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Salesforce CEO Marc Benioff is buying big chunk of land in Hawaii and nobody knows why

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Salesforce CEO Marc Benioff is buying big chunk of land in Hawaii and nobody knows why


Remember the first episode of Schitt’s Creek where Johnny Rose, the billionaire, reveals he bought a town for his son as a joke? It got some of us wondering if anybody would ever do that in real life. Turns out, something similar is happening in Hawaii, where Salesforce CEO is buying up big chunks of land worth millions of dollars. However, while the fictional character Rose had a reason to buy up an entire town and boasted about it in the first episode, Benioff is tight-lipped about his acquisitions.

An investigative report by Dara Kerr for NPR revealed that Benioff has bought at least 38 chunks of land in Hawaii through several anonymous companies since 2000. Even though none of the documentation has Benioff’s name, he isn’t disputing any of it, Kerr added.

Salesforce CEO is buying chunks of Hawaii

The report adds that Benioff bought more than 600 acres in total in Hawaii. In Waimea, he got 29 pieces of land, which is over 580 acres, and nine more pieces, about 25 acres, at beach resorts. One of his coastal properties even goes around a whole public beach. All of this land put together is worth almost USD 100 million.

That’s not all, Benioff is even paying above market value for some pieces of land and the residents in the area are concerned that due to this, housing costs for them would go up.

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Even though the residents of Hawaii seem to be concerned about Benioff’s purchasing, they refused to be named in the report. Derr also reported that nobody seems to know what is going on and what is the reason behind the purchases.

She also revealed how Benioff’s demeanor undergoes a shift when has was questioned about the properties held within the anonymous LLCs. His speech quickened, and he nervously began fidgeting with a piece of paper clutched in his hand, Kerr added. In addition to this, his advisor intervened during the interview and suggested a postponement of the discussion to a later time.

However, Kerr added that amidst the hesitation, Benioff did share some insights. He mentioned owning a private ranch equipped with ten horses, where a local family grazes their cattle. Additionally, he disclosed having family members residing in the area and revealed plans to initiate a community meeting center.

But apart from this, there is no clarity about the reasons behind these purchases.

The NPR reporter also revealed how Benioff kept bringing up her personal details in the interview and seemed to know a lot about her. When she tried clicking photographs of a property owned by him from outside, she was stopped by two of his employees and was accused of “snooping around.”

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When Benioff went on a digital detox trip

Last year, the Salesforce boss was making headlines when he revealed that he went on a “digital detox trip” after firing thousands of employees. Salesforce fired around 7,000 employees last year which accounted for 10 percent of its workforce at the time.

While talking to The New York Times, Benioff had said back then that he went on a 10 day ‘digital detox’ trip to his favourite place, French Polynesia, after the layoffs announcement.

“We’re so addicted to our devices (at least I am) that it’s very freeing to leave them all behind for a while!” Benioff told The New York Times over text.

The report also mentioned that after the layoffs, he held a virtual company meeting in which he spoke for about two hours. Terming the meeting as a ‘bad idea’, Benioff said, “We were trying to explain the inexplicable.”

He added, “It’s hard to have a call like that with such a large group and have it be effective, and we’ve paid the price for that.”

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Published By:

Divyanshi Sharma

Published On:

Feb 29, 2024



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Hawaii

Hong Kong outrigger canoeists pass Kaiwi Solo test – and aim to tackle it again

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Hong Kong outrigger canoeists pass Kaiwi Solo test – and aim to tackle it again


Fifty-one kilometres of open ocean, with no land in sight for the first hour: that is the reality of the Kaiwi Solo, a 51km (32-mile) outrigger canoe race across Hawaii’s Kaiwi Channel, widely regarded as one of the most demanding open-water crossings in the sport.

“You cannot see a thing – you have no point of reference,” said Alex Hunter. “It is extremely disorienting and unnerving setting off. It’s not until about an hour into the race that you can start to visualise where you are heading.”

Earlier this month, Ekaterina Lukyanets, a 39-year-old software engineer, and Hunter, 38, water sports manager at Victoria Recreation Club, became Hong Kong’s only female and only male participants in the annual event, each paddling the full 51 km alone.

For Hunter, the race had long held a near-mythical status. “It is not a race everyone can enter, and it is not a race everyone can finish,” he said. “That highly coveted nature is what drew me to it.”

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After seven years in the sport, including local competitions and a 128km team race in Tahiti, he decided last year that the time had come.

Ekaterina Lukyanets says the race is “the ultimate test of humility, patience and will”. Photo: Ekaterina Lukyanets

What followed was six months of disciplined preparation: four to five sessions a week, often starting at 6am, with monthly mileage exceeding 400km.



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General plan bill advances in County Council – West Hawaii Today

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General plan bill advances in County Council – West Hawaii Today






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The 7 Friendliest Little Towns In Hawaii

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The 7 Friendliest Little Towns In Hawaii


The Aloha Spirit is codified as state law in Hawaii under section 5-7-5 of the Hawaii Revised Statutes, which gives residents a real charter for how they treat each other and visitors. That ethic shows up across the Hawaiian Islands in both coastal communities and inland mountain villages. Paia leans into Maui’s surf-and-art identity on the North Shore. Pahoa preserves one of the largest concentrations of historic wooden buildings in the state. Waimanalo holds a quiet beachfront on Oahu’s windward side. Each of the seven towns ahead has its own version of the welcome.

Paia, Maui

Visitors walk and dine near Paia Town Center on Maui’s North Shore. Image credit: EQRoy via Shutterstock.

Paia is as well known for being a hippie surfer town as it is for its art. Visitors looking for a laid-back experience find just that on a walkable downtown grid. Kaulahao Beach is one of the better stretches for walking along the shore and spotting green sea turtles resting on the sand. Nearby, Baldwin Beach offers golden sand and volcanic mountains in the background, with a small cove at the eastern end that’s safer for swimming and seeing turtles.

Art-focused travelers should visit the Kim McDonald Art Gallery to see paintings depicting Hawaiian landscapes, with appointments bookable in advance or during a stay on Maui. Anyone in Paia during July can join one of the multiple Obon celebrations held over consecutive weekends. The events include community dancing, Japanese festival food, and a steady current of Aloha spirit throughout.

Pahoa, Hawai’i

Photo of two visitors walking past the black lava wall formed at Isaac Hale Pohoiki State Park formed by t 2018 eruption of the Kilauea volcano.
Visitors walk past the black lava wall at Isaac Hale Pohoiki State Park, formed by the 2018 eruption of the Kilauea volcano. Editorial credit: Chris Allan via Shutterstock.

Pahoa sits on the eastern tip of the Big Island and holds one of the largest concentrations of historic wooden buildings in Hawaii. The local Puna lifestyle has earned residents the nickname “punatics,” and the community takes real pride in the unconventional character of its slice of the Big Island.

The heritage sites include the Akebono Theater, which served sugar cane workers more than a hundred years ago, and the Star of the Sea Painted Church, built between 1927 and 1928 and later moved to Kalapana to save it from lava flows. Father Evarist Gielen hand-painted the church’s upper interior with devotional and scriptural scenes, and the building is on the National Register of Historic Places. Pahoa Village Road still consists largely of 20th-century wooden structures and false-front storefronts.

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Visitors who want to meet the “punatics” can head to Isaac Hale Beach Park, where a new beach was formed by the 2018 lava flow, or stop by the Maku’u Farmers Market on a Sunday, where vendors are happy to talk over tables of fresh fruit and vegetables.

Honoka’a, Hawai’i

Rustic buildings along the main street in Honokaa, Hawaii
Rustic buildings along the main street in Honoka’a, Hawaii. Editorial credit: W Nowicki, CC BY 3.0, Wikimedia Commons.

Honoka’a is a slightly out-of-the-way destination on the Big Island that justifies the drive. The pretty town features the Waipio Valley Lookout, where visitors can take in the black-sand beach, distant waterfalls, and the valley once dominated by taro fields. After grabbing a malasada at Tex Drive In, visitors can continue to the Waipi’o Valley (now accessible only via authorized tour) to learn about Hawaii’s early history and see the Valley of the Kings, where King Kamehameha the Great was raised. Some authorized shuttle tours approach the black-sand beach, but swimming is not recommended due to strong currents, high surf, and rip currents.

In Honoka’a itself, the late-May Western Week features parades and rodeo events and is one of the busiest weekends in town. The Hamakua Harvest Festival in the fall celebrates local agriculture with food, music, and produce stalls.

Waikoloa, Hawai’i

View of the coast along Waikoloa in Hawaii.
View of the coast along Waikoloa in Hawaii.

Waikoloa’s friendly guides know where the adventure and relaxation are. Day visitors looking to relax have A-Bay and Hapuna Beach State Park. A-Bay (Anaehoomalu Bay) features a wide beach and ancient Hawaiian fish ponds that are a real source of local pride, with calm water that’s well-suited to snorkeling and paddleboarding. Hapuna covers a long stretch of white sand a short drive from town, with conditions that work for boogie boarding, swimming, and seasonal whale watching.

For something more active, the Ala Kahakai National Historic Trail follows in the footsteps of Native Hawaiians, with petroglyphs and open ocean views along the route. The Waikoloa Petroglyph Preserve holds hundreds of carvings depicting early Hawaiian life. The annual Waikoloa Lei Day Festival in May celebrates the lei-making tradition at King’s Shops and Queen’s Marketplace.

Hanalei, Kauai

Hanalei, Hawaii.
Hanalei, Hawaii. Editorial credit: Caracas1830, CC-SA 2.5 via Wikimedia Commons.

Hanalei on the island of Kauai is known for its hula shows and island hospitality. Visitors can reserve a session at 1 Hotel Hanalei Bay to learn hula basics and experience the tradition in its home context. The Hanalei landscape supports plenty of outdoor options, with choices that include hiking the Napali Coast and taking a boat tour for snorkeling or sailing. Ke’e Beach is one of the better spots for snorkeling and swimming, with a protective reef that keeps the larger waves at bay.

Surfers have Hanalei Bay’s consistent waves running in sizes for both beginners and experts. Anyone wanting to spend more time with locals can stop by the Hanalei Pier to join the fishing scene or settle in for the sunset over the water and the surrounding mountains.

Haleiwa, Oahu

Beachgoers relax and surf at Haleiwa Alii Beach Park on Oahu, Hawaii, with palm trees, rolling waves, and mountains under a partly cloudy sky.
Haleiwa Beach Park on the island of O’ahu in Hawaii. Image by Ritu Manoj Jethani via Shutterstock.

One of the most distinctive things to do in Haleiwa is paddle the Anahulu River under the Rainbow Bridge. The river is scenic, framed by palm trees, and offers regular sightings of sea turtles. Night paddling on the river is also available, with paddleboards lit by LED lights underneath.

Next to the Rainbow Bridge, Hale’iwa Beach Park has calm waters for wading. The beach is one of the most-visited stretches on the North Shore for a Hawaiian sunset. Catamarans depart Hale’iwa Harbor for sunset cruises and seasonal whale watching in winter. Arts-focused visitors can plan a Haleiwa trip around the Annual Haleiwa Arts Festival, with the 2026 event scheduled for June 13-14 at Hale’iwa Beach Park, featuring live performance art, food trucks, and a juried art market.

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Waimanalo, Oahu

Waimanalo Beach Park, Oahu, Hawaii.
Waimanalo Beach Park, Oahu, Hawaii.

Waimanalo Beach is one of Oahu’s quieter stretches of sand. Visitors can take a long walk on uncrowded shoreline and enjoy the warm water. Snorkelers and turtle-watchers can head to Kaiona Beach Park, where the water holds colorful corals and green sea turtles glide in the shallow waves. The Sea Life Park on Makapu’u Point lets visitors swim with dolphins and watch sea lion shows at the Hawaiian Ocean Theater.

For an extended stay, Waimanalo Beach has plantation-style cottages that go back to an earlier era of Hawaiian travel. To get to know residents, the Sunflower Spring and Summer Event runs June through July at Waimanalo Country Farms, with sunflower fields, sweet cornbread, and Nalo Made lemonade as the calling cards.

Hawaii Offers Experiences Beyond the Postcard

Community comes first across the Hawaiian Islands. Locals are warm and welcoming, and they make room for visitors to participate rather than just observe. That allows people to meet the “punatics” first-hand and to pick up activities like lei-making or hula dancing in the settings that made them famous. Across these seven towns, the goal is connection: with the people, with the islands, and with the long tradition of Aloha that runs through everything.



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