Inside the Poliform Washington, D.C., store.
Courtesy of Poliform
MILAN — Luxury furniture-maker Poliform first set foot on American soil in 1998, at a time when very few knew about the brand — or its Italian peers for that matter — and the market was dominated by multibrand stores.
Wednesday marks a major milestone in the U.S. as Poliform opens its fifth store, a directly operated flagship located at 3304 M Street NW in Cady’s Alley, in the heart of Georgetown’s burgeoning Design District.
Fellow Italian furniture-makers like Molteni&C, Boffi De Padova and B&B Italia are among its only Italian neighbors, but that is likely to change as Italian design brands continue to collectively corner prime U.S. retail real estate like they did in New York City’s Madison Avenue or NoMad area, said Poliform’s U.S. chief executive officer and president Laura Anzani, daughter of Giovanni Anzani, one of the three cofounders.
“The east side of Washington is becoming a beautiful area. There are a lot of retail stores there and the fashion industry has started opening there as well,” said Anzani, who first moved to New York 16 years ago.
Spanning 9,400 square feet across two floors, the flagship marks a significant milestone in Poliform’s ongoing expansion plan in the U.S. and globally. Currently, Poliform has 110 monobrand stores in 95 countries, including five in the U.S.
Today, the company founded in 1970 by Alberto Spinelli, Aldo Spinelli and Giovanni Anzani in the heart of Brianza, the northern Italian furniture district, counts the U.S. as its second-biggest market by sales after Europe, driven largely by what Anzani describes as a strong network and word of mouth marketing. Post the COVID-19 pandemic, the company saw sales in America double and despite a wider market slowdown, the company has grown consecutively every year since. Asia is also growing “exponentially,” she said.
Inside the Poliform Washington, D.C., store.
Courtesy of Poliform
The showroom will feature Poliform’s broad spectrum of products and design offerings to elevate different areas of the home, from living rooms, kitchens, dining rooms and bedrooms, to walk-in closets, storage solutions and accessories and will feature the outdoor line in the next few months. Poliform’s first outdoor collection was launched earlier this year.
Poliform originally started as a cabinet-maker, and saw its business grow rapidly following its expansion into kitchens and eventually the sleek, luxury furniture that echoes natural forms and shapes. “The D.C. market is important because every four years or so, people come and go [due to the election cycle] and for international brand awareness,” Anzani contended.
Forging new design enclaves is something Poliform has been accustomed to, after opening a monobrand store in New York City’s NoMad district in 2016, Miami’s Design District 22 years ago and in Los Angeles in West Hollywood 20 years ago.
The turning point that propelled Poliform’s growth in the U.S. was an editorial project-turned-ad campaign by famed fashion photographer Paolo Roversi. In 2020, he turned pieces of furniture into muses accented by his signature romantic lighting and curated styling.
“We use some of those images in our campaign here in the U.S. and I think that because it was so different, people started asking about us because they found something extremely sophisticated…different from what other companies are doing,” she said.
Anzani added that the brand’s new outdoor collection designed by French architect and inventor Jean-Marie Massaud, designer Emmanuel Gallina, Singapore and New York-based architect Soo K. Chan and Dutch designer and art director Marcel Wanders garnered instant success in the U.S., before it was even presented in stores. Clients were happy with color samples without ever seeing the product in person, she said.
One third of Poliform’s revenues are generated from cabinets, another third by fine furniture and another by kitchens. “We follow the real estate market because we enter homes with cabinetry when there is a new purchase and second home renovation. We’re a little concerned because the real estate market is not at its best at the moment, but we are growing compared to last year,” Anzani said.
According to the National Association of Realtors, existing home sales in the U.S. fell to their lowest level in nearly 30 years in December 2023. In April, the median existing-home price for all housing types was up 5.7 percent to $407,600 from the previous year.
And while the river did see record flows at Mount Vernon, both the dikes and a downtown floodwall held up. The city isn’t out of the woods yet — Ezelle said the Skagit could return to a major flood stage next week.
In the nearby town of Burlington, the river did overtop a slough off the Skagit. Officials sent a warning early Friday morning to evacuate for all 11,000 Burlington residents as some neighborhoods and roadways flooded, though not all of them ultimately needed to leave.
“In the middle of the night, about a thousand people had to flee their homes in a really dire situation,” Gov. Bob Ferguson said in a news conference on Friday afternoon.
The flood event has set records across Washington state and it prompted officials to ask about 100,000 people to evacuate this week, forced dozens of rescues and caused widespread destruction of roads and other infrastructure.
Washington state is prone to intense spells of fall rainfall, but these storms have been exceptional. The atmospheric rivers this week dumped as much as 16 inches of rain in Washington’s Cascade mountains over about three days, according to National Weather Service data.
Because many rivers and streams were already running high and the soil was already saturated, the water tore through lowland communities. The Skagit River system is the third biggest on the U.S. west coast, and at Mount Vernon, this is the highest the river has ever run in recorded history.
“There has been no reported loss of life at this time,” Ferguson said. “The situation is very dynamic, but we’re exceedingly grateful.”
By Friday afternoon, while many roadways near Burlington remained closed, parts of downtown bustled with car traffic, as national guardsmen were waving people away from road closures and curious residents were out snapping photos of the swollen Skagit. Downstream, in the town of Conway, a tree trunk and the metal siding of a trailer could be seen racing away in the current.
The dramatic week of flooding sets the stage for a difficult recovery, in a growing state that’s already struggling to provide shelter to homeless residents. It’s not clear how many homes have been damaged, but neighborhoods in dozens of towns and cities took on water. Recovery won’t be quick — after flooding in 2021, some residents who lost their homes were displaced for months.
President Donald Trump on Friday signed the state’s request for an expedited emergency declaration, which will enable people to seek individual assistance from the Federal Emergency Management Agency for things like temporary housing and home repairs. The measure will also allow state and local governments to seek federal assistance to remove debris and repair roads, bridges, water facilities and other infrastructure.
The Trump administration has made suggestions it would overhaul FEMA and prove less disaster relief to states. In left-leaning Washington, the president’s pen to paper offered another an initial sigh of relief.
“One of the challenges that we’ve had with the administration in the past is that they don’t really want to do longer term recovery,” said Rep. Rick Larsen, who represents Burlington and Mount Vernon. In an interview with NBC News, Larsen added that the declaration was “an indication that they understand how disastrous this particular disaster is and we’re not out of it yet.”
The next atmospheric river storm on tap will likely arrive Sunday night.
Jeff Michalski, a meteorologist at the National Weather Service in Seattle, said a few days of dry weather will allow most rivers to recede, before they begin to swell again on Tuesday, as the rainfall pulses downstream.
Lowland parts of western Washington will receive about an inch of rain during the storm; the mountains could get up to three.
“It could possibly either prolong flooding or cause renewed flooding on some of the rivers,” Michalski said. “A few rivers may bump back into flood stage moving into the Tuesday, Wednesday time frame, but we’re not expecting widespread major flood levels like we have seen.”
After Wednesday, the forecast calls for more rain in lowland Washington and heavy snow in the Cascades.
“It does not let up,” Michalski said.
Ferguson said the situation would remain “dynamic and unpredictable” over the next week.
“This is not just a one- or two- day crisis. These water levels have been historic and they’re going to remain very high for an extended period of time,” Ferguson said. “That puts pressure on our infrastructure. The infrastructure has, for the most part, withstood the challenge so far.”
Less than three weeks after firing longtime football head coach Bruce Barnum, Portland State has found a replacement in an attempt to revive the struggling program.
The school reached an agreement this week with Central Washington head coach Chris Fisk, a source close to the program confirmed. The Wildcats went 48-22 in Fisk’s four-year tenure and reached the Division II playoffs each of the last three years.
He was expected to meet with his players in Ellensburg Friday morning.
Originally from Pocatello, Idaho, Fisk was previously the co-offensive coordinator and coached the offensive line at CWU. He held the same role at NAIA Southern Oregon from 2011-15.
Fisk was among 12 candidates who interviewed for the position, with Fisk emerging quickly as teh favorite.
He is expected to be introduced at Portland State early next week.
Central Washington finished 10-2 this season, including a 9-0 mark in the Lone Star Conference to win the 10-team league. Last month, the American Football Coaches Association honored Fisk as the Division II Super Region 4 Coach of the Year.
The 48-year-old Fisk steps into the position with a mountain of challenges ahead of him. The obstacles facing Portland State football have been well-told, from their lack of resources to playing home games nearly 15 miles from campus at Hillsboro Stadium.
Fisk will also face fundraising challenges, especially in the age of NIL and revenue sharing — areas that PSU has admittedly lagged.
His predecessor, Barnum, went 39-75 in 11 seasons, posting a winning record just once. Barnum often lamented the school’s need to play multiple “money” games each season against Football Bowl Subdivision opponents to subsidize costs.
This fall, the Vikings went 1-11, with their lone win coming on Nov. 1 at Cal Poly. Barnum was fired on Nov. 22 with one year and $210,000 remaining on his contract.
It was not immediately clear how much Fisk will earn in his first season, but the salary is expected to be similar to that of Barnum.
Fisk is the second head coach hired by athletic director Matt Billings since he ascended to athletic director last winter. In April, he tabbed former Portland Pilots star Karlie Burris to lead the women’s basketball program.
A passenger got stuck in baggage claim equipment at Washington Dulles International Airport on Thursday morning and is hurt, authorities say.
The adult made “an unauthorized entry into the baggage delivery system” and got trapped, the Metropolitan Washington Airports Authority said.
Stream NBC4 newscasts for free right here, right now.
The person needed to be freed by fire and rescue crews and was taken to a hospital at about 9 a.m.
No information was immediately released on how the person got stuck in the equipment or the extent of their injuries.

‘Crashed into a wall at speed’: Traveler describes Dulles mobile lounge accident

Dulles police officers out after criminal, administrative investigations

Trump says he’s rebuilding Dulles airport while his administration is fixing the ‘people movers’
The emergency comes a week after President Donald Trump said his administration will rebuild the airport, which he called “terrible.”
Last month, a mobile lounge at the airport crashed into a concourse dock, sending 18 people to the hospital. One man told News4 he got a concussion after the people mover shuttle “crashed into a wall at speed.”
New legislation would return airspace regulations around Reagan National Airport to where they were before the midair collision. Transportation Reporter Adam Tuss explains.
Stay with NBC Washington for more details on this developing story.
News4 sends breaking news stories by email. Go here to sign up to get breaking news alerts in your inbox.
Howling Mat-Su winds leave thousands without power
Texas Tech football vs BYU live updates, start time, TV channel for Big 12 title
Who do the Ohio State Buckeyes hire as the next offensive coordinator?
LIVE UPDATES: Mudslide, road closures across Western Washington
Matt Campbell reportedly bringing longtime Iowa State staffer to Penn State as 1st hire
Urban Meyer, Brady Quinn get in heated exchange during Alabama, Notre Dame, Miami CFP discussion
Man shot, killed at downtown Cleveland nightclub: EMS
Chiefs’ offensive line woes deepen as Wanya Morris exits with knee injury against Texans