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Why European soccer headed to the U.S. for preseason – and what comes next?

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Why European soccer headed to the U.S. for preseason – and what comes next?

Through the torrential downpour and thunder rolling in the sky above MetLife Stadium, 82,154 fans bore the brunt of a mid-summer storm to watch Barcelona beat Real Madrid 2-1 in a thrilling preseason friendly between two rivals that has become somewhat of a tradition in the United States.

It did not matter that some of the Spanish clubs’ biggest stars were either still on vacation, resting from the recent European Championship and Copa America, or absent on Olympic Games duty for their countries in France. This was still El Clasico and the crowd reveled in watching young stars including Barcelona’s Pau Victor and Nico Paz and veterans such as Real Madrid’s Ballon d’Or winner Luka Modric battle it out on the muddy pitch across the Hudson River from Manhattan for 90 minutes of pure entertainment.

Spectators sang along to the club’s chants and stadium staff set off fireworks for every goal scored, even those that were later ruled out for offside. It was an impressive reception for a match that, as far as official record-keeping goes, meant close to nothing. But that match last weekend, and dozens of others like it throughout the United States, have come to mean a whole lot to the international soccer ecosystem.

“This is preseason and it’s totally different than the normal Clasico,” Barcelona head coach Hansi Flick told reporters afterwards. “You can see that a lot of players are missing (from) both teams, but at the end (of the day) it’s also really good to have all these players here. The young players… it’s fantastic to have them here.”

Considering the hype seen in New Jersey that night, players’ absences did little to deter fans from flocking to a venue that is the home to New York’s two NFL teams — the Giants and Jets. Enthusiasm for the match was not impacted, even when it was halted after just 12 minutes of play because of severe weather, not resuming for an hour.

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Fans took shelter at MetLife Stadium when the Barca-Real match was suspended (Charly Triballeau/AFP via Getty Images)

Flick was addressing reporters inside a glass-enclosed conference room, with fans gathered around and peering through those translucent walls at the stadium which will host the 2026 men’s World Cup final. The supporters’ cheers muffled journalists’ questions, with security repeatedly asking them to quiet down. Fans lingered in and around the stadium long after the game ended.

This was just one of the many high-profile soccer friendlies that took place across the U.S. this summer, with European football clubs jet-setting coast to coast to compete on pitches inside MLS, NFL, college football and even MLB stadiums. Teams from the English Premier League, Spain’s La Liga, Serie A in Italy and the German Bundesliga (plus Wrexham of the English Football League) held glitzy press tours and community events across the country. The painstaking preparation for Wolverhampton Wanderers’ three-match tour — estimated to have cost £1,050,000 ($1,344,000) in total — was detailed by The Athletic.

A week before Barca-Real, Manchester City and AC Milan played inside Yankee Stadium before a crowd of 46,122 fans. The Italian side won 3-2 with U.S. men’s national team captain Christian Pulisic coming on in the 80th minute. Pulisic has understandably been the face of Milan’s own tour, while City boasted players including Norwegian striker Erling Haaland and England international Jack Grealish at fan events around New York City in the lead-up to matchday.


Erling Haaland runs out at Yankee Stadium last month (Stephen Nadler/ISI Photos/Getty Images)

This was a big footballing spectacle, yet the business relationships between the professional clubs and baseball’s Yankees run deep.

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In 2013, Manchester City and the Yankees announced plans to establish an MLS expansion side, NYCFC. City Football Group owns both clubs, as well as a portfolio of others around the world.

As for Milan, the team also has deep ties to American businesses. The club is owned by New York-based RedBird Capital Partners and, in 2022, the Yankees purchased a minority stake. That same year, the two teams announced plans to begin selling AC Milan products inside Yankee Stadium. Milan’s CEO Giorgio Furlani said to reporters in New Jersey last week: “I would confidently say we are the most American club of Italian clubs, and we’re very happy to be here.”


Barcelona and AC Milan played in Baltimore, Maryland, on August 6 (Samuel Corum/AFP via Getty Images)

Wrexham, a Welsh club from the English third tier made globally famous by a documentary series about them and co-owned by American actor Rob McElhenney and Ryan Reynolds, the Canadian star of the Deadpool movie franchise, have played Chelsea, another Premier League club in American hands, in the States in successive summers. When the sides met in July 2023 at Chapel Hill in North Carolina, 50,596 were in attendance. Twelve months on, for a 2-2 draw at Levi’s Stadium in Santa Clara, California, the announced attendance was 32,724.

How many times can these teams keep going back to the U.S. well?

American ownership in international football has become a growing trend, with a prominent example in Premier League side Arsenal’s owners, the Kroenke family, through their Kroenke Sports & Entertainment company (KSE). As well as Arsenal, the KSE sports conglomerate includes the NFL’s Los Angeles Rams. The Rams’ SoFi Stadium has also become a home of sorts for Arsenal, having played there in the past two preseasons. Arsenal Women is also going on a U.S. preseason tour this month, albeit on the east coast, to play NWSL side Washington Spirit and Women’s Super League rivals Chelsea.

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The U.S. is a key market for Arsenal and there are more synergies between the twin jewels in the Kroenkes’ multi-sport crown.

The two sides held a ‘Football meets Football’ community event at the Rams’ training complex, with Rams head coach Sean McVay and Arsenal manager Mikel Arteta both taking part, as well as the two team captains, Martin Odegaard and Cooper Kupp. KSE figurehead Stan Kroenke and son Josh, an Arsenal director, were also present. McVay, only 38, and Arteta, still relatively new to Premier League management at 42, have a good relationship and speak fairly often.


(Left to right) Josh Kroenke, Kupp, Arteta, McVay, Odegaard and Stan Kroenke on July 26 (Stuart MacFarlane/Arsenal FC via Getty Images)
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GO DEEPER

Inside Arsenal’s U.S. tour: Calafiori scramble, ‘young vs old’ table tennis – and Justin Bieber

The 62,486 crowd for Arsenal’s 2-1 win over Manchester United at 70,000-capacity SoFi two weeks ago was, however, a little down on what might have expected and Arteta commented afterwards on the small dimensions of the pitch, which had only recently been laid in the NFL arena and will be replaced by the time the 2026 World Cup, which the U.S. will co-host with Canada and Mexico, comes to town. The cheapest tickets were more than $100 (£78) each, with a 10 percent emissions tax on top of that.

James T Butts, mayor of Inglewood, the district of Los Angeles where the stadium is located, wants soccer to keep coming back to LA. “I may be biased but I think this is the pre-eminent stadium in the world right now,” he told reporters. “I’ve discovered that soccer fans are more rabid than NFL fans, and so we love every time there is a soccer game. It adds to the ambience of the city. Adds to the viability of the project. We love it.”

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The ability to watch two top-tier European clubs play in your local stadium remains a rare experience for Americans.

The University of South Carolina hosted Liverpool’s 3-0 win against Manchester United last weekend, with a recorded attendance of 77,559. In Philadelphia a few days earlier, Liverpool beat Arsenal 2-1 in front of 69,879 fans at Lincoln Financial Field, home of the NFL’s Philadelphia Eagles — the largest crowd for a soccer match at the venue.

go-deeper

GO DEEPER

Inside the sales pitch that took Liverpool and Manchester United to a U.S. college town

Liverpool also has U.S.-based owners in Fenway Sports Group and chose to base themselves in Pittsburgh (where they beat Spain’s Real Betis 1-0 before a 42,679 crowd), Philadelphia and Columbia, South Carolina this summer as they returned to American soil after a five-year absence. “It’s an incredibly important market, and one that we still think has tremendous opportunity for growth,” Liverpool CEO Billy Hogan told The Athletic last month.


Manchester United and Liverpool walk out in Columbia, South Carolina (Grant Halverson/Getty Images)

Beginning next year, clubs from Europe and elsewhere will be coming to the U.S. in the summer for games far more important than a few preseason friendlies.

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“For the fans, it becomes even more special because they see the two big teams, two big clubs play against each other,” says Sweden legend Zlatan Ibrahimovic, who works as an adviser for AC Milan’s U.S. ownership, having played in the States for LA Galaxy of MLS. “Especially over here in the U.S. — because normally this (such a fixture) would be a Champions League game.”

But as the market continues to grow, with the first edition of the revamped and greatly expanded Club World Cup to be played in the United States next summer, a Champions League-level match happening here does not appear that far-fetched.

In May, an attorney representing soccer’s world governing body FIFA said in federal court that a rule change allowing domestic league matches to be played abroad could come “before the end of the year”. This was declared during an in-court status conference for an ongoing antitrust lawsuit between New York-based promoter Relevent Sports and U.S. Soccer, the game’s national federation.

At the time, FIFA declined to elaborate on the specifics of what its attorney was referencing. Just two weeks later, however, at its annual congress in Thailand, FIFA approved a working group that was tasked with considering rule changes for “authorizing interclub football matches or competitions”, and the criteria to be applied for signing off on such competitions.

That lawsuit filed by Relevent stems back to summer 2018 when it attempted to level up from U.S. preseason friendlies.

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The promoter announced plans to host a regular-season La Liga match between Barcelona and Girona in Miami, Florida. But Barcelona later withdrew from this commitment when FIFA announced a policy barring domestic leagues from playing regular-season games outside of a club’s home territory.

A few months later, Relevent attempted to host two Ecuadorian clubs for an official league match on American soil. U.S. Soccer denied its sanction, citing FIFA’s policy. Relevent then sued FIFA and U.S. Soccer on antitrust grounds – and while FIFA is no longer a defendant in the suit, Relevent and U.S. Soccer are slated for a settlement conference in this matter next month.

While the antitrust lawsuit crawled through the American legal system, reaching the Supreme Court last year, the business of international friendlies in the States only grew larger. But a preseason friendly is not the same as an official match that truly matters, as many coaches referenced in their preseason tours this summer.

That becomes trickier to imagine, though, when considering the already-congested football match calendar. Any trip over from Europe or South America would have to be an isolated occurrence, similar to how the NFL hosts only a handful of international matches each season.

But those in the game see the existing crowded calendar as an inevitable part of football’s growth. Manchester City manager Pep Guardiola said as much when asked about players struggling to play at their peak in every match because of the schedule.

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“The clubs have to travel to make our brand (known) around the world,” Guardiola said from the Yankees’ press conference room. This may be the new norm, but it didn’t happen overnight. “It happened for five, six, seven years,” Guardiola said. “It is what it is, and we have to adapt.”

It seems inevitable that, pretty soon, they will have to adapt yet again.

(Top photo: Charly Triballeau/AFP via Getty Images)

Culture

6 Poems You Should Know by Heart

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6 Poems You Should Know by Heart

Literature

‘Prayer’ (1985) by Galway Kinnell

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Whatever happens. Whatever
what is is is what
I want. Only that. But that.

Galway Kinnell in 1970. Photo by LaVerne Harrell Clark, © 1970 Arizona Board of Regents. Courtesy of the University of Arizona Poetry Center

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“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”

“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”

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Lucille Clifton in 1995. Afro American Newspapers/Gado/Getty Images

“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”

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‘Sonnet 94’ (1609) by William Shakespeare

They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.

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“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”

“It trombones magnificent, unbearable sorrow,” says Seidel.

“It’s smartass and bitter and bright,” says Seidel.

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These interviews have been edited and condensed.

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

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Classic and Contemporary Literature From France, Japan, India, the U.K. and Brazil

Literature

FRANCE

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According to the writer Leïla Slimani, 44, the author of ‘The Country of Others’ (2020).

Classic

‘Essais de Montaigne’ (‘Essays of Montaigne,’ 1580)

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Karl Leitz for Anthony Cotsifas Studio

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“France is a country of nuance with a love of conversation and freedom and an aversion to fanaticism. It’s also a country built on reflexive subjectivity. Montaigne reveals all that, writing, ‘I am myself the matter of my book.’”

Contemporary

‘La Carte et le Territoire’ (‘The Map and the Territory,’ 2010) by Michel Houellebecq

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“Houellebecq describes France as a museum, where landscape turns into décor and where rural areas are emptying out. He shows the gap between the Parisian elite and the rest of the population, which he paints as aging and disoriented by modernity. It’s a melancholic and yet ironic novel about a disenchanted nation.”

JAPAN

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According to the writer Yoko Ogawa, 64, the author of ‘The Memory Police’ (1994).

Classic

‘Man’yoshu’ (late eighth century)

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“‘Man’yoshu,’ the oldest extant collection of Japanese poetry, reflects a diversity of voices — from emperors to commoners. They bow their heads to the majesty of nature, weep at the loss of loved ones and find pathos in death. The pages pulse with the vitality of successive generations.”

Contemporary

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‘Tenohira no Shosetsu’ (‘Palm-of-the-Hand Stories,’ 1923-72) by Yasunari Kawabata

“The essence of Japanese literature might lie in brevity: waka [a classical 31-syllable poetry form], haiku and short stories. There’s a tradition of cherishing words that seem to well up from the depths of the heart, imbued with warmth. Kawabata, too, exudes more charm in his short stories — especially these very short ‘palm-of-the-hand’ stories — than in his full-length novels. Good and evil, beauty and ugliness, love and hate — everything is contained in these modest worlds.”

INDIA

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According to Aatish Taseer, 45, a T contributing writer and the author of ‘Stranger to History: A Son’s Journey Through Islamic Lands’ (2009).

Classic

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‘The Kumarasambhava’ (‘The Birth of Kumara,’ circa fifth century) by Kalidasa

Karl Leitz for Anthony Cotsifas Studio

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“This is an epic poem by the greatest of the classical Sanskrit poets and dramatists. The gods are in a pickle. They’re being tormented by a monster, but Shiva, their natural protector, is deep in meditation and cannot be disturbed. Kama, the god of love, armed with his flower bow, is sent down from the heavens to waken Shiva. Never a wise idea! The great god, in his fury, opens his third eye and incinerates Kama. But then, paradoxically, the death of the god of love engenders one of the greatest love stories ever told. In the final canto, Shiva and his wife, the goddess Parvati, have the most electrifying sex for days on end — and, 15 centuries on, in our now censorious time, it still leaves one agog at the sensual wonder that was India.”

Contemporary

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‘The Complex’ (2026) by Karan Mahajan

“This state-of-the-nation novel, which was published just last month, captures the squalor and malice of Indian family life. Delhi is both my and Mahajan’s hometown and, in this sprawling homage to India’s capital, we see it on the eve of the economic liberalization of the 1990s, as the old socialist city gives way to a megalopolis of ambition, greed and political cynicism.”

THE UNITED KINGDOM

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According to the writer Tessa Hadley, 70, the author of ‘The London Train’ (2011).

Classic

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‘Jane Eyre’ (1847) by Charlotte Brontë

“Written almost 200 years ago, it remains an insight into our collective soul — or at least its female part. Somewhere at the heart of us there’s a small girl in a wintry room, curled up in the window seat with a book, watching the lashing rain on the window glass: ‘There was no possibility of taking a walk that day. …’ Jane’s solemnity, her outraged sense of justice, her trials to come, the wild weather outside, her longing for something better, for love in her future: All this speaks, perhaps problematically, to something buried in the foundations of our idea of ourselves.”

Contemporary

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‘All That Man Is’ (2016) by David Szalay

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Karl Leitz for Anthony Cotsifas Studio

“Though he isn’t quite completely British (he’s part Canadian, part Hungarian), Szalay is brilliant at catching certain aspects of British men — aspects that haven’t been written about for a while, now updated for a new era. Funny, exquisitely observed and terrifying, this novel reminds us, too, how absolutely our fate and our identity as a nation belong with the rest of Europe.”

BRAZIL

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According to the writer and critic Noemi Jaffe, 64, the author of ‘What Are the Blind Men Dreaming?’ (2016).

Classic

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‘Memórias Póstumas de Brás Cubas’ (‘The Posthumous Memoirs of Brás Cubas,’ 1881) by Machado de Assis

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“Not only is it experimental in style — very short chapters mixed with long ones; different points of view; narrated by a corpse; metalinguistic — but it also introduces an extremely ironic view of the rising bourgeoisie in Rio de Janeiro at the time, revealing the hypocrisy of slave owners, the falsehood of love affairs and the only true reason for all social relationships: convenience and personal interest. After almost 150 years, it’s still modern, both formally and, unfortunately, also in content.”

Contemporary

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‘Onde Pastam os Minotauros’ (‘Where Minotaurs Graze,’ 2023) by Joca Reiners Terron

“The two main characters — Cão and Crente — along with some of their colleagues, plan to escape and set fire to the slaughterhouse where they work under exploitative conditions. The men develop sympathy for the animals they kill, and one of them becomes a sort of philosopher, revealing the sheer nonsense of existence and the injustices of society in the deepest parts of Brazil.”

These interviews have been edited and condensed.

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6 Myths That Endure

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6 Myths That Endure

Literature

The Myth of Meeting Oneself

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“This is evident in Virgil’s ‘Aeneid’ (circa 30-19 B.C.) when Aeneas witnesses his own heroic actions depicted in murals of the Trojan War in Juno’s temple, and again in Miguel de Cervantes’s ‘Don Quixote’ (1605-15) when Quixote enters a printer’s shop and finds a book that has been published with fake details about his quest even as he’s living it,” says Ben Okri, 67, the author of “The Famished Road” (1991) and “Madame Sosostris and the Festival for the Brokenhearted” (2025). “In both stories, individuals throw themselves into the world and think they encounter objects, personae, obstacles and antagonists, but what they actually encounter is themselves. In our time, where our actions meet us in the echo chamber of social media, the process is magnified and swifter. Now a deed doesn’t even have to take place for it to enter the realm of reality.”

The Myth of Utopia

“I’ve always had trouble with the idea of utopia, feeling it derives its energy more from what it wishes to dismantle than what it wishes to enact,” says the T writer at large Aatish Taseer, 45, the author of “Stranger to History: A Son’s Journey Through Islamic Lands” (2009). “Ram Rajya, or the mythical rule of the hero Ram in the Hindu epic ‘Ramayana’ (seventh century B.C.-third century A.D.), like all visions of perfection, contains a built-in violence.”

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The Myth of Invisibility

“Invisibility bears power and powerlessness at the same time,” says Okri. “In ancient cultures, it was a gift of the gods. Jesus, for example, walks unrecognized among his disciples, and in Greek myths, Scandinavian legends and ancient African tales, heroes are gifted invisibility in the form of cloaks, sandals or spells. Modern works like the two ‘Invisible Man’ novels, by H.G. Wells (1897) and Ralph Ellison (1952), and the ‘Harry Potter’ novels (1997-2007) by J.K. Rowling reach back to those ideas. But today, people talk about visibility as the highest form of social agency, while invisibility can render a whole class, race, caste or gender unseen.”

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The Myth of Steadiness vs. Speed

Charles Henry Bennett’s illustration “The Hare and the Tortoise” (1857). Alamy

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“‘The Tortoise and the Hare,’ one of Aesop’s fables (sixth century B.C.), doesn’t necessarily strike a younger person as promising — possibly it has a whiff of morality in it,” says Yiyun Li, 53, the author of “A Thousand Years of Good Prayers” (2005) and “Dear Friend, From My Life I Write to You in Your Life” (2017). “But the longer I live and work, the more I understand that it’s the tortoiseness in a person that carries one along, not the swiftness of the mind and body of the hare.”

The Myth of Magic

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William Etty’s “The Sirens and Ulysses” (1837). Bridgeman Images

“Ancient magical tales like Homer’s ‘Odyssey’ (late eighth to early seventh century B.C.) were allegories of transformation, of secret teachings,” says Okri, “whereas modern forms of magic are narrative devices and tropes of storytelling that continue the child’s wonder of life. I think of F. Scott Fitzgerald’s ‘The Great Gatsby’ (1925), Gabriel García Márquez’s ‘One Hundred Years of Solitude’ (1967) and, again, the ‘Harry Potter’ books. The intuition of magic persists even in these atheistic and science-infested times, where nothing is to be believed if it can’t be subjected to analysis. This is perhaps because the ultimate magic confronts us every day in the mystery of consciousness. That we can see anything is magical; that we experience love is magical; and perhaps the most magical thing of all is the imagination’s unending power to alter the contents and coordinates of reality. It hides tenaciously in the act of reading, which is the most generative act of magic.”

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The Myth of the Immortal Soul

“ ‘The soul is birthless and eternal, imperishable and timeless and is not destroyed when the body is destroyed,’ says Krishna in the ‘Bhagavad Gita’ (second century-first century B.C.). This belief in the immortality of the soul — what used to be called Pythagoreanism in ancient Greece — is still the most pervasive myth in India,” says Taseer, “and has more influence over behavior and how one lives one’s life than any other.”

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These interviews have been edited and condensed.

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