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San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline

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San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline


Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.

Under this relationship, Cutwater will spearhead communications efforts, such as brand platform development, creative, production, and strategy. The agency will work across San Francisco Bay Coffee’s full product portfolio, ranging from the certified commercially compostable OneCUP pods to the Whole Bean and Ground offerings. Upcoming initiatives will include OLV, social, display, OOH, and more.

The US coffee market is projected to rise from ~$28.06 billion in 2024 to ~$33.64 billion by 2029 with statistics showing that nearly three in four Americans drink coffee every day.

San Francisco Bay Coffee is looking to tell their rich history and expand their national reach by pursuing all-new, integrated marketing endeavours. 

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The brand is best known for pouring their heart into every cup. For over 40 years, they’ve worked to bring the best cup of coffee, all while guaranteeing their farmer partners earn a profit above and beyond the cost of production, not just a so-called fair wage. This ongoing, social mission is complemented by a commitment toward investing in sustainable labour and environmentally friendly practices. The OneCup pods in particular are made of plant-based materials, encouraging coffee enthusiasts to enjoy a convenient cup of coffee with less plastic.

“As a West Coaster, I’m proud to see San Francisco Bay Coffee making a stir nationwide”, explains Cutwater founder and CCO Chuck McBride. “What drew me the most to the brand was their dedication toward growing the largest family of farmers and coffee communities in the world. The insights from our early sessions are promising, and there’s a lot of opportunity for creative fun and social impact.”

The inaugural campaign is slated to launch later this year.

San Francisco Bay Coffee director of marketing Jennifer Greenberg adds, “We are excited to work with Cutwater to help put the spotlight on San Francisco Bay Coffee. In our search for a partner, their breakthrough, insightful creative really won us over. We believe that their history of building small, challenger brands – while keeping true to what makes each brand unique – will help elevate the brand and allow us to reach out to more coffee loving consumers.” 

The appointment follows Cutwater winning the creative agency of record title for leading global financial technology company MoneyGram International, Inc.

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According to Cutwater principal and president Christian Hughes, “San Francisco Bay Coffee elevates everything it touches, from the lives of the farmers to the coffee in our cups. There’s a legacy of not just quality taste, but also family values – putting community relationships and the planet first. It’s also really great coffee.”



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Fortune Tech: The sheer scale | Fortune

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Fortune Tech: The sheer scale | Fortune


Good morning.  Extremely lean and mean (well, merry, really) for the rest of this week as we head into our annual winter break.

We’ll hang things up for the year on Dec. 24 and pick things back up on Jan. 5. 

Happy holidays. (Yippee-Ki-Yay.) —AN

Want to send thoughts or suggestions to Fortune Tech? Drop a line here.

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What happened when Waymo robotaxis met a San Francisco blackout

A Waymo robotaxi unable to detect traffic lights after a major power outage in San Francisco, California on December 20, 2025.

Tayfun Coskun/Anadolu/Getty Images

An extraordinary experiment happened over the weekend in San Francisco.

What would a fleet of autonomous vehicles do when a widespread power outage knocked out traffic lights across one-third of the city? 

We quickly found out—and the results were plastered all over social media. 

On Saturday afternoon, Waymo vehicles throughout SF opted to stop where they were or pull over and throw on their hazard lights—“blocking intersections” and “compounding gridlock,” observed the San Francisco Standard—leading the Alphabet-owned robotaxi operator to suspend service throughout the city. (It resumed Sunday evening.)

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In a statement, Waymo said that its vehicles are “designed to treat non-functional signals as four-way stops” but “the sheer scale of the outage led to instances where vehicles remained stationary longer than usual.” 

As locals worked through the outage, a moderate debate about the robotaxi fleet continued online. Was it so wrong to expect Waymo’s vehicles to play it safe when infrastructure stopped working? After all, aren’t human drivers predictably chaotic when things go sideways? What exactly should robotaxis optimize for: traffic flow or citizen safety? 

And: Just how safe is stopping if you prompt traffic to go around you?

Waymo resumed service Sunday evening, no doubt grappling with these questions (and what city officials might have to say about them). “We are already learning and improving from this event,” it said. —AN

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Shield AI: Sitting at a global inflection point for fully autonomous warfighting.

SoftBank cashes out to back OpenAI. The Japanese conglomerate is looking under every rock to fulfill its “all in” OpenAI funding promise.

Chaos at CISA. A failed, unsanctioned polygraph by its acting director has the U.S. cybersecurity agency in disarray.

PE firms acquire Clearwater Analytics for $8.4 billion. Permira and Warburg Pincus lead the investor group seeking to buy the fintech firm.

Uber goes to London. A robotaxi trial in partnership with Baidu will begin in the first half of next year.

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Data center deals reach $61 billion worldwide in 2025, according to S&P Global.

Chatbots’ uncanny valley. Making AI agents more human-like creates cognitive dissonance and trust issues, researchers say.

Daylight between David Sacks and tech lobbyists. Tech reps say the AI czar’s push to use Trump’s executive order to suppress state AI regulation is the right idea, wrong execution.



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PG&E outage leaves 21,000 customers without power across San Francisco

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PG&E outage leaves 21,000 customers without power across San Francisco


About 21,000 homes and businesses in San Francisco were still without power Sunday morning, a day after a massive outage darkened much of the city during one of the busiest shopping weekends before Christmas, according to PG&E.

What we know:

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The utility said the outage began shortly after noon Saturday in the western part of the city before spreading to several neighborhoods, including most of downtown. 

At one point, PG&E estimated that roughly one-third of all San Francisco customers were without electricity.

Investigators are now working to determine whether the outage is connected to a fire Saturday at a PG&E substation near Eighth and Mission streets.

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What they’re saying:

“We do not know exactly which happened first, meaning if the fire caused the outage or not,” said San Francisco Fire Department Lt. Mariano Elias. “It’s too early to tell at this time, but in order for us to work there in a safe operation, we need the power off.”

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The outage created widespread transportation disruptions throughout the city. With traffic signals dark at major intersections, drivers faced significant congestion in multiple neighborhoods. BART also temporarily closed its Powell Street and Civic Center stations due to the power failure.

The blackout also affected autonomous vehicle service in San Francisco. Waymo temporarily suspended its robotaxi operations, citing safety concerns. Video recorded during the outage showed several of the company’s vehicles stalled in intersections, at times blocking traffic and nearly causing collisions.

In a statement, Waymo said it was “focused on keeping our riders safe and ensuring emergency personnel have the clear access they need to do their work,” adding that it plans to resume service in San Francisco “soon” but did not give a specific time. 

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The Source: Original reporting by Allie Rasmus of KTVU

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San Francisco power outage left 130,000 in the dark as self-driving cars stalled in middle of streets

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San Francisco power outage left 130,000 in the dark as self-driving cars stalled in middle of streets


San Francisco plunged into darkness when nearly 30 percent of the city was struck by a massive power outage on Saturday night.

Over 130,000 houses and businesses were left in the dark, largely in the northwest part of San Francisco, including the Richmond, Sunset, Presidio, and Golden Gate Park sections, officials said on Saturday. 

As of early Sunday morning, just over 36,000 people were still without power.

A massive outage knocked out power to 130,000 homes and businesses in San Francisco on Saturday, Pacific Gas and Electric Co. said. AP

The “citywide” outages forced Waymo to halt its driverless car service, stranding the autonomous vehicles in the middle of the streets, SF Gate reported.

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“We have temporarily suspended our ride-hailing services given the broad power outage in San Francisco,” a Waymo spokesperson told the outlet. “We are focused on keeping our riders safe and ensuring emergency personnel have the clear access they need to do their work.”

The company shut down its operation at around 8 p.m. because the cars were unable to operate without traffic signals. Residents shared footage of the Waymo vehicles parked with their hazards flashing 

At least four Waymo vehicles were parked in the middle of an intersection with their hazards on, creating a large traffic jam at the busy intersection in the North Beach neighborhood, according to video posted to X.

One passenger was left stranded inside one of the self-driving vehicles during the outage, footage obtained by the outlet showed.

A portion of the outages was blamed on a fire that broke out at a Pacific Gas and Electric substation at 8th and Mission streets in downtown San Francisco Saturday afternoon. 

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The power outages largely affected the northwest part of San Francisco, including the Richmond, Sunset, Presidio, and Golden Gate Park sections. SF Emergency/X
The power failure left a large swath of the northern part of the city in the dark, beginning with the Richmond and Presidio neighborhoods and areas around Golden Gate Park in the early afternoon and growing in size. AP
Two Waymo cars sit idle on the streets of San Francisco during the power outage on Dec. 20, 2025. AP
A Waymo car sits in the middle of an intersection after being unable to operate during the power out. via REUTERS

The outages began as early as 9:40 a.m. Pacific Gas and Electric Co. was aware of the outages and said crews were working to restore power.

Power was restored to approximately 90,000 customers just after 10 p.m. local time, Mayor Daniel Lurie announced on X.

Crews were continuing to work on the remaining 36,000 customers on early Sunday.

“For those of you that do not have power, we want you to make sure you stay safe,” Lurie said.

Traffic builds up on the dark streets of San Francisco during the power outage on Dec. 20, 2025. AP
People celebrating a friend’s birthday sit on a bench during the massive power outage in San Francisco. AP
Pedestrians walk in the dark along Hayes Street during the power outage in San Francisco. AP

The 48-year-old Democrat advised residents to check on neighbors but to remember to blow out all candles they may have been using before going to bed.

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“I know there’s a lot going on out there, but people really stepped up tonight and will overnight as well,” Lurie said.

Police officer presence was ramped up in the areas without power to “ensure the safety of those still on the road,” he added.

Cars travel slowly through a an intersection after traffic lights went out. AP
The outage represents roughly one-third of the utility company’s customers in the city. AP

PG&E says the grid has been stabilized, and the company is not expecting any more customers to be affected.

Rail lines and traffic signals were shut down by the outage, with city officials urging residents not to travel for the remainder of the night.

City buses had their routes changed, bypassing certain stops that were affected by the outages.

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“Significant transit disruptions” were reported by the San Francisco Department of Emergency Management across the city.

With Post wires





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