Washington, D.C
Washington D.C. Is Targeting More Markets in India For Tourists
Skift Take
Think Washington D.C. is all business suits and formal wear? Destination DC’s CEO wants you to think again.
Elliott Ferguson, CEO of Destination DC, knows what’s needed to boost Indian arrivals to the U.S. capital.
Along with others in the travel industry, Ferguson calls out the U.S. visa process as the primary hurdle for Indian travelers. Despite some improvements, the wait for a visa interview still exceeds 300 days.
âEconomically, the U.S. understands the importance of tourism, but if we do not make it easier for the international tourists to come into the country, we’re missing out on opportunities,â Ferguson told Skift during his recent trip to India.
And while the average stay of an Indian tourist coming in to Washington is 3.5 nights, Ferguson said they are targeting day trippers, who come to the city thinking there wonât be much to see and do.
âWe want visitors to really experience America as a whole â we only wish that they start their trip in Washington and end it in the city as we want them to stay for more than just a night.â
More Nonstop Flights and Targeting More Markets
The increase in Indian arrivals has been encouraging. Ferguson, said Washington D.C. had more than 147,000 visitors from India in 2023, a 50% increase from 2022 and 11% ahead of pre-pandemic numbers.
Ferguson identified the need for more nonstop flights.
Currently Air India is the only airline flying direct between Delhi and Washington. Before Covid, Washington D.C. had more direct flights connecting it with Indian cities.
Ferguson also emphasized the importance of targeting key markets beyond Delhi and Mumbai, focusing on cities like Goa, Hyderabad, Ahmedabad, Chennai, Ludhiana and Chandigarh.
D.C.’s Image
Washington D.C. is the seventh most visited destination in the U.S. by the overseas global community. Ferguson acknowledged that being a small city with 700,000 people, the city can’t accommodate 40 million visitors, and can never by Number 1. But he wants to make sure that more international overseas tourists are aware of what Washington has to offer.
He wants to dispel Washington’s âseriousâ image, let visitors to know that the city is also fun.
Washington DC. is also a popular destination for business travel, as well meetings, incentives, conventions and events. Happy with the performance in that sector, Ferguson said Destination DC wants to make sure that 60% of trade shows in Washington are international.
âHowever, trade shows are saying that they are not seeing countries like China and India come because of how long it takes to get a visa. We want to make it easier to get these people to come into our country,â he said.
Ferguson said that for now the city would be targeting the 4 million U.S. visas that are already held by Indians. The U.S. Embassy in India usually issues tourist visas for a 10-year period. âSo there’s a targeted market there that we continue to focus on,â he said.
Discussions at the Skift India Summit taking place in Delhi-NCR from March 19-20, will center around the outbound Indian traveler.
Skift India Summit Registration
Discounted price of $495 (Solo) and $445 (Group) for a limited time only. Full-price tickets are $745 (Solo) and $695 (Group).
Solo
1 person
Register now for an in-person ticket to the Delhi event.
- Opening night event
- All Forum sessions
- Networking options
- Event app
Group
2-6 people
Bring the team and take your company to the next level.
- Opening night event
- All Forum sessions
- Networking options
- Event app
- Multi-registration discounts
Please read our FAQ for details about refunds, safety procedures, and other details.
Subscriber Benefits
Subscribers to Skift Research, Skift Pro, Daily Lodging Report, Skift Short-Term Rental Report, and Airline Weekly receive discounts off full-price tickets to in-person events. Visit our Subscriber Benefits page to find your discount code.
Online Attendees
A limited number of free online tickets will be released in the spring for paid subscribers.
Washington, D.C
97-year-old World War II veteran honored virtually at home
At 97, Veteran Harley Wero wasn’t up for a trip to the nation’s capital, so volunteers from the Western North Dakota honor flight brought the trip to him. Wero, his wife Muriel and their daughter Jennifer got to experience Washington, DC, without ever leaving their home.
Web Editor : Sydney Ross
Posted
Washington, D.C
DC Public Health to begin daily testing of Potomac, Anacostia rivers for E. coli
WASHINGTON – Beginning on Monday, the D.C. Department of Health will be conducting daily tests for E. coli in the Potomac and Anacostia rivers.
It comes more than five weeks after the Potomac interceptor collapse sent millions of gallons of sewage into the river.
The testing will also coincide with an important safety advisory being lifted.
Why it matters:
Director of the D.C. Department of Health, Dr. Ayanna Bennett, says they will begin daily testing for E. coli in the Potomac and Anacostia rivers on Monday, along with help from the Environmental Protection Agency.
Currently, D.C. is only testing weekly.
“We feel really secure that the initial sewage is not a threat to people, it’s passed through some time ago, but we do want to get more information about what the long term condition of the river is gonna be and how we should look at it going forward.”
Big picture view:
Monday is also an important day because it’s when the District is expected to lift its advisory that recommends against recreational activities on the Potomac — we’re talking boating, fishing, walking pets by the water.
It’s important to note, however, that D.C.’s advisory pertains to its portion of the Potomac, and it has no bearing on advisories issued by officials in Maryland or Virginia.
Still, this is being treated by many as a hopeful sign.
What they’re saying:
But significant concerns absolutely remain for residents.
“I’ve had tons of messages from people saying they’re not going to let their kids row crew, they’re not going to go to sailing schools. We catch three million tons of blue cats out of the Potomac River. That season starts next week, and they’re not gonna be able to bring those blue cats to market,” said Dean Naujoks with the Potomac Riverkeepers.
“You knew years ago that parts of this Potomac Interceptor were corroded and vulnerable, especially where it broke, in Cabin John, our neighborhood,” one resident said, speaking at a public meeting in Bethesda on Thursday.
“I know there are small business owners here. Who’s accounting for all of our losses that we’re getting due to your sewer blowing up?” another resident asked.
Officials with D.C. Water, which is a public utility, have been running daily tests and will continue to do so as well.
Washington, D.C
Pleasant, spring-like weekend for Virginia, Maryland, DC ahead of active start to March
After one of the coldest winters in years, the DMV is ending the month of February, and meteorological winter, with a nice spring preview.
Temperatures will reach the low 60s area-wide Saturday afternoon under mostly sunny skies. A real treat for the final day of February, enjoy!
Sunday will bring a few changes as an active weather pattern begins to bring in March.
A cold front will slowly move through the area and be mostly starved of moisture. There is a chance at a spotty shower or two, but most stay dry under mostly cloudy skies.
Temperatures will drop throughout the day as the front moves through with most afternoon temperatures in the 50s falling to the 30s by nightfall.
European model forecast rainfall totals
This front will stall just to the south and be a focal point for several days of active weather next week around the DMV.
A wintry mix looks likely Monday with temperatures near freezing with little to no wintry precipitation accumulation, but a different story as that will then switch to all rain chances Tuesday through about Friday.
BE THE FIRST TO COMMENT
Stay tuned to the First Alert Weather team as they continue to monitor forecast trends heading into next week.
-
World3 days agoExclusive: DeepSeek withholds latest AI model from US chipmakers including Nvidia, sources say
-
Massachusetts3 days agoMother and daughter injured in Taunton house explosion
-
Montana1 week ago2026 MHSA Montana Wrestling State Championship Brackets And Results – FloWrestling
-
Louisiana6 days agoWildfire near Gum Swamp Road in Livingston Parish now under control; more than 200 acres burned
-
Denver, CO3 days ago10 acres charred, 5 injured in Thornton grass fire, evacuation orders lifted
-
Technology1 week agoYouTube TV billing scam emails are hitting inboxes
-
Technology1 week agoStellantis is in a crisis of its own making
-
Politics1 week agoOpenAI didn’t contact police despite employees flagging mass shooter’s concerning chatbot interactions: REPORT