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Meet the new owners of a longtime bakery in eastern Idaho – East Idaho News

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Meet the new owners of a longtime bakery in eastern Idaho – East Idaho News


Joe Cooper and his wife, Necia, are the new owners of Mrs. Powell’s Bakery in Ammon, Rigby and Rexburg. See the team making cinnamon rolls in the video above. | Photo: Rett Nelson, EastIdahoNews.com

Do you want to know what’s happening in the eastern Idaho business scene? We’ve got you covered. Here is a rundown of this week’s business news across the valley.

BIZ BUZZ

AMMON

Mrs. Powell’s Bakery under new ownership

Mrs. Powell’s Bakery at 1813 South 25th East in Ammon. | Rett Nelson, EastIdahoNews.com

AMMON – Like many people in eastern Idaho, Joe Cooper has fond memories of going to Mrs. Powell’s as a kid. He never dreamed he would own it one day.

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The 42-year-old Utah man bought the business in August when the previous owner, Amy Romriell, decided to give it up. He runs it with his wife, Necia, and he tells EastIdahoNews.com that aspect is what he enjoys most.

“I’ve been in startups the last four years, and I was looking to buy a business my wife and I could do together. She’s a fantastic baker,” Cooper says. “I didn’t know it was Mrs. Powell’s (when I inquired about a bakery for sale). But when I found out, I said, ‘I gotta do that!’”

The fact that it had a long track record also appealed to him.

Cooper went to high school with the daughter of the original owner, Gayle Powell. Since taking it over, he’s been in touch with Powell, and he’s thrilled that she’ll play a small role in the business operation under his leadership.

“Our intention from the beginning was to take (the bakery) back to what it was that made it so popular in the first place,” Cooper says. “Gayle came in to look at the recipes we’re using and compare it to what she had originally. We’re really excited to have her involved (as a consultant).”

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Many of the items customers know and love are still available, with a few exceptions. Sandwiches are only available at the Rigby location now. Soup is served at the Rexburg and Rigby stores. Cookies and some other desserts are no longer at the Ammon location.

Joe says the main focus of the Ammon store at 1813 South 25th East is homemade cinnamon rolls made fresh daily.

cinnamon rolls
Cinnamon rolls on display at Mrs. Powell’s in Ammon. | Rett Nelson, EastIdahoNews.com

Some of the Cooper’s personal touches include three savory rolls: three cheese, jalapeno cheddar and Italian with mozzarella, olive and Italian seasoning. They’re also offering an unfrosted cinnamon roll topped with butter, cinnamon and sugar. A rotating cinnamon roll flavor will be available every month.

The Coopers say they were waiting for the right moment to announce the new ownership, which is why the transition happened quietly. They’re planning some type of celebration in the near future.

“I don’t know exactly how we’ll do it, but I want to do something,” says Joe.

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Mrs. Powell’s originally opened inside the Grand Teton Mall in the early 1980s. Joe isn’t sure how long Gayle owned it. She later franchised it, which led to multiple locations in the eastern U.S. In time, Powell sold the franchise so she could focus on the local store.

The Rigby and Rexburg stores opened after Romriell bought the business five or six years ago.

orange rolls
Orange rolls being prepared at Mrs. Powell’s Bakery | Courtesy Joe Cooper

Though Joe grew up in Idaho Falls, he lives in Syracuse, Utah. He and his wife recently built a house there and he owns several businesses in the Beehive State. He’s planning to travel back and forth and will be visiting each store three days a week.

“We have a fantastic product, and we want to grow it,” Joe says. “We don’t want to make any big changes. If anything, it’s more of taking a step back to what it was originally, with a baker in the store making things fresh daily. We want to make sure everybody knows about it and make it as popular as it has been.”

Mrs. Powell’s is open Monday through Saturday from 8 a.m. to 8 p.m at all three locations.

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BIZ BITS

Frontier Credit Union opening first Driggs location

frontier driggs
Courtesy Reide Barkus

DRIGGS – Frontier Credit Union is excited to announce the opening of its new branch in Driggs on Feb. 15.

A ribbon-cutting will kick off at 10:45 a.m. at 1105 State Highway 33. The grand opening celebration will follow from 11 a.m. to 1 p.m.

Swag will be available along with food from Captain Ron’s Smoke House.

“We are thrilled to finally open our doors in the beautiful Teton Valley! We can’t wait to continue to build better lives and support our community members,” branch manager Jenny Bressler says.

Hours of operation will be Monday through Friday from 9 a.m. to 5:30 p.m.

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Fall River Electric earns spot on list of Top 100 privately owned companies in Idaho

ASHTON – Fall River Electric Cooperative has been named one of the Top 100 privately owned companies headquartered in Idaho.

It was ranked No. 78, up five spots from last year.

This is the cooperative’s fourth year in a row being recognized. It’s one of 12 local companies to make the list and the only privately owned electric utility.

It came about as part of Nerus Strategies’ annual survey of top performing privately held Idaho-based companies, as compiled by the international accounting firm KPMG.

The top five companies are Simplot, WinCo, Jackson Foods, Kendall Auto Group and Woodgrain. The top east Idaho company was Melaleuca at No. 6. Other local companies on the list include North Wind Group, Potandon, Smith Chevrolet, Kingston, Valley Office, Headwaters Construction, Heartland Pharmacy, Health West, Premier Technology and Title Financial.

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See the full list here.

IN CASE YOU MISSED IT…

Idaho broker who heads National Association of Realtors resigns, says she was blackmailed

Temperatures drop, gas prices follow

We are about to open a business but my husband wants to take a vacation. How do you feel about this idea?

Judge says contractor must give back $114,000 in ‘unearned payment’ to Rigby homeowners

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Boise lawyers give advice on how to comply with new bathroom bill

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Boise lawyers give advice on how to comply with new bathroom bill


Idaho business owners have less than a month to decide how to comply with a new state law criminally banning trans people from using restrooms that align with their gender identity.

The law is set to take effect July 1, which would make it a misdemeanor for the first offense and a felony for subsequent offenses within five years.

It’s currently being challenged in federal court by the ACLU of Idaho.

On Tuesday, a panel sponsored by Idaho Employment Lawyers encouraged companies to prepare now as if the law will remain in effect as litigation continues.

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Cody Earl, a lawyer for St. Luke’s Health System who spoke on the panel in his personal capacity, said there are several paths businesses can take.

Converting all bathrooms into single-use, gender-neutral facilities is one option, though it could be costly for larger businesses. Earl said companies could take other steps to make the transition more affordable.

“Even if it is a gender-specific restroom, [adding signage] that indicates where the closest gender-neutral restroom is so you could at least show that you’re giving employees an option or a choice,” he said.

Simply adding locks and only allowing one person at a time to a multi-stall bathroom is another choice, though panelists said that could be problematic for businesses with large amounts of customers, like restaurants and bars.

Idaho Employment Lawyers owner Pam Howland said companies also need to consider how this will affect their staff.

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“This could definitely create some culture issues,” said Howland. “Do you have the policies you need to ensure your expectations as an employer of respect and civility are being followed? Possibly code of conduct provisions related to that? How about privacy?”

Those policies could include limiting or outright banning recording at the workplace.

Another legal wrinkle to complying with the law, the panel said, is that precedent in both the U.S. Supreme Court and 9th Circuit Court of Appeals prohibit discrimination based on someone’s gender identity.

Gender dysphoria, a mental health designation that causes severe distress to someone when their sex doesn’t align with their gender identity, has been considered a protected condition under the Americans with Disabilities Act in certain cases.

Republican state lawmakers argued earlier this year that Idaho needs to take this first-in-the-nation step to protect women and girls when they use the restroom in private businesses.

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A 2025 study out of UCLA hasn’t found any increased risk to safety by allowing transgender people to use restrooms aligning with their gender identity.

A federal court in Boise will hear arguments over whether to approve or reject a preliminary injunction on June 5.

Copyright 2026 Boise State Public Radio





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Idaho Remains Red, White, and Blue for America 250

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Idaho Remains Red, White, and Blue for America 250


Remember that 250 years ago, nobody had ever heard of Idaho, and the name was mostly made up by an entrepreneur who impressed the federal government with an exaggeration about his knowledge of indigenous culture.  But a large number of people who live in the state can trace ancestry to the colonial era, and I believe most Americans still have a love of country, even if some polls give an indication they may not quite know how to express it.

I Was at the Heart of the Bicentennial

Looking back 50 years, I was in Washington, D.C. at the beginning of July.  Washington also didn’t exist in 1776.  My memory is that its reputation as a hot, sticky swamp was well earned.  I traveled there with a history club from school.  On a rattling old yellow bus.  The city was packed, and many of the people on the streets were foreign tourists.  It told me that despite the anti-Americanism common on streets elsewhere around the world, we were still fascinating others.

We’re Still One Nation

1976 was a unifying experience and followed a very turbulent previous 15 years.  Some people fear the 250th jubilee won’t bring us together.  Look, those rent-a-mobs you see on TV and online are actually a small fraction of America.  Picnics in the park don’t make news.  Riots and tear gas get the attention of newsrooms.  There are still far more picnics.

The recent Memorial Day commemorations were reverential.  Independence Day 2026 is going to be a party.  The media focus will be on President Trump and a festival far away.  Meanwhile, across Idaho, grills will be fired up, and we’ll be proud to be Americans.

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Idaho Man Chooses Chaos; Dives Off of Bridge With An Inflatable Unicorn

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Idaho Man Chooses Chaos; Dives Off of Bridge With An Inflatable Unicorn


It’s one of the most legendary sights anywhere in the State of Idaho! The Perrine Bridge, in Twin Falls, Idaho!

If you have ever driven through Twin Falls, odds are that you have crossed it and maybe didn’t know its significance. The bridge is 1,500 feet long and it offers amazing views for drivers and pedestrians alike. That said, you can hike anywhere along the canyon and the bridge itself, from afar, is a sight!

Over the years, it has become a popular destination for base jumping! There’s nothing illegal about it, even Visit Idaho brags about its appeal for the adventure enthusiasts!

One base jumper that has made a real name for himself online for jumping the Perrine Bridge has taken his viral hobby to a new level–this time, but having a ‘colorful creature’ join him!

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Take a look at these amazing shots captured as this Idahoan did the craziest leap imaginable! 

Flying Unicorn? Only in Idaho!

Take a look at the journey this inflatable unicorn and one brave Idahoan took over the weekend

Gallery Credit: Credit: Mateo, 103.5 KISS FM

Do you think you could do something like this? 

One can find dozens and dozens of videos of base jumping from the bridge online but this one might just be the most unique and the most Idaho of them all.

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We suppose if base jumping is such a normal activity for this guy, there are only so many ways to ‘spice it up’. He certainly found one!

You can watch this brave bridge-jumper and his unicorn friend take a leap of faith, below! Video posted by Jonathan Cox and DZONE Skydiving! 

Man Jumping Off Perrine Memorial Bridge

He has done it over 160 times.

Gainer Off The Perrine Bridge

Gallery Credit: Shannon Buccola





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