Connect with us

Business

Column: Ted Cruz and Katie Britt claim to be protecting IVF with a new bill. Don't believe them

Published

on

Column: Ted Cruz and Katie Britt claim to be protecting IVF with a new bill. Don't believe them

Ever since the Supreme Court upended reproductive health rights in its 2022 Dobbs decision, antiabortion activists have been trying to make the case that the decision won’t have the dire effect on women and their families that its critics foresaw.

They’ve been wrong, as has been demonstrated by the rising tide of incidents in which pregnant women have been exposed to severe injury or near-death experiences for want of a therapeutic abortion.

But the case also opened the door to legal predicaments throughout the healthcare universe — most recently via a ruling on two cases by the Alabama Supreme Court in February, effectively outlawing in-vitro fertilization in that state.

Opinion polls show that giving people a route to parenthood via IVF is immensely popular, so even conservative lawmakers have scurried to enact laws to protect the method.

Human life cannot be wrongfully destroyed without incurring the wrath of a holy God.

— Alabama Supreme Court Chief Justice Tom Parker, concurring in an anti-IVF decision

Advertisement

The most recent initiative comes from Republican Sens. Ted Cruz of Texas and Katie Britt of Alabama, who introduced their “IVF Protection Act” on May 20 and have been touting it in the Wall Street Journal, Bloomberg and elsewhere as a measure that “protects both life and IVF.”

Their bill does nothing of the kind. It’s a scam. More on that in a moment.

First, a brief primer on the IVF method. IVF isn’t abortion. Quite the contrary, it’s a means of creating, not terminating, a pregnancy.

Advertisement

But with the Supreme Court signaling via Dobbs and other recent rulings that it won’t interfere with state-level restrictions on reproductive healthcare, legislatures and courts in red states have turned their gunsights on healthcare rights of all varieties. The Alabama Supreme Court reached all the way back to an 1872 law to drive IVF out of the state.

IVF aims to help couples achieve pregnancy when medical issues prevent them from conceiving or they have concerns about heritable genetic mutations that might affect the health of their prospective offspring. Millions of Americans have employed IVF or know couples who have done so. There’s no question about its safety or its efficacy. Celebrities including the Obamas, Paris Hilton and Brooke Shields, and Republican politicians such as Rep. Michelle Steel (R-Seal Beach) have used IVF to conceive.

The procedure begins with the harvesting of unfertilized eggs from a woman’s ovaries. Subsequently, they’re fertilized by sperm from the woman’s partner. A few days later, an embryo — in some cases more than one — is placed in the woman’s uterus. Within another day or two the embryo implants itself in the uterine lining and is allowed to continue gestation normally.

To understand the act of misdirection that Cruz and Britt are pulling off, let’s examine that Alabama Supreme Court decision. The decision says almost nothing about the procedure that most laypersons think is the alpha and omega of IVF — the implantation of manually fertilized embryos into the uterus. To the extent that this process needs regulation, the justices held, that should be left up to the legislature.

But of course there’s more to IVF than that. IVF clinics typically produce multiple embryos but only implant one or two at a time. The idea is to give the parents further options if an implantation fails. In roughly half of all cases, the embryos are subjected to pre-implantation genetic testing to identfy potentially troublesome mutations.

Advertisement

Many couples choose IVF because they’re concerned that one or both prospective parents may be carriers of a genetic mutation that could cause a serious medical condition, and they want to know ahead of time.

“If this genetic mutation is discovered in an embryo, the embryo is usually discarded,” says Joanne Rosen, an expert in public health at Johns Hopkins. She asks whether the Alabama ruling means that “genetic testing should no longer take place because you can’t discard the embryos?”

Also, the thawing and implanting of embryos itself may damage or destroy an embryo. Typically, those embryos are discarded.

The Alabama decision was concerned almost entirely with that stage of the process — specifically with the legal status of the unused or discarded embryos. The court ruled that they fell within the protection of the state’s 1872 Wrongful Death of a Minor Act — largely because that antique law didn’t explicitly provide “an exception … for extrauterine children,” as Justice Jay Mitchell wrote for the court majority.

Indeed, the legal quandary that prompted Alabama’s IVF clinics to shut down after the ruling wasn’t that their right to implant embryos was now in question — it was their potential liability for the treatment of the unused embryos.

Advertisement

This isn’t a trivial issue. By some estimates, more than 1 million embryos are currently in cryogenic storage across the U.S. The Alabama ruling, if it percolates nationwide, “raises a huge question about what the obligations are for these frozen embryos,” Rosen said on the Johns Hopkins website. “Does this mean that they cannot be destroyed and have to be preserved into perpetuity?”

That’s what makes the Cruz/Britt measure so slippery. It purports to guarantee Americans access to in vitro fertilization by forbidding states to outlaw it, but defines IVF simply as “the practice whereby eggs are collected from ovaries and manually fertilized by sperm, for later placement inside of a uterus.”

Nothing there about how to treat the stored embryos or the legal consequences if any are injured in the process of fertilization or placement. Their proposal, moreover, says that nothing can block states from “implementing health and safety standards regarding the practice of in vitro fertilization.”

Abortion rights advocates will recognize that provision as a poisoned chalice, because even before the Supreme Court overturned Roe vs. Wade with its Dobbs ruling, numerous antiabortion states were imposing onerous regulations on abortion clinics in the name of “health and safety” — everything from dictating corridor widths to requiring that providers have admitting privileges at local hospitals.

These pernicious regulations are known as “TRAP laws,” for “targeted restrictions on abortion providers.” They’re “often pushed by anti-abortion politicians under the guise of ‘women’s health,’” in the words of Planned Parenthood, but their real purpose “is to shut down abortion providers and make it more difficult for people to access abortion.” In their bill, Cruz and Britt explicitly encourage more of this in relation to IVF.

Advertisement

One more point: The bill’s guarantee of rights even to its narrowly defined IVF is nothing like absolute. It’s tied to a state’s participation in Medicaid — states would be required to keep IVF legal as a condition of their receiving Medicaid payments.

How big a cudgel is this? In some states, almost none at all. We know this because 10 GOP-led states, mostly in the deep South, still have not expanded Medicaid under the Affordable Care Act, even though the federal government pays 90% of the cost of covering the eligible residents.

In those states, an estimated 1.5 million residents fall into the “coverage gap” — their incomes are too low to be eligible for ACA subsidies, but even though they live below the federal poverty line, their incomes are too high to be eligible for Medicaid in their states.

Those states include the home states of Britt and Cruz: Alabama (174,000 in the coverage gap) and Texas (1.2 million). It’s not hard to imagine their legislators voting to turn away Medicaid services for their poorest residents in order to preserve their status as bulwarks against reproductive health rights for women and couples.

The reaction of congressional Republicans to a proposal that would actually have protected IVF providers and patients from legal peril gives the game away. That measure, the “Access to Family Building Act,” was introduced by Sen. Tammy Duckworth (D-Ill.), who had her two children with the help of IVF.

Advertisement

Duckworth’s bill would have given Americans a legal right to access IVF and empowered patients and the Department of Justice to sue any state or state official who infringed that right. More to the point, it explicitly granted IVF patients “all rights regarding the use or disposition of reproductive genetic materials,” which would preempt any state from undertaking the same interference with the process endorsed by the Alabama court.

Republicans blocked Duckworth’s bill in the Senate. Asked about that on Bloomberg TV, Cruz said that her bill “seeks to back-door in broader abortion legislation.” This is just arrant claptrap. Duckworth’s measure has nothing to do with abortion; it deals explicitly and exclusively with “assisted reproductive technology” as it has been defined in federal law since 1992. Cruz’s beef with it plainly is that it is devoid of the anti-IVF loopholes that he and Britt wrote into their bill.

The cases before the Alabama Supreme Court were brought by two couples whose embryos were accidentally destroyed by an intruder at the Mobile clinic where they were frozen and stored. (Both couples had had healthy babies conceived via IVF.) The court made clear in its 8-1 decision that its rationale had nothing to do with science, and much more to do with religion.

“The theologically based view of the sanctity of life adopted by the People of Alabama,” wrote Chief Justice Tom Parker in a concurring opinion, is that “human life cannot be wrongfully destroyed without incurring the wrath of a holy God.”

The justices adopted the doctrine of legal “personhood” beloved of the antiabortion camp. “All members of this Court,” Mitchell wrote, “agree that an unborn child is a genetically unique human being whose life begins at fertilization and ends at death.”

Advertisement

As for how the 1872 law applies, the court employed the “originalist” doctrine largely crafted by the late Supreme Court Justice Antonin Scalia, who maintained that a law must be interpreted the way its original drafters understood it to mean. Scalia is cited 10 times in the Alabama decision, but in this case the justices squeezed “originalism” until it screamed for mercy.

“Unborn children are ‘children’ under the Act,” Mitchell wrote, “without exception based on developmental stage, physical location, or any other ancillary characteristic.” Yet the idea that 19th century lawmakers contemplated that unborn children could survive outside the womb as were the frozen embryos, and granted them legal rights is plainly absurd. The birth of Louise Brown, the very first IVF baby, was in 1978.

The sole dissenter on the Alabama court, Greg Cook, warned that “the main opinion’s holding almost certainly ends the creation of frozen embryos through in vitro fertilization in Alabama.” His concerns were dismissed by his colleagues in the majority — his “prediction does not seem to be well-founded,” sniffed Parker. Yet the IVF centers serving the bulk of patients in the state shut down in the immediate wake of the decision.

After Gov. Kay Ivey signed a protective law in March purporting to give IVF providers legal immunity, two resumed operations, but not the Mobile clinic connected with the case. And many experts are unsure whether the new law is as effective as its sponsors claim.

That’s the legacy of the U.S. Supreme Court’s Dobbs decision. Antiabortion agitators have signaled that they’ll use any means they can persuade religiously inclined judges to accept, even outlawing contraceptives. Granting “personhood” to cryogenically frozen embryos that can’t be seen without a microscope is just one step on the path to the legal chaos they believe works in their favor.

Advertisement

In their Wall Street Journal op-ed, Cruz and Britt shed crocodile tears over the fact that, following the Alabama decision, “confusion and misinformation has spread, inflamed by partisan commentary.” This was a majestically dishonest take. Their own bill demonstrates that “partisan commentary” had nothing to do with the confusion. The Alabama decision was its cause. Their own bill would only make things worse, and you can be sure that they know it.

Business

Student Loan Borrowers in Default Could See Wages Garnished in Early 2026

Published

on

Student Loan Borrowers in Default Could See Wages Garnished in Early 2026

The Trump administration will begin to garnish the pay of student loan borrowers in January, the Department of Education said Tuesday, stepping up a repayment enforcement effort that began this year.

Beginning the week of Jan. 7, roughly 1,000 borrowers who are in default will receive notices informing them of their status, according to an email from the department. The number of notices will increase on a monthly basis.

The collection activities are “conducted only after student and parent borrowers have been provided sufficient notice and opportunity to repay their loans,” according to the email, which was unsigned.

The announcement comes as many Americans are already struggling financially, and the cost of living is top of mind. The wage garnishing could compound the effects on lower-income families contending with a stressed economy, employment concerns and health care premiums that are set to rise for millions of people.

The email did not contain any details about the nature of the garnishment, such as how much would be deducted from wages, but according to the government’s student aid website, up to 15 percent of a borrower’s take-home pay can be withheld. The government typically directs employers to withhold a certain amount, similar to a payroll tax.

Advertisement

A borrower should be sent a notice of the government’s intent 30 days before the seizure begins, according to the website, StudentAid.gov.

The administration ended a five-year reprieve on student loan repayments in May, paving the way for forced collections — meaning tax refunds and other federal payments, like Social Security, could be withheld and applied toward debt payments.

That move ushered in the end of pandemic-era relief that began in March 2020, when payments were paused. More than 9 percent of total student debt reported between July and September was more than 90 days delinquent or in default, according to the Federal Reserve Bank of New York. In April, only one-third of the 38 million Americans who owed money for college or graduate school and should have been making payments actually were, according to government data.

“It’s going to be more painful as you move down the income distribution,” said Michael Roberts, a professor of finance at the Wharton School at the University of Pennsylvania. But, he added, borrowers have to contend with the fact that they did take out money, even as government policies allowed many to put the loans at the back of their minds.

After several extensions by the Biden administration, payments resumed in October 2023, but borrowers were not penalized for defaulting until last year. About five million borrowers are in default, and millions more are expected to be close to missing payments.

Advertisement

The government had signaled this year that it would send notices that could lead to the garnishing of a portion of a borrower’s paycheck. Being in collections and in default can damage credit scores.

The government garnished wages before the pandemic pause, said Betsy Mayotte, president of the Institute of Student Loan Advisors, which provides free advice for borrowers. But the 2020 collections pause was the first she was aware of, she said, and that may make the deductions more shocking for people who have not had to pay for years.

“There’s a lot of defaulted borrowers that think that there was a mistake made somewhere along the line, or the Department of Education forgot about them,” Ms. Mayotte said. “I think this is going to catch a lot of them off guard.”

The first day after a missed payment, a loan becomes delinquent. After a certain amount of time in delinquency, usually 270 days, the loan is considered in default — the kind of loan determines the time period. If someone defaults on a federal student loan, the entire balance becomes due immediately. Then the loan holder can begin collections, including on wages.

But there are options to reorganize the defaulted loans, including consolidation or rehabilitation, which requires making a certain number of consecutive payments determined by the holder.

Advertisement

Often, people who default on debt owe the smallest amounts, said Constantine Yannelis, an economics professor at the University of Cambridge who researches U.S. student loans.

“They’re often dropouts or they went to two-year, for-profit colleges, and people who spent many, many years in schools, like doctors or lawyers, have very low default rates,” he said.

This year, millions of borrowers saw their credit scores drop after the pause on penalties was lifted. If someone does not earn an income, the government can take the person to court. But, practically speaking, a borrower’s credit score will plummet.

Dr. Yannelis added that a common reason people default was that they were not aware of the repayment options. There are plans that allow borrowers to pay 10 percent of their income rather than having 15 percent garnished, for example.

The whiplash policy changes around the time of the pandemic were “a terrible thing from a borrower-welfare perspective,” Dr. Yannelis said. “Policy uncertainty is really terrible for borrowers.”

Advertisement
Continue Reading

Business

Kevin Costner’s western ‘Horizon’ faces more claims of unpaid fees

Published

on

Kevin Costner’s western ‘Horizon’ faces more claims of unpaid fees

In the midst of attempting to complete filming on his western anthology ”Horizon: An American Saga,” Kevin Costner is facing another legal dispute over the production.

On Monday, Western Costume Co. sued Costner and the production companies behind the epic western, claiming unpaid costume fees and damages to some of the clothing during the filming of the series’ second episode.

“The costumes are costly to replace if damaged or not returned,” states the complaint, which included copies of invoices for about $134,000 in costume rentals. “Without a reasonable basis for doing so and/or with reckless regard to the consequences, defendants failed to pay for the rented costumes and failed to return the costumes undamaged.”

Western Costume, the iconic business based in North Hollywood, is seeking to recover roughly $440,000, including legal fees, according to the lawsuit filed Monday in Los Angeles Superior Court.

A spokesperson for Costner did not immediately respond to a request for comment.

Advertisement

The lawsuit is the latest in a series of legal and financial problems that have dogged the sprawling western drama, which Costner directed, co-wrote, starred in and partially funded.

In May, United Costume Corp., sued the production, claiming $350,000 in unpaid fees for the first two chapters of “Horizon.” Two months later, the costume firm filed to dismiss the suit with prejudice.

In May, Devyn LaBella, a stunt performer on “Chapter 2,” sued the production for sexual discrimination, harassment and retaliation in Los Angeles Superior Court. LaBella alleged an unscripted rape scene was filmed without the presence of a contractually mandated intimacy coordinator.

In a motion filed in August to get the suit tossed, Costner said he had reviewed LaBella’s complaint and was “shocked at the false and misleading allegations she was making.”

In October, a Los Angeles Superior Court judge denied Costner’s anti-SLAPP motion to dismiss the case. The judge also denied LaBella’s claim that Costner had interfered with her civil rights through the use of intimidation or coercion with respect to her participation in the filming of a rape scene, but allowed several of her other claims to proceed.

Advertisement

The case is pending.

The production is also facing an arbitration claim for alleged breaches in its co-financing agreement with its distributor New Line Cinema and City National Bank, “Horizon” bondholder, according to the Hollywood Reporter.

In June 2024, “Chapter 1” of the planned four-part series was released in theaters followed by a streaming broadcast on HBO Max, but it was largely panned by critics.

In its review, The Times described “Horizon” as “a massive boondoggle, a misguided and excruciatingly tedious cinematic experience.”

It failed at the box office, grossing just $38.8 million worldwide, on a reported $100 million budget.

Advertisement

“Chapter 2” premiered at the Venice International Film Festival last September, but its theatrical release was pulled and remains indefinitely delayed, while the final two chapters remain in production or development, according to IMDb.

Continue Reading

Business

Snoopy is everywhere right now — from jewelry to pimple patches. Why?

Published

on

Snoopy is everywhere right now — from jewelry to pimple patches. Why?

As a child, Clara Spars, who grew up in Charles M. Schulz’s adoptive hometown of Santa Rosa, assumed that every city had life-size “Peanuts” statues dotting its streets.

After all, Spars saw the sculptures everywhere she went — in the Santa Rosa Plaza, at Montgomery Village, outside downtown’s Empire Cleaners. When she and her family inevitably left town and didn’t stumble upon Charlie Brown and his motley crew, she was perplexed.

Whatever void she felt then is long gone, since the beagle has become a pop culture darling, adorning all manner of merchandise — from pimple patches to luxury handbags. Spars herself is the proud owner of a Baggu x Peanuts earbuds case and is regularly gifted Snoopy apparel and accessories.

“It’s so funny to see him everywhere because I’m like, ‘Oh, finally!’” Spars said.

The spike in Snoopy products has been especially pronounced this year with the 75th anniversary of “Peanuts,” a.k.a. Snoopy’s 75th birthday. But the grip Snoopy currently has on pop culture and the retail industry runs deeper than anniversary buzz. According to Sony, which last week acquired majority ownership of the “Peanuts” franchise, the IP is worth half a billion dollars.

Advertisement

To be clear, Snoopy has always been popular. Despite his owner being the “Peanuts” strip’s main character and the namesake for most of the franchise’s adaptations, Snoopy was inarguably its breakout star. He was the winner of a 2001 New York Times poll about readers’ favorite “Peanuts” characters, with 35% of the vote.

This year, the Charles M. Schulz Museum celebrated the 75th anniversary of the “Peanuts” comic strip’s debut.

(Brennan Spark / Charles M. Schulz Museum)

But the veritable Snoopymania possessing today’s consumers really exploded with the social media boom of the early 2010s, said Melissa Menta, senior vice president of global brand and communications for Peanuts Worldwide.

Advertisement

That’s also when the company saw the first signs of uncharacteristically high brand engagement, Menta said. She largely attributed the success of “Peanuts” on social media to the comic strip’s suitability to visual platforms like Instagram.

“No one reads the comic strips in newspapers anymore,” Menta said, “but if you think about it, a four-panel comic strip, it’s actually an Instagram carousel.”

Then, in 2023, Peanuts Worldwide launched the campaign that made Snoopy truly viral.

That year, the brand partnered with the American Red Cross to create a graphic tee as a gift for blood donors. The shirt, which featured Snoopy’s alter ego Joe Cool and the message “Be Cool. Give Blood,” unexpectedly became internet-famous. In the first week of the collaboration, the Red Cross saw a 40% increase in donation appointments, with 75% of donors under the age of 34.

“People went crazy over it,” Menta said, and journalists started asking her, “Why?”

Advertisement

Her answer? “Snoopy is cute and cool. He’s everything you want to be.”

Art of the Peanuts characters hangs at the Charles M. Schulz Museum and Research Center.

“Charles Schulz said the only goal he had in all that he created was to make people laugh, and I think he’s still doing that 75 years later,” Schulz Museum director Gina Huntsinger said.

(Brennan Spark / Charles M. Schulz Museum)

The Red Cross collaboration was so popular that Peanuts Worldwide brought it back this year, releasing four new shirt designs. Again, the Snoopy fandom — plus some Woodstock enthusiasts — responded, with 250,000 blood donation appointments made nationwide in the month after the collection’s launch.

In addition to the Red Cross partnership, Peanuts Worldwide this year has rolled out collaborations with all kinds of retailers, from luxury brands like Coach and Kith to mass-market powerhouses like Krispy Kreme and Starbucks. Menta said licensed product volume is greater than ever, estimating that the brand currently has more than 1,200 licensees in “almost every territory around the world,” which is approximately four times the number it had 40 years ago.

Advertisement

Then again, at that time, Schulz enjoyed and regularly executed veto power when it came to product proposals, and licensing rules were laid out in what former Times staff writer Carla Lazzareschi called the “Bible.”

“The five-pound, 12-inch-by-18-inch binder given every new licensee establishes accepted poses for each character and painstakingly details their personalities,” Lazzareschi wrote in a 1987 Times story. “Snoopy, for example, is said to be an ‘extrovert beagle with a Walter Mitty complex.’ The guidelines cover even such matters as Snoopy’s grip on a tennis racquet.”

Although licensing has expanded greatly since then, Menta said she and her retail development associates “try hard not to just slap a character onto a T-shirt.” Their goal is to honor Schulz’s storytelling, she added, and with 18,000 “Peanuts” strips in the archive, licensees have plenty of material to pull from.

Rick Vargas, the senior vice president of merchandising and marketing at specialty retailer BoxLunch, said his team regularly returns to the Schulz archives to mine material that could resonate with customers.

“As long as you have a fresh look at what that IP has to offer, there’s always something to find. There’s always a new product to build,” Vargas said.

Advertisement

Indeed, this has been one of BoxLunch’s strongest years in terms of sales of “Peanuts” products, and Snoopy merchandise specifically, the executive said.

Bejeweled keychains of Snoopy and Charlie Brown.

BaubleBar co-founder Daniella Yacobovsky said the brand’s “Peanuts” collaboration was one of its most beloved yet.

(BaubleBar)

Daniella Yacobovsky, co-founder of the celebrity-favorite accessory retailer BaubleBar, reported similar high sales for the brand’s recent “Peanuts” collection.

“Especially for people who are consistent BaubleBar fans, every time we introduce new character IP, there is this huge excitement from that fandom that we are bringing their favorite characters to life,” Yacobovsky said.

Advertisement

The bestselling item in the collection, the Peanuts Friends Forever Charm Bracelet, sold out in one day. Plus, customers have reached out with new ideas for products linked to specific “Peanuts” storylines.

More recently, Peanuts Worldwide has focused on marketing to younger costumers in response to unprecedented brand engagement from Gen Z. In November, it launched a collaboration with Starface, whose cult-favorite pimple patches are a staple for teens and young adults. The Snoopy stickers have already sold out on Ulta.com, Starface founder Julie Schott said in an emailed statement, adding that the brand is fielding requests for restocks.

“We know it’s a certified hit when resale on Depop and EBay starts to spike,” Schott said.

The same thing happened in 2023, when a CVS plush of Snoopy in a puffer jacket (possibly the dog’s most internet-famous iteration to date) sold out in-store and started cropping up on EBay — for more than triple the original price.

The culprits were Gen-Zers fawning over how cute cozy Snoopy was, often on social media.

Advertisement
Yellow and white pouches with Snoopy pimple patches.

“People who love Snoopy adore Snoopy, whether you grew up with ‘Peanuts’ or connect with Snoopy as a meme and cultural icon today,” said Starface founder Julie Schott.

(Starface World Inc.)

Hannah Guy Casey, senior director of brand and marketing at Peanuts Worldwide, said in 2024, the official Snoopy TikTok account gained 1.1 million followers, and attracted 85.4 million video views and 17.6 million engagements. This year, the account has gained another 1.2 million followers, and racked up 106.5 million video views and 23.2 million engagements.

Guy Casey noted that TikTok is where the brand experiences much of its engagement among Gen Z fans.

Indeed, the platform is a hot spot for fan-created Snoopy content, from memes featuring the puffer jacket to compilations of his most relatable moments. Several Snoopy fan accounts, including one dedicated to a music-loving Snoopy plushie, boast well over half a million followers.

Advertisement

Caryn Iwakiri, a speech and language pathologist at Sunnyvale’s Lakewood Tech EQ Elementary School whose classroom is Snoopy-themed, recently took an impromptu trip to the Charles M. Schulz Museum in Santa Rosa after seeing its welcome center decked out with Snoopy decor on TikTok. Once she arrived, she realized the museum was celebrating the “Peanuts” 75th anniversary.

Two red construction-paper doghouses with Snoopy on each roof.

Last year, the Schulz Museum saw its highest-ever attendance, driven in large part by its increased visibility on social media.

(Brennan Spark / Charles M. Schulz Museum)

It’s a familiar story for Schulz Museum director Gina Huntsinger.

“Last December, we were packed, and I was at the front talking to people, and I just randomly asked this group, ‘Why are you here?’”

Advertisement

It turned out that the friends had traveled from Washington, D.C., and Las Vegas to meet in Santa Rosa and visit the museum after seeing it on TikTok.

According to Stephanie King, marketing director at the Schulz Museum, the establishment is experiencing its highest-ever admissions since opening in 2002. In the 2024–2025 season, the museum increased its attendance by nearly 45% from the previous year.

Huntsinger said she’s enjoyed watching young visitors experience the museum in new ways.

In the museum’s education room, where visitors typically trace characters from the original Schulz comics or fill out “Peanuts” coloring pages, Gen Z museumgoers are sketching pop culture renditions of Snoopy — Snoopy as rock band Pierce the Veil, Snoopy as pop star Charli XCX.

“When our social media team puts them up [online], there’s these comments among this generation that gets this, and they’re having conversations about it,” Huntsinger said. “It’s dynamic, it’s fun, it’s creative. It makes me feel like there’s hope in the world.”

Advertisement
A white wall with "Passport to Peanuts" art.

The Schulz Museum’s “Passport to Peanuts” exhibition emphasizes the comic’s global reach.

(Brennan Spark / Charles M. Schulz Museum)

Laurel Roxas felt similarly when they first discovered “Peanuts” as a kid while playing the “Snoopy vs. the Red Baron” video game on their PlayStation Portable. For Roxas, who is Filipino, it was Snoopy and not the “Peanuts” children who resonated most.

“Nobody was Asian. I was like, ‘Oh, I’m not even in the story,’” they said.

Because Snoopy was so simply drawn, Roxas added, he was easy to project onto. They felt similarly about Hello Kitty; with little identifying features or dialogue of their own, the characters were blank canvases for their own personification.

Advertisement

Roxas visited Snoopy Museum Tokyo with their brother last year. They purchased so much Snoopy merchandise — “everything I could get my hands on” — that they had to buy additional luggage to bring it home.

For some Snoopy enthusiasts, the high volume of Snoopy products borders on oversaturation, threatening to cheapen the spirit of the character.

Growing up, Bella Shingledecker loved the holiday season because it meant that the “Peanuts” animated specials would be back on the air. It was that sense of impermanence, she believes, that made the films special.

Now, when she sees stacks of Snoopy cookie jars or other trend-driven products at big-box stores like T.J. Maxx, it strikes her as a bit sad.

“It just feels very unwanted,” she said. For those who buy such objects, she said she can’t help but wonder, “Will this pass your aesthetic test next year?”

Advertisement

Lina Jeong, for one, isn’t worried that Snoopy’s star will fade.

Sketches of the "Peanuts" characters.

“[Snoopy is] always able to show what he feels, but it’s never through words, and I think there’s something really poetic in that,” said Lina Jeong.

(Brennan Spark / Charles M. Schulz Museum)

Jeong’s affinity for the whimsical beagle was passed down to her from her parents, who furnished their home with commemorative “Peanuts” coffee table books. But she fell in love with Snoopy the first time she saw “Be My Valentine, Charlie Brown,” which she rewatches every Valentine’s Day.

This past year, she was fresh out of a relationship when the holiday rolled around and she found herself tearing up during scenes of Snoopy making Valentine’s crafts for his friends.

Advertisement

“Maybe I was hyper-emotional from everything that had happened, but I remember being so struck,” that the special celebrated platonic love over romantic love, Jeong said.

It was a great comfort to her at the time, she said, and she knows many others have felt that same solace from “Peanuts” media — especially from its dear dog.

“Snoopy is such a cultural pillar that I feel like fads can’t just wash it off,” she said.

Soon, she added, she plans to move those “Peanuts” coffee table books into her own apartment in L.A.

Advertisement

Continue Reading

Trending