The Delta Center announces lowered prices for concessions at Utah Jazz games

The Utah Jazz have announced a “fan-friendly” concessions menu to be sold at all Utah Jazz and Utah Jockey Club games this season. All five menu items will cost between $2 and $3. According to a release from Smith Entertainment Group (SEG), the new items’ pricing represents an average 45% drop in cost.

This is the newest action in Ryan Smith and SEG’s ever-growing list of efforts to improve the fan experience for Utahns. This change was spurred by feedback from Jazz fans attending the Delta Center. Chris Barney, president of revenue and commercial strategy for Smith Entertainment Group, said of the concession prices, “Today marks an unprecedented step in our continuous commitment to elevating the fan experience at Delta Center. By introducing fan-favorite concessions at incredible prices, we’re showing fans that we are listening to their needs.”

Many NBA teams don’t have owners who care so deeply about the fans and their experience. Consider just a few of the things Smith and SEG have done since purchasing the Jazz in 2020:

• Brought the Jazz back to KJZZ, giving fans free access to Jazz games.
• Created a streaming service, which fans had begged for for years.
• Renamed the arena to the Delta Center.
• Did a terrible rebrand for the Jazz (boo), but listened to feedback and rebranded again to a very popular look among fans (yay!)
• Put on an impromptu NBA Draft Party at the Delta Center at the request of fans on Twitter.
• Bought Real Salt Lake and promised to keep them in Utah.
• Revived the Utah Royals, keeping them in Utah.
• Bought Utah Hockey Club, bringing the first NHL team to Utah.
• Added Utah HC to the streaming service and kept pricing reasonable.
• Reduced the inflated concessions prices at the stadium.

Smith and the ownership group aren’t perfect. I’ve given my fair share of criticism about the failed rebrand and other things, but one thing is sure: Ryan Smith is a Jazz fan. He wants the Jazz to thrive, and he wants the Jazz fans to love every second of it.