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‘Make the complex simple’ and adapt on the fly: How Kevin O’Connell leads electric Vikings

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‘Make the complex simple’ and adapt on the fly: How Kevin O’Connell leads electric Vikings

Long after Los Angeles Rams practices in the late summer of 2021, Kevin O’Connell lingered on the field in a huddle with head coach Sean McVay, receiver Cooper Kupp and quarterback Matthew Stafford. Sweat poured off of each man and dripped into the grass as the players scuffed at it with their cleats. They gestured and debated with one another, the coaches writing notes on salt-slicked play cards.

McVay’s offense led the NFL when he became the youngest head coach in league history in 2017, but it had stalled over the previous two seasons. He and O’Connell were rebuilding it together.

O’Connell, a former star quarterback at San Diego State and then an NFL journeyman, translated Stafford’s 12 NFL seasons of football knowledge and married elements of what worked with McVay’s playbook. The head coach was drawn to O’Connell’s creativity and understanding of quarterbacks when he hired him as offensive coordinator in 2020, and after trading for Stafford in 2021 they charted new schematic territory.

Every day that summer was about adjusting tiny details with Stafford and Kupp. O’Connell wanted to prepare them for any potential problem a defense might present. “You try to give them the answers to the test before they have to take it,” he told The Athletic this summer. “There’s no such thing as a great game plan without the ability to adapt on the fly.”

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In Super Bowl LVI, they all lived that.

McVay, battling an illness in the days leading up to the game, grew hoarse at times, so O’Connell quietly prepared in case he might have to actually call the game. He was also deep in the interview process with the Minnesota Vikings for their head coaching position. Star receiver Odell Beckham Jr. was supposed to be the central element of the passing game against the Cincinnati Bengals but went down before halftime with a knee injury. No. 3 receiver Van Jefferson was playing hurt, and running back Cam Akers had just returned from an Achilles repair. The ground game wasn’t working. Stafford’s cast of skill players had changed dramatically from the first quarter, and so too had the Rams’ game plan.

It was, some players and executives recalled, as if McVay, O’Connell, Kupp and Stafford had resorted to drawing up plays on the sideline in the second half.

Late in the fourth quarter, the Rams’ fate hinged on a player who had hardly ever seen the field. Down four points, the offense faced fourth-and-1 from their own 30-yard line. Voices flooded into a wide-eyed McVay’s headset as he prepared the call.

Stafford and Kupp were about to run a play that had failed when they tried it together in practice over the two weeks of preparation for the game, a play they workshopped all the way up to the bus ride to the stadium. It was a sweep handoff to Kupp that started with a stutter-step motion from the left side of the formation. Kupp was supposed to cut the sweep short after he got the ball in order to scoot behind a crucial block on the right edge, then get upfield through that hole.

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The block now would be assigned to second-year tight end Brycen Hopkins, a former fourth-round pick who was only in the game because the starters and backups were injured. There was no time to doubt whether he could do it.

It worked. The handoff, the block, the improbable conversion became one of the defining plays of the Rams’ championship.

O’Connell realizes now, as a third-year head coach whose 4-0 Vikings are the talk of the league, how similar the last two quarters of the Super Bowl were to the hot, grueling days of training camp. Then, he would sometimes daydream about one day installing his own offense as a head coach. He thought about the language he would use, how he would collaborate with his own assistants and players, how he would create answers to their questions.

Hours after winning the Super Bowl, O’Connell accepted Minnesota’s head coaching job. Later that week, he stepped off a parade bus sticky with beer and confetti and into his future. He brimmed with positivity, a sunbeam pouring into Vikings offices still cloaked in winter.

O’Connell had a vision. He had a plan. He had a playbook and a sound teaching process.

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Yet he couldn’t have predicted how often he’d be reminded of football’s inherent chaos — and how crucial his knack for adaptation would be — over the next two seasons.


O’Connell’s young children are really into Legos. He and his wife, Leah, have a massive tub in their home containing hundreds of the little multi-colored bricks from dozens of separate sets.

The tub has no rules, nor order — the manuals for each set were thrown out long ago. The kids grab pieces — a couple of blocks from a disassembled “Cars” character, a few more from a “Star Wars” ship — and build whatever is in their imagination.

It drives O’Connell a little nuts. Building something real requires a plan, and part of him wants to know what all of the pieces do, or the different ways they might fasten to each other, before he starts to build. But the other part of him loves that his kids are having a blast creating like this, so he happily sits on the floor and fastens a racecar tire to a TIE Fighter.

He admits his two most dominant qualities — obsession with process and detail, and empathy — compete with one another, but in an NFL quarterback room one is needed just as much as the other, often at the same time. It’s why O’Connell’s teaching method has resonated with players.

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As a play-caller, Kevin O’Connell specializes in providing answers for his players. (Stephen Maturen / Getty Images)

With quarterbacks, he implements a layered approach that first explains why a play or broader concept will manifest in a certain way. This defense has a rule that says they’ll react to this formation with this type of coverage, so we will change our formation spacing to force them out of their rule and create our advantage instead of, we are lining up this way.

O’Connell installs a core alphabet for his system. Then he builds out the playbook and week-to-week game plans by tying a word players recognize in a concept or play to another word which brings them into a family of plays and eventually grows into an entire system. The player can easily jump between plays within a family and into the broader system because the words he recognizes escort him there. The point is to avoid rote memorization; everything links to something else. O’Connell calls it “dot-connecting.”

“Maybe it’s a concept that you take from an existing concept, and you say, ‘Here’s how we’re gonna change it, here’s how we’re gonna name it,” O’Connell explained. “It’s in a family of names that have sameness and likeness — big cats, sports cars — whatever it is, you name it, we’ve got a category for it. And if we don’t, we’ll have one soon enough.”

O’Connell asks his players for detailed feedback during the installation of his offense and subsequent practices. If a receiver feels more comfortable adjusting his route off a third inside step instead of a fourth, or if the quarterback wants to swap out one route for another while attacking the same space on the field, O’Connell changes his play.

“I’m not the one out there running the play,” O’Connell said. “If it doesn’t infringe upon the play-caller’s intent or the design of the play, ‘It’s yours, guys.’ I think that there is power in that, in this day and age … when they feel like they are a voice at the table, not just someone being talked to.”

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“The way he connects, the way he talks with us, the way he understands us as players, I feel like it’s a really good characteristic as a coach,” said Vikings All-Pro receiver Justin Jefferson.

Plus, when players feel like they have a say in the details of the plays they run, O’Connell is comfortable asking them to trust him when he adjusts the plan in real-time. He does this often and for good reason. Defenses come up with bespoke plans — at times outside their typical system — to try to slow down Jefferson. There sometimes is no precedent for how a specific opponent will try to mitigate him until they show their strategy in a game’s first few series.

When that happens, O’Connell and his staff workshop their own offensive counters on the sidelines and in the locker room at halftime. They come up with a list of “what-if’s”: If a defense does X, how will the Vikings respond?

“I think the best coaches see it live. They can make those in-game adjustments, they don’t have to wait until after the fact to do that,” said McVay, who watches cut-ups of Minnesota’s game film every week. “I’ve seen Kevin do that in his tenure there.”

O’Connell’s adaptability beyond game-planning has been tested. While his 2022 team won 13 games — 11 by one score — they were ultimately undone by a defense that ranked near the bottom of the league and lost in the wild-card round. To fix it, O’Connell hired former Miami Dolphins head coach Brian Flores, known for his complicated, aggressive, pressure-diverse scheme. A former quarterback hired a modern quarterback’s biggest fear.

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How Brian Flores and the Vikings built such a ‘wild’ and ‘different’ NFL defense

The Vikings lost their first three games in 2023, but just as veteran quarterback Kirk Cousins and the offense began to find their rhythm and put together a string of wins, chaos struck again.

Cousins tore his Achilles against the Green Bay Packers in Week 8. Minnesota traded for journeyman Josh Dobbs, but after starter Jaren Hall suffered a concussion the following week, O’Connell was essentially forced to install a playbook for Dobbs on the fly. The Vikings won that game and the next, but Dobbs’ production did not last. Minnesota rotated quarterbacks through the last several games of the season, and O’Connell stretched himself thin managing the different players and game plans while keeping the building encouraged about the future.

“It speaks to the whole of building a culture, systems, schemes, how he works with people, how he creates an environment for guys to grow together,” game management coordinator and pass game specialist Ryan Cordell said. “Last year, we’re battling injuries, and he didn’t change. He was the same guy.”

The Vikings parted with Cousins in free agency last summer with the plan to draft and develop their next quarterback. They also signed free agent Sam Darnold, the third pick in the 2018 draft who pinballed from dysfunctional to dysfunction until he repaired his bad habits and nursed his bruised confidence last season in San Francisco.

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O’Connell leveled with Darnold and Vikings fans after Minnesota selected Michigan star J.J. McCarthy with the 10th pick in April’s draft. While McCarthy would be the future, O’Connell would still do whatever he could to help Darnold compete for the starting role in 2024 on a one-year deal, to reset the narrative and give him tools to help fulfill the potential many believed he’d never reach. All the better if that gave McCarthy — who, at just 21 was the same age as Darnold when the New York Jets drafted him — more time to develop as an NFL player.

O’Connell structured most of the first-team summer reps around Darnold to help him adjust to his new system while gradually increasing McCarthy’s workload and preparing him to play in the preseason. O’Connell was mulish that he would not put McCarthy in a position he wasn’t ready for — at times bristling at questions about the rookie’s timeline.


A third-round pick of the Patriots in 2008, O’Connell’s NFL playing career fizzled out before it ever really began. (Jim Rogash / Getty Images)

That adamance (and how O’Connell expressed it) stemmed from his own tumultuous experience as an NFL backup. He understood how quickly a quarterback’s vibe can sour. O’Connell was an athletically gifted and smart prospect when he was drafted by the Patriots in the 2008 third round to back up Tom Brady. But New England cut O’Connell in 2009 and he bounced around several teams for the next three years, with a labrum surgery thrown in for good measure in 2010.

He used to view his playing career with some regret, but that perspective has shifted, especially as he got into coaching. He studied behind a future Hall of Famer in Brady and alongside blossoming young stars such as Stafford and shared position rooms with amiable teammates like Matt Cassel and Mark Sanchez. O’Connell understood what a young quarterback can learn when a position room is built thoughtfully. His experience ultimately helped inform him as a teacher and a manager of people.

That was also part of why the Vikings brought in Darnold — to show McCarthy what pro preparation and study habits look like, to give him a collaborator and to make sure a uniquely isolated position did not feel that way.

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“I think back on different interactions and being able to be around some great players, coaches and humans throughout my NFL journey. I think about how I can shape our team, and my messaging to our team and our quarterbacks, to really do two things: challenge them but ultimately let them know that I have their backs and that everything I’m trying to accomplish is for them in conjunction with them achieving success,” O’Connell said.

On July 6, Vikings rookie cornerback Khyree Jackson was killed in a car accident in Maryland. “It has been a significant time in our organization, losing a player,” O’Connell said. “You are personally working through your process of dealing with something like that — while also knowing that my role is to be there… for anyone that might need support, and love, and guidance.”

Players were away from the facility during the brief break in the NFL’s calendar. O’Connell got on the phone with anybody who needed to talk, checking on players and coaches and grieving privately.

“He has a heart for people,” said McVay. “He really pays close attention to what people need, (and) he’s that for them.”

The Vikings contributed $20,000 to funeral expenses and paid out Jackson’s signing bonus to his estate. O’Connell spoke at the funeral in Jackson’s hometown, and the team also had a private memorial service with Jackson’s family in Minnesota. They keep Jackson’s locker open, and players wear decals of his initials on their helmets. O’Connell wears a pin above his heart that says “KJ.”

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O’Connell told the team what he had learned through two years as a head coach and decades as an assistant and player before that: Life is a combination of success, adversity and chaos. They would all mourn as football’s unforgiving clock ticked on.

The season approached. In August, after the Vikings’ first preseason game, McCarthy tore his meniscus. His rookie season was over before it began, and for a moment, the injury soured Minnesota fans’ hopes for 2024.

But O’Connell believed in Darnold.


O’Connell’s belief in Sam Darnold (right) has manifested in Minnesota’s 4-0 start to the season. (Stephen Maturen / Getty Images)

The Vikings are 4-0 with wins against postseason favorites like the San Francisco 49ers, Houston Texans and Packers. Darnold is playing better than ever. He has thrown for 932 yards and a league-leading 11 touchdowns with three interceptions while completing 68.9 percent of his passes. He also ranks third in the NFL in completion percentage above expectation (5.7), a measurement that takes into account the situational context of a passing play.

O’Connell’s fingerprints are all over Darnold’s renewed confidence and resurgent play, which has featured help from a steady run game, skilled receivers and Flores’ No. 1-ranked defense. But O’Connell doesn’t smother the young quarterback. Instead, he provides Darnold with multiple answers on every play, giving him a manual and an understanding of how the pieces might fit together.

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Against the Giants in Week 1, a 22-yard pass to tight end Josh Oliver was designed to give Darnold two options depending on how the defense covered Jefferson. If New York’s defense stuck to its system’s rules for the concept and personnel the Minnesota offense showed, a safety and extra linebacker would flow toward Jefferson’s route, leaving Oliver open up the right hash if he got behind just one other linebacker. If the defense “broke” its own rules for that look, Jefferson would be wide open.

“With the proper amount of structure, coaching and clarity that you can give these players, you can make this very difficult or you can make the complex simple,” said O’Connell. “You’re constantly trying to find that balance, and the balance is in how you’re coaching it. I never want to be a Monday morning ‘clicker coach’ where I am holding the clicker … saying, ‘You should have done this, this and this.’ If I’m saying those things, I probably didn’t coach it very well.”

Perhaps Darnold’s true “arrival” this season came on a third-and-9 pass in a Week 2 win against the 49ers after Jefferson left the game with a quad injury. Darnold threaded a pass to receiver Jalen Nailor between three defenders, letting the ball go at the perfect moment where a fraction early or late would have almost certainly led to a turnover.

In that game, Darnold threw for 268 yards and two touchdowns plus an interception and ran for 32 yards. His 97-yard touchdown pass to Jefferson was so electric that O’Connell sprinted down the sideline to celebrate, headset cord streaming behind him like a banner.

“The amount of work that goes into that position, on your quarterback journey, when everybody decides that you cannot play … ” O’Connell said after the game. “We always believed in him. Awesome to watch him go do that thing. I am really proud of Sam Darnold.”

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O’Connell fought to control his voice, but it cracked with emotion as he thought about a young quarterback who got another chance and what he was building with him.

(Illustration: Meech Robinson / The Athletic; photos: Adam Bettcher, Nick Cammett, Stephen Maturen/Getty Images)

Culture

Video: 250 Years of Jane Austen, in Objects

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Video: 250 Years of Jane Austen, in Objects

new video loaded: 250 Years of Jane Austen, in Objects

To capture Jane Austen’s brief life and enormous impact, editors at The New York Times Book Review assembled a sampling of the wealth, wonder and weirdness she has brought to our lives.

By Jennifer Harlan, Sadie Stein, Claire Hogan, Laura Salaberry and Edward Vega

December 18, 2025

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Culture

Try This Quiz and See How Much You Know About Jane Austen

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Try This Quiz and See How Much You Know About Jane Austen

“Window seat with garden view / A perfect nook to read a book / I’m lost in my Jane Austen…” sings Kristin Chenoweth in “The Girl in 14G” — what could be more ideal? Well, perhaps showing off your literary knowledge and getting a perfect score on this week’s super-size Book Review Quiz Bowl honoring the life, work and global influence of Jane Austen, who turns 250 today. In the 12 questions below, tap or click your answers to the questions. And no matter how you do, scroll on to the end, where you’ll find links to free e-book versions of her novels — and more.

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Revisiting Jane Austen’s Cultural Impact for Her 250th Birthday

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Revisiting Jane Austen’s Cultural Impact for Her 250th Birthday

On Dec. 16, 1775, a girl was born in Steventon, England — the seventh of eight children — to a clergyman and his wife. She was an avid reader, never married and died in 1817, at the age of 41. But in just those few decades, Jane Austen changed the world.

Her novels have had an outsize influence in the centuries since her death. Not only are the books themselves beloved — as sharply observed portraits of British society, revolutionary narrative projects and deliciously satisfying romances — but the stories she created have so permeated culture that people around the world care deeply about Elizabeth Bennet and Mr. Darcy, even if they’ve never actually read “Pride and Prejudice.”

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With her 250th birthday this year, the Austen Industrial Complex has kicked into high gear with festivals, parades, museum exhibits, concerts and all manner of merch, ranging from the classily apt to the flamboyantly absurd. The words “Jane mania” have been used; so has “exh-Aust-ion.”

How to capture this brief life, and the blazing impact that has spread across the globe in her wake? Without further ado: a mere sampling of the wealth, wonder and weirdness Austen has brought to our lives. After all, your semiquincentennial doesn’t come around every day.

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By ‘A Lady’

Jane Austen’s House, Chawton, England

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Austen published just four novels in her lifetime: “Sense and Sensibility” (1811), “Pride and Prejudice” (1813), “Mansfield Park” (1814) and “Emma” (1815). All of them were published anonymously, with the author credited simply as “A Lady.” (If you’re in New York, you can see this first edition for yourself at the Grolier Club through Feb. 14.)

Where the Magic Happened

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Janice Chung for The New York Times

Placed near a window for light, this diminutive walnut table was, according to family lore, where the author did much of her writing. It is now in the possession of the Jane Austen Society.

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An Iconic Accessory

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Jane Austen’s House, Chawton, England

Few of Austen’s personal artifacts remain, contributing to the author’s mystique. One of them is this turquoise ring, which passed to her sister-in-law and then her niece after her death. In 2012, the ring was put up for auction and bought by the “American Idol” champion Kelly Clarkson. This caused quite a stir in England; British officials were loath to let such an important cultural artifact leave the country’s borders. Jane Austen’s House, the museum now based in the writer’s Hampshire home, launched a crowdfunding campaign to Bring the Ring Home and bought the piece from Clarkson. The real ring now lives at the museum; the singer has a replica.

Austen Onscreen

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Since 1940, when Austen had a bit of a moment and Greer Garson and Laurence Olivier starred in MGM’s rather liberally reinterpreted “Pride and Prejudice,” there have been more than 20 international adaptations of Austen’s work made for film and TV (to say nothing of radio). From the sublime (Emma Thompson’s Oscar-winning “Sense and Sensibility”) to the ridiculous (the wholly gratuitous 2022 remake of “Persuasion”), the high waists, flickering firelight and double weddings continue to provide an endless stream of debate fodder — and work for a queen’s regiment of British stars.

Jane Goes X-Rated

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Tony Cenicola/The New York Times

The rumors are true: XXX Austen is a thing. “Jane Austen Kama Sutra,” “Pride and Promiscuity: The Lost Sex Scenes of Jane Austen” and enough slash fic and amateur porn to fill Bath’s Assembly Rooms are just the start. Purists may never recover.

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A Lady Unmasked

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Jane Austen’s House, Chawton, England

Austen’s final two completed novels, “Northanger Abbey” and “Persuasion,” were published after her death. Her brother Henry, who oversaw their publication, took the opportunity to give his sister the recognition he felt she deserved, revealing the true identity of the “Lady” behind “Pride and Prejudice,” “Emma,” etc. in a biographical note. “The following pages are the production of a pen which has already contributed in no small degree to the entertainment of the public,” he wrote, extolling his sister’s imagination, good humor and love of dancing. Still, “no accumulation of fame would have induced her, had she lived, to affix her name to any productions of her pen.”

Wearable Tributes

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Tony Cenicola/The New York Times

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It is a truth universally acknowledged that a Jane Austen fan wants to find other Jane Austen fans, and what better way to advertise your membership in that all-inclusive club than with a bit of merch — from the subtle and classy to the gloriously obscene.

The Austen Literary Universe

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Elizabeth Renstrom for The New York Times

On the page, there is no end to the adventures Austen and her characters have been on. There are Jane Austen mysteries, Jane Austen vampire series, Jane Austen fantasy adventures, Jane Austen Y.A. novels and, of course, Jane Austen romances, which transpose her plots to a remote Maine inn, a Greenwich Village penthouse and the Bay Area Indian American community, to name just a few. You can read about Austen-inspired zombie hunters, time-traveling hockey players, Long Island matchmakers and reality TV stars, or imagine further adventures for some of your favorite characters. (Even the obsequious Mr. Collins gets his day in the sun.)

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A Botanical Homage

Created in 2017 to mark the 200th anniversary of Austen’s death, the “Jane Austen” rose is characterized by its intense orange color and light, sweet perfume. It is bushy, healthy and easy to grow.

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Aunt Jane

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Jane Austen’s House, Chawton, England

Hoping to cement his beloved aunt’s legacy, Austen’s nephew James Edward Austen-Leigh published this biography — a rather rosy portrait based on interviews with family members — five decades after her death. The book is notable not only as the source (biased though it may be) of many of the scant facts we know about her life, but also for the watercolor portrait by James Andrews that serves as its frontispiece. Based on a sketch by Cassandra, this depiction of Jane is softer and far more winsome than the original: Whether that is due to a lack of skill on her sister’s part or overly enthusiastic artistic license on Andrews’s, this is the version of Austen most familiar to people today.

Cultural Currency

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Steve Parsons/Associated Press

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In 2017, the Bank of England released a new 10-pound note featuring Andrews’s portrait of Austen, as well as a line from “Pride and Prejudice”: “I declare after all there is no enjoyment like reading!” Austen is the third woman — other than the queen — to be featured on British currency, and the only one currently in circulation.

In the Trenches

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During World War I and World War II, British soldiers were given copies of Austen’s works. In his 1924 story “The Janeites,” Rudyard Kipling invoked the grotesque contrasts — and the strange comfort — to be found in escaping to Austen’s well-ordered world amid the horrors of trench warfare. As one character observes, “There’s no one to touch Jane when you’re in a tight place.”

Baby Janes

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Tony Cenicola/The New York Times

You’re never too young to learn to love Austen — or that one’s good opinion, once lost, may be lost forever.

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The Austen Industrial Complex

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Elizabeth Renstrom for The New York Times

Maybe you’ve not so much as seen a Jane Austen meme, let alone read one of her novels. No matter! Need a Jane Austen finger puppet? Lego? Magnetic poetry set? Lingerie? Nameplate necklace? Plush book pillow? License plate frame? Bath bomb? Socks? Dog sweater? Whiskey glass? Tarot deck? Of course you do! And you’re in luck: What a time to be alive.

Around the Globe

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Goucher College Special Collections & Archives, Alberta H. and Henry G. Burke Collection; via The Morgan Library & Museum

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Austen’s novels have been translated into more than 40 languages, including Polish, Finnish, Chinese and Farsi. There are active chapters of the Jane Austen Society, her 21st-century fan club, throughout the world.

Playable Persuasions

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In Austen’s era, no afternoon tea was complete without a rousing round of whist, a trick-taking card game played in two teams of two. But should you not be up on your Regency amusements, you can find plenty of contemporary puzzles and games with which to fill a few pleasant hours, whether you’re piecing together her most beloved characters or using your cunning and wiles to land your very own Mr. Darcy.

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#SoJaneAusten

The wild power of the internet means that many Austen moments have taken on lives of their own, from Colin Firth’s sopping wet shirt and Matthew Macfadyen’s flexing hand to Mr. Collins’s ode to superlative spuds and Mr. Knightley’s dramatic floor flop. The memes are fun, yes, but they also speak to the universality of Austen’s writing: More than two centuries after her books were published, the characters and stories she created are as relatable as ever.

Bonnets Fit for a Bennett

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Peter Flude for The New York Times

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For this summer’s Grand Regency Costumed Promenade in Bath, England — as well as the myriad picnics, balls, house parties, dinners, luncheons, teas and fetes that marked the anniversary — seamstresses, milliners, mantua makers and costume warehouses did a brisk business, attiring the faithful in authentic Regency finery. And that’s a commitment: A bespoke, historically accurate bonnet can easily run to hundreds of dollars.

Most Ardently, Jane

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The Morgan Library & Museum

Austen was prolific correspondent, believed to have written thousands of letters in her lifetime, many to her sister, Cassandra. But in an act that has frustrated biographers for centuries, upon Jane’s death, Cassandra protected her sister’s privacy — and reputation? — by burning almost all of them, leaving only about 160 intact, many heavily redacted. But what survives is filled with pithy one-liners. To wit: “I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal.”

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Stage and Sensibility

Austen’s works have been adapted numerous times for the stage. Some plays (and musicals) hew closely to the original text, while others — such as Emily Breeze’s comedic riff on “Pride and Prejudice,” “Are the Bennet Girls OK?”, which is running at New York City’s West End Theater through Dec. 21 — use creative license to explore ideas of gender, romance and rage through a contemporary lens.

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Austen 101

Tony Cenicola/The New York Times

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Austen remains a reliable fount of academic scholarship; recent conference papers have focused on the author’s enduring global reach, the work’s relationship to modern intersectionality, digital humanities and “Jane Austen on the Cheap.” And as one professor told our colleague Sarah Lyall of the Austen amateur scholarship hive, “Woe betide the academic who doesn’t take them seriously.”

W.W.J.D.

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Tony Cenicola/The New York Times

When facing problems — of etiquette, romance, domestic or professional turmoil — sometimes the only thing to do is ask: What would Jane do?

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