Colorado Gov. Jared Polis launched the primary TV advert of his reelection marketing campaign Tuesday with a spot touting cost-saving measures the Democrat says are undoubtedly not attributable to his signature pair of blue sneakers.
The 30-second spot, the primary salvo in a $3.4 million TV advert purchase introduced this spring, is about to air statewide on TV and streaming platforms, his marketing campaign mentioned.
The advert incorporates a collection of temporary clips from information reviews describing a few of his administration’s achievements, together with capping copays on insulin and establishing free, full-day kindergarten.
“It is gotta be these sneakers,” says a lady as footage of the pair of brightly coloured footwear favored by Polis steps throughout the display.
“It’s undoubtedly not the sneakers,” Polis says. “And we’ve received much more work to do. However regardless of the problem is, each step of the best way, I’ll at all times preserve doing what’s proper for Colorado.”
Polis, a rich tech entrepreneur who served 5 phrases within the U.S. Home earlier than successful election as governor 4 years in the past, has cultivated consideration to the comfy sneakers he wears in all types of settings, even dubbing his inaugural celebration the Blue Sneaker Ball.
The advert, the Polis marketing campaign mentioned in a launch, “highlights how the energetic governor and administration are delivering on main commitments to Colorado whereas reducing prices for households and ensuring they will maintain on to their hard-earned cash.”
Polis is going through a problem from College of Colorado Regent Heidi Ganahl, the one Republican holding statewide workplace. A spokeswoman for Ganahl, who has but to hit the air with a normal election advert, did not instantly reply to a request for touch upon the brand new Polis advert.
Republicans have criticized Polis for claiming credit score for returning extra income to Colorado taxpayers earlier this summer season in accordance with a state constitutional mandate. Democrats counter that it took laws and the governor’s signature to distribute the funds as checks forward of subsequent yr’s tax-filing season.