Hawaii basketball becomes first in NCAA to don NIL patches on practice jerseys

The University of Hawaii has unveiled a groundbreaking Name, Image, and Likeness (NIL) initiative by introducing a new jersey patch program for its men’s basketball team.

The program, featuring patches on the practice jerseys of all team members, marks the first instance of a sponsored patch appearing on an NCAA jersey in the NIL era.

The initiative, made possible through Hawaii’s partnership with The Brandr Group, ensures that all 15 members of the men’s basketball team will sport patches on their practice jerseys representing the Rainbow Collective, the university’s NIL collective that supports student-athletes. These jerseys will be worn during media appearances and regular practice routines.

While NCAA regulations prohibit sponsored patches on game uniforms, they do allow such patches on apparel worn during workouts, training sessions, and practices. Research suggests that top-tier college football and basketball programs could generate substantial additional revenue from sponsorships for in-game jerseys and uniforms.

The practice jersey patch program adheres to NCAA regulations, university policies, and state laws, offering new revenue opportunities for both student-athletes and institutions.

The Kawazoe Group, a prominent hotel and hospitality company in Hawaii, funded the opportunity for the Rainbow Collective.