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San Francisco tourism official says city is building on 2025’s progress with latest conference

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San Francisco tourism official says city is building on 2025’s progress with latest conference


With the JP Morgan Healthcare Conference underway in San Francisco, Union Square is alive.

“It’s a little bit more than I thought,” said Mark Davis. “It’s beautiful, I love to see it.”

Davis and his band, Danger von Davis, are one of several that played in Union Square as San Francisco welcomed its first major conference of the year. Davis said these events are one of the key pieces of San Francisco’s economic vitality.

“The conferences bring more visibility and business,” he said. “Things are picking up a little bit. We’re obviously here at this huge conference. Our shows in the Castro — which we do first and third Tuesdays at Blush Wine Bar — are getting more and more attendance and people have been enthusiastic.”

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This particular conference brings thousands of people to the city, from investors to innovators to executives and more. For many of the attendees, the city is making a good impression, whether it be a first or new one.

“This is a beautiful city,” said Bruce Ahern, an executive from South Carolina in town for the conference. “There’s a lot of charm to it,  lot more than most quote, convention cities.”

That’s music to Anna Marie Presutti’s ears. She’s the President & CEO of the San Francisco Travel Association (SF Travel).

“I mean, seeing really is believing,” she said. “We didn’t have a lot of misses last year. That’s what kind of made it so beautiful.”

When it comes to this year’s convention outlook, she says the city is continuing the progress made last year.

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“Right now, 2026 looks really positive. Certainly, 2025 was a big lift over 2024,” she said.

The number of Moscone Conventions has grown year over year, per SF Travel figures.

  • 2024: 25 conventions
  • 2025: 34 conventions
  • 2026: 38 conventions

“All of the places that we were losing business to, all of a sudden are now, ‘Oh, we want back in. We want back in to San Francisco,” Presutti said. “We’re also really looking very closely at, some of these convention centers around the country are undergoing renovations or they’re completely shifting how they’re doing business. So, we’ve been able to pull from there.”

Looking at 2026 as a whole, SF Travel projects just over 24 million visitors this year, and it estimates they’ll spend $9.83 billion.

“I think what happens is when people come, particularly for a conference, they’re pleasantly surprised,” Presutti said. “Then, they go home and they tell two people, and those two people tell two people, and that’s what we’ve seen happen over the course of the last 18 months.”

Presutti said last year, a partnership with United Airlines allowed SF Travel to fly out San Francisco skeptics who were reluctant to book business in the city.

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“It was sort of a see-it-for-yourself campaign. Rather than us telling you about it, why don’t you come and see it for yourself?” she said. “We closed over 70% of those.”

One big question mark for 2026?

“The only thing that is still sort of, up in the air? The international piece,” Presutti said. “That is very geopolitical right now, so we’re not really sure how that is going to behave this year.”



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Floats for San Francisco Chinese New Year Parade get finishing touches

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Floats for San Francisco Chinese New Year Parade get finishing touches


SAN FRANCISCO (KGO) — ABC7 Eyewitness News got a sneak peak as crews put the finishing touches on the floats you’ll see at Saturday’s San Francisco Chinese New Year Festival and Parade.

Since it’s the year of the fire horse, you’ll see a lot of horses and fire symbolism on the floats, housed at Pier 19.

“So Year of the Horse, it’s energy, it’s passion, it’s momentum so a lot of things that we’re really hoping to embody in the new year,” said Stephanie Mufson, owner of San Francisco-based The Parade Guys, which designs and constructs the floats.

She said they’ve been building them for about three months, with the designs starting in November.

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MORE: Bay Area artist brings Year of the Horse statue to life for Golden State Warriors

“We’re in the home stretch,” she said. “We’ve got a couple of days left and we’ve got a nice little team that’s cranking out all the finishing work that needs to go into it.”

Derrick Shavers was sanding some wood that will be painted and become cherry blossom trees on a float.

“It’s exciting,” Shavers said. “I look forward to coming every year and just creating and making things shine and sparkle.”

Bon was painting mountains for a float, making sure everything is perfect in time for the parade.

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MORE: Meet the 2026 San Francisco Chinese New Year Parade mascot, Maverick

“It’s one of the few parades that actually happens at night still,” Bon said. “So we got to make sure all the lighting is in check, and people are safe on the float. It’s all in the details, just for it to walk by you for 10 seconds.”

Ten seconds that bring so much joy to those watching the parade.

Here’s how you can watch the parade on ABC7 Eyewitness News on Saturday, March 7.

Coverage starts at 5 p.m. wherever you stream ABC7.

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SF Chinese New Year Parade 2026: How to watch ABC7 Eyewitness News live coverage


If you’re on the ABC7 News app, click here to watch live

Copyright © 2026 KGO-TV. All Rights Reserved.



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Celebrated San Francisco historic landmark, the Huntington Hotel officially reopens

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Celebrated San Francisco historic landmark, the Huntington Hotel officially reopens


SAN FRANCISCO (KGO) — First opened as apartments in 1922 and converted into a hotel two years later, the Huntington was once a playground for socialites and Hollywood stars.

It shut its doors in 2020 due to the COVID-19 pandemic and remained shuttered until this week, following new owners and a million-dollar, top-to-bottom renovation.

A ribbon-cutting ceremony was held for The Huntington Hotel in San Francisco’s Nob Hill neighborhood Monday.

The hotel officially reopened on Sunday.

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Mayor Daniel Lurie attended the celebration for the hotel on California Street.

“This is another sign that San Francisco is on the rise, when you have major institutions and major hotels reopening,” Lurie said. “We’re seeing it in Union Square. We’re seeing it now up here on Nob Hill. This is an exciting moment for San Francisco.”

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The hotel, known for its iconic sign, will be restoring the landmark sign to its former glory.

Many say it’s a symbol of what’s going on in San Francisco.

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“It came to symbolize San Francisco’s decline during COVID when it shut and it now, I think, symbolizes San Francisco’s rebirth,” said Greg Flynn, Flynn Group Founder, Chairman, and CEO. “It’s sort of the perfect symbol of it because it’s coming back better than it ever was.”

Alex Bastian, President and CEO of the Hotel Council of San Francisco, said hotel occupancy rates are up in 2024.

“Our data team crunched the numbers, and the four-week rolling hotel occupancy rate for San Francisco Bay Area hotels is 55.1 percent as of January 17 of this year. Compare that to January 17 of 2021, during the pandemi,c when it was 13.1 percent.”

Of course, the Super Bowl helped.

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Here’s what Super Bowl LX visitors are saying about San Francisco

“There’s no marketing campaign better than what we achieved as San Franciscans,” Bastian said. “The mayor and his team really elevated the game. They did an incredible job. We are so fortunate, as a city, because so many came here and they left their hearts here in San Francisco.”

Eyewitness News wasn’t allowed to gather video of the hotel’s features, but the hotel provided renderings of a sample room.

Matthew de Quillien, The Huntington Hotel General Manager, said the hotel has 143 rooms, many of them suites. Also, the Nob Hill Spa, Arabella’s Cocktail Salo,n and a reopening of The Big Four Restaurant, featuring its famous chicken pot pie.

“Our owner was able to find the original recipe from the 70’s and we remastered it and we’re … serving it to our guests,” de Quillien said.

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He said rates range from $600 a night to $7,000 a night for its Presidential suite.

The restaurant opens to the public on March 17.


If you’re on the ABC7 News app, click here to watch live

Copyright © 2026 KGO-TV. All Rights Reserved.

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Vigil held for 2-year-old girl killed in SF Mission Bay crash

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Vigil held for 2-year-old girl killed in SF Mission Bay crash


Walk SF and Families for Safe Streets held a vigil Monday evening to honor a 2-year-old girl who was struck and killed by a driver Friday night in San Francisco’s Mission Bay neighborhood.

The crash happened just before 9 p.m. at Fourth and Channel streets near Oracle Park. Police said the child’s mother was also injured and taken to a hospital with non-life-threatening injuries. The driver remained at the scene, and authorities said drugs or alcohol are not believed to be factors.

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Community heartbroken

Community members gathered at the intersection Monday to light candles and lay flowers. Among them was the Howard family.

“We’re just heartbroken and sad,” said Hidelisa Howard.

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“I was thinking about heartbroken parents, someone who cannot get their daughter back,” said John Howard.

The intersection is designated as part of San Francisco’s 2022 High Injury Network, identifying streets with the highest concentration of severe and fatal traffic crashes. Speed cameras were recently installed in the surrounding neighborhood.

Jodie Medeiros, executive director of Walk SF, called the crash a tragedy, noting a previous fatal collision involving a child at Fourth and King streets several years ago.

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Traffic intensifies

Parents in the area said traffic has intensified with nearby events and development.

“We love having people here in the neighborhood, and it’s brought a lot of life to the area,” said Hidelisa Howard, who lives nearby. “But at the same time, we have people coming in from out of the area. They’re not familiar with the streets, they’re running the lights, they’re running the crosswalks.”

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District 6 Supervisor Matt Dorsey said the intersection has been problematic.

“Sometimes people go too fast. I don’t know that this was the issue here, but we need to do everything we can to make our neighborhoods and our streets safer,” Dorsey said.

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On Monday, crews with the SFMTA repainted crosswalks and re-timed traffic signals at the intersection.

“It just feels like there’s so many young children in this neighborhood that there should be improvements made to the way that the traffic flows around here,” said Aanisha Jain, a San Francisco resident.

 

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