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Super Bowl commercials 2024: Christopher Walken, Dunkin' and Jesus take the wheel

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Super Bowl commercials 2024: Christopher Walken, Dunkin' and Jesus take the wheel

Taylor Swift’s new television special Sunday, aka Super Bowl LVIII, carried live from Las Vegas on CBS and Paramount+, came with a football game attached, a musical production number and a host of comedy sketches masquerading as commercials — and they said variety was dead!

I have been asked here, however, to discuss only the commercials, which are granted a newsworthiness they rarely enjoy elsewhere in television, based entirely on their proximity to this one event, the big money involved and the big stars who pick up big money for a day’s work, if that. Major American celebrities — from Audrey Hepburn and Marlon Brando to Brad Pitt and Julia Roberts — who wouldn’t think of appearing in a domestic TV commercial have for years snuck overseas to get that check, but the Super Bowl provides a certain amount of cache and cover — it’s an event! (Even so, one might point out, these are mostly not superduperstars — many are TV people, but no less familiar or useful for that.) Sports stars (current and retired), cozy with endorsements, seem happy to play along.

Surveys have suggested that something like a quarter of Super Bowl viewers come mainly for the commercials. I admit that I find them more interesting than the game, though I just admit as well that this was a particularly interesting game; still it’s hard to imagine sitting through four hours of football just for the ads when the buzziest ones are already plastered all over the internet, and the ones that aren’t yet will be. I mean, it feels like a poor use of time. That said, the frequency of cutaways could make one feel at times that the game was interrupting the commercials. (That there are those who come only for the halftime show goes without saying, but you can arrive late and leave early for that.) People are funny.

Many of these campaigns, whether as teasers or full-length ads, or lengthier ads than would appear on the actual broadcast, or minus some final tag or punchline held back until Sunday, had been underway online for more than a week; network morning shows gave them “exclusive” premieres, and under the guise of “news” offering advertisements free advertising — which, yes, print media is also happy to provide.

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After an extremely vague tease with Tony Hale, a spot starring Beyoncé premiered in the third quarter of the game, with the singer attempting to “break Verizon” — by playing the saxophone, opening a lemonade stand running for “Beyoncé of the United States,” and going to space. A second airing suggested new music was coming, later confirmed via Instagram. My takeaway was that I’d like to see her do more comedy.

That the investment was overwhelmingly in comedy is sensible: Funny spots are more likely to be remembered, talked about, reposted and if brevity is the soul of wit, as it certainly is of the modern attention span, repetition is the soul of advertising.

Here is an incomplete accounting of humorous commercials aired during the game.

LL Cool J driving a beer can-shaped train for Coors Light. Martha Stewart, Snoop Dogg and Willie Nelson for BIC Lighters, because weed. Anthony Hopkins delivering a dramatic soliloquy (“To act is to deceive, and to deceive one must forget oneself”) before he puts on the head of Wrex the Dragon, mascot of the Wrexham football club (the other football, the one they play everywhere) in an ad for Stok Cold Brew Coffee. Ken Jeong, out of cryogenic suspension, for Popeyes.

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Chris Pratt in a handlebar mustache for Pringles. Eric Andre paired with a creepy little plastic figure, Dr. Umstick, for the Drumstick ice cream cone (the day’s weirdest spot) Self-described “America’s sweetheart” Aubrey Plaza deadpanning through a series of stressful or dramatic situations (child’s party, stuck elevator, alien abduction, professional wrestling, riding a dragon) for Mountain Dew. Zac Braff and Donald Faison back singing and dancing for T-mobile, joined now by Jason Momoa. Dan Levy and Heidi Gardner doing on-the-spot neighborhood research for Homes.com. Ben Affleck and Jennifer Lopez were back for Dunkin Donuts, with Matt Damon along; they are legitimately big stars, but they’re also down with Dunkin Donuts, so, you know, regular. Actors from “Suits” showed up in a couple of ads (e.l.f. Cosmetics and T-mobile), because that is where we are now.

An Oreo spot in which important decisions through the ages are made according to whether the “creme” (hydrogenated vegetable oil, high fructose corn syrup, soy lecithin and vanillin, if you’re interested) winds up on the left or right when the cookies are twisted apart. Avoiding controversy, M&M’s posted an ad for peanut butter M&M’s in which diamonds formed from compressed peanut butter, “polished with the sighs of those who almost won a Super Bowl — and Scarlett Johansson” are used to make The Almost Champions Ring of Comfort. Especially wonderful is a Kate McKinnon in a Hellman’s Mayonnaise spot, in which she believes her cat can talk after she takes its “meow” for “mayo;” the cat becomes famous, addresses world leaders and dates and dumps Pete Davidson.

The Uber Eats ad, predicated on the idea that new information pushed out old featured Jennifer Aniston and David Schwimmer, Posh and Becks, Jelly Roll and Usher, who didn’t remember he was performing the halftime show. Usher also made a cameo appearance at the end of Christopher Walken’s delightful BMW commercial, in which people imitated his way of talking as he went through his day. The tolerant exasperation of his reactions was a highlight of my over-engagement with these commercials.

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There were, naturally, a few non-comical ads sprinkled among them. The beautiful Budweiser Clydesdales delivered beer in the snow. A little girl skated on an icy pond as her housebound grandfather watched through a window in a Kia spot. Dove went to bat for girls in athletics. The “Jesus, he gets us” campaign, which debuted last year, returned with a pair of ecumenical, elegant, photo-based spots on a theme of loving one’s neighbor, which is to say, anybody. And Mark Wahlberg promoted Hallow, a Christian/Catholic prayer app.

What can we say about this year’s spots that says anything about the rest of us? That many are for beer, junk food, gambling and television itself, suggests a society desperate to anesthetize itself in a burning world? (Some might argue that the Super Bowl itself represents a misdirection of human energy, a distraction from what really matters — not that you’ll catch me saying that.)

Special musical guest Travis Kelce performed “Viva Las Vegas” in the postgame, while Swift looked on. Earlier he gained 93 yards on nine receptions, also while she looked on.

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Orioles manager Craig Albernaz takes line drive to face in terrifying scene

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Orioles manager Craig Albernaz takes line drive to face in terrifying scene

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Baltimore Orioles manager Craig Albernaz was involved in a terrifying moment during the team’s victory over the Arizona Diamondbacks on Monday night.

Albernaz was struck by a line drive off the bat of Orioles second baseman Jeremiah Jackson in the fifth inning. The ball hit the manager’s left cheek and he left to be looked at by the team’s medical staff.

Baltimore Orioles manager Craig Albernaz talks to media in the dugout before a baseball game against the Chicago White Sox in Chicago on April 8, 2026. (Nam Y. Huh/AP)

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Albernaz briefly returned to the game after Jackson hit a grand slam to help the Orioles to the 9-7 win.

“He’s doing good. Just as a precaution, he’s going to get it scanned,” Orioles bench coach Donnie Ecker said.

Jackson said he had a sunken feeling when he saw Albernaz in pain after the errant liner.

“I hit and then I kind of saw Alby holding his face. My heart kind of dropped,” Jackson said. “I was able to see him afterward and see he was doing OK.”

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Baltimore Orioles manager Craig Albernaz stands on the field before the game against the San Francisco Giants at Oriole Park at Camden Yards in Baltimore, Md., on Apr. 10, 2026. (Mitch Stringer/Imagn Images)

“Knowing he was OK helped. It made me feel a little bit better,” Jackson added. “I’m just happy he’s doing OK and in good spirits.”

Albernaz and Jackson embraced after the infielder hit the big home run in the sixth inning.

“That was awesome,” Jackson said of the impromptu embrace from his manager. “You never want to hurt anybody, and Alby’s awesome. It sucked. But he wore it well and he’s in good spirits so it made me feel better.”

Albernaz is in his first year as Baltimore’s manager. He served as a bench coach and assistant manager for the Cleveland Guardians in 2024 and 2025.

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Baltimore Orioles’ Jeremiah Jackson rounds the bases after hitting a home run during the eighth inning against the Arizona Diamondbacks in Baltimore on April 13, 2026. (Stephanie Scarbrough/AP)

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Baltimore improved to 9-7 with the win and are tied with the New York Yankees for first place in the American League East.

The Associated Press contributed to this report.

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How Jerry West found catharsis by speaking openly before his death in ‘The Logo’

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How Jerry West found catharsis by speaking openly before his death in ‘The Logo’

Jerry West’s legend was so well established when he retired from the Los Angeles Lakers in 1974 that he’d already been the inspiration for the NBA’s logo. Half a century later, West remains seventh all-time in points per game and holds the points-per-game record for a playoff series, numbers even more remarkable because he did it without the three-point shot.

But, of course, West wasn’t done. As a scout and general manager, he was a key architect of the Showtime Lakers teams of the 1980s and later acquired both Kobe Bryant and Shaquille O’Neal to build another dynasty. West also was an executive for the Golden State Warriors in their heyday, providing crucial advice on player personnel.

Through it all, however, West struggled with depression and a sense of self-loathing, and had trouble with intimacy, much of it a by-product of a hardscrabble childhood in West Virginia with a domineering father.

That dichotomy, his outer success and inner turmoil, are the heart of “Jerry West: The Logo,” a new documentary for Prime Video, from “black-ish” creator Kenya Barris, directing his first documentary.

Kenya Barris in “Jerry West: The Logo.”

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(Prime)

“I’m from L.A. and was a fan of the Showtime Lakers growing up,” Barris says, so he put his name in for the project figuring he’d at least get to meet a hero. “But we immediately hit it off and I felt a kinship with him.”

That ability to connect was part of West’s magic, as attested to by the string of NBA legends who pay tribute to him in the documentary, including Lakers such as Magic Johnson, James Worthy, Pat Riley and O’Neal, along with Steph Curry and Michael Jordan.

Vlade Divac was traded by West to secure the rights to Bryant, but he selected West to introduce him at his Hall of Fame induction. In a recent phone interview, Divac praised West as “a father figure when you needed it and a friend when you needed it. He was very honest and he cared about people and helped you achieve your goals. He’s one of the best guys I ever met. Period.”

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Barris, who did extensive interviews with West before the Laker icon died in 2024, spoke by video recently about making the documentary, which also includes NBA Commissioner Adam Silver acknowledging for the first time that West was the sport’s logo. This conversation has been edited for length and clarity.

Jerry had already opened up about his life in his memoir, “West by West,” but do you think this was still cathartic for him?

His book really drew me to doing the documentary because it was so honest. I think the idea of him actually saying these things out loud in front of a camera with his kids and his grandkids around was a catharsis for him.

Did he feel he was nearing the end?

Jerry would say, “I feel like I’m in God’s waiting room.” He didn’t like getting old because he was so much in touch with his body as an athlete — he could jump higher and run farther than his friends. When I first met him, he was on the treadmill and jogging with weights. He was in his 80s but was saying, “I used to be able to jog with more weights.”

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He was feeling old but I don’t think that he thought he was about to pass.

Was he annoyed by his depiction in HBO’s Lakers series “Winning Time,” which generated controversy in 2022?

The show was entertaining, but it really bothered him and he didn’t think it was fair. I think that series might’ve pushed him into wanting to do this, if I’m being completely honest.

An elderly man with white hair smiles and stands outside a red brick home.

“Jerry would say, ‘I feel like I’m in God’s waiting room,’” said director Kenya Barris, who conducted extensive interviews with the Lakers legend before his death in 2024.

(Prime)

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He and his family talk openly on camera about his mental health issues. Was it hard to balance that tonally with his great accomplishments in basketball?

I did not want to make something that was morose or a melodrama. But it would not be complete if he didn’t talk about the struggles. When I first met him, he was just coming out of a depression and anyone who’s ever been through that understands that it is actually a struggle. So forming a whole picture of who this character was was really important. And also it was important for his family because they lived through this with him as well. They were sad to see him suffer, but they had suffered through it too.

We wanted to really talk about who this character was and what formed him. Most of who we are is formed between the ages of 0 and 12 and in those years, Jerry saw a lot and went through a lot of stuff.

When his older brother was killed in Korea and his father put the casket by the Christmas tree …

That was crazy. If we could get the audience to understand who this man was, it would give them empathy for everything after.

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As a GM [general manager], he was a white guy in this predominantly Black sport, but he came in with a chip on his shoulder, too, and he saw these young players who hadn’t had strong father figures and came from socioeconomically deprived places like he did and he was able to build real relationships with them.

He didn’t want to talk about it a lot in the doc, but he did a lot for civil rights and for players’ advocacy of the NBA, for the Black players, who didn’t have the same voice that he had. But he did it quietly.

A man wearing a ballcap and holding up a basketball jersey stands next to a man in a grey suit.

Jerry West signed Shaquille O’Neal to the Lakers in 1996 after four years with the Orlando Magic. (Andrew D. Bernstein/NBAE via Getty Images)

Two men flank a man holding up a yellow basketball jersey.

Jerry West, left, Kobe Bryant and Lakers head coach Del Harris in 1997. Bryant was acquired in a trade for Vlade Divac. (Juan Ocampo/NBAE via Getty Images)

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One thing the documentary avoids is the contentious relationship with Phil Jackson — who isn’t even mentioned — and the cause of West’s departure from the Lakers right after he built that dynasty. Did he not want to discuss it?

We spoke about it. You can’t have that long a career and not rack up some controversial things. But I did not want this to be a salacious look at the negative accounts. I got in there the idea of a strain with the Lakers, but I wanted to make sure to not defile that relationship based upon certain things that I wasn’t going to dig into. It was not a gotcha sort of documentary. It was more of a tribute to him.

People have wondered if he had stayed on, whether he could have stopped the relationship between Kobe Bryant and Shaquille O’Neal from going south, and I would have been interested to know what he thought.

We did talk about that. He believes that he could have got them to stay together and he said that he believes they could have gone on and won four or five more championships.

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Mike Breen says fans ‘deserve to be thrown a bone’ as NBA cuts all local broadcasts from the playoffs

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Mike Breen says fans ‘deserve to be thrown a bone’ as NBA cuts all local broadcasts from the playoffs

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Mike Breen, the New York Knicks’ play-by-play announcer and star NBA voice with ESPN, is not happy with a key league move heading into the NBA Playoffs.

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And he didn’t hold back his frustrations during the Knicks’ regular-season finale on Sunday night.

For the first time in NBA history, all local network broadcasts are being pushed out of the playoffs for nationally televised games. Those networks paid a premium to air the playoffs, but the league had always allowed the local home broadcast to be aired as well as the national TV spots in previous seasons.

ESPN play-by-play sports commentator Mike Breen looks on prior to the game between the Boston Celtics and Philadelphia 76ers at the Wells Fargo Center on Feb. 25, 2023 in Philadelphia, Pennsylvania. The Celtics defeated the 76ers 110-107. (Mitchell Leff/Getty Images)

Breen, alongside his longtime partner, Knicks great Walt “Clyde” Frazier, ripped the league’s decision on the final day of his broadcasting duties for the Eastern Conference squad.

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“First time ever that no longer can the home team announcers and broadcasters televise the first round,” Breen mentioned during the 110-96 loss to the Charlotte Hornets while broadcasting on MSG.

KNICKS BROADCASTER’S JOKE COMPARING BULLS’ ‘OBLITERATED’ DEFENSE TO IRAN LEAVES PARTNER STUNNED

“The entire playoffs are exclusive to national TV broadcasters. I mentioned this earlier this season. I think, personally, Clyde, it’s a poor decision. Fans want to hear their home team announcers, at least in the first round. For so many of us, they become part of the family.”

Breen added that he understands “the networks pay a fortune for exclusivity,” granted he works for one of those networks on ESPN.

“But fans deserve to be thrown a bone once in a while in terms of letting the home team have a little bit of the first round,” he continued.

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The NBA reached a whopping $76 billion broadcast rights deal that kicked in at the start of this season, and it will last for the next 11 seasons. Like other pro sports leagues, the deal is carved out across various platforms, both long-standing networks and streaming.

ESPN play-by-play announcer Mike Breen calls the game between the Los Angeles Lakers and the Dallas Mavericks at Crypto.com Arena in Los Angeles, California, on Jan. 17, 2024. (Kirby Lee/USA TODAY Sports)

While the NBA got together the deal it liked with Disney, Amazon and NBCUniversal, Breen hopes it would consider working something out to get local broadcasters back into the fold for the playoffs.

However, he knows how the business is at the end of the day.

“Somehow, if there’s any way they can work out some kind of compromise, I’m not hopeful for that, but it would be wonderful to have it because this is our final telecast of the season,” Breen said.

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Breen, now, will focus on his ESPN duties as the lead commentator for the “Worldwide Leader” on the court. His famous “Bang!” call on clutch three-pointers has been synonymous with the biggest moments in the NBA Playoffs for years now, and that will get started very soon as teams in both the East and West gun for their shot at the Larry O’Brien Trophy and to call themselves NBA Finals champions.

The Oklahoma City Thunder, the reigning Finals champs, are the No. 1 seed in the Western Conference once again, while teams like the San Antonio Spurs, Denver Nuggets and Los Angeles Lakers will battle them to be crowned conference champions.

Mike Breen looks on before the game between the Golden State Warriors and the Los Angeles Lakers during Round 2 Game 3 of the Western Conference Semi-Finals 2023 NBA Playoffs on May 6, 2023 at Crypto.Com Arena in Los Angeles, California. (Andrew D. Bernstein/NBAE/Getty Images)

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In the East, Breen’s Knicks own the No. 3 seed, while the Detroit Pistons (No. 1) and Boston Celtics (No. 2) had successful regular-season campaigns to earn a top spot heading into the playoffs.

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The Play-In Tournament will be the first games for the NBA Playoffs, which will stream exclusively on Amazon Prime Video. Then, the first round will split its tipoffs on NBC/Peacock, Prime Video and ESPN.

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