Milwaukee, WI
VISIT Milwaukee unveils new logo, branding ahead of big year for city
MILWAUKEE — On Tuesday, VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the national spotlight this summer for the Republican National Convention (RNC).
This is the first rebrand in nearly 20 years for the organization. It has been in the works for two years. The team at VISIT Milwaukee said they are proud of what they have come up with.
“What we came up with all bubbles up to the themes, fresh, flavor and forward.”
“Fresh, flavor and forward” are the words VISIT Milwaukee believes represent the City of Milwaukee after conducting research and design ventures over the past two years.
The new logo is a collection of items that represent the Cream City. It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity.
(Spectrum News 1/Megan Marshall)
Milwaukee residents Mushi Aviles and Elijah Miner saw the new design for the first time on Tuesday and said it’s a fun new change. The two seemed quite passionate about it already.
“That’s something different,” Aviles said. “That’s something different. it looks like a wave,” Miner said. “Right by the lake.”
“That’s cool,” Aviles continued “I probably might get that tattooed or something,”
VISIT Milwaukee said its hope is to appeal to people who live in the city and state. The team said they hope the logo is.a representation of what the City of Milwaukee is all about.
“Honestly, I think it represents the lake,” Ally Zblicki from Milwaukee said. “It looks cool. I just see waves it in.”
Old VISIT Milwaukee logos and branding (Spectrum News 1/Megan Marshall)
The City of Milwaukee is on a national platform this summer with the RNC coming in a few short months. Which is one of the many reasons VISIT Milwaukee is rolling out this new branding.
“With all eyes on Milwaukee this year,” VISIT Milwaukee CEO Peggy Williams-Smith said “This new brand updates VISIT Milwaukee’s look, feel and tone of our logo, our advertising campaigns, our website, our messaging and so much more,”
Previously used ad/branding for VISIT Milwaukee (Courtesy of VISIT Milwaukee)
VISIT Milwaukee said it will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history.
Milwaukee Wave coach Marcio Leite 2025-26 team’s evolution in MASL
See first-year Milwaukee Wave head coach Marcio Leite discuss the roles of younger players and veterans as the 2025-26 MASL season begins.
The Milwaukee Wave had been in the awkward position of trying to sell tickets to the MASL championship series without knowing when it would actually host a game.
The questions were answered late April 19, when the San Diego Sockers beat the St. Louis Ambush in the other semifinal in overtime. Their series didn’t even start until four days after the Wave eliminated the Baltimore Blast with victories in a regulation Game 2 and knockout Game 3 at the UWM Panther Arena.
Now the finals are set for two of the most decorated teams in arena soccer.
The Wave will host Game 1 at 6:35 p.m. Wednesday, April 22 and then the series will finish at the Frontwave Arena in Oceanside, California, with Game 2 at 9:30 p.m. April 24 and a potential Game 3 at 9 p.m. April 27.
Three versions of the Sockers have totaled 16 championships in various indoor league with the latest iteration founded in 2009 owning six of those. The Wave has seven.
First-year Wave head coach Marcio Leite has won titles with both franchises.
MILWAUKEE — The Milwaukee Police Department is investigating a shooting that occurred on early Sunday morning on the 4900 block of W. Capitol Drive that left one person injured.
An 18-year-old sustained non-life-threatening injuries and was transported to a local hospital for treatment.
TMJ4
The police is currently looking for an unknown suspect at this time.
Those with information regarding the shooting are encouraged to contact the Milwaukee Police at (414) 935-7360 or contact Crime Stoppers at (414) 224-TIPS or P3 Tips to remain anonymous.
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MILWAUKEE – The Milwaukee Police Department requested the public’s help to find 11-year-old Sir’Charles Bason, a critically missing boy who was last seen near Teutonia and Kiley at around 6:20 p.m. on Saturday, April 18.
Police described Bason as 4 feet, 5 inches tall with a slim build, brown eyes and black, low-cut hair. He was last seen wearing a gray jacket with green lines, dark-colored jeans, tan sandals and carrying gray Nike Jordan shoes.
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What you can do:
Anyone with information on Bason’s whereabouts is asked to call Milwaukee Police District 4 at 414-935-7242.
The Source: The Milwaukee Police Department released information.
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