Sports
Super Bowl commercials 2024: Christopher Walken, Dunkin' and Jesus take the wheel
Taylor Swift’s new television special Sunday, aka Super Bowl LVIII, carried live from Las Vegas on CBS and Paramount+, came with a football game attached, a musical production number and a host of comedy sketches masquerading as commercials — and they said variety was dead!
I have been asked here, however, to discuss only the commercials, which are granted a newsworthiness they rarely enjoy elsewhere in television, based entirely on their proximity to this one event, the big money involved and the big stars who pick up big money for a day’s work, if that. Major American celebrities — from Audrey Hepburn and Marlon Brando to Brad Pitt and Julia Roberts — who wouldn’t think of appearing in a domestic TV commercial have for years snuck overseas to get that check, but the Super Bowl provides a certain amount of cache and cover — it’s an event! (Even so, one might point out, these are mostly not superduperstars — many are TV people, but no less familiar or useful for that.) Sports stars (current and retired), cozy with endorsements, seem happy to play along.
Surveys have suggested that something like a quarter of Super Bowl viewers come mainly for the commercials. I admit that I find them more interesting than the game, though I just admit as well that this was a particularly interesting game; still it’s hard to imagine sitting through four hours of football just for the ads when the buzziest ones are already plastered all over the internet, and the ones that aren’t yet will be. I mean, it feels like a poor use of time. That said, the frequency of cutaways could make one feel at times that the game was interrupting the commercials. (That there are those who come only for the halftime show goes without saying, but you can arrive late and leave early for that.) People are funny.
Many of these campaigns, whether as teasers or full-length ads, or lengthier ads than would appear on the actual broadcast, or minus some final tag or punchline held back until Sunday, had been underway online for more than a week; network morning shows gave them “exclusive” premieres, and under the guise of “news” offering advertisements free advertising — which, yes, print media is also happy to provide.
After an extremely vague tease with Tony Hale, a spot starring Beyoncé premiered in the third quarter of the game, with the singer attempting to “break Verizon” — by playing the saxophone, opening a lemonade stand running for “Beyoncé of the United States,” and going to space. A second airing suggested new music was coming, later confirmed via Instagram. My takeaway was that I’d like to see her do more comedy.
That the investment was overwhelmingly in comedy is sensible: Funny spots are more likely to be remembered, talked about, reposted and if brevity is the soul of wit, as it certainly is of the modern attention span, repetition is the soul of advertising.
Here is an incomplete accounting of humorous commercials aired during the game.
LL Cool J driving a beer can-shaped train for Coors Light. Martha Stewart, Snoop Dogg and Willie Nelson for BIC Lighters, because weed. Anthony Hopkins delivering a dramatic soliloquy (“To act is to deceive, and to deceive one must forget oneself”) before he puts on the head of Wrex the Dragon, mascot of the Wrexham football club (the other football, the one they play everywhere) in an ad for Stok Cold Brew Coffee. Ken Jeong, out of cryogenic suspension, for Popeyes.
Chris Pratt in a handlebar mustache for Pringles. Eric Andre paired with a creepy little plastic figure, Dr. Umstick, for the Drumstick ice cream cone (the day’s weirdest spot) Self-described “America’s sweetheart” Aubrey Plaza deadpanning through a series of stressful or dramatic situations (child’s party, stuck elevator, alien abduction, professional wrestling, riding a dragon) for Mountain Dew. Zac Braff and Donald Faison back singing and dancing for T-mobile, joined now by Jason Momoa. Dan Levy and Heidi Gardner doing on-the-spot neighborhood research for Homes.com. Ben Affleck and Jennifer Lopez were back for Dunkin Donuts, with Matt Damon along; they are legitimately big stars, but they’re also down with Dunkin Donuts, so, you know, regular. Actors from “Suits” showed up in a couple of ads (e.l.f. Cosmetics and T-mobile), because that is where we are now.
An Oreo spot in which important decisions through the ages are made according to whether the “creme” (hydrogenated vegetable oil, high fructose corn syrup, soy lecithin and vanillin, if you’re interested) winds up on the left or right when the cookies are twisted apart. Avoiding controversy, M&M’s posted an ad for peanut butter M&M’s in which diamonds formed from compressed peanut butter, “polished with the sighs of those who almost won a Super Bowl — and Scarlett Johansson” are used to make The Almost Champions Ring of Comfort. Especially wonderful is a Kate McKinnon in a Hellman’s Mayonnaise spot, in which she believes her cat can talk after she takes its “meow” for “mayo;” the cat becomes famous, addresses world leaders and dates and dumps Pete Davidson.
The Uber Eats ad, predicated on the idea that new information pushed out old featured Jennifer Aniston and David Schwimmer, Posh and Becks, Jelly Roll and Usher, who didn’t remember he was performing the halftime show. Usher also made a cameo appearance at the end of Christopher Walken’s delightful BMW commercial, in which people imitated his way of talking as he went through his day. The tolerant exasperation of his reactions was a highlight of my over-engagement with these commercials.
There were, naturally, a few non-comical ads sprinkled among them. The beautiful Budweiser Clydesdales delivered beer in the snow. A little girl skated on an icy pond as her housebound grandfather watched through a window in a Kia spot. Dove went to bat for girls in athletics. The “Jesus, he gets us” campaign, which debuted last year, returned with a pair of ecumenical, elegant, photo-based spots on a theme of loving one’s neighbor, which is to say, anybody. And Mark Wahlberg promoted Hallow, a Christian/Catholic prayer app.
What can we say about this year’s spots that says anything about the rest of us? That many are for beer, junk food, gambling and television itself, suggests a society desperate to anesthetize itself in a burning world? (Some might argue that the Super Bowl itself represents a misdirection of human energy, a distraction from what really matters — not that you’ll catch me saying that.)
Special musical guest Travis Kelce performed “Viva Las Vegas” in the postgame, while Swift looked on. Earlier he gained 93 yards on nine receptions, also while she looked on.
Sports
Packers’ head-coaching situation thrust into spotlight after playoff loss
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The Green Bay Packers’ playoff exit on Saturday immediately put added focus on what the organization will do with head coach Matt LaFleur.
The NFL coaching cycle has been the wildest in recent memory, with veteran coaches like John Harbaugh and Pete Carroll being shown the door. Packers fans seemingly put LaFleur on the hot seat following their crushing defeat to the Chicago Bears.
Green Bay Packers head coach Matt LaFleur reacts during the wild-card playoff game against the Bears Saturday, Jan. 10, 2026, in Chicago. (AP Photo/Erin Hooley)
ESPN’s Adam Schefter said Sunday that the Packers will have a major decision to make.
“The Green Bay Packers and their new president, Ed Policy, have a significant decision to make here in the coming days – and that is whether to extend Matt LaFleur’s contract. He’s currently got one year remaining, or to move on from him,” Schefter said. “If they moved on from him, he would automatically go near the top of coaches available and shakeup this current head-coaching cycle yet again.”
Schefter added that Harbaugh could be one of the names that would interest the Packers’ organization.
BEARS’ BEN JOHNSON GIVES FIERY MESSAGE TO TEAM AFTER PLAYOFF WIN: ‘F— THE PACKERS!’
Green Bay Packers head coach Matt LaFleur talks after the playoff game, Saturday, Jan. 10, 2026, in Chicago. (AP Photo/Erin Hooley)
“Notice how we said this belongs to the Packers’ president, Ed Policy. Well, the Packers’ former president from the back in the day was a man by the name of Bob Harlan,” Schefter explained. “Bob Harlan’s son, Brian Harlan, represents John Harbaugh. John Harbaugh is a Midwestern guy, who has a home in the Upper Peninsula, and a lot of people around the league have been wondering if the Packers decide to go in a different direction, if all of a sudden the Green Bay Packers might fall to the top of John Harbaugh’s list as the top available choice for him.
“This has been a wild, crazy coaching cycle, and we may be just scratching the surface.”
Green Bay Packers’ Matthew Golden celebrates his touchdown against the Bears Saturday, Jan. 10, 2026, in Chicago. (AP Photo/Erin Hooley)
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Green Bay finished 9-7-1 this season. LaFleur is 76-40-1 as the Packers’ head coach with a 3-6 record in the playoffs.
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Sports
Crossroads students begin push to make pickleball a varsity sport
For brothers Boone and Ford Casady, pickleball is more than just a game, it is a passion. The 16-year-old twins are among the top junior players on the planet, but more important to them than trophies and medals is a desire to spread the fastest-growing sport in America to high schools and colleges.
Their vision, combined with the persistence of fellow Crossroads sophomores Samantha Leeds and Hannah Carey, has birthed the L.A. High School Pickleball League, the first of its kind in California. The first match will be Jan. 24 at the Santa Monica Pickleball Center.
Teams from Crossroads, Brentwood, Windward, Palisades, Notre Dame and Santa Monica Pacifica Christian will participate, and possibly several more.
Matches will be biweekly with all schools competing at the same shared location. The match format is loosely based on high school tennis with three doubles lines, one singles line and “friendlies” — ensuring that beginners, alternates and developing players all get playing time. The season culminates with semifinals and a league championship.
“My brother and I grew up playing competitive tennis and baseball,” Boone said. “We’d been playing tennis since we were about 3 and in eighth grade we moved to Barcelona to train at the Emilio Sánchez Academy for tennis. We were first introduced to pickleball earlier while we were in Mexico playing with friends and we immediately fell in love with it. We entered our first tournament in Palm Springs and realized we’d found something special.
“We noticed that so many juniors were training and competing individually but there wasn’t a school-based structure like you have in other varsity sports. We decided to change that. We wanted girls to be involved from the start — it was important to us that the league be coed and inclusive to reflect how competitive girls pickleball already is. We’re also co-founders of the Crossroads Pickleball Club along with Samantha and Hannah and we’re working to grow participation on campus and across L.A.”
The four founders of the L.A. High School Pickleball League play mixed doubles.
(Steve Galluzzo / For The Times)
Unlike most youth sports initiatives, the league was not created by adults or administrators, it was built entirely by students. Over the last two years they have coordinated with the Southern Section for recognition and guidance, worked with Crossroads administrators to establish pickleball as a school-sanctioned varsity sport, organized early intramural and inter-school tournaments, built communication networks among local high schools and helped other schools begin turning their club teams into varsity programs.
“In high school sports, students usually join a system that already exists,” Leeds said. “With pickleball, we had to build the system ourselves.”
Boone defeated Ford to earn the No. 1 seed at the 2024 Junior PPA National Championships, but they met again for the gold medal and this time Ford won. They also took the gold in doubles and finished No. 1 and No. 2 in the country in the 14s division.
At the 2025 Junior PPA National Championships, the brothers took silver and bronze in the Boys U16 singles and partnered for silver in doubles. They were also presented the Community Assist Award to acknowledge their initiative in starting the Los Angeles High School Pickleball League. They are straight-A students and play shortstop and third base on the varsity baseball team.
So far, their toughest competition in pickleball has been each other.
“Boone and I practice together all the time and we play against each other constantly,” Ford said. “Boone knows the part of my game to attack and I know what to do against him so we always have great matches. No matter who wins, we hug it out at the end.”
The siblings played in their first pro event of the year Saturday — the Masters Tournament in Palm Springs.
Leeds and Carey were introduced to pickleball in eighth grade.
“I remember leaving PE after playing pickleball, heading to soccer practice and honestly feeling kind of bored,” Leeds recalled. “All I wanted to do was keep playing pickleball.”
“Samantha and I got randomly paired to do pickleball in PE,” said Carey, who lost her home in the Palisades fire. “Most kids would sit out, look bored, or try to skip but as the pickleball nets went up our peers were engaged, exhilarated and connecting over their love of pickleball. So Samantha and I started making petitions to create a league.”
The girls, then 13, had a meeting with Anthony Locke, head of school at Crossroads, and made a pitch deck. Using her skills as a filmmaker Leeds created a short sizzle video to help show what pickleball could look like as a real school sport.
“We were told that forming school-based teams and leagues is a necessary first step towards eventual CIF recognition,” she said. “I created a Varsity Team Starter Kit, outlining the steps we used to establish pickleball as a school-sanctioned varsity sport. Leaders at other schools are actively using it to establish their own teams.”
Added Carey: “We connected with Boone and Ford, which was such an honor considering their talent and passion for the sport. We decided to join forces and use our resources together to further our process of creating a league.”
The inaugural season runs from January to March but beginning in the 2026-27 school year the plan is to move to the traditional winter sports window, November through January.
“Pickleball has the potential to become a true varsity sport at both the high school and college levels,” Boone said. “We’re so excited to help push it forward.”
Sports
US figure skating power couple makes history with record breaking seventh national championship
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U.S. figure skating stars Madison Chock and Evan Bates made history on Saturday with their record-setting seventh U.S. Figure Skating title in their final competition before the Milan Cortina Olympics.
The three-time reigning world champions, performing a flamenco-style dance to a version of the Rolling Stones hit “Paint It Black” from the dystopian sci-fi Western show “Westworld,” produced a season-best free skate and finished with 228.87 points.
“The feeling that we got from the audience today was unlike anything I’ve ever felt before,” Chock said.
Madison Chock and Evan Bates of United States perform during ISU World Figure Skating Championships – Boston, at TD Garden, on March 28, 2025 in Boston, Massachusetts. (Jurij Kodrun – International Skating Union/International Skating Union via Getty Images)
They’ll be the heavy favorites to win gold next month in Italy.
“I felt so much love and joy,” Chock continued, “and I’m so grateful for this moment.”
U.S. Figure Skating will announce its selections on Sunday.
Emilea Zingas and Vadym Kolesnik were second with 213.65 points and Christina Carreira and Anthony Ponomarenko were third with 206.95, making those two pairs the likely choices to join Chock and Bates on the American squad for the upcoming Winter Games.
The men’s medals also were to be decided on Saturday, though two-time world champion Ilia Malinin had built such a lead after his short program that the self-styled “Quad God” would have to stumble mightily to miss out on a fourth consecutive title.
The U.S. also has qualified the maximum of three men’s spots for the Winter Games, and competition is tight between second-place Tomoko Hiwatashi, fan favorite Jason Brown, Andrew Torgashev and Maxim Naumov to round out the nationals podium.
The last time Chock and Bates competed in the Olympics in 2022 in Beijing, they watched their gold initially go to an opponent who was later disqualified for doping violations.
Chock and Bates initially had to settle for team silver with their American teammates on the podium at the 2022 Beijing Olympics. Team Russia and Kamila Valieva, who was 15 at the time, stood above them with their gold medals.
It wasn’t until the end of January 2024, when the Court of Arbitration for Sport (CAS) found Valieva guilty of an anti-doping rule violation, when Chock, Bates and the U.S. were declared the rightful 2022 gold medalists.
UN URGES COUNTRIES TO HONOR TRUCE DURING WINTER OLYMPICS, NOT DENY VISAS TO ANY NATION’S ATHLETES
Madison Chock and Evan Bates compete in championship ice dance at the U.S. figure skating championships Saturday, Jan. 27, 2024, in Columbus, Ohio. (AP Photo/Sue Ogrocki)
Valieva tested positive for trimetazidine, a banned substance, during an anti-doping test at the Russian Figure Skating Championships in December 2021. She was suspended for four years and stripped of all competitive results since that date.
Chock and Bates spoke about what their message to Valieva would be today during an interview at the U.S. Olympic & Paralympic Committee media summit in October.
“It’s hard to, I think, imagine what a 15-year-old has gone through and under that kind of situation,” Bates said. “And I know how stressful it is, being an elite athlete as an adult, as a 36-year-old. And I think that grace should be given to humans across the board. And we can never really know the full situation, at least from our point of view. … I genuinely don’t know what I would say to her.”
Chock added, “I would just wish her well like as I would. I think life is short. And, at the end of the day, we’re all human just going through our own human experience together. And regardless of what someone has or hasn’t done and how it has affected you, I think it’s important to remember we’re humans as a collective, and we’re all here for this, our one moment on earth, at the same time. And I just wish people to have healthy, happy lives, full of people that love them.”
Chock and Bates had to wait more than two years after the initial Olympics to get their rightful gold medals, and they were finally presented with them during a ceremony at the Paris Olympics last summer.
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Madison Chock and Evan Bates of the USA perform in the Gala Exhibition during the ISU Grand Prix of Figure Skating Final Nagoya at IG Arena on December 07, 2025 in Nagoya, Japan. (Atsushi Tomura – International Skating Union/International Skating Union via Getty Images)
Chock, Bates and teammates Karen Chen, Nathan Chen, Zachary Donohue, Brandon Frazier, Madison Hubbell, Alexa Knierim and Vincent Zhou were given a specialized gold medal ceremony to receive the medals in front of more than 13,000 fans.
Chock and Bates became the first ice dancers to win three consecutive world championships in nearly three decades in March when they defeated Canadian rivals Piper Gilles and Paul Poirier.
The Associated Press contributed to this report.
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