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Random Florida Fact: This iconic restaurant launched in Florida on April 1, 1983. Here’s the story

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Random Florida Fact: This iconic restaurant launched in Florida on April 1, 1983. Here’s the story


ORLANDO, Fla.Note: This story is originally a special episode of the News 6 podcast Your Florida Daily. Tap the player above to listen.

It’s hard to believe there was once a time when America was not obsessed with chicken wings.

In the 1970s and ‘80s, most American restaurants featured a formal fork-and-knife menu and provided a space for adults to dress up for dinner with their spouse or family.

But in October 1983, a new chain hit the dining scene that rocked the casual dining concept.

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It featured a sign out front offering “Clams, wings, shrimp and oyster roasts.”

The original Hooters location in Clearwater. Courtesy of Ed and Marsha Droste. (Hooters Inc.)

It had a laid-back, beach-side social atmosphere where you could sit down for a round of cold beer, watch some sports on TV and order these things called Buffalo-style chicken wings.

Oh, and one important thing I should mention: the waitresses were hot.

Hooters Girls in the 1980s. Courtesy of Ed and Marsha Droste. (Hooters Inc)

That chain, as you probably already know from the title of this story, is Hooters.

It’s now been more than 40 years since Hooters was founded in Clearwater, Florida, and say what you want about those skimpy orange and white outfits, the company estimates it’s employed more than 450,000 “Hooters Girls” over the last four decades.

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The origin story of Hooters

“That all started with Lynne Austin, who they were having a Jose Cuervo contest on Clearwater Beach,” said Edward C. Droste, one of the founders who by all accounts came up with the idea of hiring gorgeous women as servers at his new restaurant.

The Hooters Six. Courtesy of Ed and Marsha Droste. (Hooters Inc)

Ed Droste is one among those later known as the “Hooters Six,” comprised of L.D. Stewart, Gil DiGiannantonio, Billy Ranieri, Dennis Johnson, Kenny Wimmer and Ed Droste.

Droste was a real estate executive at the time, flipping properties all over South Florida.

He and his buddies would go to different places for lunch and this one roadside restaurant in Dania Beach called Tarks had it all.

Tarks had good food, beach vibes and every class of customer. Ed thought, “How can I reproduce this in Clearwater?”

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The Hooters Six, along with some original employees. Courtesy of Ed and Marsha Droste. (Hooters Inc)

On April 1, 1983, he and his buddies — without any prior restaurant experience — launched Hooters Inc.

“We were pretty clueless,” Droste said. “So this was just six guys getting together saying, ‘Hey, we got to try this.’”

As you could imagine, opening day was interesting.

“It was empty. There were two carpenters and a plumber that came in and I was so glad to see him I bought their lunch, and then got lectured by my partners that we’re not going to get rich buying everybody’s lunches and dinners when they come in. So the pressure was on,” Droste said.

Founder Ed Droste. Courtesy of Ed and Marsha Droste. (Hooters Inc)

‘Flying by the seat of our pants’

It actually took months for the concept to catch on.

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In the meantime, Droste and his team came up with funky promotions to drum excitement about those Buffalo chicken wings.

“Renting a chicken costume and running around in traffic,” Droste remembers.

One day, a boat sank next to the Clearwater causeway and gave Droste an idea.

“I saw it sitting there just totally facing all this traffic and we went got a six pack of beer and a can of paint. And we painted Hooters on the side of it.”

Which led to even more publicity.

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Ed Droste paints ‘Hooters’ on abandoned boat near Clearwater Beach. Courtesy of Ed and Marsha Droste. (Hooters Inc)

But the greatest thing that ever happened to Hooters was hiring Lynne Austin.

The first Hooters Girl

Lynne Austin had just won a swimsuit contest on the beach when Droste jumped out his boat and swam over to talk to her.

“I put my business cards in a plastic bag and tried to chase down the winner. I said, ‘Hey, we’re going to open a restaurant,’ and she blew it off.”

Lynn eventually came around and became the first poster model for the brand new restaurant.

The first poster girl for Hooters, Lynne Austin. Courtesy of Ed and Marsha Droste. (Hooters Inc)

So, Ed and the gang are still doing all kinds of goofy promotions and capitalizing on the popularity of their scantily clad employees.

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At one point, the company started Hooters Air, an airline which was not Ed’s idea.

“I always said, though, there are only two things I would not want to have: a Hooters airline, and I wouldn’t want to have a Hooters hospital.”

In 1992, Hooters is the official sponsor of a NASCAR underdog named Alan Kulwicki.

At the Hooters 500 in Atlanta, 170,000 fans watched from the stands when Alan Kulwicki won the Winston Cup.

“In our Hooters car, and it was the Hooters 500,” Droste said.

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Alan Kulwicki at the Hooters 500. (Wikimedia Commons)

The Hooters brand is on top of the world — literally. In 1996, Hooters opened its first restaurant overseas in Singapore.

In 1997, the legal trouble began.

Legal battle of the sexes

The first lawsuit was filed by three guys who were told they weren’t allowed to be servers at Hooters, because they were men.

“They charged us with failure to hire men in the position of the Hooters girl position and we kind of thought it was kind of a joke,” Droste said.

That case was just the first of many lawsuits, including a few from women who said they were sexually harassed at work or racially discriminated against.

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Hooters settled out of court in each case and, ultimately, federal regulators backed off the discrimination charges.

Chain experiences shrinkage

Throughout the 1990s and 2000s, the chain was expanding quickly and by 2013, there were around 430 locations around the world.

There was also competition.

“I’m curious what you thought of the term ‘Breastaurant.’ Do you like that label?” I asked.

“We don’t like it at all,” Droste said. “And it didn’t come out ‘til a few years into it. We don’t judge people. We’re not for everybody. And, you know, I would say the imitators of us put so much more of an emphasis on that.”

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Hooters now has closer to 300 locations.

Ed Droste. Courtesy of Ed and Marsha Droste. (Hooters Inc)

Critics say the decline is because you can get a better chicken wing somewhere else these days. Droste says the COVID pandemic was a big hit and pointed to a major side effect of that rapid expansion.

“It’s hard to get that kind of consistency.”

Hooters philanthropy

It’s also worth mentioning that Hooters has done a lot of good.

Its stores in Florida have raised half a million to a million a year for the Moffitt Cancer Research Institute.

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Hooters has a campaign called “Give a Hoot” which has raised more than $9 million over the years for the V Foundation to fund breast cancer research.

Hooters Raises $786,000 for the V Foundation to Aid in the Fight Against Breast Cancer (Hooters)

Droste’s wife Marsha, a former Hooters Calendar Girl, plays a big role in their philanthropy.

“She was at the front of all this breast cancer stuff for the anniversary and she’s really good at it,” he said.

Restauranting is a risky business.

Lots of other successful restaurants have closed over the years and Hooters is one of the few chains that has held up to the competition.

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Even though the company’s gone through several ownership changes over the years – Hooters is actually two different privately held companies – it helped change the way we go out to eat.

Hooters has a unique place in American pop culture – and it doesn’t look like it’s going anywhere.


About the Author:
Katrina Scales

Katrina Scales is a producer for the News 6+ Takeover at 3:30 p.m. She also writes and voices the podcast Your Florida Daily. Katrina was born and raised in Brevard County and started her journalism career in radio before joining News 6 in June 2021.



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Florida

11 Most Charming Towns In Florida

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11 Most Charming Towns In Florida


Florida’s most distinctive small towns don’t run on beaches alone. St. Augustine traces its history back to 1565 and still preserves Spanish colonial architecture in the old town. Tarpon Springs grew up around Greek sponge diving and still serves octopus at restaurants along its docks. Havana up in the Panhandle was named for its Cuban cigar tobacco trade. The other eight Florida towns ahead each hold equally specific stories that the bigger cities don’t tell.

St. Augustine

Shops and inns line St. George Street, the heart of St. Augustine. Image credit: Sean Pavone via Shutterstock.com.

Pedro Menéndez de Avilés founded St. Augustine in 1565, making it the oldest continuously occupied European settlement in the continental United States. The town anchors Florida’s history with Spanish colonial architecture stamped into the old town and the Castillo de San Marcos National Monument on the waterfront. Construction on the Castillo finished in 1695, and the seashell coquina walls famously absorbed cannonballs rather than shattering. St. George Street runs as a pedestrian-only spine through the historic district, with the Old City Gates at the north end and an arcade of cafes, shops and the Saint Photios National Shrine in between. The beaches stretch about 42 miles along the Atlantic side of St. Johns County.

Key West

Road to Key West, Florida
Road leading to Key West, Florida.

Key West sits at Mile Zero of US Route 1, about 90 miles from Cuba and 160 miles south of Miami. The historic district along Duval Street covers a one-mile walkable strip between the Gulf and Atlantic sides of the island. Ernest Hemingway lived here between 1931 and 1939 at the Ernest Hemingway Home and Museum, where the descendants of his six-toed cats still roam the grounds. The Truman Little White House served as President Truman’s working vacation home during 175 days of his presidency. Each evening the Mallory Square sunset celebration brings street performers, food carts and crowds for the daily Gulf-side sunset.

Gainesville

Street view of Gainesville, Florida
Street view of Gainesville, Florida.

Gainesville isn’t a beach town. Home to the University of Florida, the city sits inland in north-central Florida about 90 minutes from the Atlantic coast. Paynes Prairie Preserve State Park covers more than 21,000 acres of savanna just south of town, where wild bison and Spanish horses roam free across the only place in Florida where you can see them in the wild. Ginnie Springs runs some of the clearest blue spring water in the state with snorkeling, diving and tubing on the Santa Fe River. About 20 miles north in Alachua, the Mill Creek Farm Retirement Home for Horses lets visitors bring carrots and meet rescued horses spending their final years on the farm.

Palm Beach

Worth Avenue in Palm Beach, Florida
Worth Avenue in Palm Beach, Florida.

Palm Beach occupies a narrow barrier island between the Atlantic Ocean and Lake Worth Lagoon, just across the Royal Park Bridge from West Palm Beach. The island stretches about 16 miles and houses roughly 9,000 year-round residents, with a population that swells significantly during winter. Worth Avenue runs the high-end commercial district with Lilly Pulitzer’s flagship boutique, Tiffany, and a row of Mediterranean Revival arcades laid out in the 1920s. Henry Flagler’s 75-room Whitehall mansion, completed in 1902, now operates as the Flagler Museum and covers his role in opening Florida to tourism through the Florida East Coast Railway. The Breakers, Palm Beach’s century-old beachfront resort, remains one of the most photographed hotels in the state.

DeFuniak Springs

Aerial image of Lake DeFuniak Springs, Florida
Aerial image of Lake DeFuniak, Florida.

DeFuniak Springs in Walton County takes its name from Frederick DeFuniak, once president of the Pensacola and Atlantic Railroad. The town’s defining feature is Lake DeFuniak, a roughly circular spring-fed lake that locals describe as one of only two perfectly round natural lakes in the world. A walking path circles the entire lake, with Victorian-era homes facing the water from a green park ring. Chautauqua Vineyards and Winery, named for the Chautauqua education movement that held annual meetings in town between 1885 and 1928, runs daily wine tastings on the property. The 1909 Chautauqua Hall of Brotherhood still hosts community events.

Havana

Colorful artwork on display along the popular Calle Ocho in historic Little Havana
ALERT ALERT ALERT – Source image shows Calle Ocho in Miami’s Little Havana neighborhood, NOT Havana, Florida (the Panhandle town featured in this section). Please replace with a WorldAtlas-hosted image of Havana, Florida (Planters Exchange, downtown brick storefronts, or shade tobacco history).

Havana sits about 14 miles northwest of Tallahassee on the Florida-Georgia state line and takes its name from the Cuban cigar tobacco trade. The town was the center of a roughly 100-year shade tobacco boom that supplied wrapper leaves for premium cigars, with operations dominating local life until the industry collapsed in the late 1960s and the last small crop was harvested in 1977. The Shade Tobacco Museum operates today inside the Planters Exchange, a National Historic Landmark from 1926 that now houses antique shops alongside the museum exhibits. Antique dealers and art galleries have revived the historic brick downtown since the 1980s. The town runs as a day trip from Tallahassee with restaurants and shops occupying the converted tobacco warehouses.

Dunedin

Dockside on a sunny day in Dunedin
Dockside on a sunny day in Dunedin.

Dunedin sits about 25 miles west of Tampa on the Gulf Coast and was settled by Scottish immigrants in the late 1800s. The name is the Scottish Gaelic word for Edinburgh, and the town still hosts the Dunedin Highland Games each spring. The Toronto Blue Jays operate their spring training facility here. Honeymoon Island State Park sits at the end of the Dunedin Causeway with about four miles of white-sand beach, and a ferry from Honeymoon Island reaches Caladesi Island State Park, accessible only by boat and ranked the number one beach in America by Dr. Beach (Stephen Leatherman) in 2008. Downtown Dunedin runs a walkable Main Street with breweries, restaurants like Pisces Sushi and Global Bistro, and the Pinellas Trail running through.

Tarpon Springs

Tourist and locals shopping at the historic beach downtown
Tourists and locals shopping at the historic Sponge Docks in Tarpon Springs. Image credit: Microfile.org via Shutterstock.com.

Tarpon Springs sits about 30 miles north of Tampa on the Gulf Coast and runs the highest per-capita Greek population in the United States. Greek sponge divers arrived from the island of Kalymnos starting in 1905, and the Sponge Docks along Dodecanese Boulevard still operate as the commercial center, mixing working sponge boats with Greek restaurants, bakeries and sponge shops. Costas Restaurant, Hellas, Mykonos and Dimitri’s on the Water all serve Greek cuisine and grilled octopus within a block of the docks. The town’s St. Nicholas Greek Orthodox Cathedral hosts the country’s largest Greek Orthodox Epiphany celebration each January 6, with a cross-diving ceremony in Spring Bayou. Fred Howard Park covers 155 acres on a causeway with a Gulf-side beach at the end.

Fernandina Beach

Aerial view of the Fernandina Beach, Florida
Aerial view of Fernandina Beach, Florida.

Fernandina Beach sits at the northern tip of Amelia Island and is the northernmost city on Florida’s Atlantic coast. The 13-mile island earned the nickname “Isle of Eight Flags” because eight different national flags have flown over it since the 1500s, including Spanish, French, British, Confederate and American. The Centre Street historic downtown carries Victorian commercial buildings with restaurants, art galleries and the Florida House Inn, dating to 1857 as one of Florida’s oldest operating inns. Main Beach Park anchors the Atlantic side with a wide stretch of sand and pavilions. The town’s pirate history runs deep, including a brief 1817 takeover by Scottish-born adventurer Gregor MacGregor under a self-declared “Republic of Florida” flag.

Ponce Inlet

Aerial cityscape view of Ponce Inlet Florida and the Atlantic Ocean
Aerial cityscape view of Ponce Inlet, Florida and the Atlantic Ocean.

Ponce Inlet sits at the southern tip of a barrier island south of Daytona Beach. Ponce de Leon Inlet Light Station, completed in 1887 and originally called the Mosquito Inlet Lighthouse, climbs 175 feet from base to top and 203 steps to the observation deck. The light is Florida’s tallest lighthouse and the second tallest in the United States. The Marine Science Center, run by Volusia County, rehabilitates injured sea turtles and birds and runs touch tanks and exhibits on local marine ecology. The beaches around Ponce Inlet are known for some of the strongest surf along the central Florida coast.

Anna Maria

Beautiful sunny day in Anna Maria Island, Florida
Beautiful sunny day on Anna Maria Island, Florida.

Anna Maria sits at the northern tip of Anna Maria Island, a seven-mile barrier island in Manatee County between Tampa Bay and Sarasota Bay. The city itself counts about 1,000 year-round residents and shares the island with the larger Holmes Beach and Bradenton Beach. Pine Avenue runs the historic commercial spine, with wooden buildings in pastel colors housing local restaurants and shops, and has been promoted as the “Greenest Little Main Street in America” because many of the buildings incorporate sustainable design features. The Anna Maria City Pier was destroyed by Hurricane Irma in 2017 and rebuilt in 2020, and now extends back into the bay as a free fishing and walking pier. The Sandbar Restaurant and Pine Avenue’s smaller cafes anchor the local dining scene.

Beyond Florida’s Big Cities

Florida’s most distinctive small towns each hold layers that the bigger destinations skip past. St. Augustine carries Spanish colonial history older than anything else in the country. Tarpon Springs runs the Greek sponge industry as a living tradition. Fernandina Beach trades on pirates and eight national flags. The other eight towns above add their own equally specific histories. Pick one and stay long enough to find them.

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7 of our favorite Florida restaurants in Vero Beach and Fellsmere

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7 of our favorite Florida restaurants in Vero Beach and Fellsmere



TCPalm staff share their top restaurant recommendations in Vero Beach, Sebastian, Fellsmere.

Indian River County is home to many unique restaurants, far too many to choose from.

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There are so many restaurants on the Treasure Coast to try, but it can be hard knowing where to start.

Here are the TCPalm staff’s recommendations for restaurants in Vero Beach, Sebastian and Fellsmere.

Indian River County restaurant recommendations

Olivia Franklin is TCPalm’s trending reporter. You can contact her at olivia.franklin@tcpalm.com, 317-627-8048 or follow her on X @Livvvvv_5.



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Pilot program aims to build $200K homes in Central Florida to help low-income families buy, not rent

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Pilot program aims to build 0K homes in Central Florida to help low-income families buy, not rent


ORLANDO, Fla. – For many Central Florida families, the dream of owning a home feels further out of reach than ever.

With the median home price now topping $400,000, a new pilot program in Orlando is trying to change that by building new homes for about half the cost.

A lot off Quill Avenue in Parramore may not look like much right now, but organizers say it could soon be the site of a new home priced around $200,000 for low-income families.

“We just really wanted an opportunity to bring actual affordable housing to people who have basically been forever renters,” said Satrina Whithead with the GXVE Homes Initiative.

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The GXVE Homes Initiative says the goal is to help families earning between $16,000 and $65,000 a year get a chance at homeownership. Whithead said the homes could range from 500 to 1,400 square feet, depending on the lot size and location.

The Orlando Regional Realtor Association reports the median home price in the area is now more than $400,000. Whithead said GXVE hopes to sell homes for about half that.

“There’s nothing wrong with profit, but at the end of the day, I want to help where the need is greatest,” Whithead said.

Organizers say they are already planning to build in Parramore and are working to close on two additional properties. They also say they have properties planned in Sanford and Mims, with a goal of bringing eight homes a year to Central Florida.

“You can pay 80 percent of your salary on rent just to have a place to live. So getting that number back down to around 50 percent is extremely important,” said Mike Harris, vice president of GXVE Homes.

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Florida Made Tiny Homes, which is partnering with the organization, said it plans to build concrete homes that exceed safety requirements for the area.

“I don’t think there’s going to be anything available on the market in that price range, much less new construction,” said Dylan Grace, co-founder of Florida Made Tiny Homes.

Program organizers say they expect to start construction in the fall and hope to complete the first home within six to eight months after work begins. For more information please click here.

Copyright 2026 by WKMG ClickOrlando – All rights reserved.

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