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Utah Hockey Club down to three potential names after latest setback

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Utah Hockey Club down to three potential names after latest setback


The Utah Hockey Club had to pivot in its search for a name after it hit a major roadblock. 

The team, which relocated from Phoenix to Utah before the 2024-25 NHL season, had its trademark application for Utah Yetis rejected by the U.S. Patent and Trademark Office earlier this month because of a concern consumers may be confused with the Yeti cooler brand. 

And attempts to enter into a co-existence agreement with the company failed, forcing the organization to find another name instead, an executive with the team said during a press conference on Wednesday. 

Utah Hockey Club hit a legal roadblock for adopting Yetis as its team name. AP

“We have engaged with Yeti coolers extensively. The NHL has also helped engage with us with them,”  Smith Entertainment Group executive Mike Maughan said. “Their leadership made the decision that they didn’t want to have that co-existence agreement. …They have a unique trademark that allows them to prevent the use of the word Yeti or Yetis.”

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The bigger issue for the team was the branded merchandise. 

The USPTO does allow for an appeal within three months of an application for a trademark being rejected, but the delay would make it hard to have everything ready to go for the launch of a new brand. 

Nick Schmaltz #8 of the Utah Hockey Club, Logan Cooley #92 of the Utah Hockey Club, Clayton Keller #9 of the Utah Hockey Club and Olli Maatta #2 of the Utah Hockey Club celebrate a goal during the second period against the Ottawa Senators on January 26, 2025. NHLI via Getty Images

“The name of the team is one thing, but it’s all of the merch, all of the clothing, the pucks and the mini sticks and all of those things. It’s a little hard to launch a brand if you don’t have all of that stuff ready to go,” Maughan said. “Because Yeti coolers determined that they did not want to enter into a co-existence agreement, it put those things on hold and we decided to move on from the name Yeti.”

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch. 

Fan voting will occur over the next four home games and only those physically at a game at the Delta Center will be able to participate in the vote. 

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The Yeti cooler brand has rejected the idea of a co-existence agreement with the team..

Fans will use iPads at stations set up throughout the Delta Center to answer a short survey on the potential name. 

The team will staff two people at each iPad station to ensure secrecy about the specific details of the options.



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The story behind our ‘one-of-a-kind’ Travel Issue cover story

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The story behind our ‘one-of-a-kind’ Travel Issue cover story


The soaring desert vistas of Canyon Point, Utah, provide the backdrop to our June 2026 cover shoot, setting the stage for a Travel Issue titled ‘The Great Escape’ – a series of ‘horizon-expanding adventures and voyages of discovery’, as Wallpaper* editor-in-chief Bill Prince describes.

The luxurious base camp for the shoot was Amangiri, a unique 600-acre estate that is part of the Aman hotel group and appears out of the ochre-coloured desert like a modernist oasis. Completed in 2008 by architects Marwan Al-Sayed, Wendell Burnette, and Rick Joy, it has become a pilgrimage for design aficionados seeking the ultimate escape: indeed, the various low-lying structures are designed to fade away into their surroundings, so that visitors feel entirely consumed by the area’s majestic – but desolate – landscapes.

The story behind our June 2026 cover story

Dress, $1,800; boots, price on request, both by Calvin Klein Collection (calvinklein.co.uk)

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(Image credit: Photography by Geordie Wood, fashion by Jason Hughes)

‘It has always been a dream to shoot at Amangiri,’ says Wallpaper* fashion and creative director Jason Hughes, who collaborated with American photographer Geordie Wood on the story. Landing in Las Vegas, the team – including model Colin Jones, who was born in Spanish Fork, Utah – travelled through Nevada and Arizona on a five-hour car journey to Amangiri, where they set up in one of the new private villas on the estate. ‘It was amazing to witness the way the landscapes changed across the journey,’ says Hughes.



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Kevin O’Leary defends his Utah data center project: ‘Think about the number of jobs’

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Kevin O’Leary defends his Utah data center project: ‘Think about the number of jobs’


Many Americans don’t like the AI data centers popping up in their communities, though Kevin O’Leary thinks that’s because they don’t fully understand them.

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O’Leary, the venture capitalist and “Shark Tank” investor who recently starred as a villainous businessman in “Marty Supreme,” said Americans have misconceptions about data centers and their environmental impact.

“It’s understanding the concerns of people, but at the same time, think about the number of jobs,” O’Leary said in a post on X on Friday.

Addressing environmental worries, O’Leary noted that he graduated from the University of Waterloo with a degree in environmental studies.

“When a group comes to me and says, ‘Look, I have concerns about water, I have concerns about air, I have concerns about wildlife,’ I totally get it,” O’Leary said.

O’Leary has clashed with residents in Box Elder County, Utah, over a new AI data center he’s backing on a 40,000-acre campus.

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County commissioners approved the project, which is also backed by Utah’s Military Installation Development Authority, on Monday despite the community opposition. O’Leary said, without providing evidence, that the criticism mainly came from “professional protesters” who were “paid by somebody.”

One major concern for residents about the data center — dubbed the Stratos Project — is that it could strain the water supply. Data centers can use millions of gallons of water each day. Increased utility bills, noise, and a drop in quality of life are also points of contention.

O’Leary said the public misunderstands the impact of data centers because they were “poorly represented” in the past, and that the technology powering them has “advanced dramatically.” He said data centers don’t use as much water as they once did and can use a closed-loop system to avoid evaporation. Data centers can also rely on air-cooled turbines as an alternative to managing the temperature of the computer arrays, he said.

A fact sheet published by Box Elder County said the project won’t divert water from the nearby Great Salt Lake, agriculture, or homes. It also says that Stratos won’t increase electricity prices or taxes.

Many residents, however, are not so sure. The Salt Lake Tribune reported on Thursday that an application to divert water from the Salt Wells Spring stream, near the Great Salt Lake and long used by a local ranch for irrigation, was rescinded after nearly thousands of Utah residents lodged complaints.

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“At some point, understanding the value of sustainability, water and air rights, indigenous rights, and making sure the constituencies understand what you’re doing is going to be more valuable than the equity you raise,” O’Leary said on X.

Anjney Midha, a Stanford University adjunct lecturer who appeared on the “Access” podcast this week, would agree with that sentiment. He said that listening to local communities and being transparent about the intentions and impacts of data centers are essential to making them work.

“My view is that if it’s not legible to the public that these data centers and the infrastructure required to unblock this kind of frontier technology progress are serving their benefit, then it’s not going to work out,” Midha said.

In a subsequent post on X on Friday, O’Leary said his project would be “totally transparent.”

“We want it to be the shining example of how you do this,” he said.

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Man arrested in Wyoming wanted for rape, domestic violence in Utah

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Man arrested in Wyoming wanted for rape, domestic violence in Utah


A man wanted for alleged rape and domestic violence in Utah was arrested in Wyoming.

He is “behind bars thanks to the work of eagle-eyed troopers with the Wyoming Highway Patrol,” WHP said on social media.

Troopers were alerted to a Be On The Look Out (BOLO) call at approximately 7 a.m. on Thursday for a suspect in a white Chrysler Seabreeze.

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Troopers in Rawlins, Wyoming, spotted the vehicle just after 8:30 a.m.

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The suspect was arrested without incident and transported to the Carbon County Jail.

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