Inside the Poliform Washington, D.C., store.
Courtesy of Poliform
MILAN — Luxury furniture-maker Poliform first set foot on American soil in 1998, at a time when very few knew about the brand — or its Italian peers for that matter — and the market was dominated by multibrand stores.
Wednesday marks a major milestone in the U.S. as Poliform opens its fifth store, a directly operated flagship located at 3304 M Street NW in Cady’s Alley, in the heart of Georgetown’s burgeoning Design District.
Fellow Italian furniture-makers like Molteni&C, Boffi De Padova and B&B Italia are among its only Italian neighbors, but that is likely to change as Italian design brands continue to collectively corner prime U.S. retail real estate like they did in New York City’s Madison Avenue or NoMad area, said Poliform’s U.S. chief executive officer and president Laura Anzani, daughter of Giovanni Anzani, one of the three cofounders.
“The east side of Washington is becoming a beautiful area. There are a lot of retail stores there and the fashion industry has started opening there as well,” said Anzani, who first moved to New York 16 years ago.
Spanning 9,400 square feet across two floors, the flagship marks a significant milestone in Poliform’s ongoing expansion plan in the U.S. and globally. Currently, Poliform has 110 monobrand stores in 95 countries, including five in the U.S.
Today, the company founded in 1970 by Alberto Spinelli, Aldo Spinelli and Giovanni Anzani in the heart of Brianza, the northern Italian furniture district, counts the U.S. as its second-biggest market by sales after Europe, driven largely by what Anzani describes as a strong network and word of mouth marketing. Post the COVID-19 pandemic, the company saw sales in America double and despite a wider market slowdown, the company has grown consecutively every year since. Asia is also growing “exponentially,” she said.
Inside the Poliform Washington, D.C., store.
Courtesy of Poliform
The showroom will feature Poliform’s broad spectrum of products and design offerings to elevate different areas of the home, from living rooms, kitchens, dining rooms and bedrooms, to walk-in closets, storage solutions and accessories and will feature the outdoor line in the next few months. Poliform’s first outdoor collection was launched earlier this year.
Poliform originally started as a cabinet-maker, and saw its business grow rapidly following its expansion into kitchens and eventually the sleek, luxury furniture that echoes natural forms and shapes. “The D.C. market is important because every four years or so, people come and go [due to the election cycle] and for international brand awareness,” Anzani contended.
Forging new design enclaves is something Poliform has been accustomed to, after opening a monobrand store in New York City’s NoMad district in 2016, Miami’s Design District 22 years ago and in Los Angeles in West Hollywood 20 years ago.
The turning point that propelled Poliform’s growth in the U.S. was an editorial project-turned-ad campaign by famed fashion photographer Paolo Roversi. In 2020, he turned pieces of furniture into muses accented by his signature romantic lighting and curated styling.
“We use some of those images in our campaign here in the U.S. and I think that because it was so different, people started asking about us because they found something extremely sophisticated…different from what other companies are doing,” she said.
Anzani added that the brand’s new outdoor collection designed by French architect and inventor Jean-Marie Massaud, designer Emmanuel Gallina, Singapore and New York-based architect Soo K. Chan and Dutch designer and art director Marcel Wanders garnered instant success in the U.S., before it was even presented in stores. Clients were happy with color samples without ever seeing the product in person, she said.
One third of Poliform’s revenues are generated from cabinets, another third by fine furniture and another by kitchens. “We follow the real estate market because we enter homes with cabinetry when there is a new purchase and second home renovation. We’re a little concerned because the real estate market is not at its best at the moment, but we are growing compared to last year,” Anzani said.
According to the National Association of Realtors, existing home sales in the U.S. fell to their lowest level in nearly 30 years in December 2023. In April, the median existing-home price for all housing types was up 5.7 percent to $407,600 from the previous year.
Hintz scored into an empty net at 19:41 for the 4-1 final.
“Everybody played hard, did the right things, got pucks in deep, especially in the third period when we’re trying to close out a lead,” DeSmith said. “So, I thought top to bottom, first, second and third, we were really good.”
NOTES: The Stars swept the two-game season series (including a 1-0 win Oct. 28 in Dallas) and are 8-1-0 in their past nine games against the Capitals. … Duchene had the secondary assist on Steel’s goal, giving him 900 points (374 goals, 526 assists) in 1,157 NHL games. … Hintz has 11 points (seven goals, four assists) in an eight-game point streak against Washington. He had a game-high 12 shots on goal. … Thompson has lost six of his past seven starts (1-5-1).
WHEELING, W.Va. — Emergency crews are responding to a major incident at the Washington Avenue Bridge, which has collapsed into Wheeling Creek.
Multiple police and firefighter units are on the scene, working swiftly to rescue those injured in the collapse.
Three injured workers have been taken to the hospital. Officials say one is a serious injury and two are non-life threatening.
Access to the area has been closed to facilitate rescue operations.
The bridge was closed in early December for a replacement that was expected to take nearly a year.
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It’s been a few weeks since the historic flooding hit the streets of western Washington, and if you scroll through social media, the shock still seems fresh. While some insist it was a once-in-a-generation disaster, state history tells a different story.
TUKWILA, Wash. – After floodwaters inundated western Washington in December, social media is still filled with disbelief, with many people saying they had never seen flooding like it before.
But local history shows the region has experienced catastrophic flooding, just not within most people’s lifetimes.
What may look like submerged farmland in Skagit or Snohomish counties is actually an aerial view of Tukwila from more than a century ago. Before Boeing, business parks and suburban development, the Kent Valley was a wide floodplain.
In November 1906, much of the valley was underwater, according to city records. In some places, floodwaters reached up to 10 feet, inundating homesteads and entire communities.
“Roads were destroyed, river paths were readjusted,” said Chris Staudinger of Pretty Gritty Tours. “So much of what had been built in these areas got washed away.”
Staudinger has been sharing historical images and records online, drawing comparisons between the December flooding and events from the late 1800s and early 1900s.
“It reminded me so much of what’s happening right now,” he said, adding that the loss then, as now, was largely a loss of property and control rather than life.
Records show flooding was not the only force reshaping the region’s rivers. In the late 1800s, farmers repeatedly used dynamite in attempts to redirect waterways.
“The White River in particular has always been contentious,” explained Staudinger. “For farmers in that area, multiple different times starting in the 1890s, groups of farmers would get together and blow-up parts of the river to divert its course either up to King County or down to Pierce County.”
Staudinger says at times they used too much dynamite and accidentally sent logs lobbing through the air like missiles.
In one instance, King County farmers destroyed a bluff, permanently diverting the White River into Pierce County. The river no longer flowed toward Elliott Bay, instead emptying into Commencement Bay.
Outraged by this, Pierce County farmers took their grievances to the Washington State Supreme Court. The court ruled the change could not be undone.
When flooding returned, state officials intervened to stop further explosions.
“To prevent anyone from going out and blowing up the naturally occurred log jam, the armed guards were dispatched by the state guard,” said Staudinger. “Everything was already underwater.”
Over the next century, rivers across the region were dredged, dammed and diverted. Entire waterways changed or disappeared.
“So right where the Renton Airport is now used to be this raging waterway called the Black River,” explained Staudinger. “Connected into the Duwamish. It was a major salmon run. It was a navigable waterway.”
Today, that river has been reduced to what Staudinger described as “the little dry trickle.”
Between 1906 and 1916, the most dramatic changes occurred that played a role in its shrinking. When the Ballard Locks were completed, Lake Washington dropped by nine feet, permanently cutting off its southern flow.
Despite modern levees and flood-control engineering, December’s storms showed how vulnerable the region remains.
“For me, that’s the takeaway,” remarked Staudinger. “You could do all of this to try and remain in control, but the river’s going to do whatever it wants.”
He warned that history suggests the risk is ongoing.
“You’re always one big storm from it rediscovering its old path,” said Staudinger.
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The Source: Information in this story came from the Tukwila Historical Society, MOHAI, Pretty Gritty Tours, and FOX 13 Seattle reporting and interviews.
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