Sports
Super Bowl commercials 2024: Christopher Walken, Dunkin' and Jesus take the wheel
Taylor Swift’s new television special Sunday, aka Super Bowl LVIII, carried live from Las Vegas on CBS and Paramount+, came with a football game attached, a musical production number and a host of comedy sketches masquerading as commercials — and they said variety was dead!
I have been asked here, however, to discuss only the commercials, which are granted a newsworthiness they rarely enjoy elsewhere in television, based entirely on their proximity to this one event, the big money involved and the big stars who pick up big money for a day’s work, if that. Major American celebrities — from Audrey Hepburn and Marlon Brando to Brad Pitt and Julia Roberts — who wouldn’t think of appearing in a domestic TV commercial have for years snuck overseas to get that check, but the Super Bowl provides a certain amount of cache and cover — it’s an event! (Even so, one might point out, these are mostly not superduperstars — many are TV people, but no less familiar or useful for that.) Sports stars (current and retired), cozy with endorsements, seem happy to play along.
Surveys have suggested that something like a quarter of Super Bowl viewers come mainly for the commercials. I admit that I find them more interesting than the game, though I just admit as well that this was a particularly interesting game; still it’s hard to imagine sitting through four hours of football just for the ads when the buzziest ones are already plastered all over the internet, and the ones that aren’t yet will be. I mean, it feels like a poor use of time. That said, the frequency of cutaways could make one feel at times that the game was interrupting the commercials. (That there are those who come only for the halftime show goes without saying, but you can arrive late and leave early for that.) People are funny.
Many of these campaigns, whether as teasers or full-length ads, or lengthier ads than would appear on the actual broadcast, or minus some final tag or punchline held back until Sunday, had been underway online for more than a week; network morning shows gave them “exclusive” premieres, and under the guise of “news” offering advertisements free advertising — which, yes, print media is also happy to provide.
After an extremely vague tease with Tony Hale, a spot starring Beyoncé premiered in the third quarter of the game, with the singer attempting to “break Verizon” — by playing the saxophone, opening a lemonade stand running for “Beyoncé of the United States,” and going to space. A second airing suggested new music was coming, later confirmed via Instagram. My takeaway was that I’d like to see her do more comedy.
That the investment was overwhelmingly in comedy is sensible: Funny spots are more likely to be remembered, talked about, reposted and if brevity is the soul of wit, as it certainly is of the modern attention span, repetition is the soul of advertising.
Here is an incomplete accounting of humorous commercials aired during the game.
LL Cool J driving a beer can-shaped train for Coors Light. Martha Stewart, Snoop Dogg and Willie Nelson for BIC Lighters, because weed. Anthony Hopkins delivering a dramatic soliloquy (“To act is to deceive, and to deceive one must forget oneself”) before he puts on the head of Wrex the Dragon, mascot of the Wrexham football club (the other football, the one they play everywhere) in an ad for Stok Cold Brew Coffee. Ken Jeong, out of cryogenic suspension, for Popeyes.
Chris Pratt in a handlebar mustache for Pringles. Eric Andre paired with a creepy little plastic figure, Dr. Umstick, for the Drumstick ice cream cone (the day’s weirdest spot) Self-described “America’s sweetheart” Aubrey Plaza deadpanning through a series of stressful or dramatic situations (child’s party, stuck elevator, alien abduction, professional wrestling, riding a dragon) for Mountain Dew. Zac Braff and Donald Faison back singing and dancing for T-mobile, joined now by Jason Momoa. Dan Levy and Heidi Gardner doing on-the-spot neighborhood research for Homes.com. Ben Affleck and Jennifer Lopez were back for Dunkin Donuts, with Matt Damon along; they are legitimately big stars, but they’re also down with Dunkin Donuts, so, you know, regular. Actors from “Suits” showed up in a couple of ads (e.l.f. Cosmetics and T-mobile), because that is where we are now.
An Oreo spot in which important decisions through the ages are made according to whether the “creme” (hydrogenated vegetable oil, high fructose corn syrup, soy lecithin and vanillin, if you’re interested) winds up on the left or right when the cookies are twisted apart. Avoiding controversy, M&M’s posted an ad for peanut butter M&M’s in which diamonds formed from compressed peanut butter, “polished with the sighs of those who almost won a Super Bowl — and Scarlett Johansson” are used to make The Almost Champions Ring of Comfort. Especially wonderful is a Kate McKinnon in a Hellman’s Mayonnaise spot, in which she believes her cat can talk after she takes its “meow” for “mayo;” the cat becomes famous, addresses world leaders and dates and dumps Pete Davidson.
The Uber Eats ad, predicated on the idea that new information pushed out old featured Jennifer Aniston and David Schwimmer, Posh and Becks, Jelly Roll and Usher, who didn’t remember he was performing the halftime show. Usher also made a cameo appearance at the end of Christopher Walken’s delightful BMW commercial, in which people imitated his way of talking as he went through his day. The tolerant exasperation of his reactions was a highlight of my over-engagement with these commercials.
There were, naturally, a few non-comical ads sprinkled among them. The beautiful Budweiser Clydesdales delivered beer in the snow. A little girl skated on an icy pond as her housebound grandfather watched through a window in a Kia spot. Dove went to bat for girls in athletics. The “Jesus, he gets us” campaign, which debuted last year, returned with a pair of ecumenical, elegant, photo-based spots on a theme of loving one’s neighbor, which is to say, anybody. And Mark Wahlberg promoted Hallow, a Christian/Catholic prayer app.
What can we say about this year’s spots that says anything about the rest of us? That many are for beer, junk food, gambling and television itself, suggests a society desperate to anesthetize itself in a burning world? (Some might argue that the Super Bowl itself represents a misdirection of human energy, a distraction from what really matters — not that you’ll catch me saying that.)
Special musical guest Travis Kelce performed “Viva Las Vegas” in the postgame, while Swift looked on. Earlier he gained 93 yards on nine receptions, also while she looked on.
Sports
Patriots crush Chargers in Wild Card defensive slugfest, secure first playoff win since 2018
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The New England Patriots defended home turf in the Wild Card Round, dominating the Los Angeles Chargers in a 16-3 victory to move on in the NFL Playoffs.
New England, winning its first playoff game since their 2018 Super Bowl-winning campaign, will await the victor of the No. 4 Houston Texans and No. 5 Pittsburgh Steelers Wild Card game on Monday night to see who they face in the Divisional Round next week.
This game saw its first touchdown in the fourth quarter, but that was because of how suffocating both defenses were in this contest. But it was clear the Patriots had every answer for Justin Herbert and the Chargers’ offense.
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Drake Maye of the New England Patriots celebrates after a touchdown in the third quarter against the Miami Dolphins at Gillette Stadium on January 04, 2026 in Foxborough, Massachusetts. (Winslow Townson/Getty Images)
Mike Vrabel’s squad shouldn’t have given up only three points, especially after Drake Maye was picked off on the Patriots’ second drive at his own 10-yard line. However, the Patriots’ defense was relentless all night, and the Chargers couldn’t adjust.
They stopped the Chargers on four plays to turn them over on downs, and ultimately got on the board first thanks to a 93-yard drive that resulted in a field goal.
49ERS ELMINATE DEFENDING SUPER BOWL CHAMPION EAGLES FROM PLAYOFFS
Los Angeles was knocking at the door again with a third-and-2 from New England’s three-yard line, but Kimani Vidal was stuffed. Cameron Dicker added a field goal to tie the game, and only another Patriots field goal was added to the score before halftime, a 6-3 lead for New England.
While the Chargers couldn’t get anything going on offense, their defense kept them in this game, at least for the first three quarters. Maye was strip-sacked by Odafe Oweh while in Chargers territory to keep it a three-point game in the third quarter.
But after another failed drive, a third Patriots field goal split the uprights to make it 9-3.
Stefon Diggs of the New England Patriots talks to teammates in a huddle prior to an AFC wild card playoff football game against the Los Angeles Chargers at Gillette Stadium on Jan. 11, 2026 in Foxborough, Massachusetts. (Kathryn Riley/Getty Images)
The dagger for the Patriots came after yet another Chargers punt, when Maye placed his pass perfectly for tight end Hunter Henry, the ex-Chargers star, for a 28-yard touchdown. The first six-pointer for either team seemingly ended all hopes for Los Angeles.
On the ensuing drive, Herbert was crushed by K’Lavon Chaisson, resulting in a fumble recovered by Christian Elliss, as the Gillette Stadium crowd went ballistic.
The Chargers tried to get some playoff heroics going, as they dinked and dunked their way down the field into Patriots territory. But on fourth-and-9 from New England’s 34-yard line, Milton Williams ended all hope when he delivered the Patriots’ sixth sack on Herbert to turn them over on downs again.
In the box score, Maye went 17-of-29 through the air for 268 yards, with running back Rhamondre Stevenson being his top receiver with 75 yards on three catches. Kayshon Boutte also added 66 yards on four grabs, while Henry finished with 64 yards.
Drake Maye of the New England Patriots looks to pass prior to an NFL wild card playoff game against the Los Angeles Chargers at Gillette Stadium on Jan. 11, 2026 in Foxborough, Massachusetts. (Michael Owens/Getty Images)
And Maye was also the Patriots’ leading rusher with 67 yards on the ground on nine carries, as he continuously picked his spots to gash the Chargers’ defense.
For Los Angeles, Herbert’s playoff woes continue, as he’s now 0-3 after this performance. He had just 159 yards passing and 57 yards rushing.
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Sports
It’s another one-and-done postseason for Justin Herbert and Chargers
FOXBOROUGH, Mass. — The MVP chants for the second-year quarterback of the New England Patriots rang throughout Gillette Stadium on Sunday night.
The Chargers, meanwhile, were haunted by their own echoes.
Another playoff game. Another one-and-done exit.
The gutty season of quarterback Justin Herbert again ended with a whimper, a 16-3 loss on a night when the Chargers defense provided ample opportunities.
“We have to do better than three points,” Herbert said. “As an offense, that’s not good enough. The quarterback play wasn’t good enough, and we let the defense down today.”
Chargers quarterback Justin Herbert is sacked by New England Patriots linebacker Anfernee Jennings in the fourth quarter Sunday.
(Robert Gauthier / Los Angeles Times)
Three years ago was the nuclear meltdown at Jacksonville, when the Chargers blew a 27-0 lead to lose, 31-30.
Last year, the first under coach Jim Harbaugh, Herbert was picked off four times at Houston after making it through the regular season with just three interceptions.
Now, the Chargers have all offseason to ponder the fiasco at Foxborough, when they generated one field goal, 207 yards and converted one of 10 third downs.
The cover-your-eyes postseason scorecard under Harbaugh: Two games, 15 points on three field goals, one touchdown and a failed conversion.
Asked after the New England loss if the impending offseason changes could include changing out offensive coordinator Greg Roman, Harbaugh was notably noncommittal.
“Right now I don’t have the answers,” Harbaugh said. “We’re going to look at that.”
The juxtaposition between the Chargers and Patriots is stark. The Chargers are precisely where they were a year ago, groping for answers about how to win a postseason game.
The Patriots won just four games last season but bumped that to 14 this year — one of three teams in NFL history to improve by at least 10 games in 12 months — and now advance to play host to Monday night’s winner between Houston and Pittsburgh.
As good as Herbert was all season — particularly playing behind a patchwork offensive line and with a broken left hand — he seemed lost in space Sunday, unable to connect with his receivers or establish anything close to an offensive rhythm.
Former Chargers tight end Hunter Henry catches a touchdown pass in the fourth quarter for the Patriots. It was the game’s only touchdown.
(Robert Gauthier / Los Angeles Times)
He threw for 120 yards and oversaw an offense whose possessions ended thusly: punt, turnover on downs, field goal, punt, end of half, punt, punt, punt, fumble, turnover on downs.
It’s not as if the Patriots were much better. The Chargers largely shut them down on offense, but New England was able to cobble together three field goals and a touchdown by tight end Hunter Henry, who, in a tormenting twist, began his career with the Chargers.
But Patriots quarterback Drake Maye was more calm and in command than Herbert despite two fumbles (one lost) and an interception on a pass that was batted at the line of scrimmage.
“Credit to Drake Maye,” Chargers safety Derwin James Jr. said. “Every time we got to him, he got back up. Every time his team needed a play today, he used his legs.”
In fact, the quarterbacks were the leading rushers, with Maye running for 66 yards and Herbert 57. The Patriots got 53 more from Rhamondre Stevenson, whereas the Chargers couldn’t mount anything of a true running game.
When teams win, they spend the offseason trying to keep their rosters together. When they lose, it’s back to the drawing board. The Chargers are in the latter category.
In a locker room so quiet you could hear a dream drop, linebacker Daiyan Henley said Harbaugh thanked his players after the game.
Chargers quarterback Justin Herbert is slow to get up after being sacked in the fourth quarter against the Patriots on Sunday.
(Robert Gauthier / Los Angeles Times)
“There was a lot of confidence going into this game,” Henley said. “I think the feeling and vibe you’re getting in this locker room right now is that it’s over and that this team is going to change. Everybody is aware that our defense is going to surely change.
“When you have a core group of guys like this, everybody holds a lot of pride in what we do. So to know that we lost and the season is over and this locker room is going to change — and upstairs may change — it hurts more.”
Henley said Harbaugh thanked his players after the game, especially for the way they fought all season despite the various hurdles in their path.
“It sucks because this is how the season ends, so when you talk about processing a loss like this, the process lasts longer,” Henley said.
“You go out on a loss, I’ll be thinking about it until I can go out and get my next win.”
Sports
Packers’ head-coaching situation thrust into spotlight after playoff loss
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The Green Bay Packers’ playoff exit on Saturday immediately put added focus on what the organization will do with head coach Matt LaFleur.
The NFL coaching cycle has been the wildest in recent memory, with veteran coaches like John Harbaugh and Pete Carroll being shown the door. Packers fans seemingly put LaFleur on the hot seat following their crushing defeat to the Chicago Bears.
Green Bay Packers head coach Matt LaFleur reacts during the wild-card playoff game against the Bears Saturday, Jan. 10, 2026, in Chicago. (AP Photo/Erin Hooley)
ESPN’s Adam Schefter said Sunday that the Packers will have a major decision to make.
“The Green Bay Packers and their new president, Ed Policy, have a significant decision to make here in the coming days – and that is whether to extend Matt LaFleur’s contract. He’s currently got one year remaining, or to move on from him,” Schefter said. “If they moved on from him, he would automatically go near the top of coaches available and shakeup this current head-coaching cycle yet again.”
Schefter added that Harbaugh could be one of the names that would interest the Packers’ organization.
BEARS’ BEN JOHNSON GIVES FIERY MESSAGE TO TEAM AFTER PLAYOFF WIN: ‘F— THE PACKERS!’
Green Bay Packers head coach Matt LaFleur talks after the playoff game, Saturday, Jan. 10, 2026, in Chicago. (AP Photo/Erin Hooley)
“Notice how we said this belongs to the Packers’ president, Ed Policy. Well, the Packers’ former president from the back in the day was a man by the name of Bob Harlan,” Schefter explained. “Bob Harlan’s son, Brian Harlan, represents John Harbaugh. John Harbaugh is a Midwestern guy, who has a home in the Upper Peninsula, and a lot of people around the league have been wondering if the Packers decide to go in a different direction, if all of a sudden the Green Bay Packers might fall to the top of John Harbaugh’s list as the top available choice for him.
“This has been a wild, crazy coaching cycle, and we may be just scratching the surface.”
Green Bay Packers’ Matthew Golden celebrates his touchdown against the Bears Saturday, Jan. 10, 2026, in Chicago. (AP Photo/Erin Hooley)
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Green Bay finished 9-7-1 this season. LaFleur is 76-40-1 as the Packers’ head coach with a 3-6 record in the playoffs.
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