Connect with us

Austin, TX

Still Austin promotes Texas Bourbon with ‘fill-up’ event – The Spirits Business

Published

on

Still Austin promotes Texas Bourbon with ‘fill-up’ event – The Spirits Business


A flash marketing manoeuvre by Still Austin over the weekend allowed patrons to fill empty bottles of Kentucky Bourbon for $1.

Still Austin’s Kentucky Fill Up Day allowed attendees to fill empty bottles of Kentucky Bourbon

In an effort to dispel the misconception that all Bourbon has to come from Kentucky – or, as some joke, ‘all good Bourbon’  – Still Austin Whiskey Co held its first ‘Kentucky Fill Up Day’ on Saturday 23 November. Limited to 500 customers, those who arrived with an empty bottle of Kentucky Bourbon would be allowed to fill it up with a bottle of Still Austin Cask Strength for US$1.

“Great Bourbon can come from anywhere, and we specifically think that really great Bourbon comes from Texas and from Still Austin,” director of marketing Katie Crenshaw said.

The event started to come together when staff members saw that the University of Texas was playing the University of Kentucky for the first time in more than 70 years. Still Austin has partnered with the University of Texas football programme and wanted to capitalise on the opportunity to let the two states battle in other fields as well.

“We definitely wanted to make a little bit of noise,” Crenshaw said. “Kind of say: ‘Hey, we’re going to go beat Kentucky twice in a day.’”

Advertisement

Tickets sold out in less than a minute. Crenshaw says all 500 people showed up “with bells on” arriving in two shifts with various empty bottles, a Pappy Van Winkle included. The distillery did have to adjust its plans last minute, learning they weren’t legally allowed to fill up another brand’s bottle. Crenshaw pivoted and purchased 500 motor fuel funnels, giving attendees a fill up-kit to take home that included a bottle of Cask Strength, a funnel, and a sheet of stickers to decorate their bottles with.

“It ended up working out to our benefit, even more so than we had anticipated,” Crenshaw said, noting that giving people the means to fill their own bottles up has given the event a longer tail on social media. “The content we’ve seen of other people filling those bottles with our juice has been really, really fantastic.”

Crenshaw noted the excitement from the distillery staff and everybody in attendance. They had a number of people visiting from Kentucky for the football game, and some who were able to try Still Austin for the first time.

“Nobody’s ever done anything like this and it truly, in a lot of ways, went off without a hitch,” she said. “We were able to keep that excitement high, even though people were waiting in line for 45 minutes to come in and get their bottle decorated, and get their juice.”

A bottle of Still Austin Cask Strength Bourbon costs US$60, putting the distillery’s potential loss in revenue at US$29,500 with 500 bottles representing roughly two to three barrels of whiskey. Still, Crenshaw said the event did exactly what they hoped it would.

Advertisement

“To us, this wasn’t a loss at all. Even though we did put a couple of barrels into the world with that low price point, I think that the return on it has been tremendous,” she said. “It definitely accomplished the goal of making a statement, of telling a compelling story around Texas Bourbon and how good it can be.”

Related news

Michter’s brings back 20YO Bourbon

2XO unearths another Gem

Advertisement

Best Man stars create Bourbon brand



Source link

Austin, TX

Appeals court rules Texas can require public schools to display Ten Commandments in class

Published

on

Appeals court rules Texas can require public schools to display Ten Commandments in class


DALLAS (AP) — Texas can require the Ten Commandments to be displayed in public school classrooms, a U.S. appeals court ruled Tuesday in a victory for conservatives who have long sought to incorporate more religion into schools.

WATCH: Texas school board approves new course material that includes Bible passages

It sets up a potential clash at the U.S. Supreme Court over the issue in the future.

The 5th Circuit Court of Appeals said in the decision that the law did not violate the First Amendment, which protects religious freedom and prevents the government from establishing a religion.

Advertisement

Texas Attorney General Ken Paxton, a Republican, called the ruling “a major victory for Texas and our moral values.”

“The Ten Commandments have had a profound impact on our nation, and it’s important that students learn from them every single day,” Paxton said.

Organizations representing the families who challenged the law, including the American Civil Liberties Union, said in a statement that they were “extremely disappointed” by the decision.

“The court’s ruling goes against fundamental First Amendment principles and binding U.S. Supreme Court authority. The First Amendment safeguards the separation of church and state, and the freedom of families to choose how, when and if to provide their children with religious instruction. This decision tramples those rights,” the statement said.

The law is among the pushes by Republicans, including President Donald Trump, to incorporate religion into public schools. Critics say it violates the separation of church and state while backers argue that the Ten Commandments are historical and part of the foundation of U.S. law.

Advertisement

The ruling, which reverses a district court’s judgment, comes after the full court heard arguments in January in the Texas case and a similar case in Louisiana. The appeals court in February cleared the way for Louisiana’s law, requiring displays of the Ten Commandments in public school classrooms. The 5th Circuit Court of Appeals voted 12-6 to lift a block that a lower court first placed on the law in 2024.

Texas law took effect on Sept. 1, marking the largest attempt in the nation to hang the Ten Commandments in public schools. About two dozen school districts had been barred from posting them after federal judges issued injunctions in two cases against the law but went up in many classrooms across the state as districts paid to have the posters printed themselves or accepted donations.

A free press is a cornerstone of a healthy democracy.

Support trusted journalism and civil dialogue.


Advertisement



Source link

Continue Reading

Austin, TX

Texas DMV launches authorization system for automated commercial vehicles

Published

on

Texas DMV launches authorization system for automated commercial vehicles


Waymo self-driving car navigating city traffic, San Francisco, California, August 20, 2024. (Photo by Smith Collection/Gado/Getty Images)

The Texas Department of Motor Vehicles is launching a new authorization system for companies looking to operate automated motor vehicles.

A new goes into effect next month that requires companies using automated vehicles to be authorized by TxDMV with the following requirements:

Advertisement

  • Complies with all applicable Texas traffic and motor vehicle laws
  • Is equipped with a recording device
  • Uses an automated driving system that complies with federal law
  • Can achieve minimal risk condition in the event of a system failure
  • Has a proper title and registration
  • Maintains motor vehicle insurance

The process allows companies to submit their applications online through the Texas Motor Carrier Credentialing System.

The new laws outlined in Senate Bill 2807 go into effect on May 28.

Advertisement

Automated vehicles in Texas

The backstory:

Autonomous driving services are already operating in major Texas cities. Dallas, Houston, Austin and San Antonio are all serviced by the driverless ride-share company Waymo.

Advertisement

In Austin, the service has received dozens of complaints about vehicles stalling, speeding and crashing.

There have also been complaints of vehicles illegally passing school buses.

In March, Swedish company Einride announced plans to bring autonomous freight trucks to Central Texas.

Advertisement

The Source: Information in this article comes from the Texas Department of Motor Vehicles and previous FOX Local reporting.

Texas



Source link

Advertisement
Continue Reading

Austin, TX

Man charged after driving 100 mph in East Austin, crashing into bus station: affidavit

Published

on

Man charged after driving 100 mph in East Austin, crashing into bus station: affidavit


A man was charged with intoxication manslaughter after a crash in East Austin.

The backstory:

Advertisement

According to an arrest affidavit, on April 17, around 1:31 a.m., officers responded to a crash in the 2800 block of East Martin Luther King Jr. Blvd.

An investigation revealed the driver, Jalen Carter, 32, was driving a 2026 white Nissan at an estimated speed of 100 mph in a 45 mph zone. The car “bottomed out” at a train crossing and lost control. The car then hit a utility pole, hit a bus station, and five parked cars before finally coming to a stop. 

A passenger in the car, Carter’s mother, suffered a serious hand injury. 

Advertisement

One witness told an officer that Carter had been smoking marijuana about 30 minutes before driving and was acting “abnormal and paranoid.” An officer described Carter’s eyes as bloodshot and glassy. 

An officer said he also “exhibited cyclic behavior” and was alternating between grabbing his mother and falling unconscious.

Advertisement

When officers tried talking to Carter, they said he was uncooperative and combative. They also said he ignored verbal commands and had to be removed from his mother. 

Carter and his mother were taken to a local hospital. His mother lost her thumb and required emergency surgery. 

At the hospital, Cater was so aggressive that it took about 10 people, including four security guards, to hold him down. He was eventually sedated and intubated. 

Advertisement

Carter was later charged with intoxication assault.

The Source: Information from an arrest affidavit

Advertisement
Crime and Public SafetyEast Austin



Source link

Continue Reading
Advertisement

Trending