Campfire’s octopus, chorizo, and celery-root entrée.
Gage Forster
Naval Information Warfare Systems Command (NAVWAR) partnered with both the San Diego Military Advisory Council (SDMAC) and the University of San Diego (USD) Knauss School of Business to publish the newest edition of the NAVWAR economic impact study, unveiled at a reception and release event held at USD Jan. 30.
This study aims to quantify the economic relationship between NAVWAR and San Diego and explain NAVWAR’s significance to the region and vice versa. Utilizing IMPLAN, a regional economic analysis software used in estimating economic impact, the report determined total economic impact by combining direct impact with indirect and induced impact.
Direct impact includes direct employment and awarded contracts, while indirect impact represents how local industries are impacted as the economy responds to the new demands of NAVWAR’s business-to-business activity. Induced impact measures how the economy is affected by increased household spending from NAVWAR and its contracted employees.
NAVWAR’s total gross regional product economic impact, including direct, indirect and induced, was calculated to be between $3.14 and $3.38 billion during fiscal year 2022. Of that, $1.74 billion was spent on contracts and $910 million for the total NAVWAR payroll.
“As an advocate for our local military, SDMAC wanted to produce a report to help our community better understand the significant economic importance of NAVWAR operations in the San Diego region,” said Mark Balmert, president and chief executive officer of SDMAC. “The independent and rigorous analysis by the team at USD’s Knauss School of Business has done just that, showing that our community benefits with many well-paying jobs for people across San Diego County.”
Balmert and Stath Karras, executive director of the Burnham-Moores Center for Real Estate at USD’s Knauss School of Business, kicked off the event with their introductory remarks. Special guests in attendance included MaryAnne Pintar, chief of staff for U.S. Rep. Scott Peters; John Pope, executive director of NAVWAR and Capt. Dwight Clemons, chief of staff for the commander of Navy Region Southwest.
“Being where the warfighter operates, trains and recruits in San Diego is a benefit for us and our teammates to make sure we’re doing the best we can for the Navy and fulfill our cyber mission,” said Pope. “We’re connected with those ships and go with them wherever they need, and that connectivity between the platforms on ships, submarines and satellites becomes so much more effective and lethal.”
As one of the San Diego region’s top twenty employers and the only Naval acquisition command on the West Coast, NAVWAR is an Echelon II command that supports over 150 separate Navy programs and oversees three subordinate commands: Naval Information Warfare Center (NIWC) Atlantic, NIWC Pacific and NAVWAR Space Field Activity. That totals to 11,000 civilian, active duty and reserve professionals worldwide. 5,300 of the employees reside in San Diego County, with more than four-fifths holding at least a four-year college degree. Combining direct hiring and contracting work, over 18,000 jobs have been created by NAVWAR’s presence in the region.
The last edition of the economic impact study was published in 2019 and since then, there have been numerous changes as NAVWAR has continued to innovate and grow with increased focus on cybersecurity. To better reflect the evolution of information as a fundamental element of warfare, NAVWAR underwent a name change from Space and Naval Warfare Systems Command (SPAWAR) in 2019 as well.
A major indication of NAVWAR’s continued importance to the Department of the Navy is Project Overmatch, a Naval initiative headquartered in NAVWAR facilities and led by NAVWAR Commander Rear Adm. Doug Small. It has remained the number two development priority for the DON since its inception in 2020 and serves as the Naval contribution to the Department of Defense’s Combined Joint All-Domain Command and Control strategy. The project is focused on establishing and sustaining sea control through connecting manned and unmanned systems, with its funding increasing every year to better support this vital mission.
NAVWAR is also slated to undergo a massive transformation and overhaul of its outdated facilities through its revitalization project. Situated in over 70-acres in the Old Town area of San Diego and residing in deteriorating World War II-era bomber aircraft factories, a renovation of the workspace is necessary to better serve its high-tech responsibilities and meet emerging security requirements. Manchester Financial Group and Edgemoor Infrastructure & Real Estate were selected as the potential master developer of this project Jan. 9 after a lengthy bidding process. Not only will the revitalization provide NAVWAR with cutting-edge facilities to accomplish its mission, but it will also transform the Old Town landscape with new residential, commercial and transportation spaces.
“For us at NAVWAR, the revitalization is more than its economic impact on San Diego. It’s our ability to recruit and maintain a top-tier workforce so they can complete our mission in facilities that better serve us,” said Pope. “If NAVWAR has a clean and secure building that allows us to have better connections with our industry partners, both small and large businesses, we can innovate faster and better together.”
The relationship between NAVWAR and San Diego is mutually beneficial for all parties. By leveraging the region’s unique advantages like proximity to operational Naval forces, training ranges, high-tech industry and world-class universities, NAVWAR is able to more easily communicate with fleet customers as well as develop and test new capabilities. Additionally, NAVWAR invests back into the San Diego region by partnering with local contracting companies, including small businesses, and participating in science, technology, engineering and math outreach to support the next generation of scientists.
“The University of San Diego is proud to partner with SDMAC to shed light on the major contribution that NAVWAR makes to our region,” said Karras. “Our support for this report was driven by USD’s commitment to serve as an anchor institution in San Diego and to be a premier university for the military-connected community.”
NAVWAR has been a major presence in the San Diego region for nearly thirty years and will continue to adapt and innovate in the years to come. Read the full report to get a comprehensive look at NAVWAR’s economic impact in San Diego.
About NAVWAR:
NAVWAR identifies, develops, delivers and sustains information warfighting capabilities and services that enable naval, joint, coalition and other national missions operating in warfighting domains from seabed to space and through cyberspace. NAVWAR consists of more than 11,000 civilian, active duty and reserve professionals located around the world.
| Date Taken: | 01.31.2024 |
| Date Posted: | 01.31.2024 09:35 |
| Story ID: | 462806 |
| Location: | SAN DIEGO, CA, US |
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When John Resnick opened Campfire on a quaint little street in Carlsbad, Calif., in 2016, some locals weren’t sure what to think. The coastal enclave wasn’t exactly awash in innovative, chef-driven establishments, so it was a shock to see the dining room consistently full. Early on, one woman wondered aloud to Resnick, “Where did all these people come from?”
It’s a moment he remembers vividly. “I was struck by her statement, because I think she was surprised that so many other people in Carlsbad were there,” Resnick says.
The rest of the culinary world would take some time to catch up to what was happening. In 2019, when Michelin expanded to rate restaurants throughout all of California—not just the San Francisco area—Addison was the only one in San Diego to earn a star. But since emerging from the pandemic, the region’s food scene has grown dramatically. Driven by outstanding farms, ingredients, a bumper crop of talented chefs, and a G.D.P. approximately the size of New Zealand or Greece, San Diego County has become one of America’s most underrated dining destinations.
Campfire’s octopus, chorizo, and celery-root entrée.
Gage Forster
Perhaps no single restaurant is a better emblem for this shift than chef William Bradley’s Addison, which opened in 2006. After landing his first star, Bradley knew he wanted more. To get them, he transformed his French-leaning fare to serve what he calls California Gastronomy, which combines the cultures of SoCal with impeccable ingredients and wildly impressive techniques, prizing flavor over flair. Michelin responded, awarding Addison a second star in 2022, and making it the first Southern California three-star restaurant just a year later. The accolade has created a halo effect, attracting culinary tourists from around the world.
Berry beet tartlets at San Diego’s three-star stalwart Addison.
Eric Wolfinger
“Earning three stars forces the global dining community to pay attention to a place that may not have been on their radar before,” says chef Eric Bost, a partner in Resnick’s four Carlsbad establishments.
Resnick recruited Bost, who spent time at award-winning outposts of Restaurant Guy Savoy, to run Jeune et Jolie, which he led to a star in 2021. They’ve since taken over an old boogie-board factory down the street and converted it to an all-day restaurant and bakery, Wildland. The space also hosts an exquisite tasting-counter experience called Lilo, which was given a Michelin star mere months after opening in April 2025. And as Resnick and Bost grew their successful Carlsbad operation, chef Roberto Alcocer earned a Michelin star for his Mexican fine-dining spot Valle in nearby Oceanside.
The stylish tasting counter at Michelin one-star Lilo in Carlsbad.
Kimberly Motos
About 25 miles to the south, another affluent coastal community is going through its own culinary glow up. In La Jolla, chef Tara Monsod and the hospitality group Puffer Malarkey Collective opened the stylish French steakhouse Le Coq. Chef Erik Anderson, formerly of Michelin two-star Coi, is preparing to launch Roseacre. And last year, Per Se alums Elijah Arizmendi and Brian Hung left New York to open the elegant tasting-menu restaurant Lucien, lured by the ingredients they’d get to serve. “A major reason we chose San Diego is the quality and diversity of the produce,” Arizmendi explains. “San Diego County has more small farms than anywhere else in the U.S., and its many microclimates allow farmers to grow an incredible range of ingredients year-round.”
Wildland’s spicy Italian sandwich.
Gage Forster
Chef Travis Swikard has also been a tireless advocate for the region’s ingredients since he returned to San Diego, his hometown, and opened Mediterranean-influenced Callie in 2021. There’s no sophomore slump with his latest effort, the French Riviera–inspired Fleurette in La Jolla, where he’s serving his take on classics like leeks vinaigrette and his San Diego “Bouillabaisse” with local red sheepshead fish and spiny lobster. Its food is bright, produce-driven, and attentive in execution, while the dining room maintains a relaxed and unpretentious style of service. And Swikard sees that approach cohering into a regional style with a strong network of professionals behind it.
“It’s really nice that we are developing our own identity, not trying to be like L.A. or any other market, just highlighting what’s great about the San Diego lifestyle and ingredients,” he says. “Similar to New York, a chef community is starting to develop where chefs are supporting each other. There is a true sense of pride to be cooking here.”
Top: In La Jolla, Lucien serves ocean whitefish with tomatoes turned into concasse, sabayon, and other expressions.
Little Debbie is officially expanding its doughnut range.
On April 14, the brand announced a new sweet snack: Chocolate Old Fashioned Donuts. The company says there was “massive consumer demand” for the original Big Pack Old Fashioned Donuts, which quickly became a top seller. Now, they’re just giving the people what they want.
The new snack is a chocolate old-fashioned cake doughnut finished with a sweet glaze and is launching in two formats:
The original, which includes six individually wrapped cake-style doughnuts with a vanilla glaze, first hit stores in June 2025 and, according to the brand, has been “consistently selling out.”
“We saw an incredible response to the Old Fashioned Donut we introduced last year,” said Scott Brownlow, Little Debbie’s brand manager, in a press release. We’re doubling down on what works and giving both loyalists and new fans an irresistible reason to head back to the store.”
Little Debbie’s Chocolate Old Fashioned Donuts are rolling out now to major retailers, grocery stores and convenience stores nationwide. As with the original Old Fashioned Donut, they become a permanent addition to the brand’s snack lineup.
This story first appeared on TODAY.com. More from TODAY:
The Padres will soon have a new owner, as billionaire José E. Feliciano is reportedly close to acquiring the franchise. San Diego will be watching him closely. He has a lot to live up to.
Back in November, the current ownership group led by late owner Peter Seidler’s brother, John, announced the family would begin the process of selling the team. Just five months later, Feliciano has reportedly outbid three other billionaires to secure ownership of the franchise. The final sale price will be $3.9 billion, shattering the previous MLB record. If the deal goes through as expected, Feliciano will be compelled to match not only the price tag, but also the commitment San Diego’s fans have made over the last decade.
When Peter Seidler took over as the team’s chairman and primary owner in November 2020, he set about rebuilding the franchise into one that could compete at the highest level of baseball. He spent lavishly, locking up players to massive contracts and blowing past the luxury tax threshold, while also investing in the San Diego community and openly proclaiming that turning a profit wasn’t his goal. The Padres followed by having the most successful sustained stretch in their history, reaching the postseason in four of the last six years. Seidler’s driving ambition was to deliver San Diego its first major sports championship. The team’s fans responded by matching his passion.
A better product on the field led to a packed Petco Park. The Padres have finished in the top five of attendance in each of the past five seasons, culminating in an remarkable 2025 campaign when the team sold out 72 of its 81 home games and welcomed a record 3.47 million fans through their gates. San Diego finished second in attendance last season, behind only the World Series champion Dodgers.
Seidler’s investment paid off. In 2025, the Padres reportedly generated around $500 million in revenue despite a relatively disadvantageous television deal. Unfortunately, Seidler never got to see it. He died in November 2023 at the age of 63 from an infection related to a compromised immune system following multiple battles with cancer. The Padres have played in his memory, and the team’s supporters have carried his goal with them.
That kind of fan support deserves another owner willing to invest not only in the team, but also in the city. John Seidler and the rest of the ownership group were never going to be those people. To their credit, they seem to know that.
Peter Seidler had a boundless passion for the Padres. His brother John has never quite shared it, at least not publicly. The ownership group purchased the team for a reported $800 million in 2012 and is selling for $3.9 billion. Cashing out now makes sense. There’s an enormous “but” coming.
Feliciano has to know what he’s getting into by following in Seidler’s footsteps. Padres fans are far more active than they once were and have proven their commitment for years. The team’s new owner needs to be genuinely invested and ready to finish what Peter Seidler started. Feliciano doesn’t just owe that to his memory. He owes it to every fan who’s packed Petco Park believing San Diego was finally on the precipice of its first World Series title.
The Padres’ new owner isn’t a stranger to sports franchise ownership. Feliciano is the co-founder and managing partner of Clearlake Capital, which was part of a consortium that purchased Chelsea FC in 2022 for roughly $5.25 billion. Despite a heavy financial investment to the roster, the results in London have ultimately failed to meet the competitive standard established by the previous regime.
From Feliciano’s viewpoint, the upside of purchasing the Padres isn’t hard to see. Petco Park is one of baseball’s premier venues and boasts an atmosphere that rivals any in American sports. The team’s TV deal should improve dramatically with MLB’s next collective bargaining agreement. Then there’s the location. San Diego is one of America’s crown-jewel cities, and its eighth-largest by population. The weather is perfect year-round, the fanbase is passionate and the market has proven it will show up for a quality product. There’s only one thing missing.
Feliciano has won the bidding war for the Padres. Now comes the hard part. He must be passionately invested in delivering a long-awaited World Series championship to San Diego. This franchise carries too much potential to be a billionaire’s vanity project. Peter Seidler proved that when he put his all into making that happen, and the city showed up for him.
Now it’s Feliciano’s turn to show up for the city.
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