Austin, TX
H-E-B opens reimagined store at historic South Congress location in Austin
The day has finally come. After more than two years of construction, H-E-B’s reimagined South Congress store in Austin has opened its doors to customers.
Crowds lined up in the rain before daybreak Wednesday to be among the first shoppers to get a glimpse of the 145,000-square-foot multi-level store when it opened at 6 a.m. CT. The completely new store, located at 2400 S. Congress Ave., more than doubles the size of the store it replaced, which was the grocery chain’s longest-standing Austin location.
Hook ‘Em entertains shoppers lined up to see the new South Congress H-E-B in Austin, Texas, on Dec. 4, 2024.Courtesy H-E-B
“After more than six decades of serving the South Congress and Oltorf communities, we are proud to offer our loyal customers a brand-new store filled with H-E-B favorites along with new amenities and features tailored to the area,” said Cathy Harm, H-E-B senior vice president of the Central Texas region. “This is an iconic location, and this project reflects our commitment to preserving the heart of our long-time store while creating a meaningful space that will better serve the community for years to come.”
The new store, which is open daily from 6 a.m. until 11 p.m. CT, includes a ground level with indoor and outdoor dining areas, a second level for shopping, three levels of above-ground parking with more than 500 spaces, and a True Texas BBQ restaurant.
Additional amenities include Curbside and Home Delivery services, a full-service pharmacy with drive-thru, a bakery with store-made tortillas, an expanded beer and wine selection, a Flower Bar with seasonal bouquets and arrangements, a Sushiya department with store-made sushi and poke bowls, and a Meal Simple section with fresh chef-inspired meals prepared in store.
H-E-B commissioned several art installations throughout its new South Congress store in Austin, Texas.Courtesy H-E-B
The store also combines smart lighting with abundant natural lighting. H-E-B commissioned several art installations throughout the store, ranging from murals to sculptures.
The South Congress H-E-B first opened in 1957 with 25,000 square feet and later expanded to 69,000 square feet. It was demolished in 2022 to make way for the new store. During construction, customers in the area were served by a temporary location at the nearby Twin Oaks Shopping Center.
To commemorate the opening of the new store, H-E-B donated $10,000 each to the Barton Springs Conservancy, Health Alliance for Austin Musicians, St. Edward’s University Food Pantry, Texas School for the Deaf, and St. Ignatius Martyr Church Food Pantry.
The new South Congress store employs about 600 partners — the term the company uses for its employees.
With more than 160,000 partners across the company, H-E-B is the largest privately held employer in the Lone Star State. The San Antonio-based chain operates more than 435 stores across Texas and Mexico.
Austin, TX
Austin excels as one of America’s top 3 cities to start a career
After ranking as the third-best large U.S. city for starting a business last year, Austin took a surprising tumble into the 24th spot nationally for 2026.
WalletHub’s annual report, “Best Large Cities to Start a Business (2026)” compared 100 U.S. cities based on 19 relevant metrics across three key dimensions: business environment, access to resources, and costs. Factors that were analyzed include five-year business survival rates, job growth comparisons from 2020 and 2024, population growth of working-age individuals aged 16-64, office space affordability, and more.
Florida cities locked other states out of the top five best places in America for starting a new business: Tampa, Orlando, Jacksonville, Hialeah, and St. Petersburg.
Austin’s business environment ranked 11th best in the country, and the city ranked ninth in the “access to resources” category. The city also tied with Boise, Idaho, and Fresno, California, for the highest average growth in the number of small businesses nationally.
Austin lagged behind in the “business costs” ranking, coming in at No. 80 overall. This category examined metrics such as the city’s working-age population growth, the share of college-educated individuals, financing accessibility, the prevalence of investors, venture investment amounts per capita, and more.
Earlier this year, WalletHub declared Texas the third-best state for starting a business in 2026, and several Houston-area cities have seen robust growth after being recognized among the best career hotspots in the U.S. WalletHub also ranked Austin on its top-10 list of the best U.S. cities to find a job. Entrepreneurial praise has also been extended to 15 Austin-based innovators that made Inc Magazine’s 2026 Female Founders 500 list.
Texas cities with strong environments for new businesses
Multiple cities in the Dallas-Fort Worth Metroplex can claim bragging rights as the best Texas locales for starting a new business. Dallas ranked highest overall — appearing 11th nationally — and Irving landed a few spots behind in the 16th spot. Arlington (No. 23), Fort Worth (No. 30), Plano, (No. 35), and Garland (No. 65) followed behind.
Only six other Texas cities earned spots in the report: Houston (No. 26), Lubbock (No. 36), Corpus Christi (No. 39), San Antonio (No. 64), El Paso (No. 67), and Laredo (No. 76). Corpus Christi and Laredo also topped WalletHub’s list of the U.S. cities with the most accessible financing.
“From the Gold Rush and the Industrial Revolution to the Internet Age, periods of innovation have shaped our economy and driven major societal progress,” the report’s author wrote. “However, the past few years have been particularly challenging for business owners in the U.S., due to factors such as the COVID-19 pandemic, the Great Resignation and high inflation.”
Austin, TX
‘I want to be louder’: Austin Drag King Bobby Pudrido refuses to be deterred by Texas ban
Jay Thomas grew up like any kid, laughing at silly things and making up funny names.
So in the ’90s, when Tejano superstar Bobby Pulido’s songs played on the radio, young Jay and his peers couldn’t help but rhyme his last name with the Spanish word pudrido (which means rotten in English).
“We grew up calling him that just because it was funny,” he told Austin Signal host Jerry Quijano.
When he was thinking of a name for his drag persona, Thomas created a list.
“I was thinking of some queer icons and some not queer icons,” he said. “This one just resonated because he is a Tejano star. And in the ’90s he was this really big heartthrob that everybody wanted to be or be with.”
And three years ago, Thomas became Drag King Bobby Pudrido.
He thought it would be fun to impersonate a masculine figure from the Latino community and perform for an audience attracted to that type of energy. He also wanted to bring his culture into his drag.
Pudrido’s name has new recognition these days: Tejano singer Pulido decided to retire from music and go into politics. He’s running for Congress in South Texas’ District 15 against incumbent Republican Monica De La Cruz.
Both in an out of drag, Pudrido is also politically vocal. He advocates for trans rights and against the drag ban that went into effect statewide in March. The law prohibits drag performances in public properties or in front of children. Venues that host these performances can be fined up to $10,000.
“As a drag artist, one of the things we need to do is get booked so we can pay our bills,” Pudrido said.
Even though it’s unclear whether the ban affects some venues, he said, he thinks certain business owners won’t book drag performers because of the risk of being fined.
But as a working-class artist, he doesn’t have the luxury to dwell on it.
“You have to go to work, because you need to pay your bills,” he said.
The law has taken an emotional toll on him, too.
“The way it chips away at a queer person to hear any type of anti-queer legislation pass is something that is really big for me,“ he said. “We are constantly — just as human beings — trying to maintain our mental health. “
But that doesn’t mean his love for performing has been diminished. In fact, quite the opposite is true.
“It has fueled me,” Pudrido said. “Right now I’m in the angry phase where I want to be louder.”
As a performer and producer, the drag king has put on shows in the Austin area and recently traveled back to his hometown in Laredo for a show.
“It’s hard for drag kings to get booked sometimes, so we are still far away from the perfect ideal world for [them],” he said. “But the fact that I have a platform at all is huge.”
Pudrido’s passion for performing comes from his drag ancestors, “who started the art form as a way of being political and of being against the systems that were oppressing queer people.”
Drag King Bobby Prudido is currently producing his second queer quinceañera, “Con Mucho Amor,” with an anticipated show date in the fall.
Austin, TX
Men wrongly accused of grisly yogurt shop murders in Texas reach $35 million settlement with city
The city of Austin will pay $35 million to three men and the family of a fourth who were wrongly accused of the 1991 rape and murder of four teenage girls at a yogurt shop, a case that initially sent one of the men to death row and another to life in prison, under a tentative settlement reached Tuesday.
Robert Springsteen, Michael Scott, Forrest Welborn and Maurice Pierce had all insisted they were innocent of one of the city’s most notorious crimes. They were finally declared innocent by a judge in February after investigators determined the crime was committed by a suspect who died in 1999.
The settlement must still be approved by the city council at a later date. Details of the payments to the men and their families were not released.
“This settlement closes the final chapter of a devastating story in Austin’s history,” Austin City Manager T.C. Broadnax said in a statement. “We are pleased to have reached an agreement with those who were wrongly accused and wrongly convicted in this case and hope that this settlement brings a sense of closure to everyone affected by this horrific event.”
Scott and his attorney Tony Diaz said in a joint statement they are hopeful the settlement will help improve investigation practices and safeguards against wrongful convictions.
“Discussions and negotiations are ongoing regarding police reforms that would help ensure that nothing like what occurred in this case ever happens again,” they said.
Amy Ayers, 13; Eliza Thomas, 17; and sisters Jennifer and Sarah Harbison, ages 17 and 15, were bound, gagged and shot in the head at the “I Can’t Believe It’s Yogurt” store where two of them worked. The building was set on fire.
Investigators chased thousands of leads and several false confessions before the four men, who were teenagers when the girls were killed, were arrested in late 1999.
Springsteen and Scott were convicted based largely on confessions they insisted were coerced by police. Both convictions were overturned in the mid-2000s.
Welborn was charged but never tried after two grand juries refused to indict him. Pierce spent three years in jail before the charges were dismissed. He died in 2010 in a confrontation with police after a traffic stop.
Prosecutors wanted to try Springsteen and Scott again, but a judge ordered the charges dismissed in 2009 when new DNA tests that were unavailable in 1991 and the previous trials revealed another male suspect.
Investigators determined in 2025 that new DNA science and reviews of old ballistics evidence pointed to Robert Eugene Brashers as the sole killer.
Since 2018, authorities had used advanced DNA evidence to link Brashers to the strangulation death of a South Carolina woman in 1990, the 1997 rape of a 14-year-old girl in Tennessee and the shooting of a mother and daughter in Missouri in 1998.
The link to the Austin case came when a DNA sample taken from under Ayers’ fingernail came back as a match to Brashers from the 1990 killing.
Brashers died in 1999 when he shot himself during an hourslong standoff with police at a motel in Kennett, Missouri.
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