New campaign helps fans find Nevada’s iconic movie, TV scenes

LAS VEGAS (FOX5) — Nevada is teaming up with a screen tourism app to help visitors find, and go to, the real-world locations behind famous movie and TV moments.

The Governor’s Office of Economic Development and Film Nevada announced a new partnership with SetJetters, an app that maps filming locations around the world and encourages users to visit them in person.

Film Nevada Director Kim Spurgeon says the app makes it easier for fans to “relive their favorite cinematic moments,” pointing to Nevada staples like The Shootist house in Carson City, Genoa’s main street featured in Misery, the Ocean’s Eleven closing scene at the Fountains of Bellagio, and the Hangover quote many visitors still repeat in Las Vegas: “Did Caesar live here?”

AMPLIFIED: New guidebook highlights hidden gems across Las Vegas for locals, visitors alike

So what changes for movie fans—and for Nevada tourism?

Through the SetJetters campaign, users will be able to discover more movie, TV, and video-game locations across Nevada, along with additional film-related points of interest. There’s also a new Las Vegas-area badge users can earn by visiting 12 select scenes, and the app allows people to submit filming locations they think should be included.

“Screen tourism is no longer a niche campaign idea; it’s a core travel channel,” said SetJetters CEO Erik Nachtrieb. “Nevada’s cinematic history, from mountain and desert backdrops to the neon of Las Vegas and Reno, makes it a natural stage for this next phase of bringing films to the state. The real opportunity now is conversion, and this is exactly where Film Nevada’s partnership with SetJetters comes in. What we’re really looking at is the evolution from destination marketing to destination storytelling with screen content at the center.”

You can download the app from Apple or Google.