Utah
Video: Utah startup employs those right out of prison and celebrates new milestone – KSLTV.com
The idea for Rize Sweet Rollz dates back five years, when founder Casey Vanderhoef was serving time in prison.
Vanderhoef began developing the concept while incarcerated, using that time to think through both the product and the purpose. Since his release last July, Vanderhoef has turned that vision into a growing business.
His company now makes a point to hire people who were formerly incarcerated, offering what Vanderhoef calls a critical first step after release.
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