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EXCLUSIVE: Italy’s Poliform Lands in Washington, D.C., Marks U.S. Growth

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EXCLUSIVE: Italy’s Poliform Lands in Washington, D.C., Marks U.S. Growth


MILAN — Luxury furniture-maker Poliform first set foot on American soil in 1998, at a time when very few knew about the brand — or its Italian peers for that matter — and the market was dominated by multibrand stores. 

Wednesday marks a major milestone in the U.S. as Poliform opens its fifth store, a directly operated flagship located at 3304 M Street NW in Cady’s Alley, in the heart of Georgetown’s burgeoning Design District.

Fellow Italian furniture-makers like Molteni&C, Boffi De Padova and B&B Italia are among its only Italian neighbors, but that is likely to change as Italian design brands continue to collectively corner prime U.S. retail real estate like they did in New York City’s Madison Avenue or NoMad area, said Poliform’s U.S. chief executive officer and president Laura Anzani, daughter of Giovanni Anzani, one of the three cofounders. 

“The east side of Washington is becoming a beautiful area. There are a lot of retail stores there and the fashion industry has started opening there as well,” said Anzani, who first moved to New York 16 years ago.

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Spanning 9,400 square feet across two floors, the flagship marks a significant milestone in Poliform’s ongoing expansion plan in the U.S. and globally. Currently, Poliform has 110 monobrand stores in 95 countries, including five in the U.S.

Today, the company founded in 1970 by Alberto Spinelli, Aldo Spinelli and Giovanni Anzani in the heart of Brianza, the northern Italian furniture district, counts the U.S. as its second-biggest market by sales after Europe, driven largely by what Anzani describes as a strong network and word of mouth marketing. Post the COVID-19 pandemic, the company saw sales in America double and despite a wider market slowdown, the company has grown consecutively every year since. Asia is also growing “exponentially,” she said. 

Inside the Poliform Washington, D.C., store.

Courtesy of Poliform

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The showroom will feature Poliform’s broad spectrum of products and design offerings to elevate different areas of the home, from living rooms, kitchens, dining rooms and bedrooms, to walk-in closets, storage solutions and accessories and will feature the outdoor line in the next few months. Poliform’s first outdoor collection was launched earlier this year.

Poliform originally started as a cabinet-maker, and saw its business grow rapidly following its expansion into kitchens and eventually the sleek, luxury furniture that echoes natural forms and shapes. “The D.C. market is important because every four years or so, people come and go [due to the election cycle] and for international brand awareness,” Anzani contended. 

Forging new design enclaves is something Poliform has been accustomed to, after opening a monobrand store in New York City’s NoMad district in 2016, Miami’s Design District 22 years ago and in Los Angeles in West Hollywood 20 years ago.

The turning point that propelled Poliform’s growth in the U.S. was an editorial project-turned-ad campaign by famed fashion photographer Paolo Roversi. In 2020, he turned pieces of furniture into muses accented by his signature romantic lighting and curated styling.

“We use some of those images in our campaign here in the U.S. and I think that because it was so different, people started asking about us because they found something extremely sophisticated…different from what other companies are doing,” she said.

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Anzani added that the brand’s new outdoor collection designed by French architect and inventor Jean-Marie Massaud, designer Emmanuel Gallina, Singapore and New York-based architect Soo K. Chan and Dutch designer and art director Marcel Wanders garnered instant success in the U.S., before it was even presented in stores. Clients were happy with color samples without ever seeing the product in person, she said.

One third of Poliform’s revenues are generated from cabinets, another third by fine furniture and another by kitchens. “We follow the real estate market because we enter homes with cabinetry when there is a new purchase and second home renovation. We’re a little concerned because the real estate market is not at its best at the moment, but we are growing compared to last year,” Anzani said. 

According to the National Association of Realtors, existing home sales in the U.S. fell to their lowest level in nearly 30 years in December 2023. In April, the median existing-home price for all housing types was up 5.7 percent to $407,600 from the previous year.



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Week Ahead in Washington: March 1

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Week Ahead in Washington: March 1


WASHINGTON (Gray DC) – Operation “Epic Fury” — the weekend military operations carried out by the U.S. and Israel against targets in Iran — tops the agenda for Congress as lawmakers return to Washington.

Sunday, President Donald Trump said the new leadership in Iran wants to talk to the Trump Administration.

Democrats in both chambers called for Congress to return as soon as possible for classified briefings on Iran, followed by a move to vote on the War Powers Act. The Constitution gives Congress the power to declare war on another country.

Congress’ return to Washington was originally delayed due to the start of the 2026 midterm elections cycle.

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Tuesday, voters in Arkansas, North Carolina and Texas head to the polls for primary elections.

North Carolina and Texas are drawing significant attention, as both states are facing congressional redistricting and competitive primary races for Senate seats.

In Texas, incumbent Sen. John Cornyn (R) is facing primary challenges from state Attorney General Ken Paxton and Rep. Wesley Hunt. On the Democratic side, Rep. Jasmine Crockett is facing state Rep. James Talarico.

In North Carolina, candidates are vying to replacing retiring Sen. Thom Tillis (R) . They include former Governor Roy Cooper (D) and former Republican National Committee Chair Michael Whatley.

Also this week, the Rev. Jesse Jackson is laid to rest. He will be honored Wednesday in Washington before a final memorial service Saturday. Jackson died Feb. 17.

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Caps Fall in Montreal, 6-2 | Washington Capitals

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Caps Fall in Montreal, 6-2 | Washington Capitals


Cole Caufield scored in the first minute of the first period and added another goal later in the frame, sparking the Montreal Canadiens to a 6-2 win over the Capitals on Saturday night at Bell Centre.

Washington entered the game with a modest three-game winning streak and six wins in its last seven games. Although they were able to briefly draw even with the Habs after Caufield’s opening salvo, Caufield and the Canadiens responded quickly and the Caps found themselves chasing the game for the remainder of the night.

“I didn’t mind some of the things that we did tonight,” says Caps coach Spencer Carbery. “I thought we created enough offensively, we just made way too many catastrophic mistakes to be able to sustain that.”

In the first minute of the game, Caufield blocked a Jakob Chychrun point shot, tore off on the resulting breakaway and beat Charlie Lindgren for a 1-0 lead for the Canadiens, half a minute into the contest. Lindgren was making his first start since Jan. 29, following a short stint on injured reserve for a lower body injury he sustained in that game.

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After the two teams traded unsuccessful power plays, the Caps pulled even in the back half of the first. With traffic in front, Declan Chisholm let a shot fly from the left point. The puck hit Anthony Beauvillier and bounded right to Alex Ovechkin, who had an easy tap-in for career goal No. 920 at 13:16 of the first.

But Montreal came right back to regain the lead 63 seconds later, scoring a goal similar to the one Ovechkin just scored.

From the left point, Canadiens defenseman Jayden Struble put a shot toward the net. It came to Nick Suzuki on the goal line, and the Habs captain pushed it cross crease for Caufield to tap it home from the opposite post at 14:19.

Less than two minutes later, Lindgren made a dazzling glove save to thwart Caufield’s hat trick bid.

Midway through the middle period, Montreal went on the power play again. Although the Caps were able to kill the penalty, the Habs added to their lead seconds after the kill was completed; Mike Matheson skated down  a gaping lane in the middle of the ice and beat Lindgren from the slot to make it a 3-1 game at 12:22.

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Minutes later, Montreal netminder Jakub Dobes made a big stop on Aliaksei Protas from the right circle, and Suzuki grabbed the puck and took off in the opposite direction. From down low on the right side, he fed Kirby Dach in the slot, and Dach’s one-timer made it 4-1 for the Canadiens at 16:34 of the second.

In the waning seconds of the second, Dobes made one of his best stops of the night on Beauvillier, enabling the Canadiens to carry a three-goal lead into the third.

Those two quick goals in the back half of the second took some wind out of the Caps, who were playing their third game in four nights following the three-week Olympic break.

“We kill off a penalty, and then we end up going down 3-1right after the penalty,” says Caps center Nic Dowd. “Those are challenging to give up, right? You do a good job [on the kill], it’s a 2-1 game, and then all of a sudden, before you blink, it’s 4-1 and then the game gets away from you.

“And they defended well tonight; It’s tough to score goals in this League, and you go into the third period, and you’ve got to score three. You saw that [Friday] night when we played Vegas; they were able to score two, but it’s tough to get that third one. I think we have to manage situations a little bit better. It’s a 2-1 game on a back-to-back, we just kill a penalty off, or maybe we just have a power play – whatever it is – we have to manage that, especially in an arena like this, where the crowd gets into it on nothing plays. They can really sway momentum – and in a good way – for their home team.

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“We just have to understand that if we don’t have our legs in certain situations, because of travel, it’s back-to-back or whatever, we really have to key into the details of the game and not let things get away from us quickly.

With 7:28 left in the third, Ovechkin netted his second of the game – and the fifth goal he has scored in this building this season – on a nice feed from Dylan Strome to pull the Caps within two goals of the Habs, who have coughed up some late leads this season.

But Montreal salted the game away with a pair of late empty-net goals from Suzuki and Jake Evans, respectively.

In winning six of their previous seven games, the Caps had been playing with a lead most of the time. But playing from behind virtually all night against a good team in a tough building is a tall task under any circumstances. And it was exactly that for the Caps on this night.

“They score on the first shift,” says Strome. “Obviously, Saturday night in Montreal is as good and as loud as it gets. They just got a fortunate bounce; puck was off Caulfield’s leg, and a perfect bounce for a breakaway. It’s just one of those things where we got down early and now they kind of fed off the momentum of the crowd.

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“But I still think our game is in a good spot, and we’ve just got to keep stacking wins. Obviously, we’ve played more games than everyone so we’re going to need some help, but we’ve just got to keep stacking wins. It’s tough on the back-to-back in Montreal, but we’ll find a way to bounce back on Tuesday [vs. Utah at home] and then go from there.”



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The Fallout From the Epstein Files

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The Fallout From the Epstein Files


The Department of Justice is facing scrutiny this week after it was revealed that records involving President Trump were missing from the public release of the Epstein files. On Washington Week With The Atlantic, panelists joined to discuss the ensuing political fallout for the Trump administration, and more.

“The key thing to remember about the Epstein story is that it is a case that has been mishandled for decades. The reason that we’re hearing about this now and why it’s exploding into public view is because, for the first time, Republicans in Congress and Democrats in Congress were willing to openly defy their leadership and call for the release of these files,” Sarah Fitzpatrick, a staff writer at The Atlantic, said last night. “That has never been done before, and I think it really is changing the political landscape in ways that we’re still just starting to learn.”

“What’s been so striking is how many of those very same Republicans who were calling for the release of those files, who had promised to get to the bottom of them, are now saying things that are just the opposite,” Stephen Hayes, the editor of The Dispatch, argued.

Joining guest moderator Vivian Salama, a staff writer at The Atlantic, to discuss this and more: Andrew Desiderio, a senior congressional reporter at Punchbowl News; Fitzpatrick; Hayes; and Tarini Parti, a White House reporter at The Wall Street Journal.

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Watch the full episode here.



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