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Opinion: Manufacturing is Wisconsin’s fastball. Opportunities abound for economic growth.

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Opinion: Manufacturing is Wisconsin’s fastball. Opportunities abound for economic growth.



Opportunity is knocking in our region.

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As our Milwaukee Brewers are headed to the playoffs a baseball analogy seems appropriate.

Fans know a successful pitcher needs a repertoire of weapons in his arsenal. A potent curveball or slider are nice for any pitcher to have in his back pocket. But that overpowering fastball is typically what gets the job done.

The same holds true for a regional economy. A diverse make-up of business sectors defines any successful economic climate, but you need that one sector to drive the region forward. For generations here, it’s been manufacturing.

Companion column: Manufacturing opportunities come to Wisconsin. Do we have a workforce ready?

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Manufacturing is our fastball in Wisconsin. We have the highest concentration of these jobs in the country. We are makers and producers here.  

Manufacturing jobs pay about 20% higher than service industry

Have the jobs changed? Yes. Advances in technology provide efficiencies that help companies increase productivity while protecting the bottom line.

Has the volume of manufacturing jobs decreased? Again, yes. Over the past quarter century, those same efficiencies coupled with the offshoring of jobs, have caused the overall volume to decrease. In the four-county Milwaukee metro, the latest figures showed about 114,000 area residents employed in manufacturing compared to about 165,000 in 2000.

That said, the loss of manufacturing jobs is not indicative of a post-manufacturing economy here. Quite the contrary. We need to continue growing the sector through expansion and attraction efforts as well as advocating for common-sense policy at the local, state and federal levels.

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The future of manufacturing job fair and town hall: Register for the free event Oct. 3 at MATC

Growing our manufacturing base is vital for a strong local economy. These are good jobs – paying about 20 percent more on average compared to those in the service industry. We can lift the fortunes of this generation and those that follow by providing the right opportunities.

On a macro level, investing in manufacturing is also in the best interest of our national well-being. Growing a resilient supply chain will ensure parts are made right here in the United States. Countries like China are cheating by stealing intellectual property and knowhow while providing direct government support to bolster manufacturing and exports. This is a clear threat to the rules of international free trade and presents a substantial threat to national security, our economy and, therefore, our way of life.

Milwaukee is fast becoming home to advanced manufacturing

The cliché about manufacturing floors being dirty, dark and dangerous is a relic of decades past. Today, Milwaukee is fast becoming home to advanced manufacturing. Our density of advanced manufacturing jobs is nearly twice the national average.

Look no further than Rockwell, a global leader in industrial automation, manufacturing products that help businesses optimize their production. Rockwell’s operations paint a perfect picture of advanced manufacturing, conducting it themselves while helping clientele move in the same direction. 

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At the same time, Microsoft’s historic $3.3 billion investment in a cutting-edge data center will drive AI-powered production in the region. Having forward-thinking manufacturers in an environment where an investment like this is being made makes it clear that Milwaukee is a place where the information technology economy is intersecting with the manufacturing sector. It’s a good spot to be in.

There’s more good news. This spring, the region was named one of 12 U.S. Regional Technology and Innovation Hubs. The designation, focused here on biohealth and personalized medicine, is expected to create more than 30,000 direct jobs, 110,000 indirect jobs and produce a $9 billion economic impact over the next decade.

But the work is just beginning.

Organizations like MMAC, it’s economic development arm – the Milwaukee 7 Regional Partnership (M7) – and partner organizations driving economic growth are working on a number of fronts to create an environment welcoming to manufacturers moving to or expanding in our region. We have a story to tell, this region is where the software economy is intersecting with the traditional hardware economy. 

We need to recruit and retain talent. And welcome immigrants.

One of the demands this will place on southeastern Wisconsin is a workforce ready to meet the moment. We already hear our manufacturing members say attracting and retaining talent is a huge challenge. That said, MMAC is working to bring real-world manufacturing programming, such as robotics and other advanced manufacturing education, to high school classrooms in our area. Sparking an interest in our students and making them realize they can thrive in this sector is the first step in getting them into a manufacturing career.  

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In a region where population has stagnated, we also need to be welcoming to an immigrant population that can help us meet the staffing needs necessary to be competitive. Smart immigration policy is paramount in building a strong, growing workforce in southeastern Wisconsin so the history of manufacturing brainpower and muscle is intertwined with the story of immigration.

A historic opportunity: Wisconsin’s largest cities have synergies to make tech hub flourish with new partnership

Lastly, our tax policy needs to be economically feasible for companies looking to move, or even stay here. That’s why it’s critical Wisconsin retains the Manufacturing and Agricultures Activities Credit – which allows business to keep income derived from manufacturing tax free. Losing this credit would force many to look elsewhere – most likely states with no income taxes – to do business.   

Opportunity is knocking in our region. In getting back to baseball, one could liken our current situation to being at the plate with the bases loaded. If we take the right approach, it could be a really productive at bat.  

Dale Kooyenga is president of the Metropolitan Milwaukee Association of Commerce.

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Milwaukee, WI

South Milwaukee homeowner fights city order to remove year-round skeleton display

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South Milwaukee homeowner fights city order to remove year-round skeleton display


SOUTH MILWAUKEE, Wis. — A South Milwaukee homeowner is pushing back after the city ordered him to take down his year-round skeleton display, calling it a violation of property maintenance codes.

Sean Oster and his wife have maintained the display — featuring skeletons named Hector and Henrietta along with other decorations— for nearly two years, dressing them up for holidays, sports events, and other occasions.

Mike Beiermeister

The display in Sean’s front yard.

The display has drawn attention from neighbors and passersby, with some saying it has become part of the neighborhood’s character.

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Watch: South Milwaukee homeowner fights city order to remove year-round skeleton display

South Milwaukee homeowner fights city order to remove year-round skeleton display

“It’s like an expression of the owner’s passion… and I think it’s cool they can use their lawn that way,” neighbor Jeremy Payment said.

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Jeremy Payment

Mike Beiermeister

Jeremy Payment lives in the neighborhood and enjoys the display.

Last month, Oster received a letter from the city of South Milwaukee describing the skeletons as Halloween decorations being displayed outside the appropriate time of year and ordering him to remove them by July 7.

Under the city’s property maintenance code, yards must be kept free of anything considered an “unreasonable blighting influence,” which the city says can include displays left up out of season. The notice also flagged an inoperable vehicle on the property. Each violation could result in fines of up to $500 per day if not corrected by the deadline.

Oster says he understands part of the city’s concern.

“They have a few points… I’ve got a couple collector cars… I understand those shouldn’t be out,” Oster said.

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Sean in his yard

Mike Beiermeister

Sean in his yard

He plans to move the cars into the garage and clean up the yard, but says the skeletons are staying.

“I don’t think it’s hurting anybody. It’s literally a victimless crime,” Oster said.

Oster also had a message for whoever filed the complaint.

“Live with it… more people like it than hate it. And if we’re enforcing this, then we should go around and take down Christmas lights that are up year-round,” Oster said.

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The city administrator did not respond to a request for comment.

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.


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Milwaukee, WI

Giannis’ quiet trade market could keep him in Milwaukee

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Giannis’ quiet trade market could keep him in Milwaukee


The Milwaukee Bucks’ impending trading of Giannis Antetokounmpo to a new team has been the buzziest NBA story since the New York Knicks won the title. But what if it never happens?

The stars are aligning for the Bucks to pitch a narrative to Giannis that for the second straight transaction cycle they’ve dangled him to the rest of the Association and gotten a tepid response. 

A few teams, like the Miami Heat, have been clearly interested. Many others, like the Boston Celtics, seem much more cautious and coy about their pursuit of the Greek Freak. Juggernauts like the Oklahoma City Thunder and San Antonio Spurs are less than a Giannis away from winning the championship, and neither team even seems willing to bid.

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Even Miami’s dogged pursuit may not include exhausting every possible means to add Giannis. After all, he’s into his 30s now, with a lot of basketball miles between NBA and international competition, and his representatives want a seat at the table, plus the injury history is getting extensive…

And then there’s the Bucks, an organization so committed to winning with Giannis they waived and stretched Damian Lillard last summer because they thought adding Myles Turner would lead to the next great Milwaukee frontcourt following Brook Lopez’s decline. There’s a pitch to be made right now from Jon Horst and the Bucks’ leadership that there’s no other NBA team out there who wants to win with Giannis as badly as they do.

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Outside from the human element of feeling wanted, there are more tangible elements in play. Giannis can’t sign his next massive extension until October 1 with Milwaukee, or six months following a trade if he is dealt. If his next team is hesitant to give up players or picks to trade for Giannis, is there really any guarantee that a max extension is on the table in 2027? 

The collective bargaining agreement’s extension rules offer somewhat of a double-edged sword in this case. It hurts the Bucks’ ability to keep Giannis that he can’t formally extend until the draft and free agency are over, but also the prospect of being able to sign before suiting up in 2026-27 is more appealing to Giannis than having to wait until January or February. Especially given the series of injuries that have plagued him.

All of this sentiment and security still isn’t enough in itself for Milwaukee. The Bucks would require a plan to improve quickly to get Antetokounmpo bought in again to avoid ending up back here, but in an even more desperate spot, come February. Upgrading from Doc Rivers to Taylor Jenkins is a great start, but executing trades and smart free agent signings will be crucial.

Is it serendipitous timing that the Bucks biggest position of need is wing players and the New Orleans Pelicans reportedly want to get into the range of the 2026 NBA Draft where Milwaukee is slated to pick, with rival teams eyeing young wings Trey Murphy and Herb Jones? Notably, those same Pelicans infamously overpaid to “get their guy” last Draft.

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This is more than likely some combination of pipe dream and fairy tale, given most of the reporting around Giannis continues to conclude he’ll be departing Milwaukee in the coming weeks. But even that is strangely optimistic for the Bucks, as they’ve reportedly quietly walked back ownership’s stated timeline of having a decision made by the draft.

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All of that said, it still feels more likely that Giannis is traded than not. But this saga has had its share of twists and turns so far and throughout all the noise Giannis has re-signed with the Bucks. Who’s to say that couldn’t happen one more time?

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Milwaukee, WI

Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex

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Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex


MILWAUKEE — An Oak Creek couple’s stolen car has been found after a viewer who saw a report on the theft spotted it near a south side Milwaukee apartment complex.

Melinna Posey said the ordeal began when her car was stolen and she turned to social media for help. A person who responded claimed to have the vehicle and demanded money for its return. The person messaging even taunted her, discarding some of the items inside the car.

Personal items were inside the vehicle, including the family’s car seat, stroller, cameras and photos.

“It’s been very stressful, especially for him. It’s his vehicle, it’s in his name,” Posey said.

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Watch: Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex

Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex

I spoke to Posey on Tuesday. Since then, she and Tyler Dusenberry had been searching for the car. On Thursday, the couple received a message from someone who saw the story on TMJ4. That person found the car at a south side Milwaukee apartment complex and shared pictures of the red Dodge Durango SRT between trees and a building, covered in tarps.

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“I didn’t believe the text message at first today, and then he sent pictures of the car, and I was like, thank the lord, I was like thank you so much,” Posey said.

“It’s a roller coaster that’s what it’s been,” Dusenberry said.

Brendyn Jones/TMJ4

Oak Creek Police picked up the car and are processing it for evidence. The family has not yet been able to see the inside of the vehicle or what, if anything, was left behind.

The family said they are grateful to everyone who helped them this week, but said the entire experience will be tough to get over.

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“It’s just unfortunate that this all happened, and we had a lot of memories and trips within that vehicle so it’s just a little life-changing to be honest,” Dusenberry said.

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.


Let’s talk:

Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.


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