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The NBA media rights deal could bring about a once-impossible feat: the $100 million salary

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The NBA media rights deal could bring about a once-impossible feat: the 0 million salary

As the NBA closes in on a new media rights deal, much of the attention has been on what it means for the league and its teams. But there’s also another beneficiary of the set of deals that will reportedly pay the league an average of $6.9 billion over 11 years: the players.

Those new deals — whether they end up with Warner Bros. Discovery, NBC or Amazon as partners alongside Disney – should more than double the current deals, which are slated to pay the league roughly $3 billion next season in the final year of its contracts with Disney and Warner Bros. Discovery. While not guaranteed, the expectation among team executives is that the salary cap will rise the maximum allowable 10 percent over the first seasons under the new media landscape, which will begin with the 2025-26 season.

The amount of money set to pour into the league will likely bring about what surely was once considered an impossible feat: the $100 million salary.

NBA players are already amassing wealth like never before. Any player part of the 2022 draft class will have the opportunity to make more than $1 billion alone in NBA contracts, before any endorsements or sponsorship deals. If the cap keeps rising as projected, a player might be able to make that much over the course of two contracts in his prime. Jaylen Brown’s record-setting contract, which could be worth as much as $304 million, could look small by comparison.

The NBA could have its first $100 million salary by the 2032-33 season. That’s assuming a salary cap of $141 million next season, as the league currently projects, and then 10 percent cap-raises after that.

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Under that forecast, the salary cap would hit more than $302 million, which would allow a number of players to cross the $100 million threshold. For example, a player in the first year of his supermax contract, which pays 35 percent of the cap, could make as much as $105.79 million during the 2032-33 season — that’s double the league-high $51.9 million Stephen Curry made this season. A player in the second year of a supermax contract that kicked in the season before could make $103.86 million that season. A player in the third year of a supermax contract that began during the 2030-31 season could make $101.41 million.

The size of the contracts will be eye-popping. A five-year supermax deal that begins with the 2030-31 season will be worth $507 million under these estimates. One that begins the next season will be worth $557.78 million. The supermax that kicks in during the 2032-33 season would be valued at $613.56 million.

Projected NBA Supermax Contracts

Season Projected Cap 35% Max Salary Supermax Deal

24-25

$141 million

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$49.35 million

$286.23 million

25-26

$155.1 million

$54.29 million

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$314.85 million

26-27

$170.61 million

$59.71 million

$346.34 million

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27-28

$187.671 million

$65.68 million

$380.97 million

28-29

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$206.438 million

$72.25 million

$419.07 million

29-30

$227.082 million

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$79.48 million

$460.98 million

30-31

$249.79 million

$87.43 million

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$507.07 million

31-32

$274.769 million

$96.17 million

$557.78 million

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32-33

$302.246 million

$105.79 million

$613.56 million

Those numbers could be overly generous, of course. Maybe the cap doesn’t go up 10 percent every year, and salaries don’t go up so quickly. While the national media rights could account for roughly 30-40 percent of all basketball revenue when they kick in, the local media revenue seems set to dip — and who knows what other issues might pop up.

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That timetable might also be too slow. Either the NBA or the NBPA could opt-out of this CBA by Oct. 15, 2028 and that would trigger a new CBA for the 2029-30 season. What if that CBA doesn’t have cap-smoothing and has no ceiling on how quickly the cap can go up? Or, it gets rid of the rule that sets max salaries at 35 percent of the cap? Get ready for some big numbers.

NBA commissioner Adam Silver and president of global content & media distribution Bill Koenig have surely made a lot of people happy. The league’s still-new collective bargaining agreement was written with a new media rights deal in mind and this should allow the NBA to have labor peace through the end of this CBA, set to run until 2030 if no one opts out. There was always a small chance that the NBA would ever have to execute the opt-out clause it has in the current CBA that lets it get out of the agreement if its media income fell to a certain threshold compared to what it took in during the 2022-23 season. But with such large numbers on the horizon, the league — and its players — is approaching even loftier wealth.


Since it’s never too early to talk about the offseason — at least that’s what every TV segment about the NBA tells me — it’s a good time to remind everyone about this summer’s hottest read: the CBA.

Some of the most restrictive parts of the new CBA are set to come in next season and the new cap year starts on July 1. They will color how teams act this summer.

Starting with the first day after the just-concluded regular season, teams above the first apron ($172.346 million) can only trade for a player who makes up to the value of the salary they are dealing away. Any traded player exceptions first-apron teams generated over the past year will no longer be usable unless they get back down below the apron.

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Teams above the second apron ($182.794 million) can no longer aggregate player salaries — that provision kicked in with the end of the regular season. Those teams cannot send out their own player in a sign-and-trade, and they can’t send cash in a trade.

The “frozen pick” rule will go into effect next season. If a team is above the second apron on the last day of the 2024-25 regular season, then its first-round pick seven years out (2032) cannot be traded. If that team is above the second apron in two of the next four years, that frozen pick will also be moved to the end of the first round in that year’s draft. A team can unfreeze its pick if it is below or equal to the second apron in at least three of the next four years.

If a team does one of the things listed above, then it will be hard-capped at the apron threshold it has yet to cross.

If a team pulls off a trade between the end of the regular season and the start of the new cap year with a maneuver that is not allowed for teams above the first or second apron, then that team will be hard-capped for the rest of the current salary cap year and the next one. But the new CBA does allow teams some flexibility because that doesn’t kick in until after the 2024-25 regular season; teams can still have their total salaries go above an apron level between the end of the 2023-24 regular season through June 30, 2024 without being hard-capped.

There is also a new concern for teams that don’t hit the salary floor. Starting with the 2024-25 season, teams that don’t hit the floor won’t receive any of the money paid out to non-taxpaying teams.

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Beginning on July 1, teams will now be able to use the non-taxpayer midlevel, the room midlevel or the biannual exception to trade for one or multiple players or acquire a player on a waiver claim (the player’s contract can’t exceed the max length allowed by that exception). The exception won’t be able to get aggregated.

Teams will also get more latitude with extend-and-trade contracts. On July 1, those will be able to go up to a total of four years and 120 percent of the prior salary.

(Photo: David Berding / Getty Images)

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Eli Manning fires back amid debate comparing ex-Giants star to Falcons great Matt Ryan

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Eli Manning fires back amid debate comparing ex-Giants star to Falcons great Matt Ryan

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Eli Manning retired in 2019 and missed out in his first year of Hall of Fame eligibility in 2025. He was passed over again earlier this year but still fired back at a fan who claimed one of his contemporaries was the better quarterback.

On Tuesday, a social media user floated a theory about former Atlanta Falcons quarterback Matt Ryan. Ryan, who now oversees football operations as the team’s president, last played in an NFL game in 2022. He announced his retirement in 2024, making him eligible for Hall of Fame consideration beginning in 2028.

“Matt Ryan was a better QB than Eli Manning… people just worship rings. Agree or nah,” the post read.

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New York Giants quarterback Eli Manning greets Atlanta Falcons quarterback Matt Ryan after their game at Mercedes-Benz Stadium in Atlanta, Georgia, on Oct. 22, 2018. (Jason Getz/USA TODAY Sports)

Manning caught wind of the suggestion and weighed in, pointing to the two Super Bowl-winning teams he was part of during his standout run with the New York Giants.

“I will ponder this while I play with my rings…,” Manning wrote in a quote-tweet.

Ryan’s statistical production surpasses Manning’s, at least on paper. He was named NFL MVP in 2016, an honor Manning never earned. Ryan is also the most accomplished player in Falcons history and finished his career with more than 62,000 regular-season passing yards, compared with Manning’s 57,023.

NFC head coach Eli Manning leads a huddle during a practice session before the NFL Pro Bowl at Allegiant Stadium in Las Vegas, Nev., on Feb. 4, 2023. (Michael Owens/Getty Images)

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Both quarterbacks were selected to four Pro Bowls, but the key difference lies in championships. Manning won the Super Bowl in 2007 and 2011, while Ryan reached it once but fell short. Manning threw for a single season career-best 4,933 during the run leading up to the second Super Bowl title.

Ryan threw for 284 yards, two touchdowns and no interceptions to help the Falcons build a 25-point lead in the championship game — a matchup remembered for the New England Patriots engineering the largest comeback in Super Bowl history.

Atlanta Falcons quarterback Matt Ryan passes the ball against the Buffalo Bills during the second half at Highmark Stadium in Orchard Park, N.Y., on Jan. 2, 2022. (Rich Barnes/USA TODAY Sports)

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The Falcons have reached the Super Bowl twice in franchise history, first in 1998, but the team is still chasing its first elusive championship.

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The Giants marked their 100th season in 2024, winning four Super Bowls over the franchise’s century-long history.

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Rams coach Sean McVay says Puka Nacua is ‘doing really well’ after rehab stint

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Rams coach Sean McVay says Puka Nacua is ‘doing really well’ after rehab stint

Star receiver Puka Nacua will fully participate in voluntary offseason workouts, the Rams are getting closer to another contract adjustment with quarterback Matthew Stafford, and coach Sean McVay and general manager Les Snead hope backup quarterback Jimmy Garoppolo decides to put off retirement and return for a third season and possible Super Bowl run.

McVay and Snead addressed those topics and the NFL draft on Tuesday during a videoconference with reporters.

Nacua led the NFL in receptions last season but also was involved in a string of off-the-field incidents the last few months, including an alleged biting incident that led to a civil lawsuit. Those situations put the brakes on any immediate discussion between the Rams and Nacua about a massive extension for the fourth-year pro.

In March, Nacua began a rehabilitation program in Malibu, but he was present for the first day of workouts on Monday.

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Nacua, 24, “looks great” and is “doing really well,” McVay said. McVay declined to detail discussions he’s had with the All-Pro, who was a finalist for NFL offensive player of the year.

“He and I have a great relationship,” McVay said. “Feel really good about kind of the direction we’re going.”

Stafford, 38, led the Rams to the NFC championship game last season and is the reigning NFL most valuable player. According to overthecap.com, he is due to carry a salary-cap number of $48.3 million this season.

But Stafford has no doubt demanded, and will receive, a raise and a possible additional year in a deal that the Rams acknowledged two years ago is essentially a year-to-year situation.

“Progress has been made,” Snead said of negotiations.

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There is no timeline, Snead said, “but don’t expect any drama, per se.”

Garoppolo, 34, has backed up Stafford for two seasons, and he has been invaluable.

Last year, with Stafford sidelined for training camp because of a back issue, Garoppolo ran the offense and prepped the defense with a skillset honed during a 12-year career that included a Super Bowl appearance. Stafford joined workouts before the season and remained healthy throughout, but Garoppolo was perhaps the most valuable insurance policy in the NFL.

Last season, Garoppolo played on a one-year contract and earned $4.5 million, according to overthecap.com.

McVay expressed confidence in fourth-year pro Stetson Bennett, but said he was hopeful that “when the time is right,” Garoppolo will “change his mind,” and return.

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“You leave the door open,” McVay said when asked if there was a point that Rams would press Garoppolo to return. “I don’t think you want to press. What you don’t want to do is ever force a guy to play if in his mind he’s ready to move on.

“But you don’t want to minimize that, ‘Hey, if you do decide you want to play, let’s make sure it’s here with us.”

The Rams have the 13th pick in the NFL draft, which begins Thursday in Pittsburgh. They have one pick in the second and third rounds, one in the sixth round and three in the seventh.

Receiver, offensive line and edge rusher are among the positions the Rams could address with their first top-15 pick since they selected quarterback Jared Goff with the No. 1 pick in 2016.

“There’s a lot of possibilities,” McVay said. “We don’t control what happens in those 12 picks before, and so what we’ve done is a lot of contingency planning and a lot of conversations, and feel really good about that.”

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PGA Tour signals new era with axing of Hawaii events from schedule

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PGA Tour signals new era with axing of Hawaii events from schedule

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The PGA Tour has announced that it will not be hosting an event in Hawaii during the 2027 season, ending a 56-year run of holding a tournament in The Aloha State. The change comes as the Tour and CEO Brian Rolapp have consistently teased a revamped schedule beginning next year.

The Tour was forced to cancel The Sentry at the start of the 2026 campaign due to the dying grass on the Plantation Course at Kapalua amid a local dispute with the company responsible for delivering water to the area. 

An aerial view of the golf course from over the ocean prior to The Sentry at The Plantation Course at Kapalua on December 31, 2023 in Kapalua, Maui, Hawaii. (Photo by Ben Jared/PGA TOUR) (Ben Jared/PGA TOUR)

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With The Sentry being canceled, the Sony Open at Waialae Country on Oahu served as the Tour’s season opener in ‘26, which was won by Chris Gotterup. The event was in the final year of its sponsorship, although the Tour has shared that it is working toward making the event the opening event on the PGA Tour Champions circuit.

Chris Gotterup of the United States celebrates with the trophy on the 18th green after his winning round of the Sony Open in Hawaii 2026 at Waialae Country Club on January 18, 2026 in Honolulu, Hawaii. (Photo by Cliff Hawkins/Getty Images) (Cliff Hawkins/Getty Images)

The Tour’s removal of The Sentry and the Sony Open wipes out what has now turned into a traditional two-week stretch on the island to begin a new season.

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The PGA Tour did not share further details about the 2027 schedule upon its announcement about leaving Hawaii, but with Sentry reportedly being an event title-sponsor through 2035, it will need to find a new landing spot on the calendar. The logical stop would be Torrey Pines in San Diego, which checks the West Coast and great weather boxes, but the venue is also looking for a new sponsor, as its deal with Farmers Insurance ended in 2026.

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View of the 18th hole is seen during the final round of The Sentry at The Plantation Course at Kapalua on January 5, 2025 in Kapalua, Maui, Hawaii. (Photo by Ben Jared/PGA TOUR via Getty Images) (Ben Jared/PGA TOUR via Getty Images)

The Tour’s decision not to begin next season in Hawaii makes sense, as there are plenty of venues in the lower 48 states that are much easier to operate from, but the departure will have a tremendous financial impact on the state.

The Honolulu Star-Advertiser reports that The Sentry is estimated to have a $50 million annual impact on the community, while the Sony Open directly generates an estimated $100 million in revenue per year, plus another $1 million per year to Friends of Hawaii charities.

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