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Opinion: The San Diego Regional Chamber of Commerce needs a leader who understands cross-border relations

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Opinion: The San Diego Regional Chamber of Commerce needs a leader who understands cross-border relations


On behalf of the Tijuana Chamber of Commerce, I urge the leadership of the San Diego Regional Chamber of Commerce to select for its next president and CEO a person with strong qualifications to support the development of our San Diego-Tijuana binational region. With more than 2,000 members and a tradition of building relationships with its Mexican neighbors, advancing a binational agenda, and promoting a regional identity, the San Diego chamber has been and must continue to be an indispensable player in cultivating the vast potential of the binational region. That role calls for a special set of abilities and experiences in its leader.

For 50 years I have owned a Tijuana business dependent on cross-border conditions. I have been active in Tijuana chamber affairs for 30 years and became chairman in 2022. Our Tijuana Chamber of Commerce serves the interests of 3,500 members, including many with significant involvement in the San Diego economy.

Ideally, the future president and CEO will be conversant with the issues of regulation of trade, immigration, and investment in public and business infrastructure on both sides of the border. Our region has a vital interest in the evolution of supply chains and the development of nearshoring, along with the renegotiation of the United States-Mexico-Canada Agreement. They will have regionally rooted binational expertise and experience: a bilingual, bicultural leader embodying the region’s unique identity who has lived and worked at the interface of U.S. and Mexico, building bridges between their economies. The successful candidate will have demonstrated leadership in cross-border collaboration, having played a pivotal role in promoting the region’s cross-border trade and infrastructure. On the U.S. side, the future president and CEO will energetically play a role in the community of entities also engaged in building and sustaining cross-border relations, including but not limited to the San Diego EDC, the Tourism Authority, the Otay Mesa and San Ysidro Chambers of Commerce, Cross Border Xpress (CBX) and the Smart Border Coalition. He or she will have the capacity to provide visionary leadership for a binational mega-region and possess strong regional and national networks of influence and relationships.

This person will fully understand what Tijuana and Baja California are today. Tijuana long ago left behind its old identity as a border town catering to visitors crossing from San Diego. Today it is the second-largest city on the West Coast of North America after Los Angeles and an important global manufacturing hub for medical devices, motor vehicles, audio and video products, and electronic components. Its health sector provides services to “medical tourists” from the U.S. every year. Binational co-manufacturing sees many products crossing the border multiple times in different phases of production. Tijuana has the 16th-busiest airport in Latin America, accessible to San Diego through the remarkably successful Cross Border Xpress passenger terminal and international port of entry, used by more than 4 million travelers in 2024.

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San Diego County and the greater Tijuana area have become interlocked, tightly bound, intensely interactive partners. A prime indicator: on an average day, 148,000 routine border crossers, 54 million per year, come north. In fiscal 2024, more than $69 billion in two-way goods trade flowed through the cargo land port of entry, with the explosive expansion of large commercial building around the port on the U.S. side as a visible testimony to this dynamic.

Jerry Sanders, the San Diego chamber’s former president and CEO, raised the organization’s commitment to partnership with Tijuana and Baja California to an unprecedented level. His successor will benefit from that strong foundation on which to build. With the right combination of strengths, this leader will honor the Sanders legacy by working to further fulfill the bright promise of our extraordinary region.

Palombo is the chairman of the Tijuana Chamber of Commerce and resides in San Diego and Tijuana.



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San Diego, CA

One killed in fiery three-vehicle crash on 805 freeway in San Diego

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One killed in fiery three-vehicle crash on 805 freeway in San Diego


A person was killed Sunday in a fiery three-vehicle crash on the Jacob Dekema (805) Freeway in San Diego, authorities said.

The crash occurred at 4:22 a.m. Sunday on the northbound freeway south of Miramar Road, the California Highway Patrol reported.

At least one vehicle struck the center divider and caught fire, the CHP said.

The numbers one through five lanes of the northbound freeway were closed at 6:01 a.m. for an unknown duration.

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No further information was immediately available.



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San Diego, CA

Veterans weigh in on U.S. involvement in Iran

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Veterans weigh in on U.S. involvement in Iran


“It seems pointless. They change the reason for aggression against Iran daily,” Army Veteran, Forest Gray said.

Gray was among dozens of protestors who gathered at Memorial Community Park in Logan Heights Saturday calling for an end to the war in Iran.

Seeing the conflict play out is personal for him. Gray served eight years in the front lines in the Middle East.

“I fought in Iraq and you know, everyone wears the uniform, and gets deployed, we kind of expect and accept that we have to put our lives on the line, but ideally it should be a sense for a greater good. I don’t see what greater good there is here,” Gray said.

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Gray is not alone.

Jonathan Chavez who served in the U.S. Marine Corps at Miramar Base in San Diego also disagrees with the U.S. involvement in Iran.

“No one wants these wars, no one has asked for these wars. Public opinion in this country is also very clear, the vast majority of Americans do not support these conflicts,” Chavez said.

Some Iranian Americans took a different stance last week, as hundreds took the streets of Clairemont.

“It was a feeling of euphoria knowing that my people are free, knowing that a dictator that has ruled Iran with iron fists for well over 37 years, has been killed, has been pushed out of the power and we can have a democratic Iran,” Bobby Shah told NBC 7.

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Despite the sentiment, Saturday’s protest was hosted by an organization opposed to war in the Middle East.

They used signs and chants to make their stance clear: Stop the War in Iran.

Watching from a distance we found Marine Corps Veteran Chris Mondestin.

Even though he was not part of the protest, he also opposes the war saying the conflict should stay between Iran and Israel and the U.S. should stay out of it.

“It’s real scary. It’s real scary because I know there’s a lot of people that are truly against this war, but they don’t have much of a voice. That’s why I was kind of happy to see this, because we do have a voice. We just got to speak loud,” Mondestin said.

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He also worries about the effects the war could have on the country’s safety, economy, and relationship with countries in the Middle East.

According to Iranian Diaspora Dashboard from UCLA’s Center of Near Eastern Studies, about 600,000 Iranians live in the U.S. and about half of them are in California.



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San Diego’s ‘nude’ beach going strong nearly 50 years after it was outlawed

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San Diego’s ‘nude’ beach going strong nearly 50 years after it was outlawed


Nearly 50 years ago, the city of San Diego put an end to the nation’s first municipally recognized “clothing-optional” beach, banning nudity on a 900-foot strip of shoreline at Black’s Beach.

But today, beachgoers continue to stroll, sunbathe and frolic buck naked on that stretch of sand, in defiance of the law.

I can attest to this illegal behavior, having witnessed it myself. Let me explain.

During a recent visit to San Diego with my girlfriend, we came upon Black’s Beach at the base of 300-foot cliffs below the Torrey Pines Glider Port. No sign at the parking lot alerted us to the beach’s history. As we set down our beach chairs, we spotted two fellow beachgoers strolling by, sans bathing suits. And then a couple more lounging in their birthday suits. And then a few more.

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“Didn’t you research this beach before we came?” my chagrined girlfriend asked.

Cue me, looking befuddled. Had I done my due diligence, this is what I would have learned.

The counterculture days

It was the 1970s in San Diego. Antiwar protesters marched in the streets. The Earth movement and the hippy-themed musical “Hair” were all the rage. “Nature freaks” roamed the city, said Carol Olten, a historian for the La Jolla Historical Society.

Amid the counterculture vibe, the San Diego City Council voted in 1974 to create what is believed to be the nation’s first “clothing-optional” beach. Secluded at the base of 300-foot cliffs and hard to access, Black’s Beach was the prime spot for it.

But a first-anniversary party at the beach — attracting more than 15,000 nude and semi-nude folks, playing volleyball, tug-of-war and wandering beyond the designated 900-foot boundaries — sparked opposition, primarily from wealthy homeowners on the bluffs above, who complained of drug use, sexual deviates and smoking. (No such problems existed, according to newspaper coverage and lifeguards at the time.)

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Following a citywide advisory vote that favored banning nudity, the San Diego City Council ended the “clothing-optional” zone. Fines began at $15.

Who was Black’s Beach named for

William H. Black, a “rich guy” who made his money from oil in Texas, bought about 250 acres on the bluffs above the beach, according to Olten. “His two main interests were thoroughbreds and fancy cars,” she added.

Maddie Jarrell, left, from Carmel Valley, and Blake McDevitt, right, from Cardiff, walk up the path from Black’s Beach in La Jolla in October 2019.

(Howard Lipin / San Diego Union-Tribune)

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Enforcement of the nudity ban

California is home to 32 nude beaches, according to Californiabeaches.com. The website notes that public nudity is banned across the state, but enforcement is mostly limited to state beaches. Black’s Beach, which is on city land, borders Torrey Pines State Beach. Neither San Diego police nor state park rangers would disclose how often they patrol or cite nudists at Black Beach, but locals say it is very rare. Even the city’s tourism agency mocks the enforcement of the nudity ban, saying on its website that “the only real deterrent” to going nude at Black’s Beach is “the hike to get there.”

Running from the law

Enforcement of the nudity ban has never been a high priority, but in March 1994 police rushed onto the beach in force, with a helicopter buzzing overhead. A suspected car thief had scaled down the cliffs, with police in hot pursuit, according to the San Diego Union-Tribune. To lose his pursuers, the thief shed his clothes to blend in among the nude sunbathers. When that didn’t work, he tried to swim away but was caught shivering in the surf.

“We arrested him naked,” a police spokesman said.

The week’s biggest stories

Angiostrongylus is a parasite found in rats. It is also called rat lungworm.

Angiostrongylus is a parasite found in rats. It is also called rat lungworm.

(Centers for Disease Control and Prevention)

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Health and Science

  • A virus without a vaccine or treatment is hitting California. Here’s what you need to know.
  • A neurological disease called rat lungworm has been found in wild animals and one zoo animal in San Diego County, marking its first establishment in California.

War in Iran

California governor’s race

Crime and courts

What else is going on

Must-read

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For your downtime

A roller coaster track framed by white lights.

Legoland in Carlsbad has a new space-themed roller coaster in Galacticoaster. It’s an indoor ride that reaches speeds of 40 mph.

(Legoland / Merlin Entertainment)

Going out

  • Theme parks: Legoland opens a new land and its most thrilling coaster yet, inspired by Space Mountain.
  • Dating show: L.A. Affairs, The Times’ popular dating and romance column, is jumping from the printed word to a Hollywood stage with a live audience. Get your tickets now.
  • Mall parks: Open-air “mall parks” are on the rise in SoCal — and exhausted parents are loving it.

Staying in

L.A. Timeless

A selection of the very best reads from The Times’ 143-year archive.

Have a great day, from the Essential California team

Jim Rainey, staff reporter
Hugo Martín, assistant editor, fast break desk
Kevinisha Walker, multiplatform editor
Andrew Campa, weekend writer
Karim Doumar, head of newsletters

How can we make this newsletter more useful? Send comments to essentialcalifornia@latimes.com. Check our top stories, topics and the latest articles on latimes.com.

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