG shareholders could be hard-pressed to assess their gains or losses from the merger and spin-off.

What makes them even murkier is the speculative nature of fusion as an electrical power source. Although numerous companies have leaped into the field — and TAE, which has been backed by Alphabet, the parent of Google, is among the oldest — none has shown the capability of generating electrical power at commercial scale with the elusive technology.

Although some researchers say that fusion could become a technically and economically feasible power source within 10 years, only in 2022 did fusion researchers (at Lawrence Livermore National Laboratory) achieve the goal of using fusion to produce more energy than is required to sustain a reaction. They were able to do so only for less than a billionth of a second.

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Others working on the technology have expressed doubts that fusion could become a viable power source before the 2040s. The technical challenges, including how to convert the energy produced by a fusion reactor into electricity, remain daunting.

All this points to the fundamental question of what TMTG is supposed to be. TMTG’s original mission, according to its own publicity statements, was to build Truth Social into an alternative social media platform “to end Big Tech’s assault on free speech by opening up the Internet.”

Spinning off Truth Social would place that goal on the side. TMTG is on its way too becoming a hodgepodge of crypto, fusion and other investments selected without regard to whether they fit together or are even achievable. The only constant is Trump himself.

If you want to invest in him, TMTG may be the best way to do it. But judging from its latest financial disclosure, that’s not the same as being a good way to do it.

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