SALT LAKE CITY — Utah athletics is making a notable change to the Huntsman Center gameday setup, but the move is about more than where the team sits.
The Runnin’ Utes are moving the team bench from the east side of the Jon M. Huntsman Center to the west side, returning the bench to the side it occupied during the Rick Majerus era. The change will also move the MUSS and band from the west side to the east side.
The shift is part of a larger effort by Utah Athletics to improve the student-section experience, create a more consistent setup inside the Huntsman Center and better connect the arena to the university’s growing College Town Magic initiative.
Enhancing The MUSS And Fan Experience
Nowlin said the primary motivation behind the change is improving the MUSS and the overall fan experience.
“The reason we’re doing this is we want to enhance the MUSS,” Utah’s Deputy Athletics Director & Chief Revenue Officer, Patrick Nowlin said. “As an ongoing effort, we’ve been working on for the past two years, how do we enhance the fan experience?”
One issue Utah identified was that the MUSS had been located in different areas for different events. Moving the student section and band to the east side gives the department a more consistent location to build around.
“We wanted to create a better fan experience,” Nowlin said. “We wanted to be able to have one spot that we can build on, which means we can brand. We can enhance everything about it.”
The move also ties directly into College Town Magic. Nowlin said the area around the Huntsman Center will include more than 2,900 total beds, including more than 1,400 new beds, giving students a direct path from nearby housing to the student-section entrance.
“There’s over 2,900 new beds that are right there, which will be right at the branded entrance, right where the student section is,” Nowlin said. “They don’t have to go far at all. So it’s just a walk straight down from the dorm, right in the door.”
And according to Utah’s Patrick Nowlin, the move is not limited to men’s basketball.
“It’s not just men’s basketball. It’s all Huntsman Center events,” Nowlin said.
A Nod To Utah Basketball History
While the move is primarily about fan experience, there is also a clear basketball-history component.
The west-side bench location is where Utah sat during the Majerus era, when the Runnin’ Utes were one of the top programs in the country and the Huntsman Center had a different level of edge. Alex Jensen was part of that era as a player, and now, as Utah’s head coach, the move reconnects the current program with one of its most successful periods.
Nowlin said the historical connection was part of the conversation, even if it was not solely Jensen’s decision.
“Yeah, it’s a nod to history,” Nowlin said. “I think Alex, him being here, he’s a steward of the program. There’s a lot of history to having it on that side.”
Still, Nowlin made clear the change was not simply pushed through by Jensen.
“It wasn’t a push from him,” Nowlin said. “It was a concerted effort from everybody to where, how do we create an area that the MUSS can have, but also how do we lean into our history, but still move forward in a way that we can honor that, but create an unbelievable environment.”
That is the heart of the move. Utah is trying to bring back a piece of its basketball identity while also reworking the building for the future.
How Fans Will Be Impacted
The change will affect some season-ticket holders, donors and fans seated near the current bench, MUSS and band areas, but Utah tried to limit the disruption.
Nowlin said the department spent months working through the seating impact and expects fewer than 200 accounts to be directly affected. Those accounts are in sections T, U and V.
“This wasn’t something that just came about,” Nowlin said. “We’ve been working on this for a few months now, and we wanted to find a way that we could minimize the accounts that were directly impacted, but still create the fan experience change we were after.”
Utah’s plan is to work individually with affected fans and mirror their seat location as closely as possible on the other end of the court.
“If you’re on one end and now you’re going on the other end, we will work with you to get you in the seat that is similar to where you were and allow you to have the same experience you’ve had, just on the other end of the court,” Nowlin said.
Utah will also hold a virtual seat-selection process from July 7-17, allowing fans who want to move to choose from available options.
“We’re going to take care of everybody, but we’re also going to allow people the choice and the freedom to be able to make the changes they want to make,” Nowlin said. “We want to create every opportunity we can to give our fans opportunities to choose their own experience.”
Not Part Of The Huntsman Renovation
The bench and MUSS move is not directly tied to the larger Huntsman Center renovation discussions. Nowlin said the change is instead connected to College Town Magic and Utah’s effort to improve the student and fan experience inside the building.
“It does not have to do with the renovation, but it does have to do with College Town Magic,” Nowlin said.
The move could create some new seating and premium opportunities, particularly around courtside and floor seating. Nowlin said Utah is still evaluating those possibilities.
“By doing this, this will create additional opportunities for us on courtside and floor,” Nowlin said. “We’re also looking to how do we enhance our premium experience across the board. So this is a step in a process that will continue.”
The Bottom Line
Utah’s bench move is not just a nostalgic callback to the Rick Majerus era, and it is not just a seating chart adjustment. It is part of a broader effort to reshape the Huntsman Center experience.
The team bench is moving back to the west side, where Utah sat during some of the program’s most successful years. The MUSS and band are moving to the east side, where Utah believes it can build a stronger, more consistent student-section identity tied to College Town Magic.
For Utah Athletics, it is another step toward rethinking how the Huntsman Center looks, sounds and feels on game day. For Jensen, the move reconnects the program to its winning past.
The symbolism will matter to longtime Utah basketball fans. The logistics will matter to students, band members and season-ticket holders. But the larger goal is simple: make the building feel more intentional, more connected and more like home again.
Steve Bartle is the Utah insider for KSL Sports. He hosts The Utah Blockcast (SUBSCRIBE) and appears on KSL Sports Zone to break down the Utes. You can follow him on X for the latest Utah updates and game analysis.
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