Seattle Space Needle sues local coffee chain over use of logo

SEATTLE — The Seattle Area Needle has sued an area espresso chain for utilizing its trademarked emblem in espresso store branding and merchandise.

The brand for Native Espresso Spot, which has 4 places within the Seattle space, includes a mug of sizzling espresso whose rising steam bears putting resemblance to the enduring tower’s personal emblem used on branded merchandise, the Seattle Occasions reported.

The Area Needle’s proprietor, a personal firm, says the espresso store’s emblem copies a trademarked design, and filed a lawsuit in U.S. District Court docket. Karen Olson, head of Area Needle operations and advertising and marketing, stated the authorized motion is uncommon.

“We’ve by no means needed to get thus far” Olson stated. “I’m stunned that we’re right here.”

Beau McKeon, co-owner of Native Espresso Spot, says he can’t consider the enterprise he began as a method to make use of individuals throughout the pandemic has drawn a lawsuit.

“We really feel very, very victimized because the small guys,” McKeon stated. “That is past bullying.”

Since emblems are solely legitimate if homeowners implement them, the Area Needle’s advertising and marketing group continuously searches for misuse of the constructing’s title, picture and likeness.

“We’re not asking for any financial compensation. Simply cease utilizing our licensed trademark,” Olson stated. “And we’ll work with them to take action.”