A 40-year-old Los Angeles millionaire, well known for his success in real estate, has deleted his X account, after facing intense criticism for pleading on the social media platform for private firefighters to save his Pacific Palisades home on Tuesday.  

Keith Wasserman, whose X bio used to read “entrepreneur, investor, contrarian, compounding,” is a partner and co-founder at Gelt Venture Partners, described on his Linkedin page as “Multifamily Real Estate Investments with High Net Worth Individuals and Families.”  

“Does anyone have access to private firefighters to protect our home in Pacific Palisades?” the 40-year-old posted on X Jan. 7 as the fire raged. “Need to act fast here. All neighbors houses burning. Will pay any amount. Thank you.”  

The Palisades Fire, which was first reported at around 10:30 a.m. Tuesday, quickly spread through residential and commercial districts, prompting immediate evacuations for tens of thousands of people and has since destroyed thousands of structures across more than 19,000 acres.  

The wildfire is believed to be the most destructive natural disaster in L.A. history, with the damage estimated to be somewhere in the $50 billion range.  

Wasserman, who, according to the Daily Beast, had previously posted about his disdain for paying property taxes, writing “real estate ballers don’t pay any,“ was immediately “dragged” by other X users.  

“Congratulations on no longer having to pay property taxes,” one user wrote, tagging Wasserman whose home reportedly burned down in the fire.  

“You really can’t make this stuff up,” another X user said. “The rich guy Keith Wasserman bragged about not paying taxes & now wants private firefighters to protect his home while neighbors’ home burn.”  

Not all the comments were entirely negative, however. Some users came to the real-estate investor’s defense.  

“It’s deeply disheartening to witness the backlash against Keith Wasserman,” a user from San Diego wrote. “Keith was fighting to save his home and the cherished memories of his family. Almost anyone in his position, faced with flames at their doorstep, would have acted similarly.”  

“If you’re sitting in the comfort of your home judging Keith Wasserman for trying to save his home – maybe realize that you are lucky and be thankful. We all need to be more gentle,” yet another X user posted.  

It’s not entirely uncommon for those with the financials means, like Kim Kardashian and Kanye West in 2018, to get for-hire firefighters, though they were also heavily criticized at the time as well.  

It’s unclear if Wasserman has any intentions of returning to X, but his account no longer existed by Jan. 9.