Goldman Sachs’ that the S&P 500 will deliver 3% annualized nominal total returns over the next 10 years has gotten a lot of attention. (Read TKer’s view and .)
I think Ben Carlson of Ritholtz Wealth Management it best: “It’s rare to see such low returns over a 10 year stretch but it can happen. Roughly 9% of all rolling 10 year annual returns have been 3% or less… So it’s improbable but possible.”
Investors would probably love to hear a more decisive view. But , and these kinds of imprecise assessments are the best we can do as we manage our expectations.
That said, last week came with a lot of Wall Streeters pushing back on Goldman’s forecast.
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JPMorgan Asset Management (JPMAM) expects large-cap U.S. stocks to “return an annualized 6.7% over the next 10-15 years,” .
“I feel more confident in our numbers than theirs over the next decade,” JPMAM’s David Kelly . “But overall, we think that American corporations are extreme — they’ve got sharp elbows and they are very good at growing margins.“
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Expectations for , , and have been hot topics lately. They’re trends that Ed Yardeni of Yardeni Research also expects to drive stock prices higher for years to come.
“In our opinion, even Goldman’s might not be optimistic enough,” Yardeni . “If the productivity growth boom continues through the end of the decade and into the 2030s, as we expect, the S&P 500’s average annual return should at least match the 6%-7% achieved since the early 1990s. It should be more like 11% including reinvested dividends.”
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“In our view, a looming lost decade for U.S. stocks is unlikely if earnings and dividends continue to grow at solid paces boosted by higher profit margins thanks to better technology-led productivity growth,” Yardeni said.
Datatrek Research co-founder Nicholas Colas is encouraged by where the stock market stands today and where it could be headed.
“The S&P 500 starts its next decade stacked with world class, profitable companies and there are more in the pipeline,” Colas wrote on Monday. “Valuations reflect that, but they cannot know what the future will bring.“
He believes “the next decade will see S&P returns at least as strong as the long run average of 10.6%, and possibly better.“
Could something ‘very, very bad’ occur?
Colas noted that historical cases of
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“History shows that 3% returns or worse only come when something very, very bad has occurred,” Colas said. “While we are relying on press accounts of Goldman’s research, we have read nothing that outlines what crisis their researchers are envisioning. Without one, it is very difficult to square their conclusion with almost a century of historical data.“
Because of the way Wall Street research is distributed and controlled, not everyone is able to access every report, including experts who may be asked to respond to them.
Goldman shared the report with TKer. Regarding the issue Colas flagged, Goldman does discuss those catalysts but actually highlights them as .
That said, very bad things have happened in the past, and they could happen again in the future. And those events could cause stock market returns to be poor.
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“Forecasting one form of economic disaster or another over the next 10 years is not much of a reach; you will be hard-pressed to think of any decade where some economic calamity or another didn’t befall the global economy,” Barry Ritholtz of Ritholtz Wealth Management . “But that’s a very different discussion than 3% annually for 10 years.”
This leads me to my conclusion: It is very difficult to predict with any accuracy what will happen in the next 10 years. in their report. There are good cases to be made for weak returns as well as strong returns as argued by Yardeni and Colas.
Who will be right? We’ll only know in hindsight.
Generally speaking, I’m of the mind that the because we have a , and earnings are the . And there’s never been a challenge the economy and stock market couldn’t overcome. After all, .
“I have no idea what the next decade will bring in terms of S&P 500 returns, but neither does anyone else,” Ritholtz . “I do believe that the economic gains we are going to see in technology justify higher market prices. I just don’t know how much higher; my sneaking suspicion is one percent real returns over the next 10 years is way too conservative.”
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Review of the macro crosscurrents
There were a few notable data points and macroeconomic developments from last week to consider:
Card spending data is holding up. From JPMorgan: “As of 15 Oct 2024, our Chase Consumer Card spending data (unadjusted) was 1.5% above the same day last year. Based on the Chase Consumer Card data through 15 Oct 2024, our estimate of the U.S. Census October control measure of retail sales m/m is 0.69%.“
From BofA: “Total card spending per HH was up 1.9% y/y in the week ending Oct 19, according to BAC aggregated credit & debit card data. Spending growth has recovered in the sectors that were most impacted by Hurricane Milton, e.g. clothing, furniture & transit. Even beyond these sectors, we saw broad-based increases in spending growth in the week ending Oct 19.“
Unemployment claims tick lower. declined to 227,000 during the week ending October 19, down from 242,000 the week prior. This metric continues to be at levels historically associated with economic growth.
Consumer vibes improve. From the University of Michigan’s : “Consumer sentiment lifted for the third consecutive month, inching up to its highest reading since April 2024. Sentiment is now more than 40% above the June 2022 trough. This month’s increase was primarily due to modest improvements in buying conditions for durables, in part due to easing interest rates.”
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Home sales fall. decreased by 1% in September to an annualized rate of 3.84 million units. From NAR chief economist Lawrence Yun: “There are more inventory choices for consumers, lower mortgage rates than a year ago and continued job additions to the economy. Perhaps, some consumers are hesitating about moving forward with a major expenditure like purchasing a home before the upcoming election.”
Home prices cooled. Prices for previously owned homes declined from last month’s levels, but they remain elevated. From the : “The median existing-home price for all housing types in September was $404,500, up 3.0% from one year ago ($392,700). All four U.S. regions registered price increases.”
New home sales rise. jumped 4.1% in September to an annualized rate of 738,000 units.
Mortgage rates tick higher. According to , the average 30-year fixed-rate mortgage rose to 6.54%, up from 6.44% last week. From Freddie Mac: “The continued strength in the economy drove mortgage rates higher once again this week. Over the last few years, there has been a tension between downbeat economic narrative and incoming economic data stronger than that narrative. This has led to higher-than-normal volatility in mortgage rates, despite a strengthening economy.”
There are in the U.S., of which 86 million are and of which are . Of those carrying mortgage debt, almost all have , and most of those mortgages before rates surged from 2021 lows. All of this is to say: Most homeowners are not particularly sensitive to movements in home prices or mortgage rates.
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Offices remain relatively empty. From : “Peak day office occupancy on Tuesday fell seven tenths of a point last week to 60.7%. Most of the 10 tracked cities experienced lower peak day occupancy than the previous week, likely due to the federal holiday on Monday. Los Angeles had its highest single day of occupancy since the pandemic, up 1.9 points from the previous Tuesday to 56.3%. The average low across all 10 cities was on Friday at 31.9%, down eight tenths of a point from the previous week.“
CEOs are less optimistic. The Conference Board’s in Q4 2024 signaled cooling optimism. From The Conference Board’s Dana Peterson: “CEO optimism continued to fade in Q4, as leaders of large firms expressed lower confidence in the outlook for their own industries. Views about the economy overall—both now and six months hence — were little changed from Q3. However, CEOs’ assessments of current conditions in their own industries declined.
Moreover, the balance of expectations regarding conditions in their own industries six months from now deteriorated substantially in Q4 compared to last quarter. Most CEOs indicated no revisions to their capital spending plans over the next 12 months, but there was a notable increase in the share of those expecting to roll back investment plans by more than 10%.“
Survey signals growth. From S&P Global’s : “October saw business activity continue to grow at an encouragingly solid pace, sustaining the economic upturn that has been recorded in the year to date into the fourth quarter.
The October flash PMI is consistent with GDP growing at an annualized rate of around 2.5%. Demand has also strengthened, as signalled by new order inflows hitting the highest for nearly one-and-a-half years, albeit with both output and sales growth limited to the services economy.”
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Keep in mind that during times of perceived stress, soft data tends to be more exaggerated than actual hard data.
Business investment activity ticks higher. for nondefense capital goods excluding aircraft — a.k.a. — increased 0.5% to a record $74.05 billion in September.
Core capex orders are a , meaning they foretell economic activity down the road. While the growth rate has , they continue to signal economic strength in the months to come.
Most U.S. states are still growing. From the Philly Fed’s September report: “Over the past three months, the indexes increased in 34 states, decreased in 10 states, and remained stable in six, for a three-month diffusion index of 48. Additionally, in the past month, the indexes increased in 36 states, decreased in seven states, and remained stable in seven, for a one-month diffusion index of 58.”
Near-term GDP growth estimates remain positive. The sees real GDP growth climbing at a 3.3% rate in Q3.
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Putting it all together
The outlook for the stock market remains favorable, bolstered by . And earnings are the .
Demand for goods and services as the economy continues to grow. At the same time, economic growth has from much hotter levels earlier in the cycle. The economy is these days as .
To be clear: The economy remains very healthy, supported by very . Job creation . And the Federal Reserve – having – has .
Though we’re in an odd period in that the hard economic data has . Consumer and business sentiment has been relatively poor, even as tangible consumer and business activity continue to grow and trend at record levels. From an investor’s perspective, is that the hard economic data continues to hold up.
That said, analysts expect the U.S. stock market could , thanks largely due to . Since the pandemic, companies have adjusted their cost structures aggressively. This has come with and , including hardware powered by AI. These moves are resulting in positive operating leverage, which means a modest amount of sales growth — in the cooling economy — is .
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Of course, this does not mean we should get complacent. There will — such as , , , , etc. There are also the dreaded . Any of these risks can flare up and spark short-term volatility in the markets.
There’s also the harsh reality that and are developments that all long-term investors to experience as they build wealth in the markets. .
For now, there’s no reason to believe there’ll be a challenge that the economy and the markets won’t be able to overcome over time. , and it’s a streak long-term investors can expect to continue.
Australian regulators are warning about the proliferation of unregulated advertisement of financial products and platforms. (Source: Getty/TikTok)
There’s a famous quote attributed to J.P Morgan, the early American financier and banker whose name now adorns the largest investment bank in the world.
“Nothing so undermines your financial judgement as the sight of your neighbour getting rich,” he said.
Social media these days is full of people touting the next big undervalued stock or crypto coin and showing off their gains from investing in speculative markets. And according to new research, it is actually younger, more internet native generations who are more likely to follow dubious investment advice and fall for investment scams online.
It comes as regulators in Australia push for better financial literacy to counter the AI boom and consider cracking down on advertisements of financial products.
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Chairman of the Australian Securities and Investments Commission (ASIC), Joe Longo, has warned about the proliferation of promotions for financial products, particularly through social media, suggesting they posed a danger to Australian consumers.
Highlighting previous rules to ban cigarette advertisements, Longo flagged a potential crackdown on such advertisements as the watchdog looks to close gaps in the regulatory regime governing the financial services sector.
“Particularly through social media, there’s a whole range of ways in which Australians are exposed to pretty aggressive financial product promotion,” he said.
“So I think we need to be looking for ways of helping Australians navigate that. And secondly, possibly even looking at restrictions or prohibitions of some kinds of advertising, to nip it in the bud.”
The ASIC chair, whose stint as head of the regulator ends on May 31, said the government was intent on pushing more funding towards literacy about both financial products and technology as it prepares for the expected rise of AI agents which are capable of independently performing tasks with minimal human input.
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“The whole question of literacy around technology is related to financial literacy, because we’re seeing a convergence.
“So many financial products are promoted through a range of these technologies or platforms. So I do worry that, as a community, we’re not investing enough in our level of understanding around these issues.”
ASIC chair Joe Longo wants the financial watchdog better resourced to tackle growing online threats. (Source AAP)
AI has helped fuel an explosion in advertisements spruiking questionable investments in financial products.
ASIC is already discussing law reform around limiting cold calling and lead generation, which drove customers to invest in the collapsed Shield and First Guardian master funds.
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“But generally, we’re talking about advertising that isn’t regulated,” Mr Longo said
“So what we’re calling for is greater consideration of whether that kind of advertising should be restricted in some way, or carrying with it warnings that before you go ahead, you should get proper financial advice from a licensed financial advisor.
“We’ve just seen too many examples at the moment of people losing their money in circumstances where they’re investing their life savings, for example, chasing a higher return.”
January is peak season for scammers pushing investment advice as consumers look to rebuild their bank balance after the holidays.
New survey research from BrokerChooser, an online platform that compares stockbrokers, digital banks, and trading platforms, found that it was younger people who were most likely to overestimate their confidence in spotting an investment scam, with many still willing to engage with suspicious platforms.
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Gen Z (20.21%) and millennials (26.53%) are over six times more likely than Boomers (3%) to say they’d test a suspicious trading platform with a small amount.
Almost one in five Gen Z respondents said they’d be convinced to invest in a new platform based on screenshots of profitable trades.
Meanwhile more than a third of 25 to 34-year-olds and nearly a quarter of 35 to 44-year-olds admitted they would trust testimonials from “other successful traders” – a fraudulent tactic commonly used in scams through fake or paid endorsements.
“A quarter of young investors admit to making impulsive decisions in order to keep up with current investment trends, often leaving little time to properly evaluate the risks. Amid a sharp rise in investment scams, this behaviour is particularly dangerous – especially as fraudsters grow increasingly sophisticated in how they present themselves,” Krisztián Gátonyi, from BrokerChooser, said.
“With the rise of AI, we’re now seeing realistic fake websites, chatbot ‘advisors’, and even deep fake videos of celebrities endorsing bogus schemes. It’s becoming harder for even seasoned investors to separate genuine opportunities from high-tech fraud.
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“While younger adults tend to feel more sure of themselves, some are still falling for red flags like promises of unrealistic returns, unregulated platforms claiming to be ‘pending approval’, or pressure to act fast.”
The company said the survey was conducted with a nationally representative panel of 2,000 UK adults, and revealed the surprising groups being targeted by such advertising.
with AAP
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Consumer Financial Protection Bureau must be funded, Judge rules
A federal judge has rejected the Trump administration’s claim that it can’t secure funding for the Consumer Financial Protection Bureau.
A federal appeals court will soon decide whether the Trump administration can fire a majority of the staff at an agency tasked with helping consumers and take other actions that could gut the bureau.
The Trump administration hasdelayed funding and moved to cut positions at the Consumer Financial Protection Bureau (CFPB) to rein in an agency it says has engaged in abusive practices and unfairly targeted some companies and hurt consumers.
Advocates, however, say the administration’s actions could further cripple an agency that has returned more than $21 billion to consumers since 2011, taking away a key entity created by Congress that has consumers’ backs.
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The 11 active judges of the U.S. District Court of Appeals for the D.C. Circuit are scheduled to hold a hearing Feb. 24 to decide whether to uphold a preliminary injunction that stopped terminations of most of CFPB’s staff, the canceling of contracts and other actions.
Acting CFPB Director Russell Vought told USA TODAY in an emailed statement that the Trump administration is overhauling an “abusive” agency that was “weaponized against the American people and industries that serve them.”
But several advocates said what’s at stake is the fate of the CFPB consumer complaint system and database, where consumers can turn for help to dispute credit card or loan charges, car repossessions, home foreclosures and other concerns. The CFPB is the one federal agency that has the authority to go to bat for consumers with financial institutions, advocates said – a power given to the bureau when it was created by Congress after the 2008 financial crisis.
“Losing America’s Wall Street watchdog – and in particular the ability for consumers to file a complaint when things go wrong – would be catastrophic,” Protect Borrowers Executive Director Mike Pierce told USA TODAY.
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What is the Consumer Financial Protection Bureau?
The CFPB is an independent agency established in 2010 by Congress.
It has the authority to investigate and act on consumer complaints. It also monitors financial markets for possible fraud, enforces laws that seek to root out discrimination in consumer finance and has come up with regulations that limit high credit card and overdraft fees.
The CFPB helped consumer David Biddle of Philadelphia in 2023. He fought on the phone with a financial institution for nearly three months to close a fraudulent $27,500 loan, which was tanking his credit. But he didn’t get any action until he filed a complaint.
“I simply went to the CFPB and, boom, they did their job,” Biddle told USA TODAY. Nine business days later, he received a letter from the credit bureau saying the account was closed.
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CFPB had critics from the start
But the CFPB has always been unpopular with financial institutions, businesses and many conservative lawmakers.
In a Jan. 5, 2026 blog post, the U.S. Chamber of Commerce called for the CFPB’s consumer complaint system to be fixed, saying the previous CFPB leadership took actions to allow fraudulent requests.
The American Bankers Association, which had called on President Donald Trump in a January 2025 letter to “halt work on all open regulatory actions,” told USA TODAY it appreciated “efforts by Trump administration regulators, including the CFPB, to correct some of the overreach from the prior administration.”
Trump did not respond to a USA TODAY inquiry but told reporters in February 2025 “we’re trying to get rid of waste, fraud and abuse” and that he wanted to eliminate the agency.
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Lawsuits have also challenged the CFPB’s funding, which by law comes through the Federal Reserve. At least one case decided by the U.S. Supreme Court affirmed the funding was legal.
Vought did not request agency funding for nearly a year. But following a court ruling saying that he could not refuse those monies, on Jan. 9 he requested funds to sustain the CFPB through March.
In a statement to USA TODAY, Vought, a key author of Project 2025 – which called for eliminating the CFPB – said the agency reviewed and “where appropriate, dismissed investigations and cases that went after disfavored industries and companies.”
That included “cases claiming racial discrimination where no evidence of discrimination exists,” he said. “In going after companies they didn’t like, the CFPB ended up actually harming the consumers they claim to protect,” Vought said.
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Since February 2025, the CFPB has permanently dismissed 22 pending lawsuits against banks and other financial institutions, according to a Protect Borrowers October report. It has also modified, ended early or otherwise changed 23 court-approved settlements, including three actions since the report, Pierce said. In some actions, like those involving Toyota Motor Credit and Navy Federal Credit Union, the CFPB canceled the companies’ obligations to refund tens of millions of dollars to customers, he said.
Supreme Court ruling: Why more White workers are about to sue for discrimination
‘CFPB RIP’
Erie Meyer, the former CFPB chief technologist whose team built the complaint system in 2011, is worried that consumers won’t have a place to turn if the database and CFPB are shut down. No other federal, local or state agencies have the authority granted by Congress to hold financial institutions accountable like the CFPB, she said. Meyer spoke to USA TODAY exclusively about her worries that the complaint portal her team built could be shut off.
Meyer resigned in February last year. The day she was leaving the building “with my cardboard box, I ran into DOGE” Meyer told USA TODAY, referring to Department of Government Efficiency workers.She then saw Elon Musk’s tweet “CFPB RIP” as she was driving out of the parking lot.
“The CFPB’s consumer complaint process is the most effective tool for Americans to get help with their bank, credit card or student loan servicer,” Meyer said. “In 2024, 2.7 million people got help, including $93 million back in restitution. In 2025, complaints doubled. If it vanishes, so many people will be left in a lurch.”
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Complaint system puts pressure on companies
Consumer complaints also helped CFPB employees determine if an issue was more widespread, an attorney with the CFPB told USA TODAY. The newspaper has agreed to grant the employee anonymity because he is not authorized to speak for the CFPB and is fearful of employment consequences.
He was among the employees not permitted to work since early February 2025. Many employees have been locked out of the building and are not being given assignments by their supervisors, he said.
“Amid this affordability crisis, the CFPB’s mission is more important than ever, and we just want to get back to work protecting consumers,” the attorney said.
Chuck Bell, advocacy program director at Consumer Reports, told USA TODAY in an emailed statement that his organization has “heard from countless consumers who were unable to resolve disputes until they filed a complaint with the CFPB.”
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There has already been a glimpse of what could happen if the consumer complaint portal is shut down, said Meyer.
In February 2025, Vought shut it down for 24 hours, and it “limped along” until the preliminary injunction forced it to reopen, she said. That delay caused more than 16,000 consumer complaints and 75 imminent foreclosure complaints to be stuck in limbo, according to March 11, 2025 testimony from Matthew Pfaff, the current chief of staff for the CFPB’s office of consumer response, in the case that led to the preliminary injunction.
December 2025 ruling: Consumer Financial Protection
Bureau must be funded, judge rules
For now, the complaint system is still operating, but it has lost its bite, said Adam Rust, the director of financial services for the Consumer Federation of America.
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Complaints have increased: 43.3% of the more than 12.6 million complaints registered since 2011 were filed in the last year and more than 97% of unresolved complaints have come since Vought took over, he said.
“Financial companies know accountability is gone,” Rust told USA TODAY. “With no one in the consumers’ corner, complaints are ignored, and every day people pay the price.”
Biddle doesn’t understand why protecting consumers has become political.
“Everybody in this country is a consumer. Everybody in this country knows the aggravation of having to deal with the corporate and business bureaucracy,” he said. “It makes no sense.”
Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at blinfisher@USATODAY.com or follow her on X, Facebook or Instagram @blinfisher and @blinfisher.bsky.social on Bluesky.
These top dividend stocks should continue increasing their already lucrative payouts.
The S&P 500‘s dividend yield is around 1.2% these days, which is near its all-time low. However, that doesn’t mean there aren’t attractive income opportunities today. Several high-quality companies currently offer dividend yields that are much higher.
Here are three safe dividend stocks with yields of at least 3% that you can confidently buy right now.
Image source: Getty Images.
Brookfield Infrastructure
Brookfield Infrastructure‘s (BIPC +0.78%)(BIP +1.61%) dividend yield is around 3.8% these days. The global infrastructure operator has a diverse portfolio of critical infrastructure businesses across the utilities, transportation, energy midstream, and data sectors. Most of those businesses generate durable cash flows backed by long-term contracts or government-regulated rate structures (85% of its funds from operations) that either index rates to inflation or protect its earnings from its impact. As a result, Brookfield generates steadily rising cash flow to support its dividend.
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The company aims to pay out 60% to 70% of its stable cash flows in dividends, retaining the remainder to reinvest in expanding its operations. Brookfield currently has about $7.8 billion in capital projects in its backlog, which it expects to complete over the next two to three years. The bulk is in its data segment (nearly $6 billion) and includes its investments in a U.S. semiconductor foundry and multiple global data center projects.
Brookfield Infrastructure
Today’s Change
(0.78%) $0.35
Current Price
$45.54
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Key Data Points
Market Cap
$6.0B
Day’s Range
$44.89 – $45.54
52wk Range
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$32.08 – $47.71
Volume
15K
Avg Vol
586K
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Gross Margin
62.66%
Dividend Yield
3.78%
Brookfield Infrastructure also acquires new businesses. It has secured $1.5 billion of deals over the past year, including investments in a U.S. refined products pipeline system, a bulk fiber network, and an advanced fuel cell system to power data centers. The company’s growth catalysts support its expectations of growing its funds from operations by more than 10% annually, which should drive dividend increases of 5% to 9% each year. Brookfield has grown its payout at a 9% compound annual rate since 2009.
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ExxonMobil
ExxonMobil(XOM +0.94%) has a dividend yield of just over 3%. The global oil and gas giant supports its dividend with a large-scale, globally integrated business. That helps mute some of the impact of oil price volatility on its earnings. Exxon also has a fortress balance sheet.
Today’s Change
(0.94%) $1.26
Current Price
$134.90
Key Data Points
Market Cap
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$569B
Day’s Range
$134.49 – $135.98
52wk Range
$97.80 – $135.98
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Volume
647K
Avg Vol
16M
Gross Margin
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22.11%
Dividend Yield
2.96%
The oil and gas giant is already the most profitable company in the industry. It expects to make even more money in the future. Exxon anticipates delivering $25 billion in earnings growth and $35 billion in cash flow growth, compared to 2024’s levels, on a constant-price, constant-margin basis by 2030. It aims to deliver that incremental profitability through a combination of structural cost savings and high-return growth capital projects.
Exxon’s plan would enable it to generate about $145 billion in cumulative surplus cash over the next five years at an average oil price of around $65 per barrel. That would give the oil company plenty of fuel to continue increasing its dividend, which it has done for a sector-leading 42 consecutive years.
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Prologis
Prologis(PLD +0.38%) has a 3.2% dividend yield. The real estate investment trust (REIT) backs its dividend with the stable cash flows produced by the long-term leases securing its properties. Most of its leases contain annual rental escalation clauses, enabling it to earn steadily rising rental income.
Today’s Change
(0.38%) $0.48
Current Price
$127.15
Key Data Points
Market Cap
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$118B
Day’s Range
$125.67 – $127.39
52wk Range
$85.35 – $134.94
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Volume
4.1M
Avg Vol
3.5M
Gross Margin
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44.70%
Dividend Yield
3.18%
The REIT has a conservative dividend payout ratio and one of the sector’s strongest balance sheets. That gives it the financial flexibility to expand its portfolio. It invests in development projects and makes acquisitions.
Prologis primarily invests in logistics properties. However, it sees a significant opportunity to leverage its vast land bank, its experience installing solar panels and battery storage at its sites, and its expertise in constructing building shells to develop data centers. These growth drivers should enable Prologis to continue increasing its dividend. It has grown its payout at a 13% compound annual rate over the last five years, well above the S&P 500’s 5% average.
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High-quality dividend stocks
Brookfield Infrastructure, ExxonMobil, and Prologis all pay dividends yielding more than 3% backed by strong businesses and financial profiles. They also have excellent dividend growth track records, which should continue. Those features make them safe dividend stocks you shouldn’t hesitate to buy right now.
