Finance
Rise Of Family Offices: Trillion-Dollar Shadows In Global Finance
LONDON, ENGLAND – JANUARY 20: City workers walk past the Lloyds building in the financial district, … [+]
While hedge funds and private equity firms grab headlines, family offices—the private wealth management firms serving ultra-high-net-worth families—are quietly revolutionizing the financial landscape. With trillions of dollars under management and the freedom to operate beyond the glare of public scrutiny, these silent titans are reshaping markets and economies on a scale that few fully appreciate.
The Rise of the Family Office
Family offices have experienced explosive growth in recent years. According to a recent report by Deloitte Private, the number of single-family offices worldwide is expected to surge from 8,030 in 2024 to a staggering 10,720 by 2030—a remarkable 75% increase in just six years. Even more impressive is the projected growth in assets under management (AUM). Family offices currently manage an estimated $3.1 trillion, a figure set to skyrocket to $5.4 trillion by 2030—a 73% increase.
“The growth has been explosive,” says Rebecca Gooch, global head of insights for Deloitte Private. “It’s really the past decade that has seen an acceleration in growth in family offices.”
This rapid expansion is reshaping the wealth management industry and creating a powerful new force in the financial landscape. Family offices are projected to surpass hedge funds in terms of assets under management in the coming years, becoming the new darlings of fundraising. Venture capital firms, private equity interests, and private companies are all vying for a slice of this growing pie.
Total estimated family wealth stands at US$5.5 trillion and is expected to grow 73% by 2030 to … [+]
The Power of Discretion
Unlike their more visible counterparts in the hedge fund and private equity world, family offices operate with a level of discretion that borders on invisibility. They have no obligation to report earnings, no pressure to justify fees, and no need to anxiety over quarterly performance metrics. This freedom from public scrutiny allows family offices to make bold, long-term investment decisions that can have far-reaching consequences for global markets.
Eric Johnson, Deloitte’s private wealth leader and family office tax leader, explains the appeal: “There are some organizations that don’t have products to pitch, but a lot of them do. And, lo and behold, if you engage them, what you’re going to have to buy is kind of what they’re selling, which might not be the best for the family.”
This laser focus on the family’s best interests, unencumbered by the need to sell products or satisfy external investors, gives family offices a unique edge in the market.
The Numbers Don’t Lie
The sheer scale of wealth managed by family offices is staggering. Deloitte’s report reveals that the total wealth held by families with family offices is expected to reach an eye-watering $9.5 trillion by 2030, more than doubling over the decade. To put this in perspective, the entire hedge fund industry managed approximately $4.3 trillion in assets as of Q2 2023, according to Hedge Fund Research.
North America is leading the charge in this family office revolution. The region’s 3,180 single-family offices are expected to grow to 4,190 by 2030, accounting for about 40% of the world’s total. The total wealth held by families with family offices in North America has more than doubled since 2019, reaching $2.4 trillion. By 2030, this figure is projected to hit $4 trillion.
A New Investment Paradigm
Family offices are not just growing in size; they’re also revolutionizing how ultra-high-net-worth individuals approach investing. Gone are the days of staid 60-40 stock and bond portfolios. Today’s family offices are aggressively moving into alternative assets, including private equity, venture capital, real estate, and private credit.
According to the J.P. Morgan Private Bank Global Family Office Report, family offices now allocate a whopping 46% of their total portfolio to alternative investments. The largest chunk of this—19%—goes to private equity. But family offices aren’t content with just investing in funds; they’re increasingly doing direct deals, investing directly in private companies.
A survey by BNY Wealth found that 62% of family offices made at least six direct investments last year, and 71% plan to make the same number of direct deals this year. This shift towards direct investing is sending shockwaves through the private equity and venture capital industries, as family offices become formidable competitors for deals.
The Long Game
One of the key advantages family offices have over traditional investment firms is their ability to take a long-term view. Without the pressure of quarterly earnings reports or the need to return capital to outside investors, family offices can hold investments for decades or even generations.
“Family offices can be very solid, strong partners to invest with,” notes Rebecca Gooch. “I think a lot of the private companies are very grateful for their long-term patient capital and their dedication to this space.”
This long-term perspective allows family offices to weather market volatility and capitalize on opportunities that might be too risky or illiquid for other investors. It also makes them attractive partners for private companies looking for stable, committed investors.
The Global Footprint
The influence of family offices extends far beyond North America. Asia Pacific has emerged as a hotbed of family office activity, with 2,290 family offices today—surpassing Europe’s 2,020. By 2030, Asia Pacific is expected to host 3,200 family offices, reflecting the rapid wealth creation in the region.
This global expansion is not just about numbers; it’s about diversification and opportunity. Over a quarter (28%) of family offices now have more than one branch, and 12% plan to establish another. North America and Asia Pacific are the most attractive destinations, with 34% of family offices targeting each of these regions.
The Next Generation
As wealth transfers to the next generation, family offices are evolving to meet new demands and priorities. Women now serve as the principals of 15% of family offices worldwide, signaling a shift in leadership and potentially in investment strategies.
The average age of family office principals is 68, and 4 in 10 family offices will go through a succession process in the next decade. This generational shift is likely to bring new perspectives on issues like sustainable investing, technology, and global diversification.
The Future of Finance
As family offices continue to grow in size and sophistication, their impact on global finance is only set to increase. A majority of industry insiders expect the number of family offices worldwide to expand (73%), become more institutionalized and professionally managed (66%), and adopt greater asset class and geographic investment portfolio diversification (55%).
Wolfe Tone, Deloitte Private Global leader at Deloitte Global, sums up the situation: “As they continue to navigate ongoing economic challenges and geopolitical uncertainty, family offices are expanding their services, maturing their structures, focusing on their talent strategies, and carefully managing their investments to ensure sophisticated and efficient operations for the future.”
The Bottom Line
While hedge funds and private equity firms may capture more headlines, family offices are the true titans reshaping global finance. With trillions in assets, a long-term perspective, and the freedom to operate away from public scrutiny, these institutions wield enormous influence over markets and economies.
As their assets continue to grow and their strategies evolve, family offices are poised to play an even more significant role in shaping the future of global finance. For investors, policymakers, and financial professionals, understanding the power and potential of family offices is no longer optional—it’s essential.
In a world where financial power is increasingly concentrated, family offices stand as the silent giants, moving markets and reshaping economies on their own terms. As we look to the future of global finance, it’s clear that the real action isn’t in the spotlight—it’s in the shadows, where family offices quietly pull the strings of the world economy.
Finance
How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’ | Fortune
Good morning. This year has shown that AI isn’t just a buzzword anymore—it’s redefining finance.
In covering AI, I’ve spoken with CFOs across industries who are focused on value creation and developing real-world use cases for AI to reshape everything from forecasting and financial planning to strategic decision-making. As data moves faster than ever, finance leaders are asking a new question: not what AI could do, but how it can truly transform the enterprise. I’ve also talked with industry experts and researchers about topics ranging from the ROI of AI to “prompt-a-thons” and debates over whether AI will turn CFOs into chief capital officers.
Finance chiefs are signaling the next big evolution—2026 will be the year of enterprise-scale AI. Pilot programs and proofs of concept are giving way to avenues for full-scale deployment as CFOs expect AI to deliver measurable value: faster decisions, leaner operations, and predictive insights that can provide a competitive edge. However, that level of transformation comes with new demands—governance, data integrity, and human oversight matter more than ever.
I recently asked finance chiefs from leading companies how they expect AI to redefine what it means to lead in finance. For instance, Zane Rowe, CFO at Workday, told me: “There has never been a more exciting time to be a CFO with AI unlocking new opportunities for value creation through unprecedented data and insights. Most of the focus has been on experimentation and discovering the art of the possible, but this year, leaders will shift from ‘What can AI do?’ to ‘How do we build the foundation for scale?’ They will manage a more nuanced AI portfolio that balances launching pilots with rolling out proven solutions, and they will prioritize the unglamorous but critical work of data governance, process redesign, and maintenance of new technologies. Success in 2026 will be defined by how we mature our AI strategy to ensure it is both agile, durable, and enterprise-grade.”
Shifting from the perspective of a major tech company to a beauty and cosmetics leader, Mandy Fields, CFO at e.l.f. Beauty offered this prediction: “From where a CFO sits, AI simultaneously helps broaden our view to get a better macro picture and can help put a sharper focus on very specific points of interest. e.l.f. Beauty is growing globally, and AI has visibility across it all. Going into next year, we’ll continue to explore how we best leverage AI in finance to lean into its strengths. It’s a pretty similar approach to our high-performance teamwork culture in which we encourage the team to pursue and thrive in the areas where they have expertise, learn continuously and move at e.l.f. speed.”
You can read more insights from over a dozen CFOs on how AI will shape finance in 2026 in my complete article here.
This is the final CFO Daily of 2025. The next issue will land in your inbox on Jan. 5. Thank you for your readership—and wishing you a wonderful holiday season. See you in 2026!
Sheryl Estrada
sheryl.estrada@fortune.com
Leaderboard
Greg Giometti was appointed interim CFO of Alight, Inc. (NYSE: ALIT), a cloud-based human capital and technology-enabled services provider, effective Jan. 9, 2026. Giometti, Alight’s SVP, head of financial planning and analysis, will succeed Jeremy Heaton, who will depart Alight to pursue an opportunity outside of the benefits administration industry. Giometti joined Alight in 2020 and has held positions of increasing responsibility within the company’s finance organization.
Shelley Thunen, CFO of ophthalmic medical device company RxSight, Inc., is transitioning out of her role. She will remain with the company until the earlier of her successor’s appointment or Jan. 31, 2026, and will continue to support RxSight as a consultant following the transition.
Big Deal
Bank of America CEO Brian Moynihan shared his outlook on the economy and AI for 2026, saying he expects continued strength ahead. During an interview with Bloomberg TV on Monday, Moynihan noted that BofA’s research team projects a strong U.S. economy next year—not only in absolute terms, with growth trending above 2%, but also relative to other major economies, many of which are expected to remain flat or decline. “That is because, frankly, the great American engine is driving,” he said. “Markets are valuing the future growth rate, and that’s why they’ve been very constructive this year.”
On AI, Moynihan said investment has accelerated throughout the year and will likely become an even bigger contributor in 2026 and beyond. He pointed to data center expansion as one key driver, along with increased corporate spending on AI—including Bank of America’s own investments. Spending on AI is higher than last year, he said, and while overall spending levels aren’t growing at a mid-single-digit rate, capital is clearly shifting toward AI.
Moynihan added that this trend supports the bank’s optimistic outlook for next year. “We think AI spending continues,” he said. There are benefits to the American taxpayer from tax rebates and lower taxes as the new tax bill takes effect, and the incentives for businesses are positive, he explained. Altogether, Moynihan said, those factors underpin BofA’s forecast for GDP growth rising from about 2% this year to roughly 2.4% in 2026—with AI playing an increasingly important, if still marginal, role in driving that strength.
Going deeper
In an episode of Fortune’s Leadership Next podcast, cohosts Diane Brady, executive editorial director, and Kristin Stoller, editorial director of Fortune Live Media, talk with Dani Richa. Richa is the chairman and group CEO of Impact BBDO International. The three discuss how the ad agency inspired the hit show Mad Men; how to use AI to bring out the best of you; and optimism in the rapidly developing EMEA region.
Overheard
“This year, we watched teams use AI to tackle work that had long felt out of reach. What struck me most was how different each story was. Different industries. Different constraints. Same ambition.”
—Sarah Friar, CFO at OpenAI, wrote in a LinkedIn post on Monday.
Finance
Edge AI Emerges as Critical Infrastructure for Real-Time Finance | PYMNTS.com
The financial sector’s honeymoon phase with centralized, cloud-based artificial intelligence (AI) is meeting a hard reality: The speed of a fiber-optic cable isn’t always fast enough.
Finance
Spanberger taps Del. Sickles to be Secretary of Finance
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Gov.-elect Abigail Spanberger has tapped Del. Mark Sickles, D-Fairfax, to serve as her Secretary of Finance.
Sickles has been in the House of Delegates for 22 years and is the second-highest-ranking Democrat on the House Appropriations Committee.
“As the Vice Chair of the House Appropriations Committee, Delegate Sickles has years of experience working with both Democrats and Republicans to pass commonsense budgets that have offered tax relief for families and helped Virginia’s economy grow,” Spanberger said in a statement Tuesday.
Sickles has been a House budget negotiator since 2018.
“We need to make sure every tax dollar is employed to its greatest effect for hard-working Virginians to keep tuition low, to build more affordable housing, to ensure teachers are properly rewarded for their work, and to make quality healthcare available and affordable for everyone,” Sickles said in a statement. “The Finance Secretariat must be a team player in helping Virginia’s government to perform to its greatest potential.”
Sickles is the third member of the House that Spanberger has selected to serve in her administration. Del. Candi Mundon King, D-Prince William, was tapped to serve as the Secretary of the Commonwealth, and Del. David Bulova, D-Fairfax, was named Secretary of Historic and Natural Resources.
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Stories posted on Virginiascope.com are available for publications to republish in their entirety for free.
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