Denver, CO

How inflation will impact your holiday spending

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Illustration: Shoshana Gordon/Axios

Put together to get — and provides — fewer presents this vacation season due to inflation pains, in line with a brand new Deloitte vacation retail survey printed at the moment.

Why it issues: The annual report analyzes shopper behaviors and emotions forward of the vacations, signaling to retailers what’s in retailer and the way finest to draw customers.

By the numbers: Denver shoppers plan to spend $1,624 this season, a 12% decline in comparison with final yr, the survey exhibits.

  • 40% of native customers say their monetary conditions are worse than earlier than.
  • To handle, individuals are predicted to buy a mean of solely 10 presents in comparison with 17 in 2021.

Sure, however: The Grinch that’s inflation is not utterly dampening Denver’s spirits.

  • Locals nonetheless plan to spend about 12% greater than the nationwide common, the evaluation exhibits.

What else: To make sure the season stays merry and brilliant, the survey exhibits customers are additionally pulling again on non-essentials by about 21% year-over-year.

  • Denver residents are stretching {dollars} even additional by spending essentially the most on presents tailor-made towards experiences — at a mean of about $622.

Of observe: About 60% of native retailers plan to begin their vacation promotions one to 2 weeks sooner than final yr, giving shoppers a chance to avoid wasting just a little sooner.

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