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Balboa Park leaders urge San Diego mayor and city council to reconsider parking fees

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Balboa Park leaders urge San Diego mayor and city council to reconsider parking fees


Leaders of some of Balboa Park’s largest cultural institutions Wednesday called on the city officials to rescind the parking fees in Balboa Park, citing a significant drop in attendance.

The Balboa Park Cultural Partnership sent a request to Mayor Todd Gloria and the San Diego City Council asking them to reconsider the new parking fees, which went into effect Jan. 1. The organization represents 24 arts, science, and cultural institutions in the park and cites a 25%-50% drop across its members during the year’s first “Residents Free” museum day.

“The current paid parking program threatens equity, access and the long-term vitality of the Balboa Park Cultural District,” said Peter Comiskey, executive director of Balboa Park Cultural Partnership.

During the first week of the new year, some of Balboa Park’s organizations saw as steep a decline in admissions as 57% on some days, according to the partnership.

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“Over the past two weeks, the volume, consistency, and intensity of public feedback have made clear that this program is causing significant harm to park access, public trust, and the sustainability of Balboa Park’s cultural institutions,” Jessica Hanson York, president of the Balboa Park Cultural Partnership, wrote in her letter to Gloria and the council.

“If the minimum projected decline of 20% is maintained and applied across all museums, the total annual revenue loss would be a staggering $20-$30 million. This outcome is devastating, unacceptable and would far exceed the limited revenues the city is projecting from paid parking,” the letter continues.

“The reduction in attendance is not just a downward spiral — it is a potential death spiral where declining earned revenue drives reduced programming and further suppresses visitation, destabilizing already fragile operating budgets.”

Visitors to Balboa Park were asked to pay to park their vehicles in city lots starting this month, breaking a tradition of more than 100 years of parking at the city’s crown jewel being free for visitors in private vehicles.

San Diego residents are now able to purchase a monthly, quarterly or annual parking pass at a discounted rate by visiting sandiego.thepermitportal.com/. Residents can choose to pay $30 for a monthly parking pass, $60 for a quarterly pass or $150 for an annual one. Non-residents can pay $40, $120 or $300 for the same levels.

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City residents can apply for discount rates through a city website using address verification. Park employees, volunteers and those with an ADA placard continue to be able to park for free. A free tram service also serves visitors, going from the Inspiration Point parking lot to a variety of stops within Balboa Park.

The move has proved controversial. Multiple kiosks were vandalized on New Year’s Day, filled with expanding contractor’s foam and at least one smeared with feces.

Councilmembers Raul Campillo, Vivian Moreno and Stephen Whitburn voted against the parking rates last year.

The fiscal-year 2026 budget passed last summer anticipated $15.5 million in parking revenue from Balboa Park. That revenue number assumed $12.5 million in fee parking in Balboa Park and at least $3 million from zoo parking.

But a revised figure presented to the City Council in November found the non-zoo parking might bring in just $2.9 million, or a decrease of $9.6 million from initial estimates. Officials had planned to begin charging for parking in October, but delays prevented that, costing the city three months of revenue. Expected parking rates have dropped as well.

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“Despite the stated intent to protect local residents, both city and county, it has become clear that local residents are experiencing the most significant negative impacts,” York’s letter continues. “These are the individuals reducing or eliminating visits, foregoing cultural participation, and expressing frustration and exclusion from a park that has long served as their communal backyard.

“We recognize the city’s responsibility to balance its budget. However, this program shifts that burden directly onto Balboa Park institutions and the public they serve. As these impacts continue, institutions will be forced to reduce employment and public offerings, including exhibitions and community focused programs that residents value. Balboa Park is one of San Diego’s most important shared civic assets. The paid parking program is eroding public trust, limiting access, and destabilizing the very institutions that bring the park to life.”

Revenues from the parking fees paid within the park must be spent on Balboa Park. The funds can support ongoing maintenance, infrastructure and visitor amenities and may include road repaving, lighting upgrades, sign improvements and landscaping.

Projected revenues remain paltry compared to what was anticipated, meaning the city could face midyear budget cuts.

“The stakes of this program are high, given the reliance on the revenues in this fiscal year’s budget,” Gloria said in September. “It’s now incumbent on all of us to ensure it delivers so we can avoid steep and painful midyear cuts that will impact neighborhood services throughout the city.”

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If the projected revenue falls short, the city will need to find money elsewhere.

Balboa Park leaders urged the public to voice their concerns with the city via a new website: SaveBalboaPark.org.



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San Diego, CA

A South San Diego Mother questions SDPD’S response to her teenage son’s death

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A South San Diego Mother questions SDPD’S response to her teenage son’s death


SOUTH BAY (KGTV) — The funeral for Julian Guerrero, the 15-year-old boy found dead inside Otay Valley Regional Park on Friday, May 15, is set for this Saturday at noon at Funeraria del Angel Chula Vista.

A GoFundMe has been set up to help the family with funeral expenses.

As his family prepares to lay him to rest, Julian’s mother said she is still waiting for answers about whether more could have been done to save him.

Julian was first reported missing on Thursday, May 14. The following morning, his missing persons flyers circulated across social media.

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Neighbors were seen scouring the South Bay looking for him.

Then on Friday morning, San Diego police reported a body was discovered inside Otay Valley Regional Park in Fenton Pond, and it appeared to be a Hispanic, teenage male.

Julian’s mother, Laura Guerrero Gomez, said she was the one who ultimately led authorities to her son.

Guerrero Gomez said a homeless man was seen riding Julian’s bike on Friday, and after she asked where he got it, he led her to the area where Julian’s body was recovered.

Guerrero Gomez said when she first reported Julian missing, she told police her son was autistic, had a mental disability, and was taking medication — factors that made him especially vulnerable.

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Jose, Guerrero Gomez’s other son, translated for ABC 10News from Spanish to English, and said that his mother still has many questions.

“She wants to know why there was no urgency, and looking for him, there was no Amber Alert. There was no helicopter trying to look for him. She had to do everything herself.”

Guerrero Gomez also questioned how her son’s missing case was overall handled.

Jose said, “The officer who took the initial report is the same officer who showed up [at Fenton Pond]. She was begging the officer, and there was no help whatsoever. He didn’t want to go into the park. They didn’t want to question the person who had the bike.”

The family also has questions about how Julian ended up in the water.

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“He doesn’t know that area, he doesn’t like water, and he doesn’t know how to swim,” Jose said.

Guerrero Gomez also added that when she found her son, he was naked in the pond.

“She definitely thinks that it wasn’t accidental that something somebody did to him,” Jose said. “She’s pretty much feeling destroyed at this point because we weren’t taken seriously from the beginning. Julian didn’t deserve all that.”

Jose said his mother wants justice and hopes another family who has a child with a disability doesn’t have to face the same experience with SDPD as she did.

Julian was positively identified by the Medical Examiner’s Office days after he was found dead.

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ABC 10News reached out to The San Diego Police Department for explanations on how they handled Julian’s case.

A spokesperson told ABC 10News their hearts go out to Julian’s family in the following statement:

Our hearts go out to Julian’s family for their loss. We understand there may be questions about what led to his death. At this time, the case is not being treated as a homicide, so it is not under SDPD’s purview. It is being handled by the Medical Examiner’s Office. If their investigation shows indications of a crime, then SDPD’s Homicide Unit would take over responsibility for the investigation. Based on the information officers received at the time of the report, SDPD’s initial response was for a runaway juvenile. Officers were told where he normally frequents and began checking several locations; however, they were unable to locate him. A report was taken, and his name and picture were added to the log for missing juveniles. SDPD did additional follow-up with the family on the morning of May 15, prior to him being found in the Otay Valley Regional Park. The decision to identify the body was in the hands of the Medical Examiner’s Office that day. Any further questions about the investigation can be directed to them.

ABC 10News has requested an autopsy, investigative and toxicology report from the Medical Examiner’s office in Julian’s cause of death.





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San Diego Wave poaches Leeds United executive Morrie Eisenberg as new CEO

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San Diego Wave poaches Leeds United executive Morrie Eisenberg as new CEO


NWSL team San Diego Wave have poached Leeds United’s chief business officer Morrie Eisenberg to be its new chief executive officer.

Eisenberg, who joined Premier League club Leeds as chief operating officer in October 2023, is credited internally with leading the push on its stadium redevelopment at Elland Road, which gained full planning permission earlier this year.

During Eisenberg’s time at the club, Leeds secured promotion back to the Premier League and, after his promotion last May, avoided relegation this season to maintain their place in English football’s top flight.

Eisenberg will begin his new role at the Wave in August, having previously held leadership positions at LinkedIn, Tesla and with the San Francisco 49ers in the NFL. He remained as a senior advisor to 49ers Enterprises while working at Leeds, with the two teams sharing the same ownership.

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An announcement will be made by the two teams later on Wednesday.

In a statement, San Diego Wave governor Lauren Leichtman welcomed Eisenberg as a “transformative leader.”

“His vision, collaborative leadership style and commitment to building world-class organizations make him the ideal person to lead this club into its next chapter,” she added.

Eisenberg said: “The Wave has already established itself as a global brand with an exceptional fan base, ambitious vision and strong foundation. I’m excited to work alongside the players, staff, supporters and community to continue building a club that sets the standard on and off the pitch.”

The Wave are third in the NWSL standings (Leonardo Fernandez / Getty Images)

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Leeds United managing director Robbie Evans added: “While I am disappointed to see Morrie leave, I am grateful for his effort and impact over the last three years. Much as with players, when you employ excellent people who produce excellent results, sometimes the unfortunate effect is that they will attract interest elsewhere.

“Morrie and I first met three years ago in discussing if we should leave our old lives behind to try and help Leeds United return to its rightful place in English football. Three seasons later, he leaves with the club on an excellent trajectory. I hope Morrie is especially proud of his tireless work on the stadium expansion, which will benefit the club, supporters, and the community for generations to come.

“Morrie and his wonderful family depart with the best wishes of the club. He is welcome anytime if he tires of California sunshine and misses the Yorkshire weather!”


The Wave is building influence

Analysis by soccer writer Asli Pelit 

Lauren Leichtman, the first woman to become a billionaire from private equity, bought the Wave from billionaire businessman Ron Burkle for a record $120 million in 2024. Less than three years earlier, Burkle bought the franchise for $2m. Leichtman’s arrival in the NWSL marked the entry of institutional-caliber capital from one of private equity’s most accomplished operators.

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Through Levine Leichtman Capital Partners, which manages more than $12bn in assets, Leichtman brought a new level of financial sophistication to women’s soccer just as franchise valuations, sponsorship revenue and infrastructure spending across the NWSL continue to surge.

The acquisition also underscored the increasing importance of relationships in women’s soccer. Former Wave president and ex-USWNT coach Jill Ellis played a pivotal role in connecting the parties, leveraging a relationship with Leichtman that dates back two decades to UCLA. Though Ellis’ exit to join FIFA was quite contentious.

Bringing USWNT legend Alex Morgan into the ownership group only deepened the club’s alignment between business credibility and player influence, a growing trend across the NWSL’s new ownership era.

Having only launched in 2022, the Wave have never won the NWSL Championship, though they did capture the 2023 NWSL Shield after finishing with the league’s best regular-season record and added the 2024 Challenge Cup to the trophy case.

In just a few seasons, the Wave have packed stadiums, landed superstar talent, shattered franchise valuation records and behaved like an established giant; the only thing still missing is the championship confetti.

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The Wave are navigating a transitional 2026 season, balancing strong results with clear growing pains both on and off the field. Under second-year head coach Jonas Eidevall, San Diego remains in the playoff run, consistently hovering around the league’s top four to six spots, but performances have often highlighted unresolved issues within the squad. The club is still searching for consistency, but the potential arrival of USWNT star Catarina Macario after the summer break could significantly raise the team’s ceiling and strengthen their chances of bringing home a trophy this season.

Eisenberg is coming to Wave after his stint with one of the most successful American ownership groups, the 49ers Enterprises, the investment arm linked to the NFL’s San Francisco 49ers, which completed a full takeover of the club in 2023 after first purchasing a minority stake five years earlier. Led by chairman Paraag Marathe and backed by the York family, the ownership group has reshaped Leeds with an American-style approach centered on commercial expansion, infrastructure investment and data-driven operations.



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NBA highlights: Thunder 127, Spurs 114

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NBA highlights: Thunder 127, Spurs 114




Watch highlights of the Thunder’s 127-114 Game 5 win over the Spurs – NBC 7 San Diego



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